YESCO
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YESCO is a manufacturer of electric signs based in
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, founded by Thomas Young in 1920. The company provides design, fabrication, installation and maintenance of signs. Many notable sign projects have been produced by YESCO, including the NBC Experience globe in
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, the historic
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and
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marquees in
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, the Reno Arch, and in
Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
, Vegas Vic, the Fremont Street Experience, the Astrolabe in The Venetian, the Wynn Las Vegas resort sign, the Welcome to Fabulous Las Vegas sign, and the Aria Resort & Casino.


History

The company was created by Thomas Young on March 20, 1920. The young sign painter had left the
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just a decade earlier to immigrate with his family to
Ogden, Utah Ogden ( ) is a city in and the county seat of Weber County, Utah, Weber County, Utah, United States, approximately east of the Great Salt Lake and north of Salt Lake City. The population was 87,321 in 2020, according to the United States Census ...
. In the beginning, his shop specialized in coffin plates, gold leaf window lettering, lighted signs and painted advertisements. In 1933, YESCO opened a branch office in the Apache Hotel in Las Vegas. The company erected its first neon sign in Las Vegas for the Boulder Club. It erected the first neon sign in Las Vegas for the Boulder Club in the late 1930s, and in 1995, it completed the four-block-long Fremont Street Experience canopy in Las Vegas. In recent years, YESCO has built an outdoor digital media (billboard) division of its business. YESCO has approximately 1,000 employees, more than 40 offices, and operates three manufacturing plants featuring automated and custom equipment. Additional smaller manufacturing and service facilities are located in the
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and
Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
. YESCO offers sign and lighting service franchises in states east of Colorado and throughout Canada. In 2015, Young Electric Sign Company sold YESCO Electronics, a subsidiary company, to Samsung Electronics of America, Inc., which rebranded the division as Prismview.


Landmark Signs


The NBC Experience Store Globe

NBC created a new YESCO “message globe” in its NBC Experience store, located at
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, New York City. From the outside of the building, it looks like an illuminated globe. The 35’-diameter hemisphere is covered with LEDs. The animations were provided by YESCO's media services group. When it was first turned on, it stopped traffic on West 49th Street.


Vegas Vic

As a well-known electronic sign, Vegas Vic was designed by and built by YESCO. Upon its installation in 1951 over the Pioneer Club on historical Fremont Street, the 40'-tall electronic neon sign became Las Vegas's unofficial greeter.


Wynn Las Vegas

The tall marquee features a high, wide, concave, double-faced LED message center with a first-of-its-kind “moving eraser.” Conceived by Steve Wynn, the massive eraser glides up and down over the LED message center, appearing to change the graphics as it goes. The eraser weighs 62,000 pounds, and is counterbalanced by a 62,000-pound weight inside the sign. The sign uses 4,377,600 LEDs and the eraser is powered by a motor at its base that runs a gear and cable system. The firm of FTSI engineered the 62,000-pound eraser's movement, which is capable of speeds up to .


The Fremont Street Experience

YESCO installed the vaulted canopy arching above four blocks of Fremont Street.


Welcome to Fabulous Las Vegas

YESCO owns the Welcome to Fabulous Las Vegas sign.


Other projects

YESCO designed and installed the signs and light-up strips at Allegiant Stadium, the home of the
Las Vegas Raiders The Las Vegas Raiders are a professional American football team based in the Las Vegas Valley, Las Vegas metropolitan area. The Raiders compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC West ...
and UNLV Rebels Football. The company also designed and installed the signage at the Raiders' headquarters and practice facility in
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. The company has provided support to the
Neon Museum The Neon Museum in Las Vegas, Nevada, United States, features signs from old casinos and other businesses displayed outdoors on . Efforts to establish a neon sign museum were underway in the late 1980s, but stalled due to a lack of resources. On ...
, which is dedicated to preserving the neon signs and associated artifacts of Las Vegas.a2zlasvegas
/ref> Some of the retired signs include the sign for the Silver Slipper casino and Aladdin's lamp from the first version of the Aladdin Casino.


Key individuals


Founder

Born in
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,
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, in 1895, Thomas Young was 15 years old when his family emigrated to Ogden, Utah. The boy applied his passion to making signs. He began by creating wall-lettering and gold-leaf window signs, working for the Electric Service Company and the Redfield-King Sign Company in Ogden. Young married Elmina Carlisle in 1916. In 1920, he founded his own sign company: Thomas Young Sign Company, which specialized in coffin plates, gold window lettering, lighted signs and painted advertisements. In 1932, Young expanded his business to Las Vegas, and within two years, he purchased the Ogden Armory for $12,000 to expand the production capacity. He also opened a branch in Salt Lake City that year. Young was elected president of the National Sign Association in 1936, serving for two terms. A year later, in 1937, he moved his family and YESCO headquarters to Salt Lake City, Utah, and continued the business. In 1969, Young turned over the reins of company leadership to his son, who currently serves as the chairman of the board. The company is currently being managed by the third and fourth generations of the Young family.


Designers

Some of YESCO's most prominent
signage Signage is the design or use of signs and symbols to communicate a message. Signage also means signs ''collectively'' or being considered as a group. The term ''signage'' is documented to have been popularized in 1975 to 1980. Signs are any ki ...
designers have included: * Charles Barnard – designer of Vegas Vickie * Rudy Crisostomo – designer of the Rio's column * Dan Edwards – designer of Lucky the Clown of Circus Circus * Jack Larsen Sr – designer of the Silver Slipper * Kermit Wayne – designer of the Stardust * Pat Denner – designer of the Vegas Vic and Wendover Will * Jim Geitzen – designer of the
Aria Resort and Casino Aria Resort and Casino is a luxury resort and casino, and the primary property at the CityCenter complex, located on the Las Vegas Strip in Paradise, Nevada. It is owned by The Blackstone Group and operated by MGM Resorts International. Constru ...
and
The Linq The Linq (formerly Flamingo Capri, Imperial Palace and The Quad) is a casino hotel on the Las Vegas Strip in Paradise, Nevada. It is owned and operated by Eldorado Resorts, Caesars Entertainment. It opened as the Flamingo Capri on October 30, 1 ...


References


External links


The Neon Museum website
{{Authority control Signage companies Neon lighting History of Las Vegas Manufacturing companies based in Salt Lake City American companies established in 1920 Design companies established in 1920 Manufacturing companies established in 1920 1920 establishments in Utah