Y. V. S. Chowdary
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Yalamanchili Venkata Satyanarayana Chowdary is an Indian
Telugu cinema Telugu cinema, also known as Tollywood, is the segment of Cinema of India, Indian cinema dedicated to the production of Film, motion pictures in the Telugu language, widely spoken in the states of Andhra Pradesh and Telangana. Based in Film N ...
writer, director, producer, distributor, exhibitor and a music company owner. He made his debut as a director in 1998 with the film ''
Sri Sita Ramula Kalyanam Chootamu Raarandi ''Sri Sita Ramula Kalyanam Chootamu Raarandi'' () is a 1998 Indian Telugu-language romance family drama film, produced by Nagarjuna Akkineni under the Great India Entertainments banner and directed by debutant Y. V. S. Chowdary. It stars Akkin ...
'' produced by
Nagarjuna Nāgārjuna (Sanskrit: नागार्जुन, ''Nāgārjuna''; ) was an Indian monk and Mahayana, Mahāyāna Buddhist Philosophy, philosopher of the Madhyamaka (Centrism, Middle Way) school. He is widely considered one of the most importa ...
under the banner "Great India Entertainments". He then directed ''
Seetharama Raju ''Seetharama Raju'' is a 1999 Indian Telugu-language action drama film written and directed by Y. V. S. Chowdary. Produced by Nagarjuna, and D. Sivaprasad Reddy, it stars Nandamuri Harikrishna, Nagarjuna Akkineni, Sakshi Shivanand, and Sang ...
'' starring Nagarjuna and
Nandamuri Harikrishna Nandamuri Harikrishna (2 September 1956 – 29 August 2018) was an Indian politician, actor, and film producer. He served as the Member of Parliament in the Rajya Sabha, the upper house the Indian Parliament representing the Indian state of A ...
, and ''Yuvaraju'' starring
Mahesh Babu Ghattamaneni Mahesh Babu (born 9 August 1975) is an Indian actor who works in Telugu cinema. He is one of the highest-paid actors in Indian cinema and has featured in ''Forbes India''s Celebrity 100 list since 2012. He has appeared in more tha ...
. He then established his own production house "Bommarillu Vari" and started producing his own directorial efforts with ''
Lahiri Lahiri Lahirilo ''Lahiri Lahiri Lahirilo ''is a 2002 Indian Telugu-language musical-family drama film written, directed and produced by YVS Chowdary under the banner ''Bommarillu.'' The film stars four pairs Nandamuri Harikrishna, Bhanupriya, Suman, Rachana ...
''. Later, he directed ''
Seetayya ''Seetayya'' is a 2003 Indian Telugu-language action drama film directed by Y. V. S. Chowdary and written by Posani Krishna Murali. It stars Nandamuri Harikrishna as lead actor alongside Soundarya and Simran as co-stars. Music for the movie was ...
, Devadasu, Okka Magaadu, Saleem, Rey''. Among these, Saleem is the only film which is not from his production house. He has directed nine films till date. In 2012, he produced '' Nippu'' starring
Ravi Teja Bhupatiraju Ravi Shankar Raju (born 26 January 1968), known professionally as Ravi Teja, is an Indian actor and film producer known for his work in Telugu cinema. Recognised for his roles in action comedy films, he is popularly referred to as ...
and
Deeksha Seth Deeksha Seth (born 14 February 1990) is an Indian actress and model who mainly worked in Telugu and Tamil-language films and was a finalist at Femina Miss India 2009. She made her acting debut in the Telugu film '' Vedam'' (2010). Early life ...
under the direction of
Gunasekhar Gunasekhar (born 2 June 1964) is an Indian film director and screenwriter known for his works in Telugu cinema. He has directed films in action, romance, mythological, and historical drama genres. He has won a National Film Award, multiple Nand ...
. Chowdary says he entered the Telugu film industry inspired by
Nandamuri Taraka Rama Rao Nandamuri Taraka Rama Rao (28 May 1923 – 18 January 1996), often referred to by his initials NTR, was an Indian actor, film director, film producer, screenwriter, film editor, philanthropist, and politician who served as the Chief Minister o ...
. He introduced various actors including Venkat, Chandini and Chandu with his debut film ''
Sri Sita Ramula Kalyanam Chootamu Raarandi ''Sri Sita Ramula Kalyanam Chootamu Raarandi'' () is a 1998 Indian Telugu-language romance family drama film, produced by Nagarjuna Akkineni under the Great India Entertainments banner and directed by debutant Y. V. S. Chowdary. It stars Akkin ...
'' (1998),
Aditya Om Aditya Om (born 5 October 1975) is an Indian actor and director who works predominantly in Telugu films. He also did theatre and serials. He debuted with ''Lahiri Lahiri Lahirilo'' (2002) as an actor and directed '' Bandook'' (2013). He got many ...
and
Ankitha Ankita Jhaveri is an Indian actress, who has worked primarily in Telugu cinema along with some Tamil and Kannada films. Personal life In March 2016, Ankita married Vishal Jagtap, a Mumbai-based businessman in New Jersey, who is VP of application ...
with ''
Lahiri Lahiri Lahirilo ''Lahiri Lahiri Lahirilo ''is a 2002 Indian Telugu-language musical-family drama film written, directed and produced by YVS Chowdary under the banner ''Bommarillu.'' The film stars four pairs Nandamuri Harikrishna, Bhanupriya, Suman, Rachana ...
'' (2002),
Ram Pothineni Ram Pothineni (born 15 May 1988) is an Indian actor who primarily works in Telugu films. Known for his energetic screen presence, he earned one Filmfare Award and one SIIMA Award for his work. Pothineni made his acting debut with the box offi ...
and
Ileana Ileana is a feminine given name commonly used in Romanian and other Romance language-speaking countries such as Spain and Italy. Etymology and Meaning The name ''Ileana'' is derived from the Greek name ''Helénē'' (Ἑλένη), meaning "tor ...
with ''Devadasu'' (2006),
Sai Dharam Tej Sai Durgha Tej (born Sai Dharam Tej; 15 October 1986) is an Indian actor who predominantly works in Telugu cinema, Telugu films. Tej started his acting career with the box office success ''Pilla Nuvvu Leni Jeevitham'' (2014), which earned him t ...
and
Saiyami Kher Saiyami Kher is an Indian actress who primarily works in Hindi and Telugu films. Kher made her acting debut with the Telugu film '' Rey'' (2015) and her Hindi debut with '' Mirzya'' (2016), for which she received Stardust Award for Superstar o ...
with ''Rey'' (2015), though
Sai Dharam Tej Sai Durgha Tej (born Sai Dharam Tej; 15 October 1986) is an Indian actor who predominantly works in Telugu cinema, Telugu films. Tej started his acting career with the box office success ''Pilla Nuvvu Leni Jeevitham'' (2014), which earned him t ...
's second film ''
Pilla Nuvvu Leni Jeevitham ''Pilla Nuvvu Leni Jeevitam'' ( ''Girl, Life Without You'') is a 2014 Telugu romantic action comedy film directed by A. S. Ravi Kumar Chowdary and jointly produced by Bunny Vasu and Harishith Reddy, under Geetha Arts and Sri Venkateswara Creati ...
'' (2014) was released earlier than ''Rey''.


Early life

Chowdary was born on at
Gudiwada Gudivada is a city in Krishna district of the Indian state of Andhra Pradesh. It is a municipality and the headquarters of Gudivada mandal in Gudivada revenue division. It is one of the cities in the state to be a part of Andhra Pradesh Capita ...
of
Krishna district Krishna district is a district in the Coastal Andhra region in Indian state of Andhra Pradesh, with Machilipatnam as its administrative headquarters. It is surrounded on the East by Bay of Bengal, West by Guntur district, Guntur, Bapatla distric ...
as a last child to the couple Yalamanchili Narayana Rao and Ratnakumari. His father was a truck driver and mother was a housewife. His family was of lower middle class and his parents were uneducated. He joined a college at Gudiwada to pursue Intermediate and joined an engineering college at
Madras Chennai, also known as Madras ( its official name until 1996), is the capital and largest city of Tamil Nadu, the southernmost state of India. It is located on the Coromandel Coast of the Bay of Bengal. According to the 2011 Indian ce ...
.


Film career


Early years

Chowdary joined as an assistant to editor Narasimha Rao. He also worked under
K. Raghavendra Rao Kovelamudi Raghavendra Rao (born 23 May 1942) is an Indian filmmaker known primarily for his work in Telugu cinema, besides a few Hindi film and Kannada films. Over a career spanning more than four decades, he has directed over a hundred films ...
in ''
Kaliyuga Pandavulu ''Kaliyuga Pandavulu'' () is a 1986 Indian Telugu-language masala film produced by D. Ramanaidu under Suresh Productions, and directed by K. Raghavendra Rao. It stars Ramanaidu's son Venkatesh and Khushbu (making their cinematic debut), wit ...
'' (1986), ''
Sahasa Samrat ''Sahasa Samrat'' () is a 1987 Telugu language, Telugu-language action drama film directed by Kovelamudi Raghavendra Rao, K. Raghavendra Rao. The film stars Nandamuri Balakrishna, Vijayashanti and music was composed by K. Chakravarthy, Chakrav ...
'' (1987), ''
Agni Putrudu ''Agni Putrudu'' () is a 1987 Indian Telugu-language action film, produced by Venkat Akkineni under the Annapurna Studios banner and directed by K. Raghavendra Rao. It stars Akkineni Nageswara Rao, Nagarjuna, Sarada, Rajani and Sivaji Ganesan ...
'' (1987), '' Donga Ramudu'' (1988), ''
Janaki Ramudu ''Janaki Ramudu'' is a 1988 Indian Telugu-language film directed by K. Raghavendra Rao and produced by K. Murari under Yuva Chitra Arts. The film stars Nagarjuna, Vijayashanti and Jeevitha, with music composed by K. V. Mahadevan. It was dubbed ...
'' (1988), ''
Rudranetra ''Rudranetra'' is a 1989 Telugu-language spy film directed by K. Raghavendra Rao. The film was written by Yandamuri Veerendranath and stars Chiranjeevi, Vijayashanti, Radha, and Rao Gopal Rao. The film was dubbed into Hindi as ''Secret Agent Raja ...
'' (1989), and ''
Jagadeka Veerudu Athiloka Sundari ''Jagadeka Veerudu Athiloka Sundari'' (), also known by the initialism ''JVAS'', is a 1990 Indian Telugu-language fantasy film directed by K. Raghavendra Rao who co-wrote the script with Jandhyala and Yandamuri Veerendranath. The film stars C ...
'' (1990).


Career expansion

Chowdary's directorial debut, '' Sri Sitaramula Kalyanam Chutamu Rarandi'' (1998), started with Nagarjuna as producer, under the "Great India Entertainments" production house. Starring
ANR ANR may refer to: People * Akkineni Nageswara Rao, Indian actor and producer in Telugu cinema Places * Akkineni Nageswara Rao College, sometimes called ANR College, in Gudivada, Andhra Pradesh, India * Antwerp International Airport (IATA code) E ...
and debutant Venkat in the lead roles, it released on 26 June 1998 to positive reviews and was successful, which brought him 26 offers from different producers. After the success of his debut film, Nagarjuna gave Chowdary another opportunity to direct him, which turned out to be his second film, ''
Seetharama Raju ''Seetharama Raju'' is a 1999 Indian Telugu-language action drama film written and directed by Y. V. S. Chowdary. Produced by Nagarjuna, and D. Sivaprasad Reddy, it stars Nandamuri Harikrishna, Nagarjuna Akkineni, Sakshi Shivanand, and Sang ...
'' (1999), also starring
Nandamuri Harikrishna Nandamuri Harikrishna (2 September 1956 – 29 August 2018) was an Indian politician, actor, and film producer. He served as the Member of Parliament in the Rajya Sabha, the upper house the Indian Parliament representing the Indian state of A ...
. He later directed '' Yuvaraju'' (2000), starring
Mahesh Babu Ghattamaneni Mahesh Babu (born 9 August 1975) is an Indian actor who works in Telugu cinema. He is one of the highest-paid actors in Indian cinema and has featured in ''Forbes India''s Celebrity 100 list since 2012. He has appeared in more tha ...
,
Simran Simran (Gurmukhi: ਸਿਮਰਨ, pronunciation: ; ; from Sanskrit: , ''smaraṇa'', 'to remember, reminisce, recollect'), in spirituality, is a Hindi and Punjabi word referring to the continuous remembrance of the finest aspect of the self, ...
, and
Sakshi Shivanand Sakshi Shivanand is an Indian actress, who has appeared in Telugu, Tamil, Kannada, Malayalam and Hindi films. Her most notable work is '' Aapko Pehle Bhi Kahin Dekha Hai'' which was directed by Anubhav Sinha and co-starred Priyanshu Chatter ...
. Unlike his first two films, ''Yuvaraju'' opened to mixed reviews and was only an average grosser at the box office.


Turning into producer: ''Lahiri Lahiri Lahirilo'' (2002)

His first production, ''
Lahiri Lahiri Lahirilo ''Lahiri Lahiri Lahirilo ''is a 2002 Indian Telugu-language musical-family drama film written, directed and produced by YVS Chowdary under the banner ''Bommarillu.'' The film stars four pairs Nandamuri Harikrishna, Bhanupriya, Suman, Rachana ...
'' (2002), starring
Nandamuri Harikrishna Nandamuri Harikrishna (2 September 1956 – 29 August 2018) was an Indian politician, actor, and film producer. He served as the Member of Parliament in the Rajya Sabha, the upper house the Indian Parliament representing the Indian state of A ...
, was named after the title of a song from the popular and evergreen Telugu film, ''
Mayabazar ''Mayabazar'' () is a 1957 Indian epic film, epic Hindu mythological film directed by K. V. Reddy. It was produced by Nagi Reddi and Chakrapani (filmmaker), Chakrapani under their banner, Vijaya Vauhini Studios, Vijaya Productions. The film w ...
'' (1957), directed by
K. V. Reddy Kadiri Venkata Reddy (1 July 1912 – 15 September 1972), commonly known as K. V. Reddy, was an Indian film director, screenwriter, and producer, primarily known for his work in Telugu cinema. Renowned as one of the most influential filmma ...
. The film became successful and ran for 100 days and he organized the event at Gudiwada. In an interview, Chowdary stated that R. Narayana Murthy, who established "Sneha Chitra" and E. V. V. Satyanarayana, who established E. V .V. Cinema, inspired him to establish "Bommarillu Vaari".


Later years (2003–present)

Nandamuri Harikrishna Nandamuri Harikrishna (2 September 1956 – 29 August 2018) was an Indian politician, actor, and film producer. He served as the Member of Parliament in the Rajya Sabha, the upper house the Indian Parliament representing the Indian state of A ...
became a commercially successful actor at the age of 48 with ''
Seetayya ''Seetayya'' is a 2003 Indian Telugu-language action drama film directed by Y. V. S. Chowdary and written by Posani Krishna Murali. It stars Nandamuri Harikrishna as lead actor alongside Soundarya and Simran as co-stars. Music for the movie was ...
'' (2003), directed by Chowdary. After ''Seetayya'', Chowdary met
Sravanthi Ravi Kishore Sravanthi Ravi Kishore is an Indian film producer known for his works in Telugu cinema. He owns the film production company " Sri Sravanthi Movies", known for presenting hit romantic comedy films. Red Red is the color at the long wavelengt ...
for a directorial oppurtunity. The film, '' Devadasu'' (2006), featured Kishore's nephew,
Ram Pothineni Ram Pothineni (born 15 May 1988) is an Indian actor who primarily works in Telugu films. Known for his energetic screen presence, he earned one Filmfare Award and one SIIMA Award for his work. Pothineni made his acting debut with the box offi ...
, and
Ileana D'Cruz Ileana D'Cruz (born 1 November 1986) is a Portuguese actress who primarily appears in Telugu and Hindi films. She is the recipient of several accolades including a Filmfare Award and a Filmfare Awards South. D'Cruz made her screen debut in 2 ...
in the lead roles. It was released on 11 January 2006 and became a slow blockbuster after a theatrical run of 47 days, eventually grossing 17 crores. During the post production of ''Devadasu'', Chowdary approached
Nandamuri Balakrishna Nandamuri Balakrishna (born 10 June 1960), also known as Balayya or NBK, is an Indian actor, film producer, politician and philanthropist known for his works in Telugu cinema. Balakrishna is an elected member of the Andhra Pradesh Legislative A ...
to collaborate for '' Okka Magaadu.'' It was released on 11 January 2008. The film became a flop and most of the theaters were seen vacant after the first week of release. Chowdary then directed ''Saleem'' starring
Manchu Vishnu Manchu Vishnu Vardhan Babu (born 23 November 1981) is an Indian actor and film producer known for his works in Telugu cinema and television. Manchu had a brief stint as a child artist with the 1985 film ''Ragile Gundelu''. Years later, he starr ...
,
Ileana Ileana is a feminine given name commonly used in Romanian and other Romance language-speaking countries such as Spain and Italy. Etymology and Meaning The name ''Ileana'' is derived from the Greek name ''Helénē'' (Ἑλένη), meaning "tor ...
and
Mohan Babu Manchu Bhakthavatsalam Naidu, credited and also known as Mohan Babu, is an Indian actor and film producer known for his works predominantly in Telugu cinema. An alumnus of the Madras Film Institute, Mohan Babu has acted in more than 500 films ...
in prominent roles. It was produced by Mohan Babu in his production house
Sree Lakshmi Prasanna Pictures Sree Lakshmi Prasanna Pictures is an Indian film production company established by Manchu Mohan Babu on the name of his daughter Manchu Lakshmi Prasanna, in 1982. The company is based in Hyderabad. The first movie was ''Pratigna'' which su ...
. This was the only film Chowdary didn't produce after establishing his own production house. It was released on 12 December 2009 and failed to get appreciation from audiences and critics. In 2012, Chowdary produced the film '' Nippu'' under the direction of
Gunasekhar Gunasekhar (born 2 June 1964) is an Indian film director and screenwriter known for his works in Telugu cinema. He has directed films in action, romance, mythological, and historical drama genres. He has won a National Film Award, multiple Nand ...
, starring
Ravi Teja Bhupatiraju Ravi Shankar Raju (born 26 January 1968), known professionally as Ravi Teja, is an Indian actor and film producer known for his work in Telugu cinema. Recognised for his roles in action comedy films, he is popularly referred to as ...
and
Deeksha Seth Deeksha Seth (born 14 February 1990) is an Indian actress and model who mainly worked in Telugu and Tamil-language films and was a finalist at Femina Miss India 2009. She made her acting debut in the Telugu film '' Vedam'' (2010). Early life ...
. Chowdary and Ravi Teja shared same room and Gunasekhar lived in another floor of same building at
Madras Chennai, also known as Madras ( its official name until 1996), is the capital and largest city of Tamil Nadu, the southernmost state of India. It is located on the Coromandel Coast of the Bay of Bengal. According to the 2011 Indian ce ...
, during their trails in film industry. This film was released on 17 February 2012. Though it got good openings it turned out to be a flop later. In 2010, Chowdary launched the film Rey introducing
Chiranjeevi Konidela Chiranjeevi (born Konidela Sivasankara Varaprasad; 22 August 1955) is an Indian actor, philanthropist and former politician known for his work in Telugu cinema. Known as the "Mega Star", he is widely regarded as one of the most succe ...
's nephew
Sai Dharam Tej Sai Durgha Tej (born Sai Dharam Tej; 15 October 1986) is an Indian actor who predominantly works in Telugu cinema, Telugu films. Tej started his acting career with the box office success ''Pilla Nuvvu Leni Jeevitham'' (2014), which earned him t ...
and
Saiyami Kher Saiyami Kher is an Indian actress who primarily works in Hindi and Telugu films. Kher made her acting debut with the Telugu film '' Rey'' (2015) and her Hindi debut with '' Mirzya'' (2016), for which she received Stardust Award for Superstar o ...
as lead actors. The release was then postponed to 2013 but it didn't happen too. Finally, the film was released on 27 March 2015. Meanwhile, Tej's second film ''
Pilla Nuvvu Leni Jeevitham ''Pilla Nuvvu Leni Jeevitam'' ( ''Girl, Life Without You'') is a 2014 Telugu romantic action comedy film directed by A. S. Ravi Kumar Chowdary and jointly produced by Bunny Vasu and Harishith Reddy, under Geetha Arts and Sri Venkateswara Creati ...
'' directed by A. S. Ravikumar Chowdary was released. However, ''Rey'' became a flop. Chowdary is now in trails of launching his next film with debut actors again.


Personal life

While working for ''Ninne Pelladata'', Chowdary liked actress Geetha who played the role of
Nagarjuna Nāgārjuna (Sanskrit: नागार्जुन, ''Nāgārjuna''; ) was an Indian monk and Mahayana, Mahāyāna Buddhist Philosophy, philosopher of the Madhyamaka (Centrism, Middle Way) school. He is widely considered one of the most importa ...
's sister. With mutual consent, they both wanted to get married but Chowdary's parents were not willing to accept an inter-caste marriage. Later, he convinced them and married Geetha. She also acted in '' Sindhooram'' opposite
Ravi Teja Bhupatiraju Ravi Shankar Raju (born 26 January 1968), known professionally as Ravi Teja, is an Indian actor and film producer known for his work in Telugu cinema. Recognised for his roles in action comedy films, he is popularly referred to as ...
. After ''
Seetayya ''Seetayya'' is a 2003 Indian Telugu-language action drama film directed by Y. V. S. Chowdary and written by Posani Krishna Murali. It stars Nandamuri Harikrishna as lead actor alongside Soundarya and Simran as co-stars. Music for the movie was ...
'', Chowdary took a break of one year as his brother expired and Chowdary's elder daughter was born. Chowdary has two daughters. Chowdary had a good personal rapport with
Nandamuri Harikrishna Nandamuri Harikrishna (2 September 1956 – 29 August 2018) was an Indian politician, actor, and film producer. He served as the Member of Parliament in the Rajya Sabha, the upper house the Indian Parliament representing the Indian state of A ...
from the time of ''Pattabhishekam'', as the latter was the producer of that film. Harikrishna personally took Chowdary along with him to many places. "He was the person who taught me the etiquettes of star hotels. I never knew how to use forks", Chowdary remembered his relationship with Harikrishna in an interview. After the success of ''
Lahiri Lahiri Lahirilo ''Lahiri Lahiri Lahirilo ''is a 2002 Indian Telugu-language musical-family drama film written, directed and produced by YVS Chowdary under the banner ''Bommarillu.'' The film stars four pairs Nandamuri Harikrishna, Bhanupriya, Suman, Rachana ...
'', Chowdary held a function at a place where Harikrishna contested and failed in elections, to show the following he had.


Other work

Chowdary is a big fan of
Nandamuri Taraka Rama Rao Nandamuri Taraka Rama Rao (28 May 1923 – 18 January 1996), often referred to by his initials NTR, was an Indian actor, film director, film producer, screenwriter, film editor, philanthropist, and politician who served as the Chief Minister o ...
whom he claims as his inspiration to enter the film industry. Every film produced in his production house "Bommarillu Vaari" starts with a prayer song on NTR by showing his picture on screen. It ends showing his picture again. The prayer song was written, composed and sung by music director M. M. Keeravani. Chowdary started an audio company "Yuktha Music" named after his elder daughter Yuktha and released the audio of Devadasu as the first album through it. He printed 36-page and 24-page special invitations for the film launch and audio launch events respectively of Devadasu. Chowdary purchased the "Gopala Krishna" theater at
Gudivada Gudivada is a city in Krishna district of the Indian state of Andhra Pradesh. It is a municipality and the headquarters of Gudivada mandal in Gudivada revenue division. It is one of the cities in the state to be a part of Andhra Pradesh Cap ...
. He renovated it and renamed it as "Bommarillu" after his production house. It was the first
movie theater A movie theater (American English) or cinema (English in the Commonwealth of Nations, Commonwealth English), also known as a movie house, cinema hall, picture house, picture theater, the movies, the pictures, or simply theater, is a business ...
at Gudivada with AC and DTS technologies. He exhibited '' Okka Magaadu'' as the first film in it.


Filmography


References


External links

* {{DEFAULTSORT:Chowdary, Yvs Film producers from Andhra Pradesh Telugu film producers Telugu film directors Living people Film people from Krishna district Film directors from Andhra Pradesh 20th-century Indian writers 21st-century Indian people 1965 births Telugu screenwriters Screenwriters from Andhra Pradesh