XL Cola was a cola-flavoured

soft drink A soft drink (see #Terminology, § Terminology for other names) is a class of non-alcoholic drink, usually (but not necessarily) Carbonated water, carbonated, and typically including added Sweetness, sweetener. Flavors used to be Natural flav ...

produced in

Sweden Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...

. XL Cola was introduced by Falcon Brewery in 1985, including the slogan "Extra Large Taste",Solid Info: Varumärke 117896
read 10 July 2015 as a competitor for the Swedish customers of

Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...

who didn't like the

New Coke New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was renamed Coke II in 1990, and discontinued in July 2002. By 1985, Coca-Cola had been losing market share to ...

. In 1996, Falcon Brewery was taken over by

Carlsberg Group Carlsberg A/S (; ) is a Danish multinational brewer. Founded in 1847 by J. C. Jacobsen, the company's headquarters is in Copenhagen, Denmark. Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation. Th ...

and in 2006 the trademark XL Cola was also taken over by Carlsberg Sweden. The trademark also contains an image mark, the letters XL over narrow stripes and the word Cola in smaller letters.Image a
Canmuseum: XL-Cola-330mL-Sweden
read 11 July 2015 The brand is not manufactured at present (2015), probably because Carlsberg owns the Swedish license for

Pepsi Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...

Sources

Cola brands Defunct drink brands {{Soft-drink-stub

See also

Sources