PT XLSmart Telecom Sejahtera Tbk (stylized in all-caps as XLSMART), formerly PT Excelcomindo Pratama Tbk and PT XL Axiata Tbk, is an Indonesian mobile telecommunications services operator headquartered at

Jakarta Jakarta (; , Betawi language, Betawi: ''Jakartè''), officially the Special Capital Region of Jakarta (; ''DKI Jakarta'') and formerly known as Batavia, Dutch East Indies, Batavia until 1949, is the capital and largest city of Indonesia and ...

, jointly owned by Malaysia-based company

Axiata Axiata Group Berhad (commonly known as Axiata, formerly known as TM International Berhad), is a Malaysian multinational telecommunications conglomerate with extensive operations in Asia. The group Axiata's primary business is investment ho ...

and Indonesian diversified conglomerate

Sinar Mas Sinar Mas is one of the largest conglomerates in Indonesia. It was formed in 1938. It has numerous subsidiaries including Asia Pulp & Paper and palm oil producer PT SMART. The company also acquired Berau Coal Energy from Asia Resource Minerals ...

. It is the third largest mobile telecommunications company in Indonesia. The operator's coverage includes

Java Java is one of the Greater Sunda Islands in Indonesia. It is bordered by the Indian Ocean to the south and the Java Sea (a part of Pacific Ocean) to the north. With a population of 156.9 million people (including Madura) in mid 2024, proje ...

Bali Bali (English:; Balinese language, Balinese: ) is a Provinces of Indonesia, province of Indonesia and the westernmost of the Lesser Sunda Islands. East of Java and west of Lombok, the province includes the island of Bali and a few smaller o ...

, and

Lombok Lombok, is an island in West Nusa Tenggara province, Indonesia. It forms part of the chain of the Lesser Sunda Islands, with the Lombok Strait separating it from Bali to the west and the Alas Strait between it and Sumbawa to the east. It is rou ...

as well as the principal cities in and around

Sumatra Sumatra () is one of the Sunda Islands of western Indonesia. It is the largest island that is fully within Indonesian territory, as well as the list of islands by area, sixth-largest island in the world at 482,286.55 km2 (182,812 mi. ...

Kalimantan Kalimantan (; ) is the Indonesian portion of the island of Borneo. It constitutes 73% of the island's area, and consists of the provinces of Central Kalimantan, East Kalimantan, North Kalimantan, South Kalimantan, and West Kalimantan. The non-Ind ...

and

Sulawesi Sulawesi ( ), also known as Celebes ( ), is an island in Indonesia. One of the four Greater Sunda Islands, and the List of islands by area, world's 11th-largest island, it is situated east of Borneo, west of the Maluku Islands, and south of Min ...

. XLSmart offers home and mobile communication broadband services through their

2G GSM 2G refers to the second-generation of cellular network technology, which were rolled out globally starting in the early 1990s. The main differentiator to previous mobile telephone systems, retrospectively dubbed 1G, is that the radio signals of ...

4G LTE In telecommunications, long-term evolution (LTE) is a standard for wireless broadband communication for cellular mobile devices and data terminals. It is considered to be a "transitional" 4G technology, and is therefore also referred to as 3 ...

5G NR 5G NR (5G New Radio) is a radio access technology (RAT) developed by the 3rd Generation Partnership Project (3GPP) for the 5G (fifth generation) mobile network. It was designed to be the global standard for the air interface of 5G networks. It is ...

and optical fiber network infrastructure under the three core brands: XL,

Axis An axis (: axes) may refer to: Mathematics *A specific line (often a directed line) that plays an important role in some contexts. In particular: ** Coordinate axis of a coordinate system *** ''x''-axis, ''y''-axis, ''z''-axis, common names ...

and Smartfren. Initially, XLSmart provided cellular mobile telephony services using the GSM 900 technology. A few years after launching services, the company was awarded a license for implementing a DCS 1800 network, and to operate an

ISP An Internet service provider (ISP) is an organization that provides a myriad of services related to accessing, using, managing, or participating in the Internet. ISPs can be organized in various forms, such as commercial, community-owned, non ...

and

VoIP Voice over Internet Protocol (VoIP), also known as IP telephony, is a set of technologies used primarily for voice communication sessions over Internet Protocol (IP) networks, such as the Internet. VoIP enables voice calls to be transmitted as ...

service. In 2006, XL obtained a 3G license, which services launched in September of the same year. At the end of 2010, the company had more than 22,000

BTS BTS (), also known as the Bangtan Boys, is a South Korean boy band formed in 2010. The band consists of Jin, Suga, J-Hope, RM, Jimin, V, and Jung Kook, who co-write or co-produce much of their material. Originally a hip hop group, they ...

towers across Indonesia. It is the second largest mobile network operator in Indonesia, with a subscriber's strength of 55.1 million users. Shares of XL surged in May 2019, one day after Axiata announced talks with Norway's

Telenor Telenor ASA ( or ) is a Norwegian majority state-owned multinational telecommunications company headquartered at Fornebu in Bærum, close to Oslo. It is one of the world's largest mobile telecommunications companies with operations worldwi ...

aimed at combining their Asian operations.

History

Excelcomindo was established on October 6, 1989 under the name of ''PT Grahametropolitan Lestari'' and originally was a trading and general services company. XL became the first private mobile services operator in the country, starting commercial operations on October 8, 1996. In 2009, XL was bought by the

Axiata Group Axiata Group Berhad (commonly known as Axiata, formerly known as TM International Berhad), is a Malaysian multinational telecommunications conglomerate with extensive operations in Asia. The group Axiata's primary business is investment ho ...

which caused a change of logos. The XL letters were made blue (the blue and green version was also used), and an Axiata tag was added on to the logo. On October 28, 2014, XL launched the new logo with the launch of Real Mobile

network service. On October 5, 2016, to commemorate XL's 20th anniversary, XL changed its logo colour from yellow and green to blue and green, similar to the colour in the first XL logo. On 11 December 2024, XL announced that it will merge with Smartfren (owned by

) for IDR 104 trillion or USD 6,5 billion, creating the country's new telecommunication powerhouse. XL will operate as the surviving entity and will be changing its name to XLSmart under the new company name of PT XLSmart Telecom Sejahtera. The merging process is expected to complete in the first half of 2025. During the Annual General Meeting of Shareholders on 25 March 2025, the board of director had changed, with Rajeev Sethi appointed as its new President Director. On the same day, XL approved the planned merger with Smartfren during the Extraordinary General Meeting of Shareholders, with the completion date set on 16 April 2025. File:XL 1996.svg, Original XL logo used from 8 October 1996 until 25 June 2004. File:Pro XL Logo.svg, Pro XL logo used from 1998 until 25 June 2004. File:XL Axiata 2009.png, Previous XL logo used from 25 June 2004 until 28 October 2014. This version had the logo italized in September 2006 and an Axiata tag was added on to the logo on 8 June 2009. File:XL Axiata logo.svg, XL logo used from 28 October 2014 until 5 October 2016. File:XL logo 2016.svg, XL logo used since 5 October 2016. File:XL Axiata 2014.svg, XL Axiata corporate logo used from 28 October 2014 to 16 April 2025.

Slogans

Pro XL (1997–2004)

* Langsung Kriiiing.... (Directly Rings Up..., 8 October 1996 – 14 March 2002) * Tak Selalu Pilihan Anda yang Pro (Your Choice Isn't Always the Pro, 1 January 1998 – 31 December 1999) * Anda yang Pro (You're the Pro, 1 January 2000 – 15 November 2001) * Pilih yang Pro (Choose the Pro, 31 December 1997 – 15 November 2001) * Tak Hanya Bicara (Not Just Talkin', 16 November 2001 – 25 June 2004) * Bening Sepanjang Nusantara (Calling Throughout the Archipelago, 21 June 2003 – 25 June 2004)

XL (2004 - 2025)

* Makin Akrab, Makin Bersahabat (The More Familiar, The Friendlier, 25 June 2004 – 30 September 2004) * Membuat Dunia Extra Small (Makes the World Extra Small, 1 October 2004 – 10 June 2006) * Life Unlimited (11 June 2006 – 31 May 2007) * Jangkauan Luas (Wide Reach, 1 June 2007 – 30 September 2008) * Nyambung Teruuus (Keeps Connecting, 1 October 2008 – 31 May 2009) * Jaringan Handal (The Reliable Network, 1 June 2009 – 11 August 2010) * XLalu Untukmu (Always for You, 11 August 2010 – 30 September 2010) * XLalu Bersamamu (Always Be With You, 1 October 2010 – 31 December 2010) * XLalu Lebih Baik (Always Be Better, 1 January 2011 – 31 October 2011) * XLangkah Lebih Maju (One Step Ahead, 1 November 2011 – 31 January 2013) * Internet Tercepat (The Fastest Internet, 1 February 2013 – 27 October 2014) * Sekarang, Bisa! (Now, You Can!, 28 October 2014 – 4 April 2018) * Karena XL Bisa! (Because XL, We Can Believe It!, 5 April 2018 – 23 November 2020) * #XtraBisa (#ExtraCapable, 24 November 2020 – 16 April 2025) * Ini Cara Kita (This is Our Way!, 1 April 2021 – 26 February 2022) * We Are More (26 February 2022 – 16 April 2025)

XLSmart (2025 - present)

* Bersama, Melaju Tanpa Batas (We're Believe It Together, Driving Without Limits, 16 April 2025 - present)

High-bandwidth fibre-optic cable

Telekom Malaysia Telekom Malaysia Berhad or simply TM is a Malaysian telecommunications company that was founded in 1984. Beginning as the national telecommunications company for fixed line, radio, and television broadcasting services, it has evolved to become ...

, Mora Telematika and XLSmart has been working cooperatively to build a high-bandwidth fibre-optic submarine cable, which will stretch 400 kilometers, between the state of

Malacca Malacca (), officially the Historic State of Malacca (), is a States and federal territories of Malaysia, state in Malaysia located in the Peninsular Malaysia#Other features, southern region of the Malay Peninsula, facing the Strait of Malacca ...

and

Batam Batam, officially the City of Batam (, not to be confused with ''Batam Kota'', a kecamatan, district within this city), is the largest List of regencies and cities of Indonesia, city in the Indonesian province of Riau Islands. The city administra ...

, through

Dumai Dumai ( Jawi: , ), is a coastal city in Riau Province on the island of Sumatra, Indonesia, about 188 km from Pekanbaru, the provincial capital. The city has an area of 2,065.59 km2 and had 349,389 inhabitants at the mid 2024 official ...

, with a total cost of $7.6 million USD. Led by

Huawei Huawei Technologies Co., Ltd. ("Huawei" sometimes stylized as "HUAWEI"; ; zh, c=华为, p= ) is a Chinese multinational corporationtechnology company in Longgang, Shenzhen, Longgang, Shenzhen, Guangdong. Its main product lines include teleco ...

Marine Networks, the cables were completed on Q4 2011. XLSmart, in partnership with Nextgen Group and 3 other partners, built the Australia-Singapore Cable to connect

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...

and

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

. XL Axiata has a submarine beach cable facility and submarine cable landing station in

Anyer Anyer, also known as Anjer or Angier, is a coastal town in Banten, formerly West Java, Indonesia, west of Jakarta and south of Merak. A significant coastal town late 18th century, Anyer faces the Sunda Strait. History The town was a considerab ...

Banten Banten (, , Pegon alphabet, Pegon: بنتن) is the westernmost Provinces of Indonesia, province on the island of Java, Indonesia. Its capital city is Serang and its largest city is Tangerang. The province borders West Java and the Special Capi ...

to connect the Australia-Singapore Cable to Indonesia.

References

External links

* {{Asia Mobility Initiative Axiata Sinar Mas Group 2005 initial public offerings Companies listed on the Indonesia Stock Exchange Companies in the LQ45 Indonesian brands Indonesian companies established in 1989 Mobile phone companies of Indonesia Satellite operators Telecommunications companies established in 1989 Telecommunications companies of Indonesia 2025 mergers and acquisitions