XHMIX-FM (98.3 MHz) is a commercial

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

located in La Rumorosa,

Baja California Baja California, officially the Free and Sovereign State of Baja California, is a state in Mexico. It is the northwesternmost of the 32 federal entities of Mexico. Before becoming a state in 1952, the area was known as the North Territory of B ...

, Mexico, broadcasting to

Mexicali Mexicali (; ) is the capital city of the States of Mexico, Mexican state of Baja California. The city, which is the seat of the Mexicali Municipality, has a population of 689,775, according to the 2010 census, while the Calexico–Mexicali, Cale ...

and

San Luis Río Colorado San Luis Río Colorado is a city and also the name of its surrounding municipality in the state of Sonora, Mexico. In the 2020 census, the city had a population of 176,685. The city is the fourth-largest community in the state, and the municipa ...

in Mexico and the Imperial Valley, California, and

Yuma, Arizona Yuma is a city in and the county seat of Yuma County, Arizona, United States. The city's population was 95,548 at the 2020 census, up from the 2010 census population of 93,064. Yuma is the principal city of the Yuma, Arizona, Metropolitan ...

, in the United States. XHMIX airs a

Contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...

music format branded as "Power 98 Jams".

History

The 98.3 frequency in Rumorosa was put out for bid in 1992 as XHRBN-FM. Francisco Javier Fimbres Durazo, who already ran XEKT 1390 AM in Tecate, won the concession and built the station, quickly changing the call sign to XHFJ-FM for his initials. During this time, Fimbres operated his stations in association with Cadena Baja California, which owned XEMBC-AM 1190 XEWV-AM, & XEWV-FM. At that time, XHFJ adopted an alternative rock music format as "Modern Rock". In 2003, XHFJ became XHMIX-FM to go with the station's name at the time, "Mix 98". In 2005, the station became known as "Zona 98" with a rock format. The current concessionaire, controlled 60% by Fimbres Durazo, was created in 2007. In 2010, the station changed formats again to the present "Power 98 Jams". In 2016, XHMIX was authorized to increase its effective radiated power from 30,000 watts to 50,000.

References

External links

Official Website
Radio stations in Baja California {{Baja California-radio-station-stub