XHMC-FM is a

commercial radio Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship. It was the United States′ first model of radio (a ...

station located in

Mexicali Mexicali (; ) is the capital city of the Mexican state of Baja California. The city, seat of the Mexicali Municipality, has a population of 689,775, according to the 2010 census, while the Calexico–Mexicali metropolitan area is home to 1,000, ...

Baja California Baja California (; 'Lower California'), officially the Free and Sovereign State of Baja California ( es, Estado Libre y Soberano de Baja California), is a state in Mexico. It is the northernmost and westernmost of the 32 federal entities of Mex ...

Mexico Mexico ( Spanish: México), officially the United Mexican States, is a country in the southern portion of North America. It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guate ...

, broadcasting to the Valley of Mexicali, and

Imperial Valley, California , photo = Salton Sea from Space.jpg , photo_caption = The Imperial Valley below the Salton Sea. The US-Mexican border runs diagonally across the lower left of the image. , map_image = Newriverwatershed-1-.jpg , map_caption = Map of Imperial ...

, area of the United States on

104.9 FM The following radio broadcasting, radio stations broadcast on FM broadcasting, FM frequency 104.9 MHz: Argentina * EXN Radio in Rosario, Santa Fe * LRS780 Cadena Regional in Máximo Paz, Santa Fe * Radio María in Quimili, Santiago del Estero A ...

. XHMC-FM airs a

contemporary hit radio Contemporary hit radio (also known as CHR, contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format that is common in many countries that focuses on playing current and recurrent popular music as determined by ...

music format branded as @FM (Arroba FM).

History

XHMC received its concession on November 10, 1987. It was owned by Rosa Ruíz de Reyes and has been operated by Radiorama for most of its history. Until late 2013 it was known as Estéreo Vida with a Spanish Adult Contemporary rebranding to "Vida 104.9", in 2014 became pop format as "Juventud 104.9", Vida moved to XHSOL-FM, and in 2015 to @FM (Arroba FM). In 2017, control of the Radiorama Mexicali cluster was transferred to Grupo Larsa Comunicaciones, marking its first expansion outside of the state of Sonora. On December 1, XHMC was relaunched as "Arroba Sin Límites", retaining the name of its previous pop format (Arroba FM/@FM) while adding that used on Larsa's other similarly formatted stations. By 2018 Radiorama returns back operation and resumed returned to the @FM (Arroba FM) format.

References

Contemporary hit radio stations in Mexico Grupo Radiorama Radio stations established in 1984 Radio stations in Mexicali Spanish-language radio stations Mass media in Mexicali {{Baja California-radio-station-stub