XHMC-FM is a radio station on 104.9 FM in

Mexicali Mexicali (; ) is the capital city of the States of Mexico, Mexican state of Baja California. The city, which is the seat of the Mexicali Municipality, has a population of 689,775, according to the 2010 census, while the Calexico–Mexicali, Cale ...

Baja California Baja California, officially the Free and Sovereign State of Baja California, is a state in Mexico. It is the northwesternmost of the 32 federal entities of Mexico. Before becoming a state in 1952, the area was known as the North Territory of B ...

, Mexico. The station is owned by Uniradio and airs a

Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

music format known as .

History

XHMC received its concession on November 10, 1987. It was owned by Rosa Ruíz de Reyes and has been operated by Radiorama for most of its history. It was first known as Estéreo Vida, broadcasting contemporary music in Spanish. At the end of 2013 it was renamed "Vida 104.9". In 2014, Vida moved to XHSOL-FM 89.9, and 104.9 converted to

contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...

as Juventud 104.9, adopting the Arroba FM brand in 2015. In 2017, control of the Radiorama Mexicali cluster was transferred to Grupo Larsa Comunicaciones, marking its first expansion outside of the state of Sonora. On December 1, XHMC was relaunched as "Arroba Sin Límites", retaining the name of its previous pop format (Arroba FM/@FM) while adding that used on Larsa's other similarly formatted stations. In September 2018, Larsa stopped operating the Mexicali stations, with Radiorama and the full Arroba FM brand returning. Uniradio assumed operational control of XHMC-FM in January 2024 and relaunched it as La Invasora.

References

Radio stations established in 1984 Radio stations in Mexicali Spanish-language radio stations Mass media in Mexicali {{Baja California-radio-station-stub