X5 Group (previously known as X5 Retail Group and commonly known as X5) is Russia's largest
food retailer
A grocery store ( AE), grocery shop ( BE) or simply grocery is a store that primarily retails a general range of food products, which may be fresh or packaged. In everyday U.S. usage, however, "grocery store" is a synonym for supermarket, and ...
.
The company operates several retail formats:
convenience stores under the
Pyaterochka brand,
supermarket
A supermarket is a self-service shop offering a wide variety of food, beverages and household products, organized into sections. This kind of store is larger and has a wider selection than earlier grocery stores, but is smaller and more lim ...
s under the
Perekrestok brand and
hypermarket
A hypermarket (sometimes called a hyperstore, supercentre or superstore) is a big-box store combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including ...
s under the brand, as well as the Perekrestok.ru online market, the 5Post parcel and Dostavka.Pyaterochka and Perekrestok.Bystro food delivery services.
The company's global
depositary receipt
A depositary receipt (DR) is a negotiable financial instrument issued by a bank to represent a foreign company's publicly traded securities. The depositary receipt trades on a local stock exchange. Depositary receipts facilitates buying shares in f ...
s are listed on the
London Stock Exchange
London Stock Exchange (LSE) is a stock exchange in the City of London, England, United Kingdom. , the total market value of all companies trading on LSE was £3.9 trillion. Its current premises are situated in Paternoster Square close to St Pa ...
(LSE) and the
Moscow Stock Exchange (MSE).
Its share of the food retail market rose up from 47th to 42nd place among the world’s Top-250 retailers in the Global Powers of Retailing 2020 and took 11th place in the Top-50 fast-growing global retailers (according to
Deloitte
Deloitte Touche Tohmatsu Limited (), commonly referred to as Deloitte, is an international professional services network headquartered in London, England. Deloitte is the largest professional services network by revenue and number of professio ...
);
it was ranked 41st among the Top 50 Global Retailers (according to
Kantar Consulting).
In March 2021, after trials at 52 supermarkets, the group (in partnership with
Visa and
Sber) launched ‘pay with a glance’
biometrics
Biometrics are body measurements and calculations related to human characteristics. Biometric authentication (or realistic authentication) is used in computer science as a form of identification and access control. It is also used to identify ...
at self-service checkout terminals in its supermarkets and convenience stores. The facial recognition payment system is expected to be expanded to 3,000 X5-owned stores by the end of 2021.
History
In 1995, the first Perekrestok store was opened in
Moscow
Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 million ...
. In 1999, Pyaterochka retail chain was founded and the first store was opened in
Saint Petersburg
Saint Petersburg ( rus, links=no, Санкт-Петербург, a=Ru-Sankt Peterburg Leningrad Petrograd Piter.ogg, r=Sankt-Peterburg, p=ˈsankt pʲɪtʲɪrˈburk), formerly known as Petrograd (1914–1924) and later Leningrad (1924–1991), i ...
. In 2005, Pyaterochka completed an
IPO on the London Stock Exchange.
X5 was founded in May 2006 after the merger of the Pyaterochka and Perekrestok retail formats.
In 2008, X5 acquired the Karusel hypermarket chain.
Other major acquisitions included: 82 Paterson supermarkets (2009),
more than 660
Kopeyka stores (2010),
103 Pokupochka stores in the
Samara region
Samara ( rus, Сама́ра, p=sɐˈmarə), known from 1935 to 1991 as Kuybyshev (; ), is the largest city and administrative centre of Samara Oblast. The city is located at the confluence of the Volga and the Samara rivers, with a population of ...
(2014),
104 stores owned by the Rosinka Group in Southwest Russia
and 100 stores owned by the Soseddushka retail chain in the
Orenburg region
Orenburg Oblast (russian: Оренбургская область, ''Orenburgskaya oblast'') is a federal subject of Russia (an oblast). Its administrative center is the city of Orenburg. From 1938 to 1957, it bore the name ''Chkalov Oblast'' () ...
(2015) and 99 Polushka stores in
Bashkortostan
The Republic of Bashkortostan or Bashkortostan ( ba, Башҡортостан Республикаһы, Bashqortostan Respublikahy; russian: Республика Башкортостан, Respublika Bashkortostan),; russian: Респу́блик� ...
(2018),
as well as 85 stores Telezhka, Tverskoy kupets and Volny kupets in four regions (2019).
In 2018, X5 GDRs started trading on the Moscow Exchange.
Shareholder structure
X5’s shareholder structure is as follows: CTF Holdings S.A.,47.86%; Intertrust Trustees Ltd (Axon Trust), 11.43%; X5 directors, 0.10%; treasury shares, 0.01%; shareholders with less than 3%, 40.60%.
Dividend policy
In 2017, the Company approved its
dividend policy Dividend policy is concerned with financial policies regarding paying cash dividend in the present or paying an increased dividend at a later stage. Whether to issue dividends, and what amount, is determined mainly on the basis of the company's una ...
.
The key principles of the dividend policy are as follows:
1) The dividend policy sets a target payout ratio of at least 25% of X5 Retail Group’s consolidated
IFRS net profit, provided that the Company’s financial position allows for it.
2) When considering a dividend proposal to the General Meeting of Shareholders, the
Supervisory Board
In corporate governance, a governance board also known as council of delegates are chosen by the stockholders of a company to promote their interests through the governance of the company and to hire and fire the board of directors.
In civil ...
will be guided by a target consolidated net
debt
Debt is an obligation that requires one party, the debtor, to pay money or other agreed-upon value to another party, the creditor. Debt is a deferred payment, or series of payments, which differentiates it from an immediate purchase. The d ...
/
EBITDA
A company's earnings before interest, taxes, depreciation, and amortization (commonly abbreviated EBITDA, pronounced , , or ) is a measure of a company's profitability of the operating business only, thus before any effects of indebtedness, sta ...
ratio of below 2.0x, in line with the Company’s financing strategy.
The ultimate decision on payment of dividends will always be subject to approval of the General Meeting of Shareholders.
2017 dividends amounted to RUB 21.6 bn and 2018 dividends amounted to RUB 25 bn, whereas the planned figure for 2019 is RUB 30 bn.
Management
In 2012,
Stephan DuCharme was appointed the Company’s CEO and the Chairman of the Management Board.
In 2015, was appointed as the Company’s CEO and Stephan DuCharme appointed as the Chairman of Supervisory Board.
Offline-retail formats
Each of the Company’s brands offers a unique
customer value proposition
In marketing, a customer value proposition (CVP) consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's associated payment (or other value-transfer).
Customer Value Management was sta ...
and targets key parts of the Russian
consumer
A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. ...
population. This multifaceted strategy enables X5 Retail Group to capture a significant portion of the growth that is forecast for each of the three largest segments of Russia’s food retail market.
Pyaterochka
Pyaterochka is a retail chain of proximity food stores.
Pyaterochka launched a new store refurbishment program in 2019. The new Pyaterochka will offer almost twice as many fresh products in a selling area of around 150 sq m, which is about half of the sales floor.
Vegetable
Vegetables are parts of plants that are consumed by humans or other animals as food. The original meaning is still commonly used and is applied to plants collectively to refer to all edible plant matter, including the flowers, fruits, stems ...
s,
fruit
In botany, a fruit is the seed-bearing structure in flowering plants that is formed from the ovary after flowering.
Fruits are the means by which flowering plants (also known as angiosperms) disseminate their seeds. Edible fruits in partic ...
s and some of the perishable items are laid out in the dedicated fresh zone. On top of that, the rebranded Pyaterochka sells a wide assortment of foods to go and
ready-to-eat meals and has a special area where customers can have coffee or fresh orange juice and charge their gadgets. An in-house
bakery
A bakery is an establishment that produces and sells flour-based food baked in an oven such as bread, cookies, cakes, donuts, pastries, and pies. Some retail bakeries are also categorized as cafés, serving coffee and tea to customers wh ...
made it possible to expand the offering of bread and pastry.
In 2019, the Pyaterochka retail chain consisted of 15,354 stores with a turnover of RUB 1.37 trn.
Perekrestok
Perekrestok is a retail chain of food supermarkets.
In May 2019, Russia’s biggest and most up-to-date smart kitchen was launched for producing semi-prepared foods for stores, allowing a 2.5-fold increase in the ready-to-eat and ready-to-cook range under the Perekrestok Chef brand in the company’s supermarkets and also boosted quality.
In February 2020 Perekrestok has begun the roll-out of new store concept. Among the highlights of the new concept are updated interior and exterior designs, and a selection of new services offered in-store. The new Perekrestok concept is designed to meet the needs of today's customers, including frequent purchases of
ready-to-eat and ready-to-go products. About 50% of the selling space will be dedicated to fresh categories (
fruit
In botany, a fruit is the seed-bearing structure in flowering plants that is formed from the ovary after flowering.
Fruits are the means by which flowering plants (also known as angiosperms) disseminate their seeds. Edible fruits in partic ...
s,
vegetable
Vegetables are parts of plants that are consumed by humans or other animals as food. The original meaning is still commonly used and is applied to plants collectively to refer to all edible plant matter, including the flowers, fruits, stems ...
s,
dairy product
Dairy products or milk products, also known as lacticinia, are food products made from (or containing) milk. The most common dairy animals are cow, water buffalo, nanny goat, and ewe. Dairy products include common grocery store food items in ...
s,
cheese
Cheese is a dairy product produced in wide ranges of flavors, textures, and forms by coagulation of the milk protein casein. It comprises proteins and fat from milk, usually the milk of cows, buffalo, goats, or sheep. During product ...
,
deli meats, as well as fresh
fish
Fish are aquatic, craniate, gill-bearing animals that lack limbs with digits. Included in this definition are the living hagfish, lampreys, and cartilaginous and bony fish as well as various extinct related groups. Approximately 95% ...
and
meat) or
salad bars,
bakeries and
café
A coffeehouse, coffee shop, or café is an establishment that primarily serves coffee of various types, notably espresso, latte, and cappuccino. Some coffeehouses may serve cold drinks, such as iced coffee and iced tea, as well as other non-ca ...
s. A special area will be focused on the
health food
A healthy diet is a diet that maintains or improves overall health. A healthy diet provides the body with essential nutrition: fluid, macronutrients such as protein, micronutrients such as vitamins, and adequate fibre and food energy.
A h ...
s category.

Perekrestok is Russia’s largest supermarket chain, consisting, at 2019 closing, of 852 supermarkets with a turnover of RUB 273 bn.
Karusel
Karusel is a retail chain of food hypermarkets.
In 2019, Х5 Retail Group announced its decision to transform the Karusel hypermarket chain within two years:
- 34 stores to become large format supermarkets managed by the Perekrestok retail chain by the beginning of 2021;
- 20 stores to close by 2022;
- 37 hypermarkets to continue operating under the Karusel brand.
At the close of 2019, the Karusel retail chain had 91 hypermarkets with a turnover of RUB 87 bn.
Chizhik
In October 2020, X5 Group launched a new hard discounter “Chizhik” in Moscow and in
Balashikha with expectations of its federal expansion. A year after, 27 Chizhik hard discounters were opened in Moscow and in
Moscow Oblast
Moscow Oblast ( rus, Моско́вская о́бласть, r=Moskovskaya oblast', p=mɐˈskofskəjə ˈobləsʲtʲ), or Podmoskovye ( rus, Подмоско́вье, p=pədmɐˈskovʲjə, literally " under Moscow"), is a federal subject of R ...
with 70 expected, in regions as well, by the end of the year 2021. In 2022, X5 Group announced 3000 Chizhik stores to be opened in 3 years, despite so called “cannibalization” which means audience loss in other stores of X5 group, attracted by Chizhik.
Online retail and services
In addition to the retail chains, X5 Retail Group manages the Perekrestok.ru online supermarket and the Dostavka.Pyaterochka and Perekrestok.Bystro food and 5Post parcel delivery services.
Perekrestok.ru
In 2017, the Perekrestok.ru online store was introduced in Moscow
and, in October 2018, in St Petersburg.
A
dark store combines features of a traditional store and a warehouse: it is not intended for making purchases but the merchandising display is similar to that of a store. In contrast to a traditional warehouse, a dark store services online orders and goods are displayed individually.
As of 31 December 2019, the online supermarket had two dark stores in Moscow and one dark store in St Petersburg.
Food delivery services
The Dostavka.Pyaterochka express delivery service was launched in 2019; orders are collected at Pyaterochka stores. For the project, the company developed its own software covering all the project’s operational and auxiliary processes. The IT system is integrated into the Х5 Retail Group infrastructure, allowing new stores to be hooked up to the service in just a few hours and goods balances to be monitored virtually in real time. There is a patented system operating for collecting orders at a store; this cuts assembly time considerably and optimises staff work. As of April 2020, the service was live in
Moscow
Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 million ...
,
Skhodnya,
Lyubertsy and
Kazan
Kazan ( ; rus, Казань, p=kɐˈzanʲ; tt-Cyrl, Казан, ''Qazan'', IPA: ɑzan is the capital and largest city of the Republic of Tatarstan in Russia. The city lies at the confluence of the Volga and the Kazanka rivers, covering ...
.
The Perekrestok.Bystro express delivery service was started up in 2020, with orders being collected at Perekrestok supermarkets. The software is similar to the IT system used by the Dostavka.Pyaterochka service. As of April 2020, the service was operating in Moscow.
5Post
5Post is a subdivision of X5 Retail Group, a developing service for delivering orders from online stores and
marketplace
A marketplace or market place is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a ''souk'' (from the Arabic), '' ...
s to the company’s stores. In the summer of 2018, the subdivision started opening the first
lockers and order collection points.
In June 2019, X5 Retail Group and the Unitrade
customs broker Custom brokers or Customs House Brokerages are working positions that may be employed by or affiliated with freight forwarders, independent businesses, or shipping lines, importers, exporters, trade authorities, and customs brokerage firms.
North A ...
developed an end-to-end service for foreign online stores. Partners pick up orders from the online store warehouses in
China, bring them to Russia, clear them through customs and deliver them to the X5 distribution centre in
Novosibirsk
Novosibirsk (, also ; rus, Новосиби́рск, p=nəvəsʲɪˈbʲirsk, a=ru-Новосибирск.ogg) is the largest city and administrative centre of Novosibirsk Oblast and Siberian Federal District in Russia. As of the 2021 Census, ...
. Then 5Post delivers the parcels to stores.
At the end of 2019, 5Post was managing 12 sorting facilities at Х5 Retail Group distribution centres and 8,000 postamats and order collection points. During 2019, over five million parcels were delivered to clients.
Activities
The company’s market position
The company’s market share by revenues at the close of 2019 was 11.5%.
The closest competitor was
Magnit, with a food retail market share of 7.6% (together with non-food and non-retail business – 9.6%).
Operational and financial results
As of 31 December 2019, the Company operated 16,297 stores, including 15,354 Pyaterochka proximity stores, 852 Perekrestok supermarkets and 91 Karusel hypermarkets, the Perekrestok.ru online supermarket (two dark stores in Moscow and one dark store in St Petersburg) and the 5Post delivery service for online store and marketplace orders (8,000 postamats and order collection points).
Partnership projects
In 2013, X5 Retail Group kicked off a programme to attract
sublessees, and by the end of 2017, over 29,000 retail outlets were opened in X5 stores by 5,500 private enterprises.
With 5,000 sublessees, Pyaterochka leads the way in the number of partners accounting for over 8% of its total selling space. More than 3,000 of them are farmers and small and medium-sized enterprises selling food and children’s goods and providing everyday services near the cash desks outside Pyaterochka’s shopping area or inside as a shop-in-shop.
In April 2017, X5 Retail Group launched a cooperation project with the Central Union of Consumer Societies of the Russian Federation (Centrosoyuz).
The COOP-Pyaterochka format has the potential to add up to 1,000 stores over a three-year period. The parties have also agreed to open up to 5,000 Pyaterocka-based shop-in-shop corners by 2021 to sell farmers’ and consumer
cooperative
A cooperative (also known as co-operative, co-op, or coop) is "an autonomous association of persons united voluntarily to meet their common economic, social and cultural needs and aspirations through a jointly owned and democratically-contro ...
s’ products.
In November 2021, X5 Group and
Alfa-Bank launched joint financial service “X5 Bank”, 49,99% each held by the retailer and by the bank with 0,02% owned by “Alfa Investments”. X5 Bank is a part of X5 Group strategy to be represented at every step of customer journey from product to purchase.
IT and innovations
Х5 entered the innovations market in 2017: by July 2019, Х5 innovations had drawn in over 800 start-ups. Four hundred solutions underwent thorough assessment by business experts and some of them progressed to the business modelling phase. More than 100 start-ups advanced to the prototype/pilot phase and 14 projects were implemented. Х5 considers technological solutions for four key retail spheres:
customer experience
Customer experience (CX) is a totality of cognitive, affective, sensory, and behavioral consumer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. Pine and Gilmore described the ...
, operations in stores,
supply chain
In commerce, a supply chain is a network of facilities that procure raw materials, transform them into intermediate goods and then final products to customers through a distribution system. It refers to the network of organizations, people, activ ...
and back office. Х5 is focusing particularly on smart shelving projects, flexible pricing systems,
robotisation, automation of quality and freshness control for foodstuffs, and goods tracking.
In June 2017, X5 Retail Group and the
Internet Initiatives Development Fund
The Internet Initiatives Development Fund (IIDF, stylized in lowercase in its logo, russian: Фонд развития интернет-инициатив) is a Russian venture capital fund established by the ''Agency for Strategic Initiatives'' ...
(IIDF) launched a specialised retail
accelerator, with the Petrovich and Sportmaster chains among its partners.
Start-up companies joining the IIDF accelerator programme are able not only to attract from RUB 2 mn to RUB 25 mn of investments from the fund, but also to get advice from X5 experts and test their business ideas on X5’s anonymised database of over 3 bn purchases.
In May 2018, X5 and Innopolis University launched joint work on scientific research projects, in particular on a pilot store for the future project.
In March 2019, X5 became a resident of the Innopolis
Special Economic Zone
A special economic zone (SEZ) is an area in which the business and trade laws are different from the rest of the country. SEZs are located within a country's national borders, and their aims include increasing trade balance, employment, increas ...
and opened an X5 Development Centre.
In October 2018, Х5 Retail Group opened a laboratory store at a Pyaterochka proximity store for testing the possibility of introducing new technologies. At the store, technologies for ESL,
video analysis Video content analysis or video content analytics (VCA), also known as video analysis or video analytics (VA), is the capability of automatically analyzing video to detect and determine temporal and spatial events.
This technical capability is used ...
, smart shelves, digital information panels, self-scanning and payment scenarios, and other smart store technologies are all being tested under "field conditions".
In November 2019, a second laboratory store was opened at a Perekrestok supermarket.
In June 2019, X5 Retail Group, together with the Israel-Russia Chamber of Commerce (IRCC), launched the X5 Retail-Tech Challenge start-up competition.
In July 2019, X5 started selecting start-ups from
Estonia
Estonia, formally the Republic of Estonia, is a country by the Baltic Sea in Northern Europe. It is bordered to the north by the Gulf of Finland across from Finland, to the west by the sea across from Sweden, to the south by Latvia, and t ...
,
Latvia
Latvia ( or ; lv, Latvija ; ltg, Latveja; liv, Leţmō), officially the Republic of Latvia ( lv, Latvijas Republika, links=no, ltg, Latvejas Republika, links=no, liv, Leţmō Vabāmō, links=no), is a country in the Baltic region of ...
and
Lithuania.
In October 2019, X5 Retail Group summed up the results of a competition of start-ups held jointly with the
Spanish Institute for Foreign Trade The Spanish Institute for Foreign Trade (ICEX) ( es, Instituto Español de Comercio Exterior) is an agency of the Spanish Ministry of Industry, Tourism and Trade (''Ministerio de Industria, Turismo y Comercio'') which works worldwide with the objec ...
(ICEX).
In July 2019, the
Sberbank
PJSC Sberbank (russian: Сбербанк, initially a contraction of russian: сберегательный банк, translit=sberegatelnyy bank, lit=savings bank, link=no) is a Russian majority state-owned banking and financial services compan ...
venture fund, Fort Ross Ventures and X5 Retail Group signed an agreement on strategic partnership in innovation, exchange of technologies and looking for start-ups.
In December that year, X5 Retail Group and start-up accelerator Orange Fab started a joint programme for seeking and introducing innovations in Russia.
In April 2019, X5 launched a digital parcel delivery platform. The solution used information systems to bring together postamats, sorting facility and warehouse equipment. For deliveries within Russia, online stores and marketplaces deliver to the X5 distribution centres, while the retailer picks up cross-border deliveries at the Customs. The platform has a capacity of up to one million dispatches a day.
In November 2017, X5 introduced
machine learning
Machine learning (ML) is a field of inquiry devoted to understanding and building methods that 'learn', that is, methods that leverage data to improve performance on some set of tasks. It is seen as a part of artificial intelligence.
Machine ...
to bolster
targeted marketing at the Perekrestok supermarket chain, and developed personalised offers for all members of the Perekrestok Club
loyalty program.
In December 2017,
Mail.Ru Group and X5 launched a
partnership
A partnership is an arrangement where parties, known as business partners, agree to cooperate to advance their mutual interests. The partners in a partnership may be individuals, businesses, interest-based organizations, schools, governments ...
in online
advertising targeting and assessing its impact on offline sales in certain stores. MyTarget platform clients gain access to X5’s anonymised data on
consumer behaviour with a view to enhancing the accuracy of ad targeting and linking ad impression data with sales performance at the Pyaterochka, Perekrestok and Karusel chains.
In June 2018, X5 started implementing
video analytics and computer vision technology based on
neural network
A neural network is a network or neural circuit, circuit of biological neurons, or, in a modern sense, an artificial neural network, composed of artificial neurons or nodes. Thus, a neural network is either a biological neural network, made up ...
s and
artificial intelligence
Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machine
A machine is a physical system using Power (physics), power to apply Force, forces and control Motion, moveme ...
. It speeds up control of store layouts and the number of products on shelves by a factor of ten, and reduces the number of people leaving the store without a purchase and shrinkage levels by 10% and 20%, respectively.
In May 2018, X5 successfully completed a large-scale project to automate the processes of
demand
In economics, demand is the quantity of a good that consumers are willing and able to purchase at various prices during a given time. The relationship between price and quantity demand is also called the demand curve. Demand for a specific item ...
and replenishment planning at both stores and at Perekrestok and Karusel distribution centres. To this end, the Company redesigned its core
logistics
Logistics is generally the detailed organization and implementation of a complex operation. In a general business sense, logistics manages the flow of goods between the point of origin and the point of consumption to meet the requirements of ...
,
marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...
and
sales
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale.
The seller, or the provider of the goods or services, completes a sale in ...
processes, and introduced an end-to-end system of
supply chain management
In commerce, supply chain management (SCM) is the management of the flow of goods and services including all processes that transform raw materials into final products between businesses and locations. This can include the movement and sto ...
, boosting forecast accuracy by 17% and increasing on-shelf availability of products by 5%. The Company also reduced inventory levels by 13%.
In May 2018, X5 introduced automated detailed
planogramming for
hypermarket
A hypermarket (sometimes called a hyperstore, supercentre or superstore) is a big-box store combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including ...
s. It factors in store equipment characteristics, customer preferences, historical data on inventory turnover by type of product, assortment by category, packaging size and type, etc. After three months of its use, the system boosted sales by up to 10.5% in some categories.
In the summer of 2019, X5 Retail Group started producing self-service cash registers. The company developed the device and the software itself: the machines are equipped with a
multi touch screen
In computing, multi-touch is technology that enables a surface (a touchpad or touchscreen) to recognize the presence of more than one somatosensory system, point of contact with the surface at the same time. The origins of multitouch began at CER ...
,
2D barcode scanner,
stereo speakers, a
microphone
A microphone, colloquially called a mic or mike (), is a transducer that converts sound into an electrical signal. Microphones are used in many applications such as telephones, hearing aids, public address systems for concert halls and pub ...
for audio apps and voice services, and a
3D camera. At the second stage, X5 added a goods weighing platform and there are plans for a rapid payment system using
QR code
A QR code (an initialism for quick response code) is a type of Barcode#Matrix (2D) barcodes, matrix barcode (or two-dimensional barcode) invented in 1994 by the Japanese company Denso#Denso Wave, Denso Wave. A barcode is a machine-readable optic ...
s and
Face ID technology.
In February 2018, X5 launched an online service that helps real estate owners to calculate the average rent at any location where Pyaterochka has a presence. The service also enables
landlord
A landlord is the owner of a house, apartment, condominium, land, or real estate which is rented or leased to an individual or business, who is called a tenant (also a ''lessee'' or ''renter''). When a juristic person is in this position, ...
s to offer premises or a property for lease or sale instantly, if the property meets all the criteria for store opening, or offer a land plot for building a store.
Logistics
X5 started implementing its logistics separation strategy in 2013, with a view to splitting product flows for convenience stores, on the one hand, and supermarkets and hypermarkets, on the other hand.
As of 31 December 2019, X5 Retail Group operated 42 distribution centres spanning 1.2 million sq m, including 31 centres catering to Pyaterochka and 11 centres serving the super- and hypermarket formats (Perekrestok and Karusel).
As of 31 December 2019, X5’s fleet comprises 4,124 owned trucks.
References
External links
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{{Authority control
Food retailers
Retail companies of Russia
Retail companies established in 2006
Companies listed on the London Stock Exchange
Companies listed on the Moscow Exchange
Food and drink companies based in Moscow