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''Write Me Back'' is the eleventh
studio album An album is a collection of audio recordings (e.g., music) issued on a medium such as compact disc (CD), Phonograph record, vinyl (record), audio tape (like 8-track cartridge, 8-track or Cassette tape, cassette), or digital distribution, dig ...
by American R&B singer, songwriter, and producer R. Kelly. Released on June 25, 2012, by
RCA Records RCA Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Group Corporation. It is one of Sony Music's four flagship labels, alongside Columbia Records (its former longtime rival), Arista Records and Epic R ...
, it was written and produced primarily by Kelly as the follow-up to his 2010 album ''
Love Letter A love letter is an expression of love in written form. However delivered, the letter may be anything from a short and simple message of love to a lengthy explanation and description of feelings. History One of the oldest references to a l ...
'', with recording taking place at Sylvester Stone Studios, The Chocolate Factory (both in Chicago), and MilkBoy The Studio (in Philadelphia). Expanding on ''Love Letter''s traditional R&B mode, the album incorporates musical influences from
Philadelphia soul Philadelphia soul, sometimes called Philly soul, the Philadelphia sound, Phillysound, or The Sound of Philadelphia (TSOP), is a genre of late 1960s–1970s soul music characterized by funk influences and lush string and horn arrangements. The ...
and Chicago stepping in songs about love, its redemptive power, and its complications. Debuting at number five on the ''Billboard'' 200, ''Write Me Back'' registered sales of 68,000 copies in its first week and went on to chart for 16 more weeks, eventually reaching more than 141,000 copies sold in the US. It was promoted with the release of three singles, including " Share My Love" and " Feelin' Single". Critically, ''Write Me Back'' was generally well received, earning praise for its musical arrangements and Kelly's vocal stylings in particular.


Background

At the end of his supporting tour for ''Love Letter'', Kelly underwent emergency throat surgery in July 2011 to drain an
abscess An abscess is a collection of pus that has built up within the tissue of the body, usually caused by bacterial infection. Signs and symptoms of abscesses include redness, pain, warmth, and swelling. The swelling may feel fluid-filled when pre ...
on one of his tonsils. He recovered, and in August, announced that his next album will be called ''Black Panties'', a sexually charged album in the same vein of his 1993 debut album, '' 12 Play''. However, he deviated from that plan in January 2012 by announcing ''Write Me Back'' as his next album. He recorded the album at Sylvester Stone Studios and The Chocolate Factory in Chicago, and at MilkBoy The Studio in Philadelphia.


Music and lyrics

''Write Me Back'' expands on its predecessor's traditional R&B aesthetic with 1970s influences, particularly
Philadelphia soul Philadelphia soul, sometimes called Philly soul, the Philadelphia sound, Phillysound, or The Sound of Philadelphia (TSOP), is a genre of late 1960s–1970s soul music characterized by funk influences and lush string and horn arrangements. The ...
and elements of Chicago stepping. Its title is a reference to that album's title. The music is also characterized by uptempo drum programming and smooth keyboard lines. Nitush Abebe of ''
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
'' observes "frictionless glide and delicacy, all the strings and horns caressing around the margins, of late-seventies Philly soul greats and
Quincy Jones Quincy Delight Jones Jr. (March 14, 1933 – November 3, 2024) was an American record producer, composer, arranger, conductor, trumpeter, and bandleader. Over the course of his seven-decade career, he received List of awards and nominations re ...
productions." The album's primary subject matter is love, with exhortations about its redemptive power and its complications. Abebe writes of this theme, "There's love as inspiration and redemption, love as strangled by manipulative men or undercommitted women, love as universal party, love as rotted from the inside by apathy or envy." "Share My Love" is an uptempo song with Philadelphia soul-styled strings. It has a pop-R&B style similar to that of
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as Cultural impact of Michael Jackson, one of the most culturally significan ...
's 1979 album ''
Off the Wall ''Off the Wall'' is the fifth studio album by the American singer Michael Jackson, released on August 10, 1979, by Epic Records. It was Jackson's first album released through Epic Records, and the first produced by Quincy Jones, whom he met ...
''. The song has a theme of romance and
tongue-in-cheek Tongue-in-cheek is an idiom that describes a humorous or sarcastic statement expressed in a serious manner. History The phrase originally expressed contempt, but by 1842 had acquired its modern meaning. Early users of the phrase include Sir Walte ...
lyrics: "Populate / Let's get together / Populate". "Green Light" has a quiet storm style and low- key mood. It is about a man wanting to please a woman who has a negligent boyfriend. "Feelin' Single" is about the "liminal sense of having checked out of a relationship and started looking around for escape routes." Kelly sings in a high
register Register or registration may refer to: Arts, entertainment, and media Music * Register (music), the relative "height" or range of a note, melody, part, instrument, etc. * ''Register'', a 2017 album by Travis Miller * Registration (organ), ...
on the song, which
Greg Kot Greg Kot (born March 3, 1957) is an American music journalist and author. From 1990 until 2020, Kot was the rock music critic at the ''Chicago Tribune'', where he covered popular music and reported on music-related social, political and busines ...
views "evok sthe boyish innocence of a Michael Jackson over a stepping dance
groove Groove or Grooves may refer to: Music * Groove (music) * Groove (drumming) * The Groove (band), an Australian rock/pop band of the 1960s * The Groove (Sirius XM), a US radio station * Groove 101.7FM, a former Perth, Australia, radio station ...
accented with finger snaps." "Believe in Me" is told from the perspective of a lover about to leave his woman for a prison term and asks for patience and support. Miles Marshall Lewis views that the song "embod eselements of the (oft-downtrodden) blue-collar African-American experience." "Lady Sunday" is a dance-oriented, orchestrated song with musical similarities to early 1970s Harold Melvin and the Blue Notes. "Believe That It's So" features
disco Disco is a music genre, genre of dance music and a subculture that emerged in the late 1960s from the United States' urban nightclub, nightlife, particularly in African Americans, African-American, Italian-Americans, Italian-American, LGBTQ ...
strings, assertive brass, and a narrative that celebrates love's ability to help people overcome adversity before celebrating celebration in general, as Kelly sings about becoming drunk and needing to draw on love to overcome his impending hangover. Deviating from the album's 1970s influence, "All Rounds on Me" has
rockabilly Rockabilly is one of the earliest styles of rock and roll music. It dates back to the early 1950s in the United States, especially the Southern United States, South. As a genre, it blends the sound of Western music (North America), Western musi ...
elements and an alternating
blues Blues is a music genre and musical form that originated among African Americans in the Deep South of the United States around the 1860s. Blues has incorporated spiritual (music), spirituals, work songs, field hollers, Ring shout, shouts, cha ...
arrangement.


Marketing and sales

''Write Me Back'' was marketed with the release of two singles. The lead single, "Share My Love", was released on February 1, 2012, and became a number-one hit on urban adult radio. It peaked at number 13 on the US ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
''
Hot R&B/Hip-Hop Songs The Hot R&B/Hip-Hop Songs chart ranks the most popular R&B and hip hop songs in the United States and is published weekly by '' Billboard''. Rankings are based on a measure of radio airplay, sales data, and streaming activity. The chart had 100 ...
, on which it has charted for 20 weeks. It also charted at number 72 on the
Japan Hot 100 The ''Billboard Japan'' Hot 100 is a record chart in Japan for songs. It has been compiled by ''Billboard Japan'' and Hanshin Contents Link since February 2008. The chart is updated every Wednesday at Billboard-japan.com ( JST) and every Thursday ...
. The second single, "Feelin' Single", was released as a digital download on May 29. It reached number 43 on the ''Billboard'' Hot R&B/Hip-Hop Songs. The album was released by
RCA Records RCA Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Group Corporation. It is one of Sony Music's four flagship labels, alongside Columbia Records (its former longtime rival), Arista Records and Epic R ...
on June 25 in the United Kingdom and on June 26 in the United States. It is his first album for RCA, after RCA Music Group shut down Kelly's former label Jive Records. The album's deluxe edition included four additional songs. On June 27, 2012, Kelly became ill from complications related to his 2011 throat surgery. Consequently, his promotional appearances on ''
Late Night with Jimmy Fallon ''Late Night with Jimmy Fallon'' is an American television talk show broadcast by NBC. The show was the third installment of the '' Late Night'' franchise. Hosted by Jimmy Fallon,
'' and ''
Today Today (archaically to-day) may refer to: * The current day and calendar date ** Today is between and , subject to the local time zone * Now, the time that is perceived directly, present * The current, present era Arts, entertainment and m ...
'' were cancelled. Although his status for subsequent promotional efforts was uncertain, Kelly performed at
Reggae Sumfest Reggae Sumfest is the largest music festival in Jamaica and the Caribbean, taking place each year in mid-July in Montego Bay.Johnson, Richard (2014)All Set for Sumfest, '' Jamaica Observer'', 8 July 2014. Retrieved 8 July 2014 Sumfest started in 1 ...
on July 20, and performed on ''Late Night with Jimmy Fallon'' after rescheduling for July 23. "When a Man Lies" later impacted urban adult radio as the album's third and final single on October 15. In the United Kingdom, ''Write Me Back'' debuted at number 80 on the
UK Albums Chart The Official Albums Chart is the United Kingdom's industry-recognised national record chart for album, albums. Entries are ranked by sales and audio streaming. It was published for the first time on 22 July 1956 and is compiled every week by the O ...
in the week of July 7, 2012. In the United States, ''Write Me Back'' debuted at number 5 on the US ''Billboard'' 200, selling 68,000 copies in its first week. It was Kelly's lowest first-week sales since ''12 Play'' in 1993. The album sold 24,600 copies in its second week on the chart, falling 14 spots to number 19. Pop It ultimately charted for 17 weeks on the US ''Billboard'' 200. As reported on August 15, 2012, the album had sold 500,000 copies in the United States.


Critical reception

''Write Me Back'' was met with generally positive reviews. At
Metacritic Metacritic is an American website that aggregates reviews of films, television shows, music albums, video games, and formerly books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created ...
, which assigns a normalized rating out of 100 to reviews from professional critics, the album received an
average In colloquial, ordinary language, an average is a single number or value that best represents a set of data. The type of average taken as most typically representative of a list of numbers is the arithmetic mean the sum of the numbers divided by ...
score of 73, based on 18 reviews. August Brown of the ''
Los Angeles Times The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
'' dubbed it "the best grown-man dance record of the year" and stated, "the songwriting is, per usual at this point in his career, nimble and nicely matured. But the arrangements are the centerpiece here."
Jody Rosen Jody Rosen (born June 21, 1969 in New York City) is an American journalist and author. He is a contributing writer for ''The New York Times Magazine''. Career Journalism Rosen served as critic-at-large for '' T: The New York Times Style Magaz ...
of ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...
'' called its music "virtuoso
pastiche A pastiche () is a work of visual art, literature, theatre, music, or architecture that imitates the style or character of the work of one or more other artists. Unlike parody, pastiche pays homage to the work it imitates, rather than mocking ...
– but Kelly's Seventies are freakier than your dad's." Maura Johnston of ''
The Village Voice ''The Village Voice'' is an American news and culture publication based in Greenwich Village, New York City, known for being the country's first Alternative newspaper, alternative newsweekly. Founded in 1955 by Dan Wolf (publisher), Dan Wolf, ...
'' viewed "Clipped Wings" as its strongest track and compared the album to ''Love Letter'', stating "it's slightly less drenched in retro tropes, but it's no less of an enjoyable listen." Miles Marshall Lewis of ''
Spin Spin or spinning most often refers to: * Spin (physics) or particle spin, a fundamental property of elementary particles * Spin quantum number, a number which defines the value of a particle's spin * Spinning (textiles), the creation of yarn or thr ...
'' felt that "the result distills the melodies and lyrical flair fans love without the
NC-17 The Motion Picture Association film rating system is used in the United States and its territories to rate a motion picture's suitability for certain audiences based on its content. The system and the ratings applied to individual motion picture ...
lines that often make Kelly NSFW." Andy Gill of ''
The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...
'' found Kelly "even more at home" musically than on ''Love Letter'' and stated, "for all his production skills, he remains first and foremost a vocal stylist of considerable ability". of the ''
Chicago Sun-Times The ''Chicago Sun-Times'' is a daily nonprofit newspaper published in Chicago, Illinois, United States. Since 2022, it is the flagship paper of Chicago Public Media, and has long held the second largest circulation among Chicago newspaper ...
'' complimented Kelly's "superb voice" and noted the Philadelphia soul influence as "a much more natural fit for Kelly's considerable vocal gifts and lusty one-track mind."
Allmusic AllMusic (previously known as All-Music Guide and AMG) is an American online database, online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on Musical artist, musicians and Mus ...
's Andy Kellman complimented the music's "warmth and joy" and stated, "It's apparent that he can be retro and urbane as instinctively as he can be cutting edge and filthy." Nitsuh Abebe of ''
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
'' commended Kelly for "nailing each voice and narrative" and stated, "He comes at every idea like an impassioned pro, and whether that idea is making people melt, grind, or titter in disbelief, it’s usually his ardor that’s having that effect." In a mixed review, Jon Caramanica of ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' dubbed the album Kelly's "least ambitious" and found it "tepid" by his standards, "which is to say, completely technically accomplished, but lacking the snakelike vocal slither and moist subject matter that mark him at his most virtuosic." ''
Slant Magazine ''Slant Magazine'' is an American online publication that features reviews of movies, music, TV, DVDs, theater, and video games, as well as interviews with actors, directors, and musicians. The site covers various film festivals like the New Yor ...
''s Eric Henderson panned its music as " this-porridge-is-just-right uptempo mush" and questioned its genuineness, writing that "even if the songs sound like the height of artifice ... there's little doubt ellybelieves in his own hollow offerings."
Pitchfork Media ''Pitchfork'' (formerly ''Pitchfork Media'') is an American online music magazine founded in 1996 by Ryan Schreiber in Minneapolis. It originally covered Alternative rock, alternative and independent music, and expanded to cover genres includin ...
's Jess Harvell observed "a fine line between breezy and half-assed" in the songwriting and criticized its "cut-rate production choices" behind "Kelly's engaged vocal performances."
Greg Kot Greg Kot (born March 3, 1957) is an American music journalist and author. From 1990 until 2020, Kot was the rock music critic at the ''Chicago Tribune'', where he covered popular music and reported on music-related social, political and busines ...
of the ''
Chicago Tribune The ''Chicago Tribune'' is an American daily newspaper based in Chicago, Illinois, United States. Founded in 1847, it was formerly self-styled as the "World's Greatest Newspaper", a slogan from which its once integrated WGN (AM), WGN radio and ...
'' called it "a less-consistently strong sequel" and stated, "Listeners may find themselves toggling between questioning Kelly’s sincerity and admiring his facility as a producer and singer." ''
Spin Spin or spinning most often refers to: * Spin (physics) or particle spin, a fundamental property of elementary particles * Spin quantum number, a number which defines the value of a particle's spin * Spinning (textiles), the creation of yarn or thr ...
'' ranked ''Write Me Back'' number 37 on their list of 2012's best albums.


Track listing


Personnel

Credits are taken from the album's liner notes. * Akua Auset – make-up * Davis Barnett – viola * Bigg Makk – bass, composer, guitar, keyboards, producer, programming *
Warryn Campbell Warryn Stafford Campbell, Jr. (born August 21, 1975) is an American record producer. He has worked with a number of contemporary gospel, gospel, hip hop and Contemporary R&B, R&B artists. Campbell originally got his start as a session musician a ...
– composer, producer * Ann Carli – consultant * Jeff Chestek – horn engineer, string engineer * Eliza Cho – violin * Cody Cichowski – assistant * James Cooper – celli * Carl Cox, Jr. – tenor saxophone * DJ Wayne Williams – A&R * Rodney East – keyboards * Ghislaine Fleischmann – violin * Meghan Foley – art direction * Yvonne Gage – choir / chorus * Abel Garibaldi – engineer, programming * Donna E. Gay – choir / chorus * Serban Ghenea – mixing * Larry Gold – conductor, horn arrangements, string arrangements * John Hanes – engineer * Pastor Chris Harris – choir / chorus * Mike Harvey – choir / chorus * John Haynes –
Pro Tools Pro Tools is a digital audio workstation (DAW) developed and released by Avid Technology (formerly Digidesign) for Microsoft Windows and macOS. It is used for music creation and production, sound for picture (sound design, audio post-productio ...
* Jonathan Kim – viola * Olga Konopelsky – violin * J. LBS – producer * Donnie Lyle – bass, guitar, musical director * Paul Mabin – choir / chorus * Luigi Mazzochi – violin * Ian Mereness – engineer, programming * Jesús Morales – celli * Jeffrey Morrow – choir / chorus * Lauren Pilot Morrow – choir / chorus * Chiquita Oden – grooming * Herb Powers, Jr. – mastering * R. Kelly – arranger, composer, horn arrangements, keyboards, mixing, producer, string arrangements, vocals * Robin Robinson – choir / chorus * April Roomet – stylist * Carlos Rubio – violin * Phil Seaford – assistant engineer * StarrBie – background vocals * Randee St. Nicholas – photography * Gregory Teperman – violin * Jarred Antonacci – trombone * Steve Tirpak – trombone * Cheryl Wilson – choir / chorus * Daniel Wright – trumpet


Charts


Weekly charts


Year-end charts


References


External links

* {{Authority control 2012 albums Albums produced by R. Kelly Albums produced by Warryn Campbell R. Kelly albums RCA Records albums