PT Wings Surya, also known as the Wings Group or simply Wings, is an Indonesian multinational

consumer goods A final good or consumer good is a final product ready for sale that is used by the consumer to satisfy current wants or needs, unlike an intermediate good, which is used to produce other goods. A microwave oven or a bicycle is a final good. W ...

company headquartered in

Surabaya Surabaya is the capital city of East Java Provinces of Indonesia, province and the List of Indonesian cities by population, second-largest city in Indonesia, after Jakarta. Located on the northeastern corner of Java island, on the Madura Strai ...

. It was founded on 21 September 1948 as Fa Wings, by Johannes Ferdinand Katuari and Harjo Sutanto.

History

In 1948, Johannes Ferdinand Katuari (Oen Jong Khing) and Harjo Sutanto (Tan Siek Miauw), the co-founders of Wings, began producing a simple

laundry soap Laundry detergent is a type of detergent (cleaning agent) used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder (washing powder) and liquid form. While powdered and liquid detergents hold roughly equal share of ...

in their

backyard A backyard, or back yard (known in the United Kingdom as a back garden or just garden), is a Yard (land), yard at the back of a house, common in suburban developments in the Western world. It is typically a residential garden located at the ...

, using limited resources. Katuari and Sutanto operated out of a small workshop in their home in

East Java East Java (, , ) is a Provinces of Indonesia, province of Indonesia located in the easternmost third of Java island. It has a land border only with the province of Central Java to the west; the Java Sea and the Indian Ocean border its northern ...

, peddling their goods

door to door Door-to-door is a canvassing technique that is generally used for sales, marketing, advertising, evangelism or campaigning, in which the person or persons walk from the door of one house to the door of another, trying to sell or advertise a pr ...

, at market stalls, and travelling from village to village. They gradually expanded their business, developing more effective detergent formulations, later including cream detergent, which is much cheaper than powder detergent due to low energy cost and low investment cost of machinery. This product thus became successful as a practical and economical way of doing laundry, spreading throughout Java and subsequently the whole of Indonesia. In 1981, Wings expanded their business by building a third factory in

Jakarta Jakarta (; , Betawi language, Betawi: ''Jakartè''), officially the Special Capital Region of Jakarta (; ''DKI Jakarta'') and formerly known as Batavia, Dutch East Indies, Batavia until 1949, is the capital and largest city of Indonesia and ...

together with

Lion Corporation is a Japanese multinational manufacturer of detergent, soap, medications, and oral hygiene products and other toiletries. The company also has a chemical engineering Chemical engineering is an engineering field which deals with the study of ...

Japan. In 1991 the company was renamed Solar Wings, and in 2004 was renamed again as Wings Surya.

Products

Its products include

shampoo Shampoo () is a hair care product, typically in the form of a viscous liquid, that is formulated to be used for cleaning (scalp) hair. Less commonly, it is available in solid bar format. (" Dry shampoo" is a separate product.) Shampoo is use ...

shower gel Shower gel (also called body wash) is a specialized liquid product used for cleaning the body during showers. Not to be confused with liquid soaps, shower gels, in fact, do not contain saponified oil. Instead, it uses synthetic detergents deriv ...

, skin care products, pharmaceutical and healthcare,

toothpaste Toothpaste is a paste or gel dentifrice that is used with a toothbrush to clean and maintain the aesthetics of Human tooth, teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from th ...

, dishwasher liquid, toilet soap, floorcleaners,

fabric softener A fabric softener (American English) or fabric conditioner (British English) is a conditioner applied to laundry after it has been washed in a washing machine. A similar, more dilute preparation meant to be applied to dry fabric is known as a wrin ...

s, and

sanitary napkin A menstrual pad is an absorbent item worn in the underwear when menstruating, bleeding after giving birth, recovering from gynecologic surgery, experiencing a miscarriage or abortion, or in any other situation where it is necessary to absorb ...

References

External links