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William Rudolph Michael Feilding, 11th Earl of Denbigh (2 August 1943 – 23 March 1995), known as Rollo Feilding and Rollo Denbigh, was a British peer,
advertising executive An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally ...
, and
racing driver Auto racing (also known as car racing, motor racing, or automobile racing) is a motorsport involving the racing of automobiles for competition. In North America, the term is commonly used to describe all forms of automobile sport including non ...
.


Family and early life

Rollo Feilding was born on 2 August 1943UK Parliament: William Feilding
/ref> in
Mere, Wiltshire Mere is a market town and Civil parishes in England, civil parish in Wiltshire, England. It lies at the extreme southwestern tip of Salisbury Plain, close to the borders of Somerset and Dorset. The parish includes the Hamlet (place), hamlets of ...
. His father was William Feilding, 10th Earl of Denbigh and his mother was Verena Barbara Feilding, Countess of Denbigh (''née'' Price). He was educated at
Eton College Eton College ( ) is a Public school (United Kingdom), public school providing boarding school, boarding education for boys aged 13–18, in the small town of Eton, Berkshire, Eton, in Berkshire, in the United Kingdom. It has educated Prime Mini ...
. On 2 September 1965 in London, he married Caroline Judith Vivienne Cooke, the daughter of Lt.-Col. Geoffrey Cooke. They had three children: Lady Samantha, Lady Louisa, and
Alexander Alexander () is a male name of Greek origin. The most prominent bearer of the name is Alexander the Great, the king of the Ancient Greek kingdom of Macedonia who created one of the largest empires in ancient history. Variants listed here ar ...
, who succeeded as 12th Earl of Denbigh and 11th Earl of Desmond.


Career

Succeeding his father as
Earl of Denbigh Earl of Denbigh (pronounced 'Denby') is a title in the Peerage of England. It was created in 1622 for William Feilding, 1st Earl of Denbigh, William Feilding, Viscount Feilding, a courtier, admiral, and brother-in-law of the powerful George Vill ...
and
Earl of Desmond Earl of Desmond ( meaning Earl of South Munster) is a title of nobility created by the English monarch in the peerage of Ireland. The title has been created four times. It was first awarded in 1329 to Maurice FitzGerald, 1st Earl of Desmond, Maur ...
in 1966, Denbigh was involved in
sports car racing Sports car racing is a form of motorsport road racing that uses sports cars with two seats and enclosed wheels. They may be either purpose-built Sports prototype, sports prototypes, which are the highest level in sports car racing; or grand to ...
events in the 1960s. He entered his first race, the 1964 National Silverstone, in a
Lotus Seven The Lotus Seven is a sports car produced by the British manufacturer Lotus Cars (initially called Lotus Engineering) between 1957 and 1973. The Seven is an open-wheel car with two seats and an open top. It was designed by Lotus founder Colin Ch ...
. Later that year, he raced a
Ferrari 250 GTO The Ferrari 250 GTO is a grand tourer produced by Ferrari from 1962 to 1964 for Homologation (motorsport), homologation into the FIA's Group 3 (racing), Group 3 Grand Touring Car category. It was powered by Ferrari's Ferrari Colombo engine#250, ...
for the
BRSCC The British Racing and Sports Car Club (BRSCC) is one of the major organisers of motorsport events in the United Kingdom. The club currently runs around thirty circuit racing championships for cars as diverse as Citroën, BMWs and Mazda. Formed i ...
at
Mallory Park Mallory Park is a motor racing circuit situated in the village of Kirkby Mallory, just off the A47 road, A47, between Leicester and Hinckley, in central England. Originally used for Grass track racing, grass-track until 1955, a new, basicall ...
, finishing second. Over the next several years, he raced in sports car endurance events at numerous locations. He entered
Formula Three Formula Three (F3) is a third-tier class of open-wheel formula racing. The various championships held in Europe, Australia, South America and Asia form an important step for many prospective Formula One drivers. History Formula Three (adop ...
in 1966 and raced at Belgian Spa,
Kyalami Kyalami Grand Prix Circuit (from ''Khaya lami'', ''My home'' in Zulu language, Zulu) is a motor racing circuit located in Midrand, Gauteng, South Africa, just north of Johannesburg. The circuit has been used for Grand Prix motor racing, Grand ...
, and
Nürburgring The () is a 150,000-person capacity motorsports complex located in the town of Nürburg, Rhineland-Palatinate, Germany. It features a Grand Prix motor racing, Grand Prix race track built in 1984, and a long configuration, built in the 1920s ...
, finishing second at Kyalami circuit in South Africa. Lord Denbigh attempted to enter into the
1968 24 Hours of Le Mans The 1968 24 Hours of Le Mans was the 36th Grand Prix of Endurance, and took place on 28 and 29 September 1968 on the Circuit de la Sarthe, in Le Mans, France. A significant change was the imposition of engine limits on Group 4 racers, to lower o ...
in a Scodec-Diva Martin Valkyr, but was not accepted. Denbigh retired from racing and became involved in dealing
Rolls-Royce Rolls-Royce (always hyphenated) may refer to: * Rolls-Royce Limited, a British manufacturer of cars and later aero engines, founded in 1906, now defunct Automobiles * Rolls-Royce Motor Cars, the current car manufacturing company incorporated in ...
and other sports cars. In the 1970s, he was involved in
advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
. He had also managed several rock band music groups, including ''
The Animals The Animals, currently billed as Eric Burdon & the Animals (featuring original frontman Eric Burdon) and also as Animals & Friends (featuring original drummer John Steel (drummer), John Steel), are an English Rock music, rock band formed in Ne ...
''.


Later life

Denbigh was fond of
motorcycling Motorcycling is the act of riding a motorcycle. For some people, motorcycling may be the only affordable form of individual motorized transportation, and small-engine displacement, displacement motorcycles are the most common motor vehicle in ...
, undertaking numerous motorcycle trips across the world. He died in March 1995, aged 51. His will was valued at £1,417,775. He was succeeded in the earldom by his son
Alexander Alexander () is a male name of Greek origin. The most prominent bearer of the name is Alexander the Great, the king of the Ancient Greek kingdom of Macedonia who created one of the largest empires in ancient history. Variants listed here ar ...
.


Notes


References

{{Authority control 1943 births 1995 deaths People educated at Eton College English motorsport people 20th-century British businesspeople 20th-century English nobility Earls of Denbigh Desmond, William Feilding, 10th Earl of
Rollo Rollo (, ''Rolloun''; ; ; – 933), also known with his epithet, Rollo "the Walker", was a Viking who, as Count of Rouen, became the first ruler of Normandy, a region in today's northern France. He was prominent among the Vikings who Siege o ...
People from Mere, Wiltshire Rolls-Royce people English racing drivers