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WhoSay is an American social media service and branding platform for celebrities and their fans. Founded in Los Angeles in 2010, with financing by
Creative Artists Agency Creative Artists Agency, LLC (CAA) is an American talent and sports agency based in Los Angeles, California. With 1,800 employees in March 2016, it is regarded as an influential company in the talent agency business and manages numerous client ...
(CAA),
Amazon.com Amazon.com, Inc., doing business as Amazon, is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevu ...
and other investors, it is notable for allowing its users to retain ownership rights over the content that they post to their accounts, through copyright branding,Beiler, Jeremy (May 8, 2011)
"Stars Gain Control of Online Images"
''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
''.
Rich, Frank (November 30, 2014)
"In Conversation: Chris Rock"
''
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
''.
and for enabling users to post content to other social media sites like
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
,
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
,
Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...
and
Tumblr Tumblr (pronounced "tumbler") is a microblogging and Social networking service, social networking website founded by David Karp in 2007 and is owned by American company Automattic. The service allows users to post multimedia and other content ...
simultaneously. WhoSay describes itself as a "social celebrity magazine" whose editorial team keeps its users informed about the latest celebrity and entertainment news."About WhoSay"
WhoSay. Retrieved December 2, 2014.
Clients such as Dylan McDermott and
Chris Rock Christopher Julius Rock (born February 7, 1965) is an American comedian, actor, and filmmaker. He first gained prominence for his stand-up routines in the 1980s in which he tackled subjects including race relations, human sexuality, and obse ...
lauded the service for its ability to add content to multiple social network sites easily. Rock in particular has commented on its ease of use for those who are not part of a tech-savvy demographic, commenting, "It's perfect for someone that's not 25." WhoSay's competitors include theAudience, which is operated by the
William Morris Endeavor Endeavor Group Holdings, Inc. (formerly William Morris Endeavor and WME-IMG) is an American holding company for talent and media agencies with its primary offices in Beverly Hills, California. The company was founded in April 2009 after the me ...
.Graham, Jefferson (April 17, 2013)
"WhoSay helps celebrities connect to fans"
''
USA Today ''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...
''.


History

WhoSay was founded in March 2010, by Steve Ellis and the Los Angeles-based talent agency
Creative Artists Agency Creative Artists Agency, LLC (CAA) is an American talent and sports agency based in Los Angeles, California. With 1,800 employees in March 2016, it is regarded as an influential company in the talent agency business and manages numerous client ...
(CAA).Maloy, Sarah (July 1, 2011)
"WhoSay Returns Social Media Copyright Back to Celebrities"
''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
''.
It was financed through investments
Amazon.com Amazon.com, Inc., doing business as Amazon, is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevu ...
(who along with CAA, holds a minority stake in the company),
Comcast Comcast Corporation, formerly known as Comcast Holdings,Before the AT&T Broadband, AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corporation, not th ...
,
Greylock Partners Greylock Partners is one of the oldest venture capital firms, founded in 1965, with committed capital of over $3.5 billion under management. The firm focuses on early-stage companies in consumer and enterprise software. History Greylock wa ...
, and High Peak Ventures. The company's main headquarters are in
The New York Times Building The New York Times Building is a 52-story skyscraper at 620 Eighth Avenue, between 40th and 41st Streets near Times Square, on the west side of Midtown Manhattan in New York City, New York, U.S. Its chief tenant is the New York Times Company, ...
in
Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
, with additional headquarters in CAA's office building in the
Silicon Beach Silicon Beach is the Westside (Los Angeles County), Westside region of the Los Angeles metropolitan area that is home to more than 500 technology companies, including Startup company, startups. It is particularly applied to the coastal strip fr ...
area of Los Angeles, and in London. The company was founded to protect celebrities' intellectual property and enable the celebrities themselves to profit themselves from their own content through copyright branding. Its chief executive is co-founder Steve Ellis, who, after leaving
Getty Images Getty Images Holdings, Inc. (stylized as gettyimages) is a visual media company and supplier of stock images, editorial photography, video, and music for business and consumers, with a library of over 477 million assets. It targets three mark ...
, was contacted by CAA, who were looking to resolve the issue of celebrities losing the rights to their own photos and videos when uploading them to social network sites. Ellis explained WhoSay's mission thus: "We work with people who are constantly being utilized by third parties for the wrong reasons. he company was formedto give celebrities and other influential people a set of tools to allow them to manage and control their presence in the digital world." In this way, WhoSay is likened by Ellis to "a ''
People The term "the people" refers to the public or Common people, common mass of people of a polity. As such it is a concept of human rights law, international law as well as constitutional law, particularly used for claims of popular sovereignty. I ...
'' magazine by the people themselves who are in it." The company started slowly, until CAA client
Tom Hanks Thomas Jeffrey Hanks (born July 9, 1956) is an American actor and filmmaker. Known for both his comedic and dramatic roles, he is one of the most popular and recognizable film stars worldwide, and is regarded as an American cultural icon. Ha ...
signed onto WhoSay three months after the service's launch. The company continued to maintain a low profile for the first three years of operation, during which it accumulated a client list of 1,500 actors, musicians and artists. Clients are accepted by the service on an invitation-only basis, although they are not restricted to Creative Artists clients. Among them are
Kelly Clarkson Kelly Brianne (born Kelly Brianne Clarkson, April 24, 1982), known professionally as Kelly Clarkson, is an American singer, songwriter, and television personality. Rising to fame after winning the American Idol season 1, first season of ''Ameri ...
,
Julia Louis-Dreyfus Julia Scarlett Elizabeth Louis-Dreyfus ( ; born January 13, 1961) is an American actress and comedian. She has gained acclaim for starring in a string of successful comedy series as well as several comedy films. She has received List of awards ...
, Paula Patton,
Kevin Spacey Kevin Spacey Fowler (born July 26, 1959) is an American actor. Known for Kevin Spacey on screen and stage, his work on stage and screen, he List of awards and nominations received by Kevin Spacey, has received numerous accolades, including two ...
,
Jim Carrey James Eugene Carrey (; born January 17, 1962) is a Canadian and American actor and comedian. Known primarily for his energetic slapstick performances, he has received two Golden Globe Awards, in addition to nominations for BAFTA Awards and ...
,
John Cusack John Paul Cusack ( ; born June 28, 1966)(28 June 1996)Today's birthdays ''Santa Cruz Sentinel'', ("Actors John Cusack is 30") is an American actor. With a career spanning over four decades, he has appeared in over 80 films. He began acting in f ...
,
Bill Maher William MaherStated on ''Finding Your Roots'', January 12, 2016, PBS; on a series that lists "Jr." and "Sr." distinctions, Bill Maher's birth name was listed simply as William Maher, while his father was William Aloysius Maher Jr., and his pa ...
,
Johnny Knoxville Philip John Clapp (born March 11, 1971), known professionally as Johnny Knoxville, is an American stunt performer, actor, producer, and screenwriter. He is best known as a co-creator and star of the MTV reality stunt show ''Jackass (franchise), ...
,
Chelsea Handler Chelsea Joy Handler (born February 25, 1975) is an American stand-up comedian, actress, writer, television host, and producer. She hosted the late-night talk show '' Chelsea Lately'' on the E! network from 2007 to 2014 and released a documenta ...
,
Eva Longoria Eva Jacqueline Longoria Bastón ( Longoria; born March 15, 1975) is an American actress, producer, director, and businesswoman. After several guest roles on television, she became recognized for her portrayal of Isabella Braña on the CBS day ...
,
Spike Lee Shelton Jackson "Spike" Lee (born March 20, 1957) is an American film director, producer, screenwriter, actor, and author. His work has continually explored race relations, issues within the black community, the role of media in contemporary ...
,
Enrique Iglesias Enrique Miguel Iglesias Preysler (; born 8 May 1975) is a Spanish singer and songwriter. He started his recording career in the mid-1990s on the Mexican label Fonovisa where he released three Spanish albums ''Enrique Iglesias (album), Enrique ...
and
Katie Couric Katherine Anne Couric ( ; born January 7, 1957) is an American journalist and presenter. She is founder of Katie Couric Media, a multimedia news and production company. She also publishes a daily newsletter, ''Wake Up Call''. Since 2016, she ha ...
. Clients are not charged for the service, and are given a share of any revenue that is generated by advertisements. They are also given the ability share in the database of e-mail addresses that come with registration, in order to communicate directly with fans. Actor Dylan McDermott was introduced to WhoSay by his agent, as a way of easily posting content to
Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
,
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
,
Tumblr Tumblr (pronounced "tumbler") is a microblogging and Social networking service, social networking website founded by David Karp in 2007 and is owned by American company Automattic. The service allows users to post multimedia and other content ...
and even China's Tencent social network with relative ease. McDermott comments, "When you put something out there, you can hit everything at one time. It makes it easy for me." Comedian
Chris Rock Christopher Julius Rock (born February 7, 1965) is an American comedian, actor, and filmmaker. He first gained prominence for his stand-up routines in the 1980s in which he tackled subjects including race relations, human sexuality, and obse ...
has commented that WhoSay is ideal for people like him have developed difficulty in keeping track of different websites as they get older, saying, "It's perfect for someone that's not 25." In September 2013 WhoSay introduced a
mobile application A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...
for consumers. By October 2013, the company's website attracted 12 million monthly visitors. In July 2014 Rob Gregory left his role as president of ''
Newsweek ''Newsweek'' is an American weekly news magazine based in New York City. Founded as a weekly print magazine in 1933, it was widely distributed during the 20th century and has had many notable editors-in-chief. It is currently co-owned by Dev P ...
''s ''
The Daily Beast ''The Daily Beast'' is an American news website focused on politics, media, and pop culture. Founded in 2008, the website is owned by IAC Inc. It has been characterized as a "high-end tabloid" by Noah Shachtman, the site's editor-in-chief ...
'' to become WhoSay's chief revenue officer. Among his responsibilities are developing ways to monetize WhoSay's web and mobile products, such as premium advertising strategies and brand partnerships. WhoSay does not allow consumers to create accounts, nor does it include search features, making it difficult to access a celebrity's account unless a user is directed there from one of their other social pages. According to Ellis, consumers have enough social media choices, saying, "Frankly they don't really need the services that we provide, and there are a lot of very specific features built into our service that really only benefit someone who is of a high profile." By February 2015, WhoSay had amassed 4.8 million unique users, and expanded its accounts to companies that employ celebrities for
branded content Branded content (also known as branded entertainment) is a type of entertainment product made or otherwise funded by an advertiser. They are designed to build awareness for a particular brand by presenting content that reflects its values and image ...
. Such companies include
Lexus is the luxury vehicle division of the Japanese automaker Toyota, Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked amon ...
, which partnered with the company to promote a campaign in which actress
Rosario Dawson Rosario Isabel Dawson (born May 9, 1979) is an American actress. She made her feature-film debut in the 1995 independent drama '' Kids''. Her subsequent film roles include '' He Got Game'' (1998), '' Josie and the Pussycats'' (2001), ''Men in B ...
, during the lead up to the 87th Academy Awards, released five short videos on her social media accounts. The videos feature her driving through Los Angeles in preparation for the grand opening of her pop-up store, which sells Studio One Eighty Nine, a clothing line tied to her foundation promoting African culture and content. That April, WhoSay partnered with
Chevrolet Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...
's #BestDayEver social media campaign for
April Fool's Day April Fools' Day or April Fool's Day (rarely called All Fools' Day) is an annual custom on the 1st of April consisting of practical jokes, hoaxes, and pranks. Jokesters often expose their actions by shouting "April Fool " at the recipient. Mas ...
, enlisting
Olivia Wilde Olivia Wilde (born Olivia Jane Cockburn, , March 10, 1984) is an American actress and director. She played Thirteen (House), Remy "Thirteen" Hadley on the medical-drama television series ''House (TV series), House'' (2007–2012), and appeared ...
,
Norman Reedus Norman Mark Reedus (born January 6, 1970) is an American actor. He made his acting debut in the 1990s, starring in the role of Murphy MacManus in ', followed by supporting roles in successful box office films ''8MM,'' '' Blade II'', and ''Amer ...
,
Alec Baldwin Alexander Rae Baldwin III (born April 3, 1958) is an American actor and film producer. He is known for his leading and supporting roles in a variety of genres, from comedy to drama. He has received List of awards and nominations received by A ...
,
Ian Somerhalder Ian Joseph Somerhalder ( ; born December 8, 1978) is an American former actor and current business owner. He is known for playing Boone Carlyle in American Broadcasting Company, ABC's science fiction adventure drama television series ''Lost (2 ...
, and
Nikki Reed Nikki Reed is an American former actress and entrepreneur best known for her role as Rosalie Hale in ''The Twilight Saga (film series), The Twilight Saga'' (2008–12). Reed rose to prominence when she co-wrote and starred in the psychological ...
to surprise students in four U.S. classrooms as their substitute teachers. For example, Baldwin, dressed as
Abraham Lincoln Abraham Lincoln (February 12, 1809 – April 15, 1865) was the 16th president of the United States, serving from 1861 until Assassination of Abraham Lincoln, his assassination in 1865. He led the United States through the American Civil War ...
, surprised students in an
Occidental College Occidental College (informally Oxy) is a private liberal arts college in Los Angeles, California, United States. Founded in 1887 as a coeducational college by clergy and members of the Presbyterian Church, it became non-sectarian in 1910. It is ...
class on U.S. Culture and Society. Other companies that WhoSay has partnered with include
KFC KFC Corporation, doing business as KFC (an abbreviation of Kentucky Fried Chicken), is an American fast food restaurant chain specializing in fried chicken and chicken sandwiches. Headquartered in Louisville, Kentucky, it is the world's se ...
,
JCPenney Penney OpCo LLC , Trade name, doing business as JCPenney (colloquially Penney's and abbreviated JCP) is an American department store chain store, chain with 649 stores across 49 U.S. states and Puerto Rico. It is managed as part of the Catalys ...
,
Dunkin' Donuts DD IP Holder LLC, doing business as Dunkin', and originally Dunkin' Donuts, is an American multinational coffee and doughnut company, as well as a quick service restaurant. It was founded by Bill Rosenberg in Quincy, Massachusetts, in 19 ...
and Crest. In January 2018, the website was acquired by Viacom (now
Paramount Global Paramount Global (Trade name, d/b/a Paramount) is an American multinational mass media and entertainment Conglomerate (company), conglomerate controlled by National Amusements and Headquarters, headquartered at One Astor Plaza in Times Square, ...
).Spangler, Todd (January 1, 2018)
"Viacom Acquires Whosay, Influencer-Marketing Firm Incubated by CAA"
'' Variety''. Retrieved March 7, 2019.


References


External links

* {{ViacomCBS Social media Social media companies of the United States Companies based in Los Angeles American companies established in 2010 Internet properties established in 2010 Social information processing Social software 2010 establishments in California 2018 mergers and acquisitions Paramount Global subsidiaries