"What's Your Flava?" is a song by British singer

Craig David Craig Ashley David (born 5 May 1981) is an English singer. He rose to fame in 1999, featuring on the single " Re-Rewind" by Artful Dodger. David's debut studio album, '' Born to Do It'', was released in 2000, to great commercial success. In to ...

. It was released on 28 October 2002 as the first single from his second studio album, '' Slicker Than Your Average'' (2002). It peaked at number eight on the UK Singles Chart. Despite only peaking at number 104 on the US ''Billboard'' Hot 100, a much lower position than previous singles "

Fill Me In "Fill Me In" is the debut solo single of British singer Craig David. It was released on 3 April 2000 as the lead single from his debut studio album, '' Born to Do It'' (2000). The song debuted at number one on the UK Singles Chart on 9 April 20 ...

" and " 7 Days", it was included on the soundtrack for the 2003 American film '' What a Girl Wants''. In 2003, the song was used in a commercial for Mattel's unsuccessful

Flavas Flavas is an American line of fashion dolls created by Mattel in 2003. They are multi-ethnic and have an urban, hip hop style with " bling-bling" jewellery and stick-on tattoos, described as "ghetto-fabulous" by ''Newsweek''. They were designed to ...

dolls. In 2007, an edited and condensed version of the song was used for Popeyes Chicken commercials. There is a remix, featuring American rapper

Twista Carl Terrell Mitchell (born November 27, 1973), better known by his stage name Twista (also known as Tung Twista), is an American rapper. He is best known for his Chopper (rap), chopper style of rapping and for once holding the title of fastest ...

Chart performance

The single charted at 8 in the United Kingdom, tying with the previous single, "

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". It also charted at No. 9 in Canada, No. 10 in Australia, No. 22 in the Republic of Ireland and No. 4 on the ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...

Bubbling Under Hot 100 Bubbling Under Hot 100 Singles (also known as Bubbling Under the Hot 100) is a chart published weekly by ''Billboard'' magazine in the United States. The chart lists the top songs that have not yet charted on the main ''Billboard'' Hot 100. Chart ...

chart in the United States.

Music video

The music video for "What's Your Flava?" was filmed in the Czech Republic and was directed by Little X. It is a parody of the 1971 film ''

Willy Wonka & the Chocolate Factory ''Willy Wonka & the Chocolate Factory'' is a 1971 American musical film, musical fantasy film directed by Mel Stuart from a screenplay by Roald Dahl, based on his 1964 novel ''Charlie and the Chocolate Factory''. It stars Gene Wilder as chocol ...

''. The video sees David offering a chance for four girls (one from

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

, one from

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

, one from

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

and one from

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

) to win a tour around his music factory if they find golden CDs hidden inside his new album ''Slicker Than Your Average''. Then, three girls are eliminated one by one because, as with the film, they act up during the tour. One girl (the girl from Toronto) remains and leaves with David via a glass elevator exiting the factory, similar to the ending of the film.

Track listings

Australia CD single # "What's Your Flava?" – 3:39 # "Four Times a Lady" – 5:30 # "What's Your Flava?" (instrumental) – 4:40 United Kingdom CD single # "What's Your Flava?" – 3:39 # "Four Times a Lady" – 4:30 # "What's Your Flava?" (instrumental) – 4:41 United States vinyl EP * A1. "What's Your Flava?" (Radio Edit) * A2. "What's Your Flava?" (Instrumental) * A3. "What's Your Flava?" (A Capella) * B1. "What's Your Flava?" (Todd's Underground Flava Mix: 2) Remix – Todd Edwards * B2. "What's Your Flava?" (Todd's Underground Flava Mix: 1) Remix – Todd Edwards * C1. "What's Your Flava?" (Ford's Rewinder Club Remix) Remix – Ford * C2. "What's Your Flava?" (Ford's Rewinder Club Dub) Remix – Ford * D1. "What's Your Flava?" (Akufen's Club Mix) Remix – Akufen * D2. "What's Your Flava?" (Akufen's Dub Mix)

Charts

Weekly charts

Year-end charts

Certifications

Release history

References

{{Authority control 2002 singles 2002 songs Atlantic Records singles Craig David songs Songs written by Craig David