A Website content writer or web content writer is a person who specializes in providing content for

website A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, educatio ...

s. Every website has a specific target audience and requires the most relevant content to attract business. Content should contain keywords (specific business-related terms, which internet users might use in order to search for services or products) aimed towards improving a website's SEO. A website content writer who also has knowledge of the SEO process is referred to as an SEO Content Writer. Most story pieces are centered on marketing products or

service Service may refer to: Activities * Administrative service, a required part of the workload of university faculty * Civil service, the body of employees of a government * Community service, volunteer service for the benefit of a community or a ...

s, though this is not always the case. Some websites are informational only and do not sell a product or service. These websites are often news sites or blogs. Informational sites educate the reader with complex information that is easy to understand and retain.

Functions

There is a growing demand for skilled

web content Web content is the text, visual or audio content that is made available online and user encountered as part of the online usage and experience on websites. It may include text, images, sounds and audio, online videos, among other items place ...

writing on the

Internet The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...

. Quality content often translates into higher

revenue In accounting, revenue is the total amount of income generated by the sale of product (business), goods and services related to the primary operations of a business. Commercial revenue may also be referred to as sales or as turnover. Some compan ...

s for online businesses. Website owners and managers depend on content writers to perform several major tasks: # Understand the business concept and develop audience-centric content that aligns with the brand's messaging and objectives. # Check for keywords or generate a keyword, and

research Research is creative and systematic work undertaken to increase the stock of knowledge. It involves the collection, organization, and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to ...

limitations for the keywords. # Create or

copy edit Copy editing (also known as copyediting and manuscript editing) is the process of revising written material (" copy") to improve quality and readability, as well as ensuring that a text is free of errors in grammar, style, and accuracy. ''The Ch ...

to inform the reader, and to promote or sell the company, product, or service described on the website. # Produce content to entice and engage visitors so they continue browsing the current website. The longer a visitor stays on a particular site, the greater the likelihood they will eventually become clients or

customer In sales, commerce, and economics, a customer (sometimes known as a Client (business), client, buyer, or purchaser) is the recipient of a Good (economics), good, service (economics), service, product (business), product, or an Intellectual prop ...

s. # Produce content that is smart in its use of keywords, or is focused on

search engine optimization (SEO) Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid search traffic (usually referred to as " organic" results) rather than ...

. This means the text must contain relevant keywords and phrases that are most likely to be entered by

users Ancient Egyptian roles * User (ancient Egyptian official), an ancient Egyptian nomarch (governor) of the Eighth Dynasty * Useramen, an ancient Egyptian vizier also called "User" Other uses * User (computing), a person (or software) using an ...

in web searches associated with the actual site for better

search engine indexing Search engine indexing is the collecting, parsing, and storing of data to facilitate fast and accurate information retrieval. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, an ...

and ranking. # Create content that allows the site visitors to get the information they want quickly and efficiently. Efficient and focused web content gives readers access to information in a

user-friendly Usability can be described as the capacity of a system to provide a condition for its users to perform the tasks safely, effectively, and efficiently while enjoying the experience. In software engineering, usability is the degree to which a softw ...

manner. # Create unique, useful, and compelling content on a topic primarily for the readers and not merely for the search engines. Website content writing aims for

relevance Relevance is the connection between topics that makes one useful for dealing with the other. Relevance is studied in many different fields, including cognitive science, logic, and library and information science. Epistemology studies it in gener ...

and search-ability. Relevance means that the website text should be useful and beneficial to readers. Search-ability indicates the usage of keywords to help search engines direct users to websites that meet their search criteria. There are various ways through which websites come up with article writing, and one of them is outsourcing content writing. However, it is riskier than other options, as not all writers can write content specific to the web. Content can be written for various purposes in various forms. The most popular forms of content writing are: *

Blogging A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...

* Writing

white papers A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. Since the 199 ...

e-books An ebook (short for electronic book), also spelled as e-book or eBook, is a book publication made available in electronic form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. A ...

Newsletters A newsletter is a printed Printing is a process for mass reproducing text and Printmaking, images using a master form or template. The earliest non-paper products involving printing include cylinder seals and objects such as the Cyrus Cylind ...

* Promotional mails (content for

email marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to s ...

purpose) *

Social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...

management and promotion *

Brochures A brochure is an promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded ...

* Flyers * or any other offline or online marketing purposes The content in website differs based on the product or service it is used for.

Online writers vs. print writers

Writing

online In computer technology and telecommunications, online indicates a state of connectivity, and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed as "on lin ...

is different from composing and constructing content for printed materials. Web users tend to scan text instead of

reading Reading is the process of taking in the sense or meaning of symbols, often specifically those of a written language, by means of Visual perception, sight or Somatosensory system, touch. For educators and researchers, reading is a multifacete ...

it closely, skipping what they perceive to be unnecessary information and hunting for what they regard as most relevant. It is estimated that seventy-nine percent of users scan web content. It is also reported that it takes twenty-five percent more time to scan content online compared to print content. Web content writers must have the skills to insert

paragraph A paragraph () is a self-contained unit of discourse in writing dealing with a particular point or idea. Though not required by the orthographic conventions of any language with a writing system, paragraphs are a conventional means of organizing ...

s and

headline The headline is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents. The large type ''front page headline'' did not come into use until the late 19th century when incre ...

s containing keywords for search engine optimization, as well as to make sure their composition is clear, to reach their

target market A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total m ...

. They need to be skilled writers and good at engaging an audience as well as understanding the needs of web users.

Content writing providers

Website content writing is frequently outsourced to external providers, such as individual web

copywriter Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called copy or sales copy, is written content that aims to incre ...

s or for larger or more complex projects, a specialized digital marketing agency. It shall be said that most of the content writers also spend time learning about

digital marketing Digital marketing is the component of marketing that uses the Internet and online-based Information technology, digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and service ...

with more focus on

Search Engine Optimization Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid search traffic (usually referred to as ...

Pay Per Click Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. This differs from more t ...

Social Media Optimization Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service. Types of social media involved include RSS feeds, blogging sites, social bookmarkin ...

etc. so that they can develop right content which can help clients with marketing business easily. Digital marketing agencies combine copy-writing services with a range of

editorial An editorial, or leading article (UK) or leader (UK), is an article or any other written document, often unsigned, written by the senior editorial people or publisher of a newspaper or magazine, that expresses the publication's opinion about ...

and associated services, that may include brand positioning, message consulting,

social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...

, SEO consulting, developmental and copy editing,

proofreading Proofreading is a phase in the process of publishing where galley proofs are compared against the original manuscripts or graphic artworks, to identify transcription errors in the typesetting process. In the past, proofreaders would place corr ...

fact checking A fact is a true datum about one or more aspects of a circumstance. Standard reference works are often used to check facts. Scientific facts are verified by repeatable careful observation or measurement by experiments or other means. For e ...

layout In general terms, a layout is a structured arrangement of items within certain limits, or a plan for such arrangement. Specifically, layout may refer to: * Page layout, the arrangement of visual elements on a page ** Comprehensive layout (comp), ...

, content syndication, and design.

Outsourcing Outsourcing is a business practice in which companies use external providers to carry out business processes that would otherwise be handled internally. Outsourcing sometimes involves transferring employees and assets from one firm to another ...

allows businesses to focus on

core competencies Core or cores may refer to: Science and technology * Core (anatomy), everything except the appendages * Core (laboratory), a highly specialized shared research resource * Core (manufacturing), used in casting and molding * Core (optical fiber), t ...

and to benefit from the specialized knowledge of professional copywriters and editors.

References

{{reflist Web design Writing occupations Computer occupations

Functions

Online writers vs. print writers

Content writing providers

See also

References