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White Papers
A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. Since the 1990s, this type of document has proliferated in business. Today, a business-to-business (B2B) white paper falls under grey literature, more akin to a marketing presentation meant to persuade customers and partners, and promote a certain product or viewpoint. The term originated in the 1920s to mean a type of position paper or industry report published by a department of the UK government. Corporate and academic The most prolific publishers of white papers are corporate and academic organizations. In larger organizations, internal technical writers produce these documents based on the outlines and data an internal industry or academic expert develops and provides. White papers often follow strict industry styles and formats with a central ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
A Sustainable Population For A Dynamic Singapore (January 2013, Cover)
A, or a, is the first Letter (alphabet), letter and the first vowel letter of the Latin alphabet, used in the modern English alphabet, and others worldwide. Its name in English is ''English alphabet#Letter names, a'' (pronounced ), plural ''aes''. It is similar in shape to the Ancient Greek letter alpha, from which it derives. The uppercase version consists of the two slanting sides of a triangle, crossed in the middle by a horizontal bar. The lowercase version is often written in one of two forms: the double-storey and single-storey . The latter is commonly used in handwriting and fonts based on it, especially fonts intended to be read by children, and is also found in italic type. In English, ''English articles, a'' is the indefinite article, with the alternative form ''an''. Name In English, the name of the letter is the ''long A'' sound, pronounced . Its name in most other languages matches the letter's pronunciation in open syllables. History The earliest know ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yishuv
The Yishuv (), HaYishuv Ha'ivri (), or HaYishuv HaYehudi Be'Eretz Yisra'el () was the community of Jews residing in Palestine prior to the establishment of the State of Israel in 1948. The term came into use in the 1880s, when there were about 25,000 Jews living in that region, and continued to be used until 1948, by which time there were some 630,000 Jews there. The term is still in use to denote the pre-1948 Jewish residents in Palestine, corresponding to the southern part of Ottoman Syria until 1918, OETA South in 1917–1920, and Mandatory Palestine in 1920–1948. A distinction is sometimes drawn between the '' Old Yishuv'' and the '' New Yishuv''. The Old Yishuv refers to all the Jews living in Palestine before the first Zionist immigration wave (''aliyah'') of 1882, and to their descendants until 1948. The Old Yishuv residents were religious Jews, living mainly in Jerusalem, Safed, Tiberias, and Hebron. There were smaller communities in Jaffa, Haifa, Peki'in, Acre, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Electronic Publishing
Electronic publishing (also referred to as e-publishing, digital publishing, or online publishing) includes the digital publication of e-books, digital magazines, and the development of digital libraries and catalogues. It also includes the editing of books, journals, and magazines to be posted on a screen (computer, e-reader, tablet, or smartphone). About Electronic publishing has become common in scientific publishing where it has been argued that peer-reviewed scientific journals are in the process of being replaced by electronic publishing. It is also becoming common to distribute books, magazines, and newspapers to consumers through tablet reading devices, a market that is growing by millions each year, generated by online vendors such as Apple's iTunes bookstore, Amazon's bookstore for Kindle, and books in the Google Play Bookstore. Market research suggested that half of all magazine and newspaper circulation would be via digital delivery by the end of 2015 and that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Case Study
A case study is an in-depth, detailed examination of a particular case (or cases) within a real-world context. For example, case studies in medicine may focus on an individual patient or ailment; case studies in business might cover a particular firm's strategy or a broader market; similarly, case studies in politics can range from a narrow happening over time like the operations of a specific political campaign, to an enormous undertaking like world war, or more often the policy analysis of real-world problems affecting multiple stakeholders. Generally, a case study can highlight nearly any individual, group, organization, event, belief system, or action. A case study does not necessarily have to be one observation ( N=1), but may include many observations (one or multiple individuals and entities across multiple time periods, all within the same case study). Research projects involving numerous cases are frequently called cross-case research, whereas a study of a single case is ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Preprint
In academic publishing, a preprint is a version of a scholarly or scientific paper that precedes formal peer review and publication in a peer-reviewed scholarly or scientific journal. The preprint may be available, often as a non-typeset version available for free, before or after a paper is published in a journal. History Since 1991, preprints have increasingly been distributed electronically on the Internet, rather than as paper copies. This has given rise to massive preprint databases such as arXiv and HAL (open archive) etc. to institutional repositories. The sharing of preprints goes back to at least the 1960s, when the National Institutes of Health circulated biological preprints. After six years the use of these Information Exchange Groups was stopped, partially because journals stopped accepting submissions shared via these channels. In 2017, the Medical Research Council started supporting citations of preprints in grant and fellowship applications, and Wellcome Tru ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blue Paper
Blue paper (known in Italian as ''carta azzurra'', ''carta cerulea'', and ''carta turchina'') has often been used as a support for drawings and prints by artists. With its inherent middle tone, blue paper is a particularly effective material for rendering the effects of three-dimensionality on a two dimensional surface. This effect is created through the use of light and dark drawing materials, like chalk, charcoal, ink, and white heightening, on blue paper. History Paper production can be traced back to China around 100 CE, arriving in Spain and then Italy via the Middle East around 1100. European cotton paper differs from Asian paper in that the Pulp (paper), pulp is composed mainly of processed rags rather than of plant fibers. The earliest extant mention of blue paper dates from a 1389 Bolognese statute that refers to paper size, quality, weight, and price. Its earliest use for drawing also originates in Italy, referenced below. Production The rags were processed into paper ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mind Share
Mind share relates to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When people think of examples of a product type or category, they usually think of a limited number of brand names. The aim of mind share is to establish a brand as being one of the best kinds of a given product or service, and to even have the brand name become a synonym for the product or service offered. For example, a prospective buyer of a college education will have several thousand colleges to choose from. However, the evoked set, or set of schools considered, will probably be limited to about ten. Of these ten, the colleges that the buyer is most familiar with will receive the greatest attention. Marketers and promoters of mind share try to maximize the popularity of their product, so that the brand co-exists with deeper, more empirical categories of objects. Kleenex, for example, can distinguish itself as a type of tissue. But, bec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Listicle
In journalism and blogging, a listicle is an article that is structured as a list, which is often fleshed out with additional text relating to each item. A typical listicle will have a title describing a specific number of items contained within, along with subsequent subheadings within the text for each entry. The word is a portmanteau of ''list'' and ''article''. A ranked listicle (such as ''Rolling Stone''s "The 100 Best Albums of the Last 20 Years") implies a qualitative judgement, conveyed by the order of the topics within the text. These are often presented as a countdown, with the "number one" item as the last in the sequence. Other listicles impart no overt rank, instead presenting the topics in an ''ad hoc'', associative, or thematic order. Media While conventional reportage and essay writing often require the careful crafting of narrative flow, the building-block nature of the listicle lends itself to more rapid production. It can also be a means of "recycling" informatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Customer Journey
Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral responses of a customer during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages. Different dimensions of customer experience include senses, emotions, feelings, perceptions, cognitive evaluations, involvement, memories, as well as spiritual components, and behavioral intentions. The pre-consumption anticipation experience can be described as the amount of pleasure or displeasure received from savoring future events, while the remembered experience is related to a recollection of memories about previous events and experiences of a product or service. Definitions According to Forrester Research (via ''Fast Company)'', the foundational elements of a remarkable customer experience consist of six key disciplines, beginning with strategy, customer understanding, design, measurement, governance and culture. A company's ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales Funnel
Sales process engineering is the systematic design of sales processes done in order to make sales more effective and efficient.. It can be applied in functions including sales, marketing, and customer service. History As early as 1900–1915, advocates of scientific management, such as Frederick Winslow Taylor and Harlow Stafford Person, recognized that their ideas could be applied not only to manual labour and skilled trades but also to management, professions, and sales. Person promoted an early form of sales process engineering. At the time, postwar senses of the terms ''sales process engineering'' and ''sales engineering'' did not yet exist; Person called his efforts "sales engineering".. Corporations the 1920s through 1960s sought to apply analysis and synthesis to improve business functions. After the publication of the paper " If Japan Can... Why Can't We?", the 1980s and 1990s saw the emergence of a variety of approaches, such as business process reengineering, To ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product (business)
In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a domestic or an international market to satisfy the desire or need of a customer. In retailing, products are often referred to as Merchandising, merchandise, and in manufacturing, products are bought as raw materials and then sold as finished goods. A Service (economics), service is also regarded as a type of product. In project management, products are the formal definition of the Product breakdown structure, project deliverables that make up or contribute to delivering the objectives of the project. A related concept is that of a sub-product, a secondary but useful result of a production (economics), production process. Dangerous products, particularly physical ones, that cause injuries to consumers or bystanders may be subject to product liability. Product classification A product can be classified as tangible asset, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Technology
Technology is the application of Conceptual model, conceptual knowledge to achieve practical goals, especially in a reproducible way. The word ''technology'' can also mean the products resulting from such efforts, including both tangible tools such as Kitchen utensil, utensils or machines, and intangible ones such as software. Technology plays a critical role in science, engineering, and everyday life. Technological advancements have led to significant changes in society. The earliest known technology is the stone tool, used during prehistory, followed by the control of fire—which in turn contributed to the Brain size, growth of the human brain and the development of language during the Pleistocene, Ice Age, according to the cooking hypothesis. The invention of the wheel in the Bronze Age allowed greater travel and the creation of more complex machines. More recent technological inventions, including the printing press, telephone, and the Internet, have lowered barriers to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
