WSHF (92.7 FM, "Paradise 92.7") is a radio station licensed to serve the

community A community is a social unit (a group of living things) with commonality such as place, norms, religion, values, customs, or identity. Communities may share a sense of place situated in a given geographical area (e.g. a country, villag ...

Haleyville, Alabama Haleyville is a city in Winston and Marion counties in the U.S. state of Alabama. It incorporated on February 28, 1889. Most of the city is located in Winston County, with a small portion of the western limits entering Marion County. Haleyville ...

, United States. The station, established in 1979 as WJBB-FM, is owned by AMS Radio, LLC.

History

The Haleyville Broadcasting Company, Inc., received a

construction permit Planning permission or developmental approval refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. It is usually given in the form of a building per ...

from the

U.S. Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisdictio ...

(FCC) to build a

sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

for WJBB (1230 AM) and, after months of testing and construction, WJBB-FM began broadcast operations on July 14, 1979. The station received its

broadcast license A broadcast license is a type of spectrum license granting the licensee permission to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses generally include restrictions, which vary ...

from the FCC on October 31, 1979. Launched in 1979 with a middle of the road music format, WJBB-FM switched to a

full service Full service or Full Service may refer to: * Full-service radio, a wide range of programming * Full Service Network, a communications company Entertainment * "Full Service", a song by the New Kids on the Block from their album ''The Block'' * Fu ...

country music Country (also called country and western) is a genre of popular music that originated in the Southern and Southwestern United States in the early 1920s. It primarily derives from blues, church music such as Southern gospel and spirituals, o ...

in the mid-1980s. It maintained this country format, branded as "B93", with live and local disc jockeys, local news, local farm reports, and community announcements (and some programming from

Westwood One Westwood One is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming. The company takes its name from an earlier network also named Westwood One, a company founded in 1978. The company w ...

) until 2012. From its launch in July 1979 though November 2011, the station was owned by the Slatton family. John Slatton was the president of the Haleyville Broadcasting Company, Inc., and general manager of WJBB-FM and its sister station WJBB (1230 AM) until his death in 2008. In 1986, Slatton was named ABA Broadcaster of the Year by the Alabama Broadcasters Association for his work with WJBB-AM/FM. Slatton's son, Terry Slatton, managed the station in later years. In October 2011, The Haleyville Broadcasting Company, Inc., reached an agreement to transfer the

s for WJBB and WJBB-FM to AMS Radio, LLC, for a combined price of $90,000. The new company was owned by Timothy and Emily A. Smyder of

Marietta, Georgia Marietta is a city in and the county seat of Cobb County, Georgia, United States. At the 2020 census, the city had a population of 60,972. The 2019 estimate was 60,867, making it one of Atlanta's largest suburbs. Marietta is the fourth largest ...

. The FCC approved the deal on November 29, 2011, and the transaction was completed the next day. The new owners had the stations'

call signs In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assign ...

changed to WWWH and WWWH-FM, respectively, on December 7, 2011. On January 1, 2012, WWWH-FM switched to a

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

music format branded as "Paradise 92.7". AMS Radio—by then controlled by Harold Bearden—agreed to sell WWWH-FM—by this point a

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 198 ...

station, still branded "Paradise 92.7"—to a new Haleyville Broadcasting Company in early 2025 for $60,000; it began managing the station under a

local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of lease or tim ...

on January 1. The call sign was changed to WSHF on March 1, 2025.

References

External links

* {{Classic Hits Radio Stations in Alabama SHF Classic hits radio stations in the United States Radio stations established in 1979 Winston County, Alabama 1979 establishments in Alabama