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WWMI (1380
kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base uni ...
, "Relevant Radio") is an AM radio station
licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...
to
St. Petersburg, Florida St. Petersburg is a city in Pinellas County, Florida, United States. As of the 2020 census, the population was 258,308, making it the List of municipalities in Florida, fifth-most populous city in Florida and the most populous city in the sta ...
, and serving the
Tampa Bay Tampa Bay is a large natural harbor and shallow estuary connected to the Gulf of Mexico on the west-central coast of Florida, comprising Hillsborough Bay, McKay Bay, Old Tampa Bay, Middle Tampa Bay, and Lower Tampa Bay. The largest freshwater i ...
radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...
. It is owned by
Relevant Radio Relevant Radio (corporate name Relevant Radio, Inc.) is a radio network in the United States, mainly broadcasting talk radio and religious programming involving the Catholic Church. Relevant Radio broadcasts "talk radio for Catholic life" over a ...
, a
non-profit A nonprofit organization (NPO), also known as a nonbusiness entity, nonprofit institution, not-for-profit organization, or simply a nonprofit, is a non-governmental (private) legal entity organized and operated for a collective, public, or so ...
Catholic The Catholic Church (), also known as the Roman Catholic Church, is the List of Christian denominations by number of members, largest Christian church, with 1.27 to 1.41 billion baptized Catholics Catholic Church by country, worldwid ...
broadcasting organization based in
Wisconsin Wisconsin ( ) is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest of the United States. It borders Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michig ...
. WWMI carries its Relevant Radio network programming. By day, WWMI is powered at 9,800 watts non-directional. But to protect other stations on
1380 AM The following radio stations broadcast on AM frequency 1380 kHz: 1380 AM is a Regional broadcast frequency, on which Class B and Class D stations broadcast. Argentina * LRI231 in Necochea, Buenos Aires Canada * CKPC in Brantford, Ontario ...
from interference, at night it reduces power to 6,500 watts and switches to a
directional antenna A directional antenna or beam antenna is an antenna that radiates or receives greater radio wave power in specific directions. Directional antennas can radiate radio waves in beams, when greater concentration of radiation in a certain directio ...
with a three-
tower array A tower array is an arrangement of multiple radio towers which are mast radiators in a phased array. They were originally developed as ground-based tracking radars. Tower arrays can consist of free-standing or guyed towers or a mix of them. Tower ...
. The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
is co-located with the
tower A tower is a tall Nonbuilding structure, structure, taller than it is wide, often by a significant factor. Towers are distinguished from guyed mast, masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting ...
for
WTSP WTSP (channel 10) is a television station licensed to St. Petersburg, Florida, United States, serving the Tampa Bay area as an affiliate of CBS. The station is owned by Tegna Inc., and maintains studios on Gandy Boulevard on St. Petersburg's ...
television, off Gandy Boulevard in St. Petersburg.


History

On April 3, 1939, the
Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...
awarded a
construction permit Planning permission or building permit refers to the approval needed for construction or expansion (including significant renovation), and sometimes for demolition, in some jurisdictions. House building permits, for example, are subject to bu ...
to the Pinellas Broadcasting Company. It was allowed to build a new radio station on 1370 kHz in St. Petersburg, broadcasting with 250 watts during the day and 100 at night. ( Guide to reading History Cards) Its
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
during the construction months was WBOX. But it changed to WTSP ("Welcome to St. Petersburg") before launch. The station
signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...
the air on the morning of November 30. In the same year it was founded, Pinellas Broadcasting was sold to Paul and
Nelson Poynter Nelson Poynter (1903–1978) was an American publisher and media proprietor. He was the owner of the Times Publishing Company, and the co-founder of the ''Congressional Quarterly''. He is the namesake of the Poynter Institute. Early life Poynter ...
, who owned the ''
St. Petersburg Times The ''Tampa Bay Times'', called the ''St. Petersburg Times'' until 2011, is an American newspaper published in St. Petersburg, Florida, United States. It is published by the Times Publishing Company, which is owned by The Poynter Institute f ...
''. On March 29, 1941, the
North American Regional Broadcasting Agreement The North American Regional Broadcasting Agreement (NARBA, ; ) refers to a series of international treaties that defined technical standards for AM band (mediumwave) radio stations. These agreements also addressed how frequency assignments were d ...
(NARBA) was enacted. That required WTSP to move to 1380 kHz. Later that year, the station was approved for an increase to 1,000 watts day and 500 watts night. It became the first Tampa Bay
network affiliate In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or a ...
of the
Mutual Broadcasting System The Mutual Broadcasting System (commonly referred to simply as Mutual; sometimes referred to as MBS, Mutual Radio or the Mutual Radio Network) was an American commercial radio network in operation from 1934 to 1999. In the Golden Age of Radio, ...
. In late 1946, construction began on a new 5,000-watt facility near the southern approach to the Gandy Bridge, which would also house an FM station. By 1954, WTSP-FM 102.5, established in 1948, had been upgraded to broadcast with 77,000 watts. That same year, however, the station lost in its fight to win a television station on channel 8; rival newspaper ''
The Tampa Tribune ''The Tampa Tribune'' was a daily newspaper published in Tampa, Florida. Along with the competing ''Tampa Bay Times'', the ''Tampa Tribune'' was one of two major newspapers published in the Tampa Bay area. The newspaper also published a ''St. P ...
'' and its WFLA were given the nod to build
WFLA-TV WFLA-TV (channel 8) is a television station licensed to Tampa, Florida, United States, serving as the NBC affiliate for the Tampa Bay area. It is owned by Nexstar Media Group alongside St. Petersburg, Florida, St. Petersburg–licensed The CW, C ...
. In 1956, Ferris, Joe and Sam Rahall—natives of
Beckley, West Virginia Beckley is a city in Raleigh County, West Virginia, United States, and its county seat. The population was 17,286 at the 2020 United States census, 2020 census, making it the List of municipalities in West Virginia, ninth-most populous city in th ...
, but whose parents were longtime winter residents of St. Petersburg—purchased WTSP AM and FM from the ''Times'' for $200,000. The Rahalls opted to dismantle the FM operation, surrendering the license in December. Seeking to update the station "in the modern trend", WTSP became WLCY on July 15, 1959. The new name gave rise to the station's new moniker, "Radio Elsie". For many years, WLCY was the Tampa Bay area's premier
rock and roll Rock and roll (often written as rock & roll, rock-n-roll, and rock 'n' roll) is a Genre (music), genre of popular music that evolved in the United States during the late 1940s and early 1950s. It Origins of rock and roll, originated from African ...
station, with offices, studios, and transmitter in the previous WTSP facility on Gandy Boulevard near 4th Street North. The station later shared space with Rahall's
WLCY-TV WTSP (channel 10) is a television station licensed to St. Petersburg, Florida St. Petersburg is a city in Pinellas County, Florida, United States. As of the 2020 census, the population was 258,308, making it the List of municipalities i ...
and the new
WLCY-FM WLCY (106.3 FM broadcasting, FM) is a country music formatted radio station serving Indiana County, Pennsylvania, Indiana, Cambria County, Pennsylvania, Cambria, Armstrong County, Pennsylvania, Armstrong and Westmoreland County, Pennsylvania, We ...
at the "Rahall Color Communications Center", just east of the original Gandy site. The name of the licensee changed to WLCY, Inc., on June 20, 1963 and then to the Rahall Communications Corporation on October 3, 1969. WLCY began to identify dual city of license as "St. Petersburg-Tampa" in 1976. Rahall began to divest itself of its Tampa Bay properties, and in September 1978, Florida Radio, Inc. became the station's new owner. WLCY moved out of the TV building and back into the old WTSP studios. The AM station was eventually sold to
Harte-Hanks Harte Hanks is a global marketing services company headquartered in Boston, Massachusetts. Harte Hanks services include analytics, strategy, marketing technology, creative services, digital marketing, customer care, direct mail, logistics, and ful ...
and was changed to WNSI (News, Sports and Information). After Edens Broadcasting bought the station, it became WRBQ, and flipped to a simulcast of Q105. The simulcast, however, was limited due to FCC rules. As such, WRBQ-AM had a distinct rhythmic and R&B playlist during certain hours of the day circa December 1982. This would eventually end, with a full simulcast that would last until January 24, 1992, when WRBQ flipped to the satellite-fed
urban adult contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...
format known as " The Touch" and picked up
Tom Joyner Thomas Joyner (born November 23, 1949) is an American radio personality, host, philanthropist and former musician. Joyner is the former host of the nationally syndicated '' The Tom Joyner Morning Show'', and also founder of Reach Media Inc., the ...
to host mornings. In July of that year, Edens sold WRBQ-AM-FM to
Clear Channel Communications iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...
. In February 1999, ABC Radio bought the station and it became WWMI and adopted the
Radio Disney Radio Disney was an American radio network operated by the Disney Radio Networks unit of Disney Branded Television within Disney General Entertainment Content, headquartered in Burbank, California. The network broadcast music programming ...
children's A child () is a human being between the stages of birth and puberty, or between the developmental period of infancy and puberty. The term may also refer to an unborn human being. In English-speaking countries, the legal definition of ''child ...
/
contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...
format on May 3 of that year. On August 13, 2014, Disney put WWMI and twenty-two other Radio Disney stations up for sale, to focus on digital distribution of the Radio Disney network. On September 15, 2015, it was announced that
Salem Media Group Salem Media Group, Inc. (formerly Salem Communications Corporation) is an American radio broadcaster, internet content provider, and magazine and book publisher based in Irving, Texas, targeting audiences interested in Christian values and wh ...
acquired the last five Radio Disney owned-and-operated stations for sale (including WWMI) for $2.225 million. WWMI was acquired through South Texas Broadcasting, Inc., for $750.000. The sale of WWMI was completed on December 11. On December 4, 2015, the station dropped the Radio Disney format and later returned to the air on December 13 as Salem's Wall Street Business Network affiliate in Tampa Bay. WWMI was now one of two stations in the market airing a business news/talk format, the other being WHFS. On July 25, 2019, Salem Media Group agreed to sell WWMI and
WLCC WLCC (760 AM broadcasting, AM) is a radio station broadcasting a Christian radio format, simulcasting WTBN. Licensed to Brandon, Florida, United States, it serves the Tampa Bay area. WLCC is owned by Salem Media Group. History The station began ...
, as well as WKAT and
WZAB WXBN (880 kHz) is a commercial AM radio station licensed to Sweetwater, Florida, and serving the Miami–Fort Lauderdale radio market. It is owned by iHeartMedia, Inc., and airs a black-oriented news format as an affiliate of the co- ...
in the
Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
market, to Immaculate Heart Media, Inc. for more than $8.2 million.Venta, Lance.
Immaculate Heart Media Acquires Four In Miami & Tampa From Salem
, ''Radio Insight''. July 29, 2019. Retrieved November 23, 2019.
On May 17, 2021, WWMI switched to the English-language version of Relevant Radio.


References


Radio Years, Central Florida's Great Radio Stations of the Past


External links

{{Relevant Radio 1939 establishments in Florida WMI Radio stations established in 1939 Relevant Radio stations