WWL-FM (105.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that one h ...

) is a

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

licensed A license (or licence) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another party (licensee) as an element of an agreeme ...

Kenner, Louisiana Kenner (historically french: Cannes-Brûlées) is a city in Louisiana, United States. It is the largest city in Jefferson Parish, and is the largest incorporated suburban city of New Orleans. The population was 66,448 at the 2020 census. Histor ...

, and serving the

New Orleans metropolitan area The New Orleans metropolitan area, designated the New Orleans–Metairie metropolitan statistical area by the U.S. Office of Management and Budget, or simply Greater New Orleans (french: Grande Nouvelle-Orléans, es, Gran Nueva Orleans), is a m ...

. It is owned by Audacy, Inc. and airs a

news-talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

and

sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelle ...

simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simult ...

with WWL. The station's

studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design, ...

s and offices are located at the 400 Poydras Tower in New Orleans'

downtown ''Downtown'' is a term primarily used in North America by English speakers to refer to a city's sometimes commercial, cultural and often the historical, political and geographic heart. It is often synonymous with its central business distric ...

district. WWL-FM has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ...

(ERP) of 96,000

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to ...

site is off Paris Road in

Chalmette, Louisiana Chalmette ( ) is a census-designated place (CDP) in, and the parish seat of, St. Bernard Parish, Louisiana, St. Bernard Parish in southeastern Louisiana, United States. The 2010 United States Census, 2010 census reported that Chalmette had 16,751 ...

. WWL-FM broadcasts in the

HD Radio HD Radio (HDR) is a trademark for an in-band on-channel (IBOC) digital radio broadcast technology. It generally simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD Radio is used ...

hybrid format. The HD-2 subchannel carries both

CBS Sports Radio CBS Sports Radio is a sports radio network that debuted with hourly sports news updates on September 4, 2012, and with 24/7 programming on January 2, 2013. CBS Sports Radio is owned by Paramount Global and distributed by Westwood One. Programmin ...

and shows on food and lifestyles.

Programming

Weekdays begin with an hour of early news, anchored by Dave Cohen. Then four hours of news, sports, traffic and weather, "WWL's First News," is hosted by Tommy Tucker. Newell Norman and Scoot host midday talk shows. Afternoon

drive time Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this cla ...

features a sports show with former

New Orleans Saints The New Orleans Saints are a professional American football team based in New Orleans. The Saints compete in the National Football League (NFL) as a member of the league's National Football Conference (NFC) South division. Since 1975, the te ...

' quarterback

Bobby Hebert Bobby Joseph Hebert Jr. (surname pronounced ; born August 19, 1960) is an American sportscaster and former professional football quarterback. He played in the United States Football League (USFL) and National Football League (NFL) from 1983 t ...

along with Kristian Garic. In the evening, WWL-AM-FM carry the

Network when live sports are not on the air. Overnight, a

syndicated Syndication may refer to: * Broadcast syndication, where individual stations buy programs outside the network system * Print syndication, where individual newspapers or magazines license news articles, columns, or comic strips * Web syndication, ...

family financial show hosted by

Dave Ramsey David Lawrence Ramsey III (born September 3, 1960) is an American personal finance personality, radio show host, author, and businessman. An evangelical Christian, he hosts the nationally syndicated radio program '' The Ramsey Show''. Ramsey ha ...

is heard, followed by

This Morning, America's First News with Gordon Deal ''This Morning: America's First News'' (formerly ''The Wall Street Journal This Morning'') is a two-hour radio news/talk program hosted by Gordon Deal and Jennifer Kushinka, who replaced long-serving co-host Gina Cervetti on January 2, 2015. In ...

. Weekends feature programs on money, health, gardening, the outdoors, home repair and religion, as well as repeats of weekday shows. Some hours are paid

brokered programming Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot comm ...

. Local reporters anchor news updates in most daytime hours. Nights and weekends,

CBS Radio News CBS News Radio, formerly known as CBS Radio News and historically known as the CBS Radio Network, is a radio network that provides news to more than 1,000 radio stations throughout the United States. The network is owned by Paramount Global. It ...

is heard at the beginning of each hour. WWL-AM-FM are the

flagship station In broadcasting, a flagship (also known as a flagship station or key station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyalt ...

s of the

NFL The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the maj ...

. On game days, the stations offer pre-game and post-game coverage from early morning to late night. The stations also carry

Louisiana State University Louisiana State University (officially Louisiana State University and Agricultural and Mechanical College, commonly referred to as LSU) is a public land-grant research university in Baton Rouge, Louisiana. The university was founded in 1860 near ...

Tigers football.

History

Early years

On September 8, 1970, the station

signed on Signing may refer to: * Using sign language * Signature, placing one's name on a document * Signature (disambiguation) * Manual communication, signing as a form of communication using the hands in place of the voice * Digital signature A dig ...

the air as WVSL-FM in

Slidell, Louisiana Slidell is a city on the northeast shore of Lake Pontchartrain in St. Tammany Parish, Louisiana, United States. The population was 28,781 at the 2020 census. It is part of the New Orleans− Metairie− Kenner metropolitan statistical area. Hi ...

. It was owned by Bill Garrett Broadcasting, which also owned WBGS (1560 AM). In 1981, the station switched formats to

rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip hop and upbeat R&B hits. Rhythmic contemporary never uses ...

as WAIL. The station was acquired in 1974 by Phase Two Broadcasting, which changed the

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assig ...

to WLTS, and flipped to a

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet s ...

format. "Lite 105" spent 16 years in this format, although over time, the format would shift to a more uptempo, mainstream direction. In 1999, the station was acquired by

Entercom Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corporation, it is the second largest radio company in the United States, owning 235 radio stations across 48 media ...

, its current owner. The

city of license In American, Canadian, and Mexican broadcasting, a city of license or community of license is the community that a radio station or television station is officially licensed to serve by that country's broadcast regulator. In North American b ...

was changed from Slidell to

Kenner Kenner Products, known simply as Kenner, was an American toy company founded in 1946. Throughout its history, the Kenner brand produced several highly recognizable toys and merchandise lines including action figures like the original series of ...

, where

Louis Armstrong New Orleans International Airport Louis Armstrong New Orleans International Airport ( French: ''Aéroport international Louis Armstrong de La Nouvelle-Orléans'') is an international airport under Class B airspace in Kenner, Jefferson Parish, Louisiana, United States. It is o ...

is located. During this time, the station switched to a

Hot Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet ...

format as WKZN "105.3 The Zone."

Switch to WWL simulcast

On August 29, 2005, the station's transmitter was severely damaged during Hurricane Katrina, knocking it off the air. It returned to broadcasting with low power as a temporary simulcast of co-owned WWL. Other FM stations in New Orleans suspended their music formats during the storm's aftermath to rebroadcast news from local TV stations. In early October 2005, Entercom decided to switch two of its New Orleans FM station dial positions, with WTKL and WKBU switching frequencies. The 105.3 frequency became WTKL with a

classic hits Classic hits is a radio format which generally includes songs from the top 40 music charts from the late 1960s to the early 2000s, with music from the 1980s serving as the core of the format. Music that was popularized by MTV in the early 198 ...

format and the "Kool" name, formerly "Kool 95.7." However, only three weeks later, it was decided by Entercom to scrap the classic hits format and return 105.3 to the WWL simulcast. Entercom cited positive listener response to WWL being heard on FM and complaints about its removal from the FM dial. Some listeners said they wanted WWL programming to remain on FM due to issues receiving the AM station in the

New Orleans Central Business District The Central Business District (CBD) is a neighborhood of the city of New Orleans, Louisiana, United States. A subdistrict of the French Quarter/CBD area, its boundaries, as defined by the City Planning Commission, are Iberville, Decatur and C ...

. The "Kool 105.3" format continued as an Internet-only webcast for a short time after it was discontinued on FM. With 105.3 simulcasting WWL, Entercom asked the

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States federal government that regulates communications by radio, television, wire, satellite, and cable across the United States. The FCC maintains jurisd ...

(FCC) to switch the call letters to WWL-FM.

Sister station In broadcasting, sister stations or sister channels are radio or television stations operated by the same company, either by direct ownership or through a management agreement. Radio sister stations will often have different formats, and somet ...

WLMG was the original home of the WWL-FM call sign, from 1970 to 1980, airing

beautiful music Beautiful music (sometimes abbreviated as BM, B/EZ or BM/EZ for "beautiful music/easy listening") is a mostly instrumental music format that was prominent in North American radio from the late 1950s through the 1980s. Easy listening, elevator m ...

at first, and then

Top 40 In the music industry, the Top 40 is the current, 40 most-popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "Top 40" or "conte ...

hits.

References

External links

* * {{Entercom WL-FM News and talk radio stations in the United States Radio stations established in 1970 1970 establishments in Louisiana Audacy, Inc. radio stations