WWHB-CD
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WWHB-CD (channel 48) is a low-power, Class A television station licensed to Stuart, Florida, United States, serving the
West Palm Beach West or Occident is one of the four cardinal directions or points of the compass. It is the opposite direction from east and is the direction in which the Sun sets on the Earth. Etymology The word "west" is a Germanic word passed into some ...
area with programming from the digital multicast network TBD. It is
owned and operated In the broadcasting industry, an owned-and-operated station (frequently abbreviated as an O&O) usually refers to a television or radio station owned by the network with which it is associated. This distinguishes such a station from an affiliate, ...
by
Sinclair Broadcast Group Sinclair Broadcast Group, Inc. (SBG) is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb of Cockeysville, Maryland, ...
alongside CBS affiliate
WPEC WPEC (channel 12) is a television station in West Palm Beach, Florida, United States, affiliated with CBS. It is owned by Sinclair Broadcast Group alongside Fort Pierce–licensed CW affiliate WTVX (channel 34) and two low-power, Class A s ...
(channel 12), CW affiliate
WTVX WTVX (channel 34) is a television station licensed to Fort Pierce, Florida, United States, serving the West Palm Beach area as an affiliate of The CW. It is owned by Sinclair Broadcast Group alongside CBS affiliate WPEC (channel 12) and two ...
(channel 34), and Class A
MyNetworkTV MyNetworkTV (unofficially abbreviated MyTV, MyNet, MNT or MNTV, and sometimes referred to as My Network) is an American commercial broadcast television syndication service and former television network owned by Fox Corporation, operated by its ...
affiliate
WTCN-CD WTCN-CD (channel 43) is a low-power, Class A television station licensed to Palm Beach, Florida, United States, serving the West Palm Beach area as an affiliate of MyNetworkTV. It is owned by Sinclair Broadcast Group alongside CBS affiliate ...
(channel 43). The stations share studios on Fairfield Drive in Mangonia Park, Florida (with a West Palm Beach postal address), while WWHB-CD's transmitter is located southwest of
Hobe Sound, Florida Hobe Sound is an unincorporated area and census-designated place (CDP) in Martin County, Florida, United States, located along Florida's Treasure Coast. The population was 13,163 at the 2020 census, up from 11,521 in 2010. Geography Hobe Sound ...
. Due to WWHB's low-power status, the station's directional antenna pattern prevents it from reaching
Vero Beach Vero Beach is a city in and the seat of Indian River County, Florida, United States. Vero Beach is the second most populous city in Indian River County. Abundant in beaches and wildlife, Vero Beach is located on Florida's Treasure Coast. It is thi ...
(to the north) and
Boca Raton Boca Raton ( ; es, Boca Ratón, link=no, ) is a city in Palm Beach County, Florida, United States. It was first incorporated on August 2, 1924, as "Bocaratone," and then incorporated as "Boca Raton" in 1925. The population was 97,422 in the ...
(to the south). To expand the broadcasting radius, WWHB is
simulcast Simulcast (a portmanteau of simultaneous broadcast) is the broadcasting of programmes/programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simult ...
in
standard definition Standard-definition television (SDTV, SD, often shortened to standard definition) is a television system which uses a resolution that is not considered to be either high or enhanced definition. "Standard" refers to it being the prevailing sp ...
on WTVX's second
digital subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compressi ...
(34.2) from a transmitter located southwest of
Palm City Palm City is an unincorporated area and census-designated place (CDP) in Martin County, Florida, United States. The population was 25,883 at the 2020 census. It is part of the Port St. Lucie Metropolitan Statistical Area. Geography Palm City is ...
, and WTCN's third digital subchannel (43.3) from a transmitter located southwest of
Hobe Sound Hobe Sound is an unincorporated area and census-designated place (CDP) in Martin County, Florida, United States, located along Florida's Treasure Coast. The population was 13,163 at the 2020 census, up from 11,521 in 2010. Geography Hobe Sound ...
. WWHB-CD is the ATSC 3.0 (Next Gen TV) transmitter for West Palm Beach, hosting its main subchannel and the four major network stations. In exchange, its subchannels are broadcast on four full-power stations in the market.


History

WWHB began broadcasting on January 11, 1991, as an
independent Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in the New Hope, Pennsylvania, area of the United States during the early 1930s * Independe ...
with the
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assig ...
W16AR. It was located on UHF channel 16 and was licensed to Stuart. Retired businessman August Gabriel began the station with $200,000 and three employees. It changed its call sign to WTCN-LP in 1995. From October 1996 until February 1997, it briefly produced a local morning show known as ''Good Morning Treasure Coast'' that was hosted by Tom Teter. Ed Birchfield also briefly hosted a 7 p.m. ''Treasure Coast News'' program from February to July 1997. The station moved to UHF channel 15 in 2001 (when it converted to Class A and changed its calls to WTCN-CA in February of that year) and then to UHF channel 14 in 2002. It added a
translator Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text. The English language draws a terminological distinction (which does not exist in every language) between ''transla ...
on UHF channel 53 in order to reach West Palm Beach. On January 15, 2003, the station changed its calls to the current WWHB-CA and switched to UHF channel 48. This aired from a transmitter at the western boundary of Johnathan Dickinson State Park in Martin County southwest of Jupiter Island. Martin County businessman Bill Brothers purchased the station in 2001. It was Brothers who revitalized the station creating the first Hispanic language local television service for the West Palm Beach market. Rebuilding the broadcasting facilities together with his sister station WTCN, WWHB served the Treasure Coast's rapidly growing Hispanic population. In 2005, Viacom bought WWHB and sister station WTCN (channel 43) from Brothers for $7.7 million. Viacom moved the studios back to West Palm Beach and improved the station's signal. On February 7, 2007, CBS agreed to sell seven of its smaller-market stations to Cerberus Capital Management, L.P., for $185 million. Cerberus then formed a new holding company for the stations,
Four Points Media Group Four Points Media Group was a holding company owned by Cerberus Capital Management, established in 2007 to serve as a buyer for 7 television stations formerly owned by CBS Corporation. The company took over the day-to-day operations of the statio ...
, which took over the operation of the stations through
local marketing agreement In North American broadcasting, a local marketing agreement (LMA), or local management agreement, is a contract in which one company agrees to operate a radio or television station owned by another party. In essence, it is a sort of lease or tim ...
s in late-June 2007. The deal closed on January 10, 2008. Although the URL for the WWHB website has not changed since the sale to Four Points, it now redirects to a separate section of WTVX's website. As of February 25, 2008, the station is now being operated out of Four Points' hub station
KUTV KUTV (channel 2) is a television station in Salt Lake City, Salt Lake City, Utah, United States, affiliated with CBS. It is owned by Sinclair Broadcast Group alongside independent station (North America), independent station KJZZ-TV (channel 14 ...
in
Salt Lake City, Utah Salt Lake City (often shortened to Salt Lake and abbreviated as SLC) is the Capital (political), capital and List of cities and towns in Utah, most populous city of Utah, United States. It is the county seat, seat of Salt Lake County, Utah, Sal ...
. On September 8, 2011,
Sinclair Broadcast Group Sinclair Broadcast Group, Inc. (SBG) is a publicly traded American telecommunications conglomerate that is controlled by the descendants of company founder Julian Sinclair Smith. Headquartered in the Baltimore suburb of Cockeysville, Maryland, ...
announced its intent to purchase Four Points from Cerberus Capital Management for $200 million; Sinclair began managing the stations, including WWHB-CA, under local marketing agreements following antitrust approval. The deal with Sinclair acquiring Four Points was completed on January 3, 2012.


Subchannels


References

{{SBGI TBD (TV network) affiliates Charge! (TV network) affiliates Stadium (sports network) affiliates Rewind TV affiliates WHB-CD Sinclair Broadcast Group Television channels and stations established in 1988 1988 establishments in Florida Former CBS Corporation subsidiaries ATSC 3.0 television stations