WWE Extreme Rules
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WWE Extreme Rules was an annual
professional wrestling Professional wrestling, often shortened to either pro wrestling or wrestling,The term "wrestling" is most often widely used to specifically refer to modern scripted professional wrestling, though it is also used to refer to Real life, real- ...
event produced by
WWE World Wrestling Entertainment (WWE) is an American professional wrestling promotion. It is owned and operated by TKO Group Holdings, a majority-owned subsidiary of Endeavor Group Holdings. A global integrated media and entertainment company, ...
, a
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-based promotion. It was broadcast
live Live may refer to: Arts, entertainment, and media Films * ''Live!'' (2007 film), 2007 American film * ''Live'' (2014 film), a 2014 Japanese film * ''Live'' (2023 film), a Malayalam-language film *'' Live: Phát Trực Tiếp'', a Vietnamese-langua ...
and available only through
pay-per-view Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast. Events can be purchased through a multichannel television platform using their electronic program ...
(PPV) and WWE's
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services. The name of the event stemmed from various matches on the card being contested under
hardcore wrestling Hardcore wrestling is a form of professional wrestling where disqualifications, count-outs, and all other different rules do not apply. Taking place in usual or unusual environments, hardcore wrestling matches allow the use of numerous items, inc ...
regulations with generally one match being an Extreme Rules match, which was introduced at the 2010 event. The defunct
Extreme Championship Wrestling Extreme Championship Wrestling (ECW) was an American professional wrestling promotion that was based in Philadelphia, Pennsylvania, and operated by its parent company HHG Corporation. The promotion was founded in 1992 by Tod Gordon as Nationa ...
promotion, which WWE acquired in 2003, originally used the "extreme rules" term to describe the regulations for all of its matches. The event name was established in 2009; however, its theme began with its predecessor, One Night Stand, which was promoted in
2005 2005 was designated as the International Year for Sport and Physical Education and the International Year of Microcredit. The beginning of 2005 also marked the end of the International Decade of the World's Indigenous Peoples, Internationa ...
and
2006 2006 was designated as the International Year of Deserts and Desertification. Events January * January 1– 4 – Russia temporarily cuts shipment of natural gas to Ukraine during a price dispute. * January 12 – A stampede during t ...
as an Extreme Championship Wrestling reunion show. In
2007 2007 was designated as the International Heliophysical Year and the International Polar Year. Events January * January 1 **Bulgaria and Romania 2007 enlargement of the European Union, join the European Union, while Slovenia joins the Eur ...
, WWE promoted the show as one of its own regular PPV events but kept the concept of hardcore-based matches. In 2009, WWE renamed One Night Stand as Extreme Rules. The 2009 Extreme Rules event was noted by WWE to be a direct continuation of the One Night Stand chronology; however, the 2010 event was later promoted as only the second event under a new chronology, one that was no longer a direct continuation of the One Night Stand events. Starting in 2010, Extreme Rules was moved from June to late April/early May to replace
Backlash Backlash may refer to: Literature * '' Backlash: The Undeclared War Against American Women'', a 1991 book by Susan Faludi * ''Backlash'' (Star Wars novel), a 2010 novel by Aaron Allston * Backlash (Marc Slayton), a comic book character from ...
as the post- WrestleMania PPV event. For
2013 2013 was the first year since 1987 to contain four unique digits (a span of 26 years). 2013 was designated as: *International Year of Water Cooperation *International Year of Quinoa Events January * January 5 – 2013 Craig, Alask ...
, the event replaced Over the Limit as that year's May PPV. After the reinstated
brand extension Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this ...
took effect in mid-2016, the event returned to the June slot of WWE's PPV calendar in
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and was held as a Raw-exclusive event. Following WrestleMania 34 in 2018, however, WWE discontinued brand-exclusive PPVs, and Extreme Rules moved to the July slot. For the 2020 edition only, the event was titled The Horror Show at Extreme Rules. The 2021 event was then moved to September, replacing Clash of Champions. The 2022 event was then moved to October, which was the only time the event was held on a Saturday. It would also be the final Extreme Rules as it was replaced by the reinstated Fastlane in 2023 due to the reduction of gimmick events.


Concept and History

From 2005 to 2008,
World Wrestling Entertainment World Wrestling Entertainment (WWE) is an American professional wrestling promotion. It is owned and operated by TKO Group Holdings, a majority-owned subsidiary of Endeavor Group Holdings. A global integrated media and entertainment company, ...
(WWE) ran a
pay-per-view Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast. Events can be purchased through a multichannel television platform using their electronic program ...
(PPV) event entitled One Night Stand. While originally a reunion show for the defunct
Extreme Championship Wrestling Extreme Championship Wrestling (ECW) was an American professional wrestling promotion that was based in Philadelphia, Pennsylvania, and operated by its parent company HHG Corporation. The promotion was founded in 1992 by Tod Gordon as Nationa ...
promotion, the assets of which WWE acquired in 2003, the concept of One Night Stand was that the event featured various matches that were contested under hardcore rules. In 2009, Extreme Rules was established to replace One Night Stand and was initially noted by WWE to be a direct continuation of the One Night Stand chronology, with Extreme Rules continuing the concept of featuring hardcore-based matches. However, the 2010 event was later promoted as only the second event under a new chronology, one that was no longer a direct continuation of the One Night Stand events. The term "extreme rules" was originally used by Extreme Championship Wrestling to describe the regulations for all of its matches; WWE adopted the term, using it in place of "hardcore match" or "hardcore rules".The Big Book of Wrestling (May 2009). "55 Great Moments in Pay Per View." WWE Magazine Special Issue. In the mid-to-late 2010s, the amount of hardcore-based matches began decreasing, with only one included at the 2021 event, however, the 2022 event returned to form with all six of its matches contested under hardcore stipulations. The 2009 Extreme Rules pay-per-view was the inaugural event of what became an annual gimmick event for WWE. It was held on June 7, 2009, at the New Orleans Arena in
New Orleans, Louisiana New Orleans (commonly known as NOLA or The Big Easy among other nicknames) is a Consolidated city-county, consolidated city-parish located along the Mississippi River in the U.S. state of Louisiana. With a population of 383,997 at the 2020 ...
. To coincide with the
brand extension Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this ...
, in which the roster was divided into brands where wrestlers exclusively performed, the inaugural event featured wrestlers from the Raw, SmackDown, and ECW brands—it was the only to feature ECW as the brand disbanded in February 2010. The 2010 event then introduced the titular Extreme Rules match. This year's event also moved Extreme Rules up to the late April/early May slot to replace
Backlash Backlash may refer to: Literature * '' Backlash: The Undeclared War Against American Women'', a 1991 book by Susan Faludi * ''Backlash'' (Star Wars novel), a 2010 novel by Aaron Allston * Backlash (Marc Slayton), a comic book character from ...
as the post- WrestleMania pay-per-view event. In April 2011, WWE ceased using its full name with the "WWE" abbreviation becoming an orphaned initialism, and in August, the first brand extension was dissolved. The 2013 event then replaced Over the Limit for that year's May PPV. Beginning with the 2014 event, in addition to traditional PPV, Extreme Rules began broadcasting on WWE's online streaming service, the
WWE Network WWE Network is a subscription video on-demand over-the-top streaming service and digital television network owned by the American professional wrestling promotion WWE, a division of TKO Group Holdings. The service relied on technology develo ...
, which launched earlier that year in February. After the 2016 event, WWE reintroduced the brand extension in July. Along with this second brand split came brand-exclusive PPVs, thus the 2017 event featured wrestlers exclusively from the Raw brand. It would in turn be the only Extreme Rules event during the second brand split to be a brand-exclusive show, as following WrestleMania 34 the following year, brand-exclusive pay-per-views were discontinued. The 2017 event also moved Extreme Rules back to the June slot, however, the 2018 event moved Extreme Rules to July. The 2019 event was held at the Wells Fargo Center in
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, the city that was the home of Extreme Championship Wrestling from 1993 to 2001. Due to the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
, which began affecting the industry in mid-March 2020, WWE had to relocate its programming to a behind closed doors set. Raw and SmackDown's shows were moved to the
WWE Performance Center WWE Performance Center (WWE PC) is a group of professional wrestling schools owned by American company WWE. They serve as tryout and training facilities for WWE, and also contain sports science and medical facilities as well as live events and ...
in
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, with no fans in attendance, although in late May, the promotion began using Performance Center trainees to serve as the live audience, which was further expanded to friends and family members of the wrestlers in mid-June. With the change in location and format, WWE titled the 2020 event as The Horror Show at Extreme Rules. It featured horror-themed matches, including the main event, which was a cinematically produced match, a Wyatt Swamp Fight between
Bray Wyatt Windham Lawrence Rotunda (May 23, 1987 – August 24, 2023), better known by his ring name Bray Wyatt, was an American professional wrestler, best known for his tenure in WWE from 2009 until his death in 2023. Rotunda was a third-generati ...
and
Braun Strowman Adam Joseph Scherr (born September 6, 1983) is an American Professional wrestling, professional wrestler and Strongman (strength athlete), strongman. As a wrestler, he is best known for his tenure in WWE from 2013 to 2025, where he performed un ...
, a hardcore match held at a swamp. The SAP Center in
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was originally to host the 2020 event, but due to the event's relocation as a result of the COVID-19 pandemic, the SAP Center announced that they would instead host the 2021 event. However, due to the ongoing pandemic, the 2021 event was reported to be broadcast from WWE's bio-secure bubble, the WWE ThunderDome (introduced in August 2020), but that July date was instead given to Money in the Bank after WWE announced they would be returning to live touring in mid-July. It was then announced that the 2021 edition, which returned to the event's original name, would instead take place on September 26 at the
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in
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, replacing Clash of Champions, which had originally been scheduled for that date and venue. The 2021 event was also the first Extreme Rules to air on
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's WWE Network channel, following the merger of the American version of the WWE Network under Peacock in March that year. In June 2022, WWE announced that the 2022 Extreme Rules would be held on October 8 and return the event to the Wells Fargo Center in Philadelphia, Pennsylvania. This marked the first Extreme Rules to be held in October and on a Saturday. The 2022 event would be the final Extreme Rules event, as an event was not scheduled for 2023, with that year's October slot given to a reinstated Fastlane. This came after WWE Chief Content Officer
Triple H Paul Michael Levesque (; born July 27, 1969), also known by the ring name Triple H, is an American business executive and former professional wrestler. He is signed to WWE, where he serves as its chief content officer. Levesque began his wres ...
stated that he wanted to discontinue some of the gimmick events.


Extreme Rules matches

An "Extreme Rules match" is a type of hardcore match in which there are no disqualifications and no countouts and weapons are incentivized, but pinfalls and submissions must take place in the ring; since the acquisition of Extreme Championship Wrestling, WWE has used the "Extreme Rules" term in place of "hardcore". Although the Extreme Rules event was established in 2009, it was not until 2010 when the Extreme Rules match began to be held at the titular event. Only two other Extreme Rules events did not include the namesake match, which were the
2011 The year marked the start of a Arab Spring, series of protests and revolutions throughout the Arab world advocating for democracy, reform, and economic recovery, later leading to the depositions of world leaders in Tunisia, Egypt, and Yemen ...
and
2015 2015 was designated by the United Nations as: * International Year of Light * International Year of Soil __TOC__ Events January * January 1 – Lithuania officially adopts the euro as its currency, replacing the litas, and becomes ...
events. After being introduced at the 2010 event, the events that included an Extreme Rules match only had one such match on the card. The other matches were another type of hardcore match or just standard rules matches. Some of the other hardcore matches may have technically had the same or very similar rules as an Extreme Rules match, but were not stipulated as such (for example, a No Holds Barred match, which was held at the inaugural 2009 event). Some Extreme Rules matches had other stipulations applied on top of the Extreme Rules stipulation. Other types of hardcore matches that took place at Extreme Rules include
Steel Cage match Many types of wrestling matches, sometimes called "Glossary of professional wrestling terms#Gimmick, gimmick matches" in the Glossary of professional wrestling terms, jargon of the business, are performed in professional wrestling. Some gimmick m ...
es, variants of the Strap match,
Ladder match A ladder match is a type of match in professional wrestling, most commonly one in which an item (usually a title belt) is hung above the ring, and the winner is the contestant who climbs a ladder and retrieves the item. The ladder itself become ...
es, Street Fights, Last Man Standing matches,
tables match Many types of wrestling matches, sometimes called " gimmick matches" in the jargon of the business, are performed in professional wrestling. Some gimmick matches are more common than others and are often used to advance or conclude a storyline. ...
es, "I Quit" matches, No Disqualification matches, a Kendo stick- on-a-Pole match, an Eye for an Eye match (one opponent had to extract an eye from the other opponent), a Wyatt Swamp Fight (a hardcore match held at a swamp), a Good Old Fashioned Donnybrook match, and a Fight Pit match. The following are the Extreme Rules matches that were held at the titular event.


Events

;Notes 1


References


External links

* {{DEFAULTSORT:Extreme Rules, Wwe
WWE Extreme Rules WWE Extreme Rules was an annual professional wrestling List of WWE pay-per-view and livestreaming supercards, event produced by WWE, a Connecticut-based professional wrestling promotion, promotion. It was broadcast live television, live and avail ...
Recurring events established in 2009 Recurring events disestablished in 2022