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WWBF (1130
kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base uni ...
) is a
commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...
AM
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...
to
Bartow, Florida Bartow ( ) is a city and the county seat of Polk County, Florida, Polk County, Florida, United States. Founded in 1851 as Fort Blount, the city was renamed in honor of Francis S. Bartow, the first brigade commander of the Confederate Army to di ...
. As the capital city of Polk County, Bartow is centrally located in the Lakeland - Winter Haven Metropolitan Area. WWBF has a classic hits
radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...
and is owned by Thornburg Communications, Inc. Its moniker is "102.9 WBF," using its FM dial position and dropping one of the two W's in its
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
. By day, WWBF is powered at 2,500
watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...
s non-directional. But to avoid interference with other stations on
1130 AM The following radio stations broadcast on AM frequency 1130 kHz: 1130 AM is a clear-channel frequency shared by Canada and The United States. CKWX Vancouver, KWKH Shreveport and WBBR New York City share Class A status of 1130 AM. In Argen ...
, it reduces power at night to 500 watts, using a
directional antenna A directional antenna or beam antenna is an antenna that radiates or receives greater radio wave power in specific directions. Directional antennas can radiate radio waves in beams, when greater concentration of radiation in a certain directio ...
with a three-
tower array A tower array is an arrangement of multiple radio towers which are mast radiators in a phased array. They were originally developed as ground-based tracking radars. Tower arrays can consist of free-standing or guyed towers or a mix of them. Tower ...
.Radio-Locator.com/WWBF
/ref> Programming is also heard on
FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater ( two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tr ...
W275AX at 102.9
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...
.


History

WWBF was granted a license by th
FCC
on . It has been under the same local ownership and management since 1984. It is on a
clear-channel A clear-channel station is a North American AM broadcasting, AM radio station that has the highest level of protection from Interference (communication), interference from other stations, particularly from nighttime skywave signals. This classifi ...
frequency (the only AM on 1130 kHz in the state of Florida is a member of the Florida Association of Broadcasters. WWBF must reduce nighttime power to prevent interference to the Class A stations on
1130 AM The following radio stations broadcast on AM frequency 1130 kHz: 1130 AM is a clear-channel frequency shared by Canada and The United States. CKWX Vancouver, KWKH Shreveport and WBBR New York City share Class A status of 1130 AM. In Argen ...
, which are
CKWX CKWX (1130 AM broadcasting, AM) is a commercial radio, commercial radio station in Vancouver, Vancouver, British Columbia, Canada. Owned by Rogers Radio, a division of Rogers Sports & Media, it broadcasts an all-news radio, news/talk radio, talk ...
Vancouver Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...
,
KWKH KWKH (1130 AM) is a sports radio station licensed to Shreveport, Louisiana. The 50-kilowatt station broadcasts at 1130 kHz. Formerly owned by Clear Channel Communications and Gap Central Broadcasting, it is now owned by Townsquare Media. KWKH ...
Shreveport Shreveport ( ) is a city in the U.S. state of Louisiana. It is the List of municipalities in Louisiana, third-most populous city in Louisiana after New Orleans and Baton Rouge, Louisiana, Baton Rouge. The bulk of Shreveport is in Caddo Parish, Lo ...
and
WBBR WBBR (1130 kHz) is a Class A clear-channel AM radio station licensed to New York, New York. It serves as the flagship station of Bloomberg Radio, Bloomberg L.P.'s radio service. The station offers general and financial news reports 24-hours ...
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
. On September 11, 2013, WWBF began simulcasting on FM
translator Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text. The English language draws a terminological distinction (which does not exist in every language) between ''trans ...
W275AX on frequency 102.9. WWBF is a division of Thornburg Communications, Inc. The station is known in the local market as
Classic Hits 102.9 WBF
' (after its translator frequency).


Programming

WBF features a modernized version of the classic hits format playing rock & roll hits from the mid to late `60s, the `70s, and the `80s. At the core of WBF are artists like Billy Joel, Fleetwood Mac, Stevie Wonder, Elton John, the Eagles, Rod Stewart, Hall & Oates, Creedence Clearwater Revival, the Doobie Brothers, and Motown superstars. In addition to
Fox News Radio Fox News Radio is an American radio network owned by Fox News. It is syndicated to over 500 AM and FM radio stations across the United States. It also supplies programming for three channels on Sirius XM Satellite Radio. History In 2003, ...
, WBF is affiliated with
Westwood One Westwood One, Inc. is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming. The company takes its name from an earlier network also named Westwood One, a company founded in 1976. The co ...
, the
Motor Racing Network Motor Racing Network (MRN) is an American radio network that syndicates broadcasts of auto racing events, particularly NASCAR. MRN was founded in 1970 by NASCAR founder Bill France, Sr. and broadcaster Ken Squier, and is a wholly owned subsidiary ...
, and the
Performance Racing Network The Performance Racing Network or PRN for short is a radio syndication network controlled by Speedway Motorsports (SMI) founded in 1981. PRN airs NASCAR Cup Series and Xfinity Series events held at Speedway Motorsports owned tracks. PRN fi ...
. WWBF is also the winter radio home for
Prior Smith Prior Smith (born 1944) is a Canadian broadcaster who owns and operates the network radio program Canada Calling and, for 35 years, produced the Canadian syndicated radio show "Grapeline". Broadcasting career Born in Toronto, Ontario, Smith beg ...
's Canada Calling. WWBF covers many local events; broadcasting
Bartow High School Bartow Senior High School is the only high school in Bartow, Florida. It resulted from a merger of the whites-only Summerlin Institute and Union Academy, a school for African Americans, after desegregation. History Summerlin Institute was fou ...
football, basketball, baseball and softball. Along with coverage of the annual Youth Villa Classic golf tournament, and
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...
.


Translators


References


External links

* * * * {{Classic Hits Radio Stations in Florida WBF Bartow, Florida Radio stations established in 1969 1969 establishments in Florida