WTOX (1480 AM) is a

sports gambling Sports betting is the activity of predicting sports results and placing a wager on the outcome. Sports bettors place their wagers either legally, through a sportsbook or bookmaker (colloquially known as "bookies"), or illegally through priva ...

formatted

broadcast Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Bensley, Virginia Bensley is a census-designated place (CDP) in Chesterfield County, Virginia, United States. It is an inner suburb of Richmond, Virginia. The population was 5,971 at the 2020 census. Bensley Community building is inside of Bensley park. The commu ...

, serving Metro

Richmond Richmond most often refers to: * Richmond, British Columbia, a city in Canada * Richmond, California, a city in the United States * Richmond, London, a town in the London Borough of Richmond upon Thames, England * Richmond, North Yorkshire, a town ...

. WTOX is owned and operated by Michael Mazursky, through licensee Mobile Radio Partners, Inc.

Frequency history

1480 in the Richmond was originally used by WLEE, which had moved there from 1450 kHz in 1950 as part of a power increase. WLEE, which grew to be the main Top 40 radio station in Richmond in the 1960s and early 1970s, shared its time with an even older station, WBBL, which broadcast church services on Sunday. WLEE was shuttered December 31, 1988, for economic reasons, taking WBBL with it.

Sale

On July 14, 2015

Davidson Media Group The Davidson Media Group (DMG) is a Charlotte-based broadcaster specializing in multi-cultural, community focused formats. The company runs stations in a number of markets in 10 states and also specializes in selling large blocks of time on some o ...

announced it would be selling WTOX and sister station WVNZ to TBLC Virginia Holdings, LLC. for $400,000. The sale was consummated on November 5, 2015. In late 2018, Mobile Radio Partners assumed programming control, and put its ''Ultra Richmond'' format, already heard on

WULT WULT (1540 AM) is a Spanish CHR formatted broadcast radio station licensed to Sandston, Virginia and serving the Richmond, Virginia area. WULT is owned and operated by Mike Mazursky, through licensee Mobile Radio Partners, Inc. The station c ...

, on WTOX. Effective June 9, 2021, Mobile Radio Partners acquired WTOX, WVNZ, and a translator from TBLC Media for $209,500.

1480 The Line

On July 24, 2023, WTOX split from its simulcast with WULT and changed its format to sports gambling, branded as "1480 The Line".480 The Line Brings Sports Betting to Richmond
Radioinsight - July 24, 2023

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References

External links

TOX Radio stations established in 2006 Sports radio stations in the United States 2006 establishments in Virginia {{Virginia-radio-station-stub