WSLP (93.3 FM, "Lake FM") is a commercial variety hits radio station broadcasting from

Ray Brook, New York Ray Brook is a hamlet in New York State, United States located on NY 86 between Saranac Lake and Lake Placid in the Town of North Elba in Essex County. It is the site of the Adirondack Park Agency, the District 5 office of the New York ...

. It is owned by Jonathan Becker, through licensee North Country Radio Corp.

History

The station was formerly WXMR at 100.7 MHz, with a tagline called "Radio Bistro". The call sign was changed to WPLB on August 6, 2012; it eventually changed to a

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

format, "Kickin' Country," which was simulcast with WNMR (107.1 FM, now

WWFK WWFK (107.1 FM broadcasting, FM, "Frank FM") is a radio station broadcasting a classic rock radio format. city of license, Licensed to Plattsburgh West, New York, it serves the Champlain Valley, including the Plattsburgh, New York, Plattsburgh-Bu ...

) and competed with

WOKO WOKO (98.9 FM broadcasting, FM) is an American radio station broadcasting a country music radio format, format. Licensed to Burlington, Vermont, United States, the station serves the Burlington-Plattsburgh, New York, Plattsburgh area. The stati ...

and WTNN. In March 2016, WXMR was leased to WIRY. The arrangement allowed for the FM station to occasionally broadcast separate programming from the AM station (for instance, WIRY's regular programming could continue on the FM station while the AM station carried a sporting event). The call sign was changed to WIRY-FM on March 15, 2016. WIRY-FM went silent on January 7, 2020, after WIRY changed ownership the previous month and the new owners ended WIRY-FM's agreement to operate it. An application was filed to move the frequency from Plattsburgh West to

. The station changed its call sign to WPLA on July 10, 2020. In late January 2021, WPLA moved from Plattsburgh West, New York to Ray Brook, New York. WPLA picked up the WSLP call sign on January 29, 2021, as well as the "Lake FM" variety hits format from 93.3 FM Saranac Lake, which picked up the WPLA call sign. That June, Benjamin Homel (known professionally as

Randy Michaels Benjamin Homel, known professionally as Randy Michaels, is an American broadcasting executive and a former member of the National Association of Broadcasters TV Board. Biography Michaels has been involved in large market radio broadcasting since ...

), who owned the station through Radioactive, LLC, filed to sell the station to operator North Country Radio Corp. The sale, at a price of $45,000, was consummated on October 18, 2021. On May 2, 2023, the station began broadcasting on 93.3 FM. The

Federal Communications Commission The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains j ...

licensed the station for operation on 93.3 FM on May 17, 2023.

References

External links

* SLP Radio stations established in 2011 2011 establishments in New York (state) Adult hits radio stations in the United States {{NewYork-radio-station-stub