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{{{Infobox radio station , name = WSKY-FM , logo = WSKY-FM logo.png , logo_size = 150px , city =
Micanopy, Florida Micanopy ( ) is a town in Alachua County, Florida, Alachua County, Florida, United States, located south of Gainesville, Florida, Gainesville. It is part of the Gainesville metropolitan area, Florida, Gainesville, Florida Metropolitan Statistica ...
, area = Gainesville-
Ocala, Florida Ocala ( ) is a city in and the county seat of Marion County, Florida, United States. Located in North Central Florida, the city's population was 63,591 as of the 2020 United States census, 2020 census, up from 56,315 at the 2010 census and making ...
, branding = Newstalk 97.3 The Sky , frequency = {{frequency, 97.3,
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...
{{HD Radio , airdate = {{start date and age, 1985, 9, 7 , format =
Talk Radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...
, subchannels = HD2:
Spanish Variety Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...
, erp = {{val, 50000, u=
watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...
s, fmt=commas , haat = {{convert, 150, m, ft, sp=us , class = C2 , licensing_authority =
FCC The Federal Communications Commission (FCC) is an independent agency of the United States government that regulates communications by radio, television, wire, internet, wi-fi, satellite, and cable across the United States. The FCC maintains ju ...
, facility_id = 23352 , coordinates = {{coord, 29, 32, 9.00, N, 82, 19, 18.00, W, region:US-FL_type:landmark , callsign_meaning = "Sky" , former_callsigns = {{ubl, WGLV (1985–87), WGGG-FM (1987–89), WLCL (1989–93), WRRX (1993–98) , network =
ABC News Radio ABC News Radio is the news radio service of ABC Audio, a division of ABC News (United States), ABC News in the United States. Formerly known as ABC Radio News, ABC News Radio feeds, through Skyview Networks, five-minute newscasts on the hour ...
, affiliations = {{ubl,
Fox News Radio Fox News Radio is an American radio network owned by Fox News. It is syndicated to over 500 AM and FM radio stations across the United States. It also supplies programming for three channels on Sirius XM Satellite Radio. History In 2003, ...
,
Compass Media Networks Compass Media Networks is an American radio network. The company launched in January 2009. It is owned by former Westwood One CEO and former COO of Connoisseur Media, Peter Kosann. The company focuses on radio and offers representation and m ...
,
Premiere Networks Premiere Networks, Inc. (formerly Premiere Radio Networks, shortened as PRN) is an American media company, a subsidiary of iHeartMedia, for which it currently serves as its main original radio content distribution and production arm. It is th ...
, Radio America,
Westwood One Westwood One, Inc. is an American radio network owned by Cumulus Media. The company syndicates talk, music, and sports programming. The company takes its name from an earlier network also named Westwood One, a company founded in 1976. The co ...
, owner =
Audacy, Inc. Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corp., it is the second largest radio company in the United States, owning over 220 radio stations across 47 media ...
, licensee = Audacy License, LLC , sister_stations = WKTK , webcast = {{ubl, {{Audacy.com, thesky973, {{listenlive, https://embed.radio.co/player/dc87d80.html (HD2) , website = {{ubl, {{URL, https://www.audacy.com/thesky973, {{URL, https://tufiestaradio.com/ (HD2) WSKY-FM (97.3
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...
) is a
commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed to
Micanopy, Florida Micanopy ( ) is a town in Alachua County, Florida, Alachua County, Florida, United States, located south of Gainesville, Florida, Gainesville. It is part of the Gainesville metropolitan area, Florida, Gainesville, Florida Metropolitan Statistica ...
, and serving the Gainesville-
Ocala Ocala ( ) is a city in and the county seat of Marion County, Florida, United States. Located in North Central Florida, the city's population was 63,591 as of the 2020 census, up from 56,315 at the 2010 census and making it the 43rd-most popul ...
radio market A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also incl ...
. The station airs a
talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...
format and is owned by
Audacy, Inc. Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corp., it is the second largest radio company in the United States, owning over 220 radio stations across 47 media ...
The studios are on NW 43rd Street in Gainesville. WSKY-FM is a Class C2 station with an
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...
(ERP) of 50,000
watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...
s. The
transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...
tower A tower is a tall Nonbuilding structure, structure, taller than it is wide, often by a significant factor. Towers are distinguished from guyed mast, masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting ...
is on SE 134th Avenue in Micanopy, off
Interstate 75 Interstate 75 (I-75) is a major north–south Interstate Highway in the Great Lakes and Southeastern regions of the United States. As with most Interstates that end in 5, it is a major cross-country, north–south route, traveling from S ...
.Radio-Locator.com/WSKY-FM
/REF> WSKY-FM broadcasts using
HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...
technology. The HD2
subchannel In broadcasting, digital subchannels are a method of transmitting more than one independent program stream simultaneously from the same digital radio or television station on the same radio frequency channel. This is done by using data compressi ...
carries a
Spanish Variety Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...
format known as "Tu Fiesta Radio."


Programming

Weekdays on WSKY-FM begin with a local morning talk and information show, hosted by Bob Rose. The rest of the schedule is
nationally syndicated Broadcast syndication is the practice of content owners leasing the right to broadcast their content to other television stations or radio stations, without having an official broadcast network to air it on. It is common in the United States whe ...
talk shows. They include ''
The Glenn Beck Radio Program ''The Glenn Beck Radio Program'' is an American conservative talk radio show, hosted by commentator Glenn Beck on over 400 radio stations across America, his company's own TheBlaze Radio Network, with a live television simulcast weekdays on The ...
,
The Clay Travis and Buck Sexton Show ''The Clay Travis and Buck Sexton Show'' is an American radio program hosted by former Fox Sports Radio personality Clay Travis and former '' America Now/The Buck Sexton Show'' host Buck Sexton. It is broadcast on over 400 talk radio stations ...
,
The Sean Hannity Show ''The Sean Hannity Show'' is a conservative talk radio show hosted by Sean Hannity. The program is broadcast live every weekday, from 3 p.m. to 6 p.m. ET. The show is produced in the New York City studios of radio station WOR and is transmitt ...
,
The Mark Levin Show ''The Mark Levin Show'' is a conservative talk radio show hosted by Mark Levin. History Levin began his career as a radio host in 2002 in a Sunday afternoon timeslot on WABC. WABC assigned Levin to fill in starting on June 16, 2003, after the ...
, The Dana Loesch Show,
Coast to Coast AM ''Coast to Coast AM'' is an American late-night radio talk show that deals with a variety of topics. Most frequently the topics relate to either the paranormal or conspiracy theories. It was hosted by creator Art Bell from its inception in 198 ...
with
George Noory George Ralph Noory (born June 4, 1950) is an American talk radio, radio talk show host. Since January 2003, Noory has been the weekday host of the late-night radio talk show ''Coast to Coast AM''. The program is radio syndication, syndicated to ...
'' and ''
This Morning, America's First News with Gordon Deal ''This Morning: America's First News'' (formerly ''The Wall Street Journal This Morning'') is a two-hour radio news/talk program hosted by Gordon Deal and Jennifer Kushinka, who replaced long-serving co-host Gina Cervetti on January 2, 2015. I ...
''. Weekends feature shows on money, health, real estate, law, gardening, technology and horses, some of which are paid
brokered programming Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot com ...
. Syndicated weekend programs include ''
The Kim Komando Show Kimberly Ann Komando (born July 1, 1967) is an American radio personality and the host of two daily radio shows and one weekend radio show about consumer technology. On her weekly call-in show, she provides advice about technology gadgets, websi ...
, Bill Handel on the Law, The Erick Erickson Show, Fox Across America with Jimmy Failla, Somewhere in Time with Art Bell'' and '' Sunday Nights with Bill Cunningham''. Most hours begin with world and national news from
ABC News Radio ABC News Radio is the news radio service of ABC Audio, a division of ABC News (United States), ABC News in the United States. Formerly known as ABC Radio News, ABC News Radio feeds, through Skyview Networks, five-minute newscasts on the hour ...
.


History


WGLV and WGGG-FM

The station first
signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...
the air on {{Start date and age, 1985, 9, 7. It broadcast at 97.7 FM and the original
call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...
was WGLV. It played
adult contemporary music Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, sou ...
and was known as "Gainesville's Love 98." WGLV was co-owned with WGGG 1230 AM, a longtime popular
Top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...
station in the market. WGLV tried to take advantage of the connection by hiring legendary WGGG personality "Boomer" Hough as its first morning show host. However, Hough's show lasted only a few months. WGLV tried to further bank on WGGG's legacy. In 1987, it adopted a 1970s-based
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...
format as WGGG-FM and declaring "The Legend is Back!" This, too, proved short-lived.


Clear FM, Go 97.7 and 97-X

After WGGG-AM-FM were sold in 1989, WGGG-FM became WLCL, a
soft AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, ...
station branded as "Clear FM". For a brief period, the station programmed
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...
as WGGO "Go 97.7" From 1993 until 1999, the station was known as WRRX "97-X". It featured an
adult album alternative Adult album alternative (also triple-A, AAA, or adult alternative) is a radio format. See pages 9 and 10Mills, Joshua. "A New Radio Music Format: Rock for Prosperous Adults" New York Times, Feb 28 1994, p. 2. ProQuest. Web. Accessed September 4, ...
(AAA) format which was partially programmed via satellite. Other times, it was locally programmed, featuring an eclectic variety of music. 97-X had a small yet loyal following in the local Gainesville music scene.


Sale to Entercom

97-X was sold to
Entercom Communications Audacy, Inc. is an American broadcasting company based in Philadelphia, Pennsylvania. Founded in 1968 as Entercom Communications Corp., it is the second largest radio company in the United States, owning over 220 radio stations across 47 media ...
in March 1998. The price tag was $2.8 million.''Broadcasting Yearbook 1999'' page D-95
/ref> Entercom switched the call letters to WSKY-FM and changed frequencies to 97.3 MHz on June 7, 1998. The new frequency allowed WSKY-FM to boost its signal to 13,500 watts from its previous 2,600 watts. The
antenna height Radio masts and towers are typically tall structures designed to support antennas for telecommunications and broadcasting, including television. There are two main types: guyed and self-supporting structures. They are among the tallest human-m ...
was nearly doubled to 948 feet from its previous 495-foot tower. This gave WSKY better coverage of the Gainesville-Ocala radio market, putting a high-quality signal over both cities. The station also switched to its current
talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, Interview (jo ...
format. WSKY-FM has since boosted its power to 50,000 watts
effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...
(ERP) but reduced its
height above average terrain Height above average terrain (HAAT), or (less popularly) effective height above average terrain (EHAAT), is the vertical position of an antenna site above the surrounding landscape. HAAT is used extensively in FM radio and television, as it is ...
(HAAT) to 492 feet. In 2021, Entercom changed its name to Audacy, Inc.


Awards

{{empty section, date=August 2023


References

{{reflist


External links

*{{Official website, https://www.audacy.com/thesky973{{FM station data, 23352, WSKY-FM {{Gainesville/Ocala Radio {{News/Talk Radio Stations in Florida {{Entercom SKY-FM News and talk radio stations in the United States Radio stations established in 1985 Audacy, Inc. radio stations 1985 establishments in Florida