WRHD (94.3 FM, "94.3 The Game") is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station in

Farmville, North Carolina Farmville is a town in Pitt County, North Carolina, United States, eight miles to the west of Greenville. At the 2020 census, the population was 4,461. Farmville is a part of the Greenville Metropolitan Area located in North Carolina's Inner ...

. It is owned by Inner Banks Media and airs a

sports Sport is a physical activity or game, often competitive and organized, that maintains or improves physical ability and skills. Sport may provide enjoyment to participants and entertainment to spectators. The number of participants in ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

. WRHD carries programming from

Fox Sports Radio Fox Sports Radio is an Radio in the United States, American Sports radio, sports radio network. Based in Los Angeles, California, the network is operated and managed by Premiere Networks in a content partnership with Fox Corporation's Fox Sports ...

and airs the syndicated '' Dan Patrick Show'' middays.

History

In 1989, Henry Hinton started New East Communications of

Greenville, North Carolina Greenville ( ; ) is the county seat of and the most populous city in Pitt County, North Carolina, United States. It is the principal city of the Greenville, NC Metropolitan Statistical Area, and the List of municipalities in North Carolina, 12t ...

. The company's stations were WGPM 94.3, WCZI and WKQT. WKQT was sold in 1996. In 2003, Archway Broadcasting Group, LLC, bought WGPM and WCZI and announced its acquisition of four Greenville market stations-- WRHT, WCBZ, WNBR and WZBR—from Eastern North Carolina Broadcasting Company, Inc for $6.5 Million. This station was once called WRQR. Later, with the letters WWGL, together with WWEA (formerly WNBR), this was a

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

station as "Eagle 94". Then WWEA became WWHA and WWGL became WWNK. The stations were "Hank FM". Inner Banks Media LLC Bought WWHA and WWNK as part of a cluster of stations from Archway for $4.5 million in March 2007. WWHA and WWNK were

hot adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

for a short time before switching to new letters and separate formats. WTIB moved to 103.7 FM on March 15, 2010, with WRHD taking the 94.3 frequency. On August 11, 2014, WRHD flipped to sports talk as ''94.3 The Game''.

HD Radio

WRHD-HD2 aired a variety hits format as "G97.9" early in 2016, and a

soft adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format as "Easy 97.9". On November 20, 2016, the station switched to

urban adult contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

"Fresh 97.9" (relayed on FM translator W250CJ 97.9 FM Winterville).

Russ Parr Russ Parr (born 1959 in California) is an American radio DJ, film director, writer, actor and television personality known for such television shows as '' Rock 'N' America''. Career Parr began as a Production Services Director at ABC TV. Russ ...

and

Keith Sweat Keith Sweat (born July 22, 1961) is an American singer, producer and songwriter. An early figure in the new jack swing musical movement, he is known for his collection of hits including "I Want Her," "Make It Last Forever (song), Make It Last For ...

began airing on the station starting in January 2017. On February 19, 2019, WRHD-HD2 changed their format from urban adult contemporary to a simulcast of oldies-formatted WNBU 94.1 FM Oriental, branded as "Groovin' Oldies 94.1 & 97.9".Inner Banks Flips ENC Pair to Groovin' Oldies
Radioinsight - February 27, 2019

References

External links

* * * {{coord, 35.607, N, 77.468, W, type:landmark_region:US-NC_source:FCC, display=title 1974 establishments in North Carolina Fox Sports Radio stations Pitt County, North Carolina Radio stations established in 1974 RHD Sports radio stations in the United States