WOUR (96.9 FM) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to

Utica, New York Utica () is the county seat of Oneida County, New York, United States. The tenth-most populous city in New York, its population was 65,283 in the 2020 census. It is located on the Mohawk River in the Mohawk Valley at the foot of the Adiro ...

. It broadcasts a

classic rock Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

, with occasional recent rock hits, calling itself "The Rock of

Central New York The central region of New York state includes: * Auburn in Cayuga County * Cortland in Cortland County * Oneida in Madison County * Syracuse, the largest city of Central New York, in Onondaga County * Fulton and Oswego in Oswego County ...

". The station is owned by

Townsquare Media Townsquare Media, Inc. (formerly Regent Communications until 2010) is an American radio network and media company based in Purchase, New York. The company started in radio and expanded into digital media toward the end of the 2000s, starting wit ...

as part of a cluster with talk station WIBX,

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

station WFRG-FM,

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

station

WLZW WLZW (98.7 FM broadcasting, FM) is a commercial radio, commercial radio station in Utica, New York, serving the Utica-Rome, New York, Rome media market, radio market. The station is owned by Townsquare Media and calls itself ''Lite 98.7''. It i ...

and classic hits station WODZ-FM. The

studio A studio is a space set aside for creative work of any kind, including art, dance, music and theater. The word ''studio'' is derived from the , from , from ''studere'', meaning to study or zeal. Types Art The studio of any artist, esp ...

s and offices are on River Road in Marcy. In morning

drive time Drive time is the daypart in which radio broadcasters can reach the most people who listen to car radios while driving, usually to and from work, or on public transportation. Drive-time periods are when the number of radio listeners in this c ...

, WOUR carries the syndicated '' Free Beer and Hot Wings Show''. WOUR has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 19,500

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is on Smith Hill Road at Cooley Road in Utica, amid the

tower A tower is a tall Nonbuilding structure, structure, taller than it is wide, often by a significant factor. Towers are distinguished from guyed mast, masts by their lack of guy-wires and are therefore, along with tall buildings, self-supporting ...

s for other local FM and TV stations.

History

Religion to rock

WOUR

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

in June 1967. It originally was a

Christian radio Christian radio refers to Christian media radio formats that focus on Christian religious broadcasting or various forms of Christian music. Many such formats and programs include contemporary Christian music, gospel music, sermons, radio dramas, ...

station, owned by the Brinsfield Broadcasting Company. In 1970, it changed its format to the syndicated

automated Automation describes a wide range of technologies that reduce human intervention in processes, mainly by predetermining decision criteria, subprocess relationships, and related actions, as well as embodying those predeterminations in machine ...

Adult Top 40 The Adult Pop Airplay (formerly known as Adult Pop Songs and Adult Top 40) chart is published weekly by ''Billboard'' magazine and ranks "the most popular adult top 40 as based on radio airplay detections measured by Nielsen Broadcast Data Syste ...

"Hit Parade '70" service. In 1971, it programmed "Hit Parade '71" by day, and

progressive rock Progressive rock (shortened as prog rock or simply prog) is a broad genre of rock music that primarily developed in the United Kingdom through the mid- to late 1960s, peaking in the early-to-mid-1970s. Initially termed " progressive pop", the ...

at night, with a live

disc jockey A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include Radio personality, radio DJs (who host programs on music radio stations), club DJs (who work at nightclubs or music fes ...

during the rock hours. In 1973, WOUR became a full-time progressive rock station. Over time, the format segued to only the top tracks from the biggest selling albums, with a format known as

album-oriented rock Album-oriented rock (AOR, originally called album-oriented radio) is an FM radio format created in the United States in the late 1960s that focuses on the full repertoire of rock albums and is currently associated with classic rock. US rad ...

(AOR). At that time, WOUR was the only AOR station in either Utica or Syracuse. The station was well known for a series of radio concerts broadcast live from local clubs including "Four Acres" in Marcy, New York. Artists who appeared in those live concerts included

Elvis Costello Declan Patrick MacManus (born 25 August 1954), known professionally as Elvis Costello, is an English singer, songwriter, record producer, author and television host. According to ''Rolling Stone'', Costello "reinvigorated the literate, lyrical ...

, Blackjack (featuring

Michael Bolton Michael Bolotin (born February 26, 1953), known professionally as Michael Bolton, is an American singer and songwriter. Bolton performed in the hard rock and heavy metal music genres from the mid-1970s to the mid-1980s, both on his early solo a ...

and Yellowjackets' bass player Jimmy Haslip), Cindy Bullens (with Central New York's Mark Doyle), Craig Fuller & Eric Kaz, Nick Gilder and

The Ramones The Ramones were an American punk rock band formed in the New York City neighborhood Forest Hills, Queens in 1974. Known for helping establish the punk movement in the United States and elsewhere, the Ramones are often recognized as one of t ...

Interviews and personalities

WOUR also became known for presenting interviews with rock musicians, among them Boston's Tom Scholz (in one of his rare radio interviews), Journey's

Steve Perry Stephen Ray Perry (born January 22, 1949) is an American singer and songwriter. He was the lead singer and frontman of the rock band Journey during their most successful years from 1977 to 1987, and again from 1995 to 1998. He wrote/co-wrote ...

, Ross Vallory and Greg Rolie,

Cheap Trick Cheap Trick is an American rock band formed in Rockford, Illinois in 1970 by guitarist Rick Nielsen, bassist Tom Petersson, lead vocalist Robin Zander and drummer Bun E. Carlos. Their work bridged elements of '60s pop rock, guitar pop, '70s har ...

's Rick Nielsen,

Lynyrd Skynyrd Lynyrd Skynyrd (, ) is an American Rock music, rock band formed in Jacksonville, Florida in 1964. The group originally formed as My Backyard and comprised Ronnie Van Zant (vocals), Gary Rossington (guitar), Allen Collins (guitar), Larry Junstrom ...

's Ed King,

Charlie Daniels Charles Edward Daniels (October 28, 1936 – July 6, 2020) was an American singer, musician, and songwriter. His music fused rock, country, blues and jazz, and was a pioneering contribution to Southern rock and progressive country. He was ...

, Anthony Phillips, former

Genesis Genesis may refer to: Religion * Book of Genesis, the first book of the biblical scriptures of both Judaism and Christianity, describing the creation of the Earth and of humankind * Genesis creation narrative, the first several chapters of the Bo ...

guitarist

Steve Hackett Stephen Richard Hackett (born 12 February 1950) is an English guitarist who gained prominence as the lead guitarist of the progressive rock band Genesis (band), Genesis from 1971 to 1977. Hackett contributed to six Genesis studio albums, three l ...

and John Hall of Orleans. WOUR air personalities include John Cooper, Bob Lassiter, Tony Yoken, Steve Huntington, Bob London, Peter Hirsch, Dale Edwards, Tom Starr, Robin Sherwin, Jerry Kraus, "Genesee" Joe Trisolino, Alisson Ryan, J.P. Hastings and many more. A morning drive show with Hirsch and Bill Houser became popular among WOUR listeners in the late-1970s to early-1980s.

Changes in ownership

Previous owners have included Bunkfeldt Broadcasting, Dame Media and

Clear Channel Communications iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...

. Clear Channel (today's

iHeartMedia iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...

) sold WOUR to Galaxy Communications in 2007 when it decided to exit small markets and go private. Galaxy, which already owned WRCK, also a classic rock station, sold WRCK to religious broadcaster

Educational Media Foundation Educational Media Foundation (formerly EMF Broadcasting, abbreviated EMF) is an American nonprofit Christian media ministry based in Franklin, a suburb of Nashville. EMF is the parent company of K-LOVE and Air1—the world's largest contempor ...

, and purchased WOUR. Under Galaxy ownership, WOUR brought "Fireworks Over Utica" back, brought Dickey Betts to Hanna Park, created the annual Wine & Chocolate event, created Fan Fest for the Utica Comets season kick-off and adjusted the station's classic rock

playlist A playlist is a list of video or audio files that can be played back on a media player, either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs that can be played once or in a loop. ...

. In 2016, Galaxy moved the company's Utica studios (WKLL, WOUR, WUMX, WTLB, WRNY and WIXT) from Washington Mills to Downtown Utica inside the new landmark building (the old HSBC Location) and renamed it Galaxy Media. Inside their new location the walls on the side of the street for each studio are made entirely of glass, allowing people to see DJs at work. On February 15, 2018,

announced it had agreed to purchase WOUR. The sale was approved by the FCC on September 24, 2018, and finalized on October 2, 2018. WOUR's studios moved to the Townsquare Media complex in Marcy, New York.

References

External links

WOUR website
* {{coord, 43.146, N, 75.177, W, type:landmark_region:US_source:FCC, display=title

OUR Our or OUR may refer to: * The possessive form of " we" Places * Our (river), in Belgium, Luxembourg, and Germany * Our, Belgium, a village in Belgium * Our, Jura, a commune in France Other uses * Office of Utilities Regulation (OUR), a governm ...

Classic rock radio stations in the United States Townsquare Media radio stations Radio stations established in 1967 1967 establishments in New York (state) Utica, New York