WMSR (1320

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base uni ...

, "Thunder Radio") is an American

broadcast Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed to serve the

community A community is a social unit (a group of people) with a shared socially-significant characteristic, such as place, set of norms, culture, religion, values, customs, or identity. Communities may share a sense of place situated in a given g ...

Manchester, Tennessee Manchester is a city and the county seat of Coffee County, Tennessee, United States. The population was 12,213 at the 2020 census. Manchester is part of the Tullahoma micropolitan area. Since 2002, Manchester has been the host city for the a ...

. The station's

broadcast license A broadcast license is a type of spectrum license granting the licensee permission to use a portion of the radio frequency spectrum in a given geographical area for broadcasting purposes. The licenses generally include restrictions, which va ...

is held by Coffee County Broadcasting, Inc. WMSR programming is also broadcast on 106.7 FM via

broadcast translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...

W294CV and on 107.9 FM via W300BL. WMSR went on the air with 1000 Watts in 1957, owned by the late Murray Chumley. Studios were located on the McMinnville Highway one block away from Highway 41 intersection in a small strip center (now demolished). Programming was a mix of Country and Rock. The transmitter was located on Oakdale St. In 1962 new studios were constructed adjacent to the transmitter/tower, power was increased to 5000 Watts and WMSR FM at 99.7 went on the air with 20,000 Watts E.R.P. The FM station was converted to stereo in 1966. The format was easy listening, automated in daytime, live at night. WMSR was an affiliate of The Mutual Broadcasting System, and a member of N.A.B. FM Power was increased to 30,000 Watts E.R.P. in 1979, and the automation was upgraded to Harris 9002 microcomputer control. Some of the original air personalities were: Chuck Rigney, Joe Sullivan, Dale Hendrix, Creed Crowder, Roy Wood, Martha Grider, Jim Vernon, Ken Burger, Jim Gilmore, Johnny Hill, Jim Wegner, Murray Chumley, Russ Daniel, Roger Dotson, Libby St John, Don Aaron, Gary Beaty, Fritz Niggeler and Vernon Bogle. Engineers were Bill Spraggins and Norman "Sarge" Reynolds. Football/Basketball Sports Director was Winston Wallace. The station was known for having the latest and best equipment available, primarily RCA, Collins and Gates. The FM was notable for its pristine audio. In addition to the main studios, WMSR had a fully equipped mobile studio. As of 2019, WMSR is owned by Josh and Holly Peterson.

Programming

WMSR broadcasts a

news/talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, interviews ...

format Format may refer to: Printing and visual media * Text formatting, the typesetting of text elements * Paper formats, or paper size standards * Newspaper format, the size of the paper page Computing * File format, particular way that informatio ...

to the southern

Middle Tennessee Middle Tennessee is one of the three Grand Divisions of Tennessee that composes roughly the central portion of the state. It is delineated according to state law as 41 of the state's 95 counties. Middle Tennessee contains the state's capital an ...

area. Local programming on WMSR includes The Morning Show with Holly and Josh Monday through Friday, a

tradio Tradio is a type of phone-in radio program formatted to provide a venue for listeners to freely advertise items they have to sell or trade. The concept is analogous to classified ads in local newspapers and most prevalent in the south and midw ...

program called "Swap and Shop", Connecting Coffee County with Tiffany weekdays from 3-6 p.m.; plus specialty programs which include "Behind the Wheel" on Monday's, The Fan Zone on Saturday's. Specialty weekend programming includes The Coffee Coaches Show on Saturdays from 10-11 a.m. WMSR provides live broadcasts of

Coffee County Central High School Coffee County Central High School is a public high school located in Manchester, Tennessee Tennessee (, ), officially the State of Tennessee, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the ...

athletics, including football, men's and women's basketball, baseball, and softball. The Hometown Sports Series also allows for broadcasts of high school soccer and volleyball, as well as various Coffee Middle School and Westwood Middle School sports. Thunder Radio WMSR also an affiliate of the

Atlanta Braves The Atlanta Braves are an American professional baseball team based in the Atlanta metropolitan area. The Braves compete in Major League Baseball (MLB) as a member club of the National League (baseball), National League (NL) National League Eas ...

Tennessee Titans The Tennessee Titans are a professional American football team based in Nashville, Tennessee. The Titans compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC South, South division. They play the ...

, and Nashville Predators, National news is provided by Fox Radio. Syndicated programming includes ''

Coast to Coast AM ''Coast to Coast AM'' is an American late-night radio talk show that deals with a variety of topics. Most frequently the topics relate to either the paranormal or conspiracy theories. It was hosted by creator Art Bell from its inception in 198 ...

'', a delayed broadcast of '' Rick Burgess Show'', The Dan Bongino Show and a financial advice talk show hosted by

Dave Ramsey David Lawrence Ramsey III (born September 3, 1960) is an American radio personality who offers financial advice. He is the founder and CEO of Ramsey Solutions and a co-host of '' The Ramsey Show'', a nationally syndicated radio program. He ...

References

External links

WMSR official website
{{News/Talk Radio Stations in Tennessee Coffee County, Tennessee News and talk radio stations in the United States MSR