WMFX (102.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

) is a

commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

licensed A license (American English) or licence (Commonwealth English) is an official permission or permit to do, use, or own something (as well as the document of that permission or permit). A license is granted by a party (licensor) to another part ...

to St. Andrews, South Carolina, and serving the Columbia metropolitan area. The

Alpha Media Alpha Media LLC is a radio broadcasting company based in Portland, Oregon, and led by Bob Proffitt. The group does business under the Alpha Media name. It was formed from the merger of Alpha Broadcasting, L&L Broadcasting, and Main Line Broadc ...

outlet broadcasts a

classic rock Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

, with a few

alternative rock Alternative rock (also known as alternative music, alt-rock or simply alternative) is a category of rock music that evolved from the independent music underground of the 1970s. Alternative rock acts achieved mainstream success in the 1990s w ...

artists also in the

playlist A playlist is a list of video or audio files that can be played back on a media player, either sequentially or in a shuffled order. In its most general form, an audio playlist is simply a list of songs that can be played once or in a loop. ...

. The station goes by the name Fox 102.3 and its current slogan is "Columbia's Rock Station." Its

radio studio A recording studio is a specialized facility for recording and mixing of instrumental or vocal musical performances, spoken words, and other sounds. They range in size from a small in-home project studio large enough to record a single sin ...

s and offices are located on Pineview Drive in Columbia. WMFX has an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 6,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s. Its

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is on Winterwood Road near Monticello Road.Radio-Locator.com/WMFX
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History

On January 23, 1985, the station first

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

as WWGO. It played a mix of

Oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...

and

Adult Contemporary music Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, sou ...

under the "Go 102" handle. This format finished in the top five the first rating period with

disc jockey A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include Radio personality, radio DJs (who host programs on music radio stations), club DJs (who work at nightclubs or music fes ...

John Anderson hosting mornings. It was sold in early 1987 after its second rating period saw a drop. New owners changed the format to

album rock Album-oriented rock (AOR, originally called album-oriented radio) is an FM broadcasting, FM radio format created in the United States in the late 1960s that focuses on the full repertoire of Rock music, rock albums and is currently associated ...

, with a lean musically toward

. The new

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally as ...

was WMFX, using the moniker Fox 102. The changes paid off as the station was usually placed within the Top 5 of the

Arbitron Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...

ratings since that time. In 1994, the station adjusted its format further toward classic rock and added the syndicated

John Boy and Billy John Isley (born August 15, 1956) and Billy James (born August 31, 1957), known as John Boy & Billy, are American radio personality, radio hosts based in Charlotte, North Carolina. Their comedic morning program ''The John Boy & Billy Big Show'' b ...

show for mornings. The station is owned by

through Alpha Media Licensee LLC, which also owns

Urban Contemporary Urban contemporary music, also known as urban music, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contemporary r ...

WHXT WHXT (103.9 FM) is a mainstream urban radio station licensed to Orangeburg, South Carolina and serves the Columbia, South Carolina market. The Alpha Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast with an eff ...

Urban AC Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...

WWDM WWDM (101.3 FM) is an urban adult contemporary radio station licensed to Sumter, South Carolina and serves the Columbia, South Carolina market. The Alpha Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast with a ...

, and

Hot AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, ...

WARQ WARQ (93.5 FM) is a commercial radio station in Columbia, South Carolina. It is owned by Alpha Media and it airs a top 40 (CHR) format branded as "Live 93.5" Its studios are on Pineview Road in Columbia, off U.S. Route 378. WARQ is license ...

in the Columbia radio market. In March 2014, WMFX changed to

mainstream rock Mainstream rock (also known as heritage rock) is a radio format used by many commercial radio stations in the United States and Canada. Format background Mainstream rock stations represent a cross between classic rock, active rock and alternativ ...

, retaining the classic rock songs while adding

selections, from mostly 1990s artists such as

Nirvana Nirvana, in the Indian religions (Jainism, Hinduism, Buddhism, and Sikhism), is the concept of an individual's passions being extinguished as the ultimate state of salvation, release, or liberation from suffering ('' duḥkha'') and from the ...

Smashing Pumpkins The Smashing Pumpkins (also simply known as Smashing Pumpkins) are an American alternative rock band formed in Chicago in 1988 by frontman and guitarist Billy Corgan, guitarist James Iha, bassist D'arcy Wretzky and drummer Jimmy Chamberlin. ...

, and

The Foo Fighters The Foo Fighters are an American rock band formed in Seattle in 1994. Initially founded as a one-man project by former Nirvana drummer Dave Grohl, the band comprises vocalist/guitarist Grohl, bassist Nate Mendel, guitarist Pat Smear, guitaris ...

. 2000's Groups such as

Nickelback Nickelback is a Canadian Rock music, rock band formed in 1995 in Hanna, Alberta, Hanna, Alberta. Throughout its history, it has consisted of lead guitarist and lead vocalist Chad Kroeger, rhythm guitarist, keyboardist and backing vocalist Ryan ...

Staind Staind ( ) is an American rock band from Springfield, Massachusetts, formed in 1995. The original lineup consisted of lead vocalist and rhythm guitarist Aaron Lewis, lead guitarist Mike Mushok, bassist and backing vocalist Johnny April, and ...

Hoobastank Hoobastank (sometimes stylized as h∞bastank, and originally known as Hoobustank) is an American rock band formed in 1994 in Agoura Hills, California, by lead vocalist Doug Robb, guitarist Dan Estrin, drummer Chris Hesse, and original bassis ...

and

Trapt Trapt is an American rock band formed in Los Gatos, California. Nine studio albums have been recorded to date: ''Amalgamation'' (1999), '' Trapt'' (2002), '' Someone in Control'' (2005), '' Only Through the Pain'' (2008), '' No Apologies'' (2 ...

are also heard on WMFX.

References

External links

Fox 102.3's website
* Classic rock radio stations in the United States MFX Alpha Media radio stations {{SouthCarolina-radio-station-stub