WLTR (91.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

) is a

noncommercial A non-commercial (also spelled noncommercial) activity is an activity that is not carried out in the interest of profit. The opposite is commercial, something that primarily serves profit interests and is focused on business. For example, advertis ...

public In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociology, sociological concept of the ''Öf ...

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

Columbia, South Carolina Columbia is the List of capitals in the United States, capital city of the U.S. state of South Carolina. With a population of 136,632 at the 2020 United States census, 2020 census, it is List of municipalities in South Carolina, the second-mo ...

, United States. The station primarily features news and information

radio format A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when Radio broadcasting, ...

with programs from

National Public Radio National Public Radio (NPR) is an American public broadcasting organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It serves as a national Radio syndication, syndicator to a network of more ...

, along with classical and other genres of music during late mornings, nights and weekends. WLTR is the

flagship station In broadcasting, a flagship (also known as a flagship station or key station) is the broadcast station which originates a television network, or a particular radio or television program that plays a key role in the branding of and consumer loyal ...

of the statewide "News and Music Network" from

South Carolina Public Radio South Carolina Public Radio (SCPR) is the National Public Radio member network serving the state of South Carolina. It is licensed to the South Carolina Educational Television Commission, an agency of South Carolina state government. It is a ...

. WLTR broadcast with an

effective radiated power Effective radiated power (ERP), synonymous with equivalent radiated power, is an IEEE standardized definition of directional radio frequency (RF) power, such as that emitted by a radio transmitter. It is the total power in watts that would ha ...

(ERP) of 100,000

watt The watt (symbol: W) is the unit of Power (physics), power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantification (science), quantify the rate of Work ...

s, the maximum allowed for non- grandfathered FM stations. The

transmitter In electronics and telecommunications, a radio transmitter or just transmitter (often abbreviated as XMTR or TX in technical documents) is an electronic device which produces radio waves with an antenna (radio), antenna with the purpose of sig ...

is located on Hardscrabble Road near Sloan Road in Columbia.Radio-Locator.com/WLTR
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History

WLTR first

signed on A sign-on (or start-up in Commonwealth countries except Canada) is the beginning of operations for a radio broadcasting, radio or television station, generally at the start of each day. It is the opposite of a sign-off (or closedown in Commonw ...

the air on July 1, 1976. Over time, additional non-commercial FM stations were added to the network around the state, operated jointly with

South Carolina Educational Television South Carolina Educational Television (branded South Carolina ETV, SCETV or simply ETV) is a state network of PBS member television stations serving the U.S. state of South Carolina. It is operated by the South Carolina Educational Television C ...

(SCETV). These FM stations largely

simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...

programming from originating on flagship station WLTR, featuring a mix of NPR news and information on weekday mornings and afternoons, with classical music predominantly played during middays, nights and weekends. By the end of the 1990s, many non-commercial NPR stations nationwide began phasing out music programming from their schedules and focusing on news, talk and information formats. In 2001, the South Carolina Educational Radio Network stations split its statewide network. Stations WRJA-FM in

Sumter Sumter may refer to: People Given name * Sumter S. Arnim (1904–1990), American dentist * Sumter de Leon Lowry Jr. (1893–1985), United States Army general Surname * Rowendy Sumter (born 1988), Curaçaoan footballer * Shavonda E. Sumt ...

WJWJ-FM WJWJ-FM (89.9 FM) is a non-commercial, listener-supported public radio station licensed to Beaufort, South Carolina, and serving the South Carolina Lowcountry. It is part of the statewide "News and Talk Network" from South Carolina Public Radio ...

in Beaufort and WHMC-FM in

Conway Conway may refer to: Places United States * Conway, Arkansas * Conway County, Arkansas * Lake Conway, Arkansas * Conway, Florida * Conway, Iowa * Conway, Kansas * Conway, Louisiana * Conway, Massachusetts * Conway, Michigan * Conway Townshi ...

started broadcasting all NPR and local news and information programming. WLTR maintained its format, continuing to feature news and information in mornings and afternoons, with some classical music and other musical programs, middays, nights and weekends. 89.3

WSCI South Carolina Public Radio (SCPR) is the National Public Radio member network serving the state of South Carolina. It is licensed to the South Carolina Educational Television Commission, an agency of South Carolina state government. It is a ...

Charleston and 90.1 WEPR Greenville continue to simulcast WLTR.

References

External links

South Carolina Public Radio Network
* LTR South Carolina Educational Television Classical music radio stations in the United States NPR member stations Radio stations established in 1976 1976 establishments in South Carolina {{SouthCarolina-radio-station-stub