WIST-FM (98.3

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

) is a

Regional Mexican Regional Mexican music refers collectively to the regional subgenres of the country music of Mexico and its derivatives from the Southwestern United States. Each subgenre is representative of a certain region and its popularity also varies by ...

outlet serving the

Piedmont Triad The Piedmont Triad (or simply the Triad) is a metropolitan region in the north-central part of the U.S. state of North Carolina anchored by three cities: Greensboro, North Carolina, Greensboro, Winston-Salem, North Carolina, Winston-Salem, and ...

region of North Carolina. The Norsan Broadcasting station is licensed to

Thomasville, North Carolina Thomasville is a city in Davidson County, North Carolina, United States. The population was 27,183 at the 2020 census. The city was once notable for its furniture industry, as were its neighbors High Point, North Carolina, High Point and Lexington ...

. The studios and transmitter are co-located in

High Point, North Carolina High Point is a city in the Piedmont Triad region of the United States, U.S. state of North Carolina. Most of the city is in Guilford County, North Carolina, Guilford County, with parts extending into Randolph County, North Carolina, Randolph, ...

History

The station started in

as WTNC-FM. During its history, its call letters have included WEYE. At one point, the station played

country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...

during the day and

urban contemporary Urban contemporary music, also known as urban music, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contemporary r ...

music at night. During the 80s, 98.3, with the call sign WTHP, was one of the first oldies stations in the area. Buddy Poole, one of several partners who bought the station along with WTNC in 1984, was general manager from 1984 until 2002, when he bought WSAT in

Salisbury Salisbury ( , ) is a city status in the United Kingdom, cathedral city and civil parish in Wiltshire, England with a population of 41,820, at the confluence of the rivers River Avon, Hampshire, Avon, River Nadder, Nadder and River Bourne, Wi ...

. On May 5, 1989, the station lost its tower when severe storms struck the area. In the mid-90s, under the calls WFAZ, 98.3 played

contemporary Christian Contemporary history, in English-language historiography, is a subset of modern history that describes the historical period from about 1945 to the present. In the social sciences, contemporary history is also continuous with, and related t ...

music. After the station's sale to GHB Broadcasting, a switch was made in 1997 to

adult standards Adult standards (also sometimes known as the nostalgia or Big Band format) is a North American radio format heard primarily on AM or class A FM stations. Adult standards started in the 1950s and is aimed at "mature" adults, meaning mainly tho ...

, mostly from the

Satellite Music Networks Satellite Music Network was the first satellite delivered network to provide complete live 24-hour-a-day music programming to local stations, under several different formats. History Affiliate stations, mostly in small and medium markets, co ...

format

Stardust Stardust may refer to: * A type of cosmic dust, composed of particles in space Entertainment Songs * “Stardust” (1927 song), by Hoagy Carmichael * “Stardust” (David Essex song), 1974 * “Stardust” (Lena Meyer-Landrut song), 2012 * ...

. The call letters WIST-FM were chosen at this time. During most of 2004, the former WTNC was WIST-AM, airing most of the FM station's programming. In 2005, WIST-AM became

sports talk Sports radio (or sports talk radio) is a radio format devoted entirely to discussion and broadcasting of sport, sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-low comed ...

WBLO WBLO (790 AM broadcasting, AM) is a radio station broadcasting a Spanish language, Spanish Tropical music, tropical radio format. City of license, Licensed to Thomasville, North Carolina, it serves the Piedmont Triad. The station is owned by Nor ...

"790 The Ball". WAAA (now WTOB) in Winston-Salem began airing the station's programming at that time, but that station was not able to broadcast at full power and later changed to sports talk. The FM station changed to classic country as "Country Legends 98.3" in October 2005. On June 4, 2010, Norberto Sanchez of Norsan Multimedia said that his company would lease WIST-FM and WBLO, with an option to buy. WIST-FM would have a

Spanish language Spanish () or Castilian () is a Romance languages, Romance language of the Indo-European languages, Indo-European language family that evolved from the Vulgar Latin spoken on the Iberian Peninsula of Europe. Today, it is a world language, gl ...

format, including broadcasts of the

NFL The National Football League (NFL) is a professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The N ...

Carolina Panthers The Carolina Panthers are a professional American football team based in Charlotte, North Carolina. The Panthers compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC South, South division. The t ...

Radio, serving the Triad area.Mark Washburn, "Spanish broadcaster adds 2 stations," ''The Charlotte Observer'', June 5, 2010. The change on the FM station took place at 6 P.M. June 30, after

George Jones George Glenn Jones (September 12, 1931 – April 26, 2013) was an American Country music, country musician, singer, and songwriter. He achieved international fame for a long list of hit records, and is well known for his distinctive voice an ...

' "

Who's Gonna Fill Their Shoes ''Who's Gonna Fill Their Shoes'' is the 45th studio album by United States of America, American country music artist George Jones, released in 1985 on the Epic Records label. The album is best known for the title track and its classic video, whi ...

" played.

References

External links

* IST-FM IST-FM Regional Mexican radio stations in the United States {{NorthCarolina-radio-station-stub