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WHBT-FM (92.1
MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...
) is a
classic hip hop Classic hip hop is a music radio format focusing primarily on hip hop music from the 1980s, 1990s, and the early to mid-2000s. Although stations with such a format date back as far as 2004, the format was first popularized in October 2014, after ...
/
urban adult contemporary Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...
formatted
broadcast Broadcasting is the data distribution, distribution of sound, audio audiovisual content to dispersed audiences via a electronic medium (communication), mass communications medium, typically one using the electromagnetic spectrum (radio waves), ...
radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...
licensed to Moyock, North Carolina, serving
Hampton Roads Hampton Roads is a body of water in the United States that serves as a wide channel for the James River, James, Nansemond River, Nansemond, and Elizabeth River (Virginia), Elizabeth rivers between Old Point Comfort and Sewell's Point near whe ...
and
Northeastern North Carolina The Inner Banks are the inland coastal region of eastern North Carolina. Without historical precedent, the term "Inner Banks" is an early 21st-century construct that is part of an attempt to rebrand the mostly agrarian Coastal Plains east of I-95 ...
. WHBT-FM is owned and operated by
iHeartMedia iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...
. WHBT-FM broadcasts in the
HD Radio HD Radio (HDR) is a trademark for in-band on-channel (IBOC) digital radio broadcast technology. HD radio generally simulcast, simulcasts an existing analog radio station in digital format with less noise and with additional text information. HD R ...
(hybrid) format.


History

The station originally signed on October 17, 1974, as WJLY, which played a variety of genres, but signed off in 1978 due to financial issues. It signed back on as
Top 40 In the music industry, the Top 40 is a list of the 40 currently most popular songs in a particular genre. It is the best-selling or most frequently broadcast popular music. Record charts have traditionally consisted of a total of 40 songs. "To ...
-formatted WQZQ in 1989. It later changed to
country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...
,
adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
as WOFM and
AAA AAA, Triple A, or Triple-A is a three-letter initialism or abbreviation which may refer to: Arts, entertainment, and media Gaming * AAA (video game industry) - a category of high budget video games *'' TripleA'', an open source wargame Mu ...
formats. On July 16, 1990, it flipped to the satellite-fed
Z-Rock Z Rock was a nationally Broadcast syndication#Radio syndication, syndicated radio network based in Dallas, Texas, that, from the mid-1980s through the mid-1990s, played Heavy metal music, heavy metal and hard rock music. The format was one of ...
network as WTZR. In June 1991, the station was sold to Willis Broadcasting who changed the calls to WMYK and instituted an
urban AC Urban adult contemporary, often abbreviated as urban AC or UAC, (also known as adult R&B,) is the name for a format of radio music, similar to an urban contemporary format. Radio stations using this format usually would not have hip hop music on ...
format as "92.1 Kiss FM". On August 9, 1996, after Clear Channel purchased the station, WMYK flipped to a
Crossover Crossover may refer to: Entertainment Music Albums * ''Cross Over'' (album), a 1987 album by Dan Peek, or the title song * ''Crossover'' (Dirty Rotten Imbeciles album), 1987 * ''Crossover'', an album by Intrigue * ''Crossover'', an album by ...
format, which failed in the ratings; after this, the format shifted to a harder-edged urban as “K92" (not to be confused with Roanoke's K92). On July 3, 1997, WMYK flipped to a simulcast of sister station WSVY, which aired a Jammin' Oldies format, and was branded as "Vibe 107.7 and 92.1". The format would later shift back to their urban AC roots. On February 1, 2001, 92.1 split from the simulcast and returned to urban as WBHH, "92.1 The Beat". On March 1, 2003, the station dropped its hip hop format and started simulcasting a
soft AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, ...
format with former
smooth jazz Smooth jazz is commercially oriented crossover jazz music. Although often described as a "genre", it is a debatable and highly controversial subject in jazz music circles. As a radio format, however, smooth jazz radio became the successor to e ...
sister station WJCD; the two stations together were known as "Lite FM", and WBHH adopted the call letters WCDG on March 9, 2004. On August 12, 2005, to fill the hole left when crosstown oldies WFOG switched to adult contemporary the month prior, WCDG broke away from the simulcast and became
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...
-formatted "Cool 92.1". The first song played was Bill Deal and the Rhondels' "
What Kind of Fool (Do You Think I Am) "What Kind of Fool (Do You Think I Am)" is a 1964 single (music), single written by Robert Ray Whitley, Ray Whitley and recorded by the Tams. Background This track was one of the many hit records recorded at Rick Hall, Rick Hall's FAME Studios ...
". On October 11, 2010, WCDG and WJCD became simulcasts again when WKUS moved from 105.3 to 107.7 and the 105.3 frequency became "Magic 105.3" with an AC-themed classic hits format. The move meant the end for WCDG's oldies format and WJCD's smooth jazz format. On October 27, 2010, WCDG changed their call letters to WKSA. On March 31, 2011, WKUS broke away from its simulcast of WKSA to become
rhythmic AC Rhythmic adult contemporary, often abbreviated as rhythmic AC or RAC, is an adult contemporary radio format. The format focuses primarily on rhythmic hits aimed towards an adult audience, often resembling a mixture of the classic hits and hot adu ...
WMOV ( MOViN' 107.7) after that station received a signal upgrade to cover the area. On December 26, 2014, at 10 a.m., WKSA began stunting as "Missy FM," featuring music recorded by
Portsmouth Portsmouth ( ) is a port city status in the United Kingdom, city and unitary authority in Hampshire, England. Most of Portsmouth is located on Portsea Island, off the south coast of England in the Solent, making Portsmouth the only city in En ...
-born artist
Missy Elliott Melissa Arnette "Missy" Elliott (born July 1, 1971), also known as Misdemeanor, is an American rapper, singer, songwriter, and record producer. She began her musical career as a member of the Contemporary R&B, R&B girl group 4 All the Sistas Arou ...
, who also did imaging and voice overs, as well as
Timbaland Timothy Zachery Mosley (born March 10, 1972), known professionally as Timbaland, is an American record producer and rapper. Born and raised in Norfolk, Virginia, he is widely acclaimed for his distinctive production work and "stuttering" rhythm ...
and
Aaliyah Aaliyah Dana Haughton ( ; January 16, 1979 – August 25, 2001) was an American singer, actress, dancer, and model. Known as the " Princess of R&B" and "Queen of Urban Pop", she is credited with helping to redefine contemporary R&B, p ...
. On January 5, 2015, at 9 a.m., WKSA flipped to
classic hip hop Classic hip hop is a music radio format focusing primarily on hip hop music from the 1980s, 1990s, and the early to mid-2000s. Although stations with such a format date back as far as 2004, the format was first popularized in October 2014, after ...
and returned to the "Beat" branding. On January 22, 2015, WKSA changed their call letters to WHBT-FM to match the "Beat" branding.


References


External links

* {{IHeartMedia 1974 establishments in North Carolina Classic hip-hop radio stations in the United States Radio stations established in 1974 HBT-FM IHeartMedia radio stations