WGLD-FM
   HOME

TheInfoList



OR:

WGLD-FM (93.9 FM; "The Coast") is a radio station licensed to
Conway, South Carolina Conway is a city in and the county seat of Horry County, South Carolina, United States. The population was 24,849 at the 2020 census, up from 17,103 in the 2010 census, making it the 18th-most populous city in the state. The city is part of ...
. Established in 1990 as WJXY-FM, the station is owned by Maryland Media One, and broadcasts a
country A country is a distinct part of the world, such as a state, nation, or other political entity. When referring to a specific polity, the term "country" may refer to a sovereign state, state with limited recognition, constituent country, ...
format.


History

In the early 1990s, WGLD-FM (as WJXY-FM) played
country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
as "94X". Starting November 1, 1996, WJXY-FM and WXJY were called "Cruisin' Country", with a format that included rock acts such as
Lynyrd Skynyrd Lynyrd Skynyrd (, ) is an American Rock music, rock band formed in Jacksonville, Florida in 1964. The group originally formed as My Backyard and comprised Ronnie Van Zant (vocals), Gary Rossington (guitar), Allen Collins (guitar), Larry Junstrom ...
,
The Allman Brothers Band The Allman Brothers Band was an American rock music, rock band formed in Jacksonville, Florida, in 1969. Its founding members were brothers Duane Allman (slide guitar, lead guitar) and Gregg Allman (vocals, keyboards), as well as Dickey Betts ( ...
and
The Marshall Tucker Band The Marshall Tucker Band is an American rock band from Spartanburg, South Carolina. Noted for incorporating blues, country and jazz into an eclectic sound, the Marshall Tucker Band helped establish the Southern rock genre in the early 1970s. Wh ...
. In April 1998, the formats of WJXY-FM and WXJY changed to rhythmic, and the stations were called "Hot 93". Later, the station moved in a mainstream CHR direction, and
WSEA WSEA (100.3 FM broadcasting, FM) — branded as Sports Radio 100.3 "The Game" Myrtle Beach — is a Sports radio, sports radio station licensed to Atlantic Beach, South Carolina and serves the Grand Strand area. The Cumulus Media outlet is lice ...
was added, so the stations were called "Hot 100 and Hot 93". On February 15, 2003, WIQB 1050 AM was added, and the format changed to
ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...
and was named "The Team." WSEA began separate programming. The Team picked up the Clemson University sports programming on WIQB. Later that year, The Team added Coastal Carolina University Sports in its first-ever college football season opener. The air staff consisted of Zachery Kick and James Clark with its first local sports show. In 2004, local broadcast veteran Frank Barnhill hosted "Carolina Sports Talk" on Mondays & Fridays during afternoon drive. In 2007, the show was replaced by the station with another local show, "The Locker Room" and expanded to Monday through Friday. Hosts of "The Locker Room" included Matt Monks (with Mad Max and "Playground Jesus"), Scot Clark, Matt Lincoln, Allen Smothers and Randy Clemens. Following Clemens' departure in June 2011 due to health concerns, the branding of the show ended and was revived in August 2011 as "The Drive" with new host Aaron Marks. In 2010, "The Team" debuted the "CCU Tailgate Show", co-hosted by Barnhill and Allen Smothers which aired Saturdays for two hours prior to Coastal Carolina University football games. The station also aired high school football and basketball games, as well as
Carolina Panthers The Carolina Panthers are a professional American football team based in Charlotte, North Carolina. The Panthers compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC South, South division. The t ...
NFL games and regular
ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...
programming. In July 2010, WXJY changed its simulcast partner to
WSEA WSEA (100.3 FM broadcasting, FM) — branded as Sports Radio 100.3 "The Game" Myrtle Beach — is a Sports radio, sports radio station licensed to Atlantic Beach, South Carolina and serves the Grand Strand area. The Cumulus Media outlet is lice ...
. Later in the year, WIQB became WHSC and began separate broadcasts. On March 5, 2012, WJXY-FM became "Z-93", a
Hot Adult Contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...
station. The
ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...
programming moved to sister station
WSEA WSEA (100.3 FM broadcasting, FM) — branded as Sports Radio 100.3 "The Game" Myrtle Beach — is a Sports radio, sports radio station licensed to Atlantic Beach, South Carolina and serves the Grand Strand area. The Cumulus Media outlet is lice ...
100.3, which had previously been a CHR station as "i100." On February 1, 2013, WJXY-FM changed from "Z-93" to a
Southern rock Southern rock is a subgenre of rock music and a genre of Americana. It developed in the Southern United States from rock and roll, country and blues, and is focused generally on electric guitars and vocals. History 1950s and 1960s: origin ...
and
Country music Country (also called country and western) is a popular music, music genre originating in the southern regions of the United States, both the American South and American southwest, the Southwest. First produced in the 1920s, country music is p ...
hybrid format known as "93.9 The Outlaw". WXJY once again simulcast WJXY-FM. On September 19, 2013, WJXY-FM/WXJY changed its format to
news/talk Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. They may feature monologues, dialogues between the hosts, interviews ...
, "News talk that matters." Programming included
Don Imus John Donald Imus Jr. ( ; July 23, 1940 – December 27, 2019), also known as Imus, was an American radio personality, television show host, recording artist, and author. His radio show '' Imus in the Morning'' was aired on various stations and di ...
,
Mike Huckabee Michael Dale Huckabee (, born August 24, 1955) is an American diplomat, political commentator, Baptist minister, and politician serving as the 29th United States Ambassador to Israel, United States ambassador to Israel since 2025. A member of ...
, Phil Valentine,
John Batchelor John Calvin Batchelor (born April 29, 1948) is an American author and the host of ''Eye on the World'' on the CBS Audio Network. His flagship station is WOR in New York City. The show is a hard-news-analysis radio program on current events, wo ...
,
Red Eye Radio ''Red Eye Radio'' is a talk radio program currently hosted by Eric Harley and Gary McNamara. The program is syndicated nationwide by Westwood One, and originates from WBAP in the Dallas-Fort Worth metroplex. The show traces its history throug ...
and the
Washington Redskins The Washington Commanders are a professional American football team based in the Washington metropolitan area. The Commanders compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC East, East ...
. With the demise of Huckabee's show, WJXY-FM/WXJY added Dennis Miller. When Miller retired, WJXY-FM/WXJY added Jonathon Brandmeier, known as "Johnny B", in the early afternoon. Mike Gallagher preceded Brandmeier each weekday. On September 20, 2016, Cumulus' Joule Broadcasting announced that WJXY-FM/WXJY would be sold to Colonial Radio Group for $240,000. That sale was consummated on February 9, 2017, at which point WJXY-FM dropped its news/talk format and simulcast with WXJY and began stunting with a wheel of formats that included "Loveland 93.9" (love songs), "The
Accordion Accordions (from 19th-century German language, German ', from '—"musical chord, concord of sounds") are a family of box-shaped musical instruments of the bellows-driven free reed aerophone type (producing sound as air flows past a Reed (mou ...
" (
polka Polka is a dance style and genre of dance music in originating in nineteenth-century Bohemia, now part of the Czech Republic. Though generally associated with Czech and Central European culture, polka is popular throughout Europe and the ...
), "The Bowery" (all-
Alabama Alabama ( ) is a U.S. state, state in the Southeastern United States, Southeastern and Deep South, Deep Southern regions of the United States. It borders Tennessee to the north, Georgia (U.S. state), Georgia to the east, Florida and the Gu ...
, a band discovered in Myrtle Beach), "Santa 94" (
Christmas music Christmas music comprises a variety of Music genre, genres of music regularly performed or heard around the Christmas and holiday season, Christmas season. Music associated with Christmas may be purely instrumental, or in the case of Christmas ...
), and "The King 93.9" (all- Elvis). A new format, country as "Carolina Country 93.9", would be announced on February 13, 2017 at 3 p.m. On June 23, 2017, WJXY-FM changed callsigns to WMIR. On January 3, 2020, WYAY, formerly WXJY, resumed simulcasting WMIR. The FM suffix was added on March 16, 2021, with the former WJXY becoming WMIR on March 23, 2021. On April 30, 2021, WMIR-FM was sold to Maryland Media One, LLC. On May 17, 2021, WMIR-FM and WYAY, formerly WUDE, changed formats from country to oldies, branded as "Carolina Gold 93.9 & 106.3" with Andrulonis moving the Carolina Country format to
WNMB WNMB (900 AM broadcasting, AM, "El Gallo") is a radio station licensed to North Myrtle Beach, South Carolina, United States, and serves the greater Myrtle Beach, SC, Myrtle Beach area. The station is licensed by the Federal Communications Commis ...
. 93.9 would change callsigns to WGLD-FM to match on February 3, 2022. WPGI began simulcasting. On December 28, 2023, WGLD-FM and WYAY split from the simulcast with WPGI and stunted with classic alternative, branded as "The Coast", before returning to Carolina Country as the stations returned to Andrulonis Media.


Previous logos


References


External links


WGLD-FM’s website
* {{Country Radio Stations in South Carolina GLD-FM Radio stations established in 1991 1991 establishments in South Carolina Conway, South Carolina Country radio stations in the United States