Vierendrra Lalit
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Vierendrra Lalit (born in village Dhimahi, Bulendshehr, U.P, on 16 March 1969) is an Indian-born
cinematographer The cinematographer or director of photography (sometimes shortened to DP or DOP) is the person responsible for the recording of a film, television production, music video or other live-action piece. The cinematographer is the chief of the camera ...
and film director. He has worked in Indian
Hindi Modern Standard Hindi (, ), commonly referred to as Hindi, is the Standard language, standardised variety of the Hindustani language written in the Devanagari script. It is an official language of India, official language of the Government ...
and
Telugu Telugu may refer to: * Telugu language, a major Dravidian language of South India ** Telugu literature, is the body of works written in the Telugu language. * Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Tel ...
film industries as well as in
Malaysian cinema The cinema of Malaysia consists of feature films produced in Malaysia, shot in the languages Malay, Mandarin, Cantonese, Tamil, various indigenous languages, and English. Malaysia produces about 60 feature films and 300–400 television dra ...
. He owns two film production companies called ''Roop Chitra Visual'' and ''Roop Chitra Films''. He is a member of Western India Cinematographers Association (WICA), Indian Film & Television Directors’ Association (IFTDA), Indian Documentary Producers Association (IDPA), Film worker association of Malaysia (PPFM) and Western India Film Producers' Association (WIFPA).


Early life

Lalit was born to a family of
freedom fighter A freedom fighter is a person engaged in a struggle to achieve political freedom, particularly against an established government. The term is typically reserved for those who are actively involved in armed or otherwise violent rebellion. Termi ...
s and social activists. His grandfather, Sohan Pal Singh, was a farmer, social activist, and freedom fighter, who actively participated in the Quit India Movement in 1942 and was arrested several times. His father, Dr Roop Kishore is a retired scientist in
genetics Genetics is the study of genes, genetic variation, and heredity in organisms.Hartl D, Jones E (2005) It is an important branch in biology because heredity is vital to organisms' evolution. Gregor Mendel, a Moravian Augustinians, Augustinian ...
and plant breeding. He was a professor in Chandra Shekhar Azad University of Agriculture and Technology,
Kanpur Kanpur (Hindustani language, Hindustani: ), originally named Kanhapur and formerly anglicized as Cawnpore, is the second largest city of the Indian States and union territories of India, state of Uttar Pradesh after Lucknow. It was the primary ...
,
Uttar Pradesh Uttar Pradesh ( ; UP) is a States and union territories of India, state in North India, northern India. With over 241 million inhabitants, it is the List of states and union territories of India by population, most populated state in In ...
. His mother, Chitra Verma is a home maker, artist and his biggest inspiration. Lalit completed his schooling at
Sainik School The Sainik Schools () are a system of Military high schools in India established and managed by the Sainik Schools Society () under Ministry of Defence (MoD). They were conceived in 1961 by V. K. Krishna Menon, the then Defence Minister of Indi ...
, in
Lucknow Lucknow () is the List of state and union territory capitals in India, capital and the largest city of the List of state and union territory capitals in India, Indian state of Uttar Pradesh and it is the administrative headquarters of the epon ...
and received a Masters in Philosophy from DAV College, Kanpur(U.P)
Kanpur University Aerial view of Chhatrapati Shahu Ji Maharaj University Campus Chhatrapati Shahu Ji Maharaj University (CSJMU), formerly Kanpur University, is a public state collegiate university located in Kanpur, Uttar Pradesh, India. It is administered un ...
.


Personal life

Vierendrra Lalit is married to Rachna Lalit, who is into Research and Writing of Films and Documentaries. She is also a Producer in Bollywood Industry. They both have two kids, Khoobi Lalit and Varenyam Lalit.


Career

After receiving his diploma in photography, Lalit went to
Mumbai Mumbai ( ; ), also known as Bombay ( ; its official name until 1995), is the capital city of the Indian state of Maharashtra. Mumbai is the financial capital and the most populous city proper of India with an estimated population of 12 ...
and joined cinematographer Kabir Lal as an apprentice. He assisted Lal on films such as ''Kaho Na Pyaar Hai, Taal'', ''Hum Aapke Dil Main Rahte Hai'', ''Humara Dil Aapke Paas Hai'', and ''Prem Aggan'', Khauff. Lalit also assisted cinematographer Johny Lal in the movie Mujhe Kuch Kehna Hai. In 2001, Lalit began working independently. To date, he has worked in 21
feature film A feature film or feature-length film (often abbreviated to feature), also called a theatrical film, is a film (Film, motion picture, "movie" or simply “picture”) with a running time long enough to be considered the principal or sole present ...
s, 150 Music videos, 130 Documentaries/Corporates and over 600 Ad films and TV commercials as well.


Credits


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*
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Lucknow Metro The Lucknow Metro is a mass rapid transit (MRT) system in Lucknow, Uttar Pradesh, India. The metro is owned and operated by the Uttar Pradesh Metro Rail Corporation (UPMRC). The frequency of the metro's services is around 5 - 7 minutes. Alo ...
* India Gate Basmati Rice * Double Bull Basmati Rice * Escorts Tractor * Doon Basmati Rice * Bubbles Baby Baby Products * Preet Tractors and Combine * Nature’s Essence Neem and Aloe Vera facewash * GLINT Bath Assets * Clair Lighting * Royal soap (cool lime) * RR Ilaichi * RR Masala * Royal Saffron Sandal Soap * Aarti Pan Masala * Royal HE-MAN Soap * Oxyglow Fairness Cream * Joy Of Giving * Oxyglow Hair Tonic * Kulfi Ice Cream (London) * Dakini Peanut Butter * Dakini Cashew Butter * Dakini Almond Butter * Dakini Sunflower Magic * Smart Gutka * Good Sleep Mosquito Coil * Nestech Office Shutter Lockers * Royale Glucose Biscuits


References


External links

*
YouTube channel








{{DEFAULTSORT:Lalit, Vierendrra Hindi film cinematographers Hindi-language film directors 1969 births People from Bulandshahr district Living people Sainik School alumni Cinematographers from Uttar Pradesh