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Valleyarm is a digital content distribution company that was founded in 2010. Initially, the company focused on digital music delivery, working primarily with independent artists and record labels to distribute content globally. Artists and labels have included
Gotye Wouter André De Backer (; born 21 May 1980), known professionally as Gotye ( , , ), is a Belgian-born Australian singer-songwriter and multi-instrumentalist. He is best known for his 2011 single "Somebody That I Used to Know" (featuring Kimbr ...
,
Silverchair Silverchair was an Australian Rock music, rock band, which formed in 1992 as Innocent Criminals in Newcastle, New South Wales, with Daniel Johns on vocals and guitars, Ben Gillies on drums, and Chris Joannou on bass guitar. The group got thei ...
,
Missy Higgins Melissa Morrison "Missy" Higgins (born 19 August 1983) is an Australian singer-songwriter and musician. Her most popular singles include "Scar", " Steer", and " Where I Stood". Her Australian number-one albums are '' The Sound of White'' (2004 ...
,
Devo Devo is an American new wave band from Akron, Ohio, formed in 1973. Their classic line-up consisted of two sets of brothers, the Mothersbaughs ( Mark and Bob) and the Casales (Gerald and Bob), along with Alan Myers. The band had a No. 14 ...
,
Shock Records Shock Records was an Australian independent record label, branded with the logo Shock or Shock Australia. Founded in 1988, it traded as Shock Records Pty. Ltd, and its publishing arm as Shock Music Publishing Pty. Ltd. Its most prominent sublab ...
, and Eleven Music. In 2012, Valleyarm extended its services to include
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
channel management and optimization services for content owners and creators. Current clients include
Turner Broadcasting Turner Broadcasting System, Inc. was an American television and media conglomerate founded by Ted Turner in 1965. Based in Atlanta, Georgia, it merged with Time Warner (later WarnerMedia) on October 10, 1996. As of April 2022, all of its ass ...
,
Beyond International Beyond International Limited is an international television and film production company with operations in Ireland, the United Kingdom, Australia and the United States. The company is involved in the creation and international distribution of t ...
,
Southern Cross Austereo Southern Cross Media Group Limited, Trade name, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and Terrestrial television, television stations. It is the largest radio broadcaster in Au ...
, and Moshcam. Valleyarm is based in
Darlinghurst, New South Wales Darlinghurst is an inner-city suburb in the eastern suburbs of Sydney, New South Wales, Australia. Darlinghurst is located immediately east of the Sydney central business district (CBD) and Hyde Park, within the local government area of the Ci ...
(primary) and
Docklands, Victoria Docklands is an inner-city suburb in Melbourne, Victoria, Australia, on the western end of the Melbourne central business district, central business district. Docklands had a population of 15,495 at the 2021 Australian census, 2021 census. Pri ...
,
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
.


History

Valleyarm was founded in 2010 by a group of music industry executives as a digital music distribution platform. On July 8, 2010, Valleyarm acquired Brisbane-based competitor Musicadium. In 2012, Valleyarm was presented with an for New Media and Entertainment, recognizing the company's pioneering method of content delivery. By 2012, Valleyarm had broadened their services to include YouTube channel management and had been invited by
Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
to become a
multi-channel network A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetizati ...
(MCN) partner. By 2014, Google considered Valleyarm the largest MCN in the Asia-Pacific (APAC) region. Their network includes over 160 channels of content owners and creators that generate over 300 million views and 1.5 billion minutes watched per month. In 2016, former BMG,
Warner Music Australia Warner Music Australia (WMA) is an Australian division of the Warner Music Group. Warner Music Australia distributes in Australia, and also covers distribution in New Zealand. History In 1969, Warner Bros. Records split and WEA was formed. ...
, and
ARIA In music, an aria (, ; : , ; ''arias'' in common usage; diminutive form: arietta, ; : ariette; in English simply air (music), air) is a self-contained piece for one voice, with or without instrument (music), instrumental or orchestral accompan ...
executive Ed St. John joined the board of directors. In 2017, former
Warner Music Australia Warner Music Australia (WMA) is an Australian division of the Warner Music Group. Warner Music Australia distributes in Australia, and also covers distribution in New Zealand. History In 1969, Warner Bros. Records split and WEA was formed. ...
and
Murdoch Books Murdoch Books is an Australian publisher, mainly of gardening and cook books. The company had its beginnings when '' The Advertiser'' of Adelaide started printing magazines. Advertiser Magazines was renamed Murdoch Magazines in 1988. It publi ...
executive Mark Ashbridge joined as Managing Director.


Current artists and labels

Below are a list of selected artists and labels currently with Valleyarm: *Wheatley Records *
Half A Cow Records Half A Cow is an independent record label from Australia, established in 1990 by Sydney musician and music identity Nic Dalton. History In 1985 - 1989 Dalton ran a bookshop (owned by Dalton's parents) in the Sydney suburb of Glebe called Dal ...
*
Devo Devo is an American new wave band from Akron, Ohio, formed in 1973. Their classic line-up consisted of two sets of brothers, the Mothersbaughs ( Mark and Bob) and the Casales (Gerald and Bob), along with Alan Myers. The band had a No. 14 ...
*
Vanessa Amorosi Vanessa Joy AmorosiSharon Verghis"Back on track" ''The Sun-Herald'', 18 October 2009, Archived fro''the original''on 6 March 2016. (born 8 August 1981) is an Australian singer-songwriter. She has sold at least two million units in albums or sin ...
* The Fauves *
Dragon A dragon is a Magic (supernatural), magical legendary creature that appears in the folklore of multiple cultures worldwide. Beliefs about dragons vary considerably through regions, but European dragon, dragons in Western cultures since the Hi ...


References


External links

* {{Official website, name=Official website Online music stores of Australia Companies based in Melbourne Darlinghurst, New South Wales