Valiant Records
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Valiant Records was an independent record label distributed in the 1960s by Warner Bros. Records (and briefly by Four Star Television). The label was sold to Warner Bros. in
1967 Events January * January 1 – Canada begins a year-long celebration of the 100th anniversary of Canadian Confederation, Confederation, featuring the Expo 67 World's Fair. * January 6 – Vietnam War: United States Marine Corps and Army of ...
.


History

Valiant Records was formed in
1960 It is also known as the "Year of Africa" because of major events—particularly the independence of seventeen African nations—that focused global attention on the continent and intensified feelings of Pan-Africanism. Events January * Janu ...
in
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
, by singer−songwriter
Barry De Vorzon Barry De Vorzon (born July 31, 1934) is an American composer, singer, songwriter, and record producer. He worked as a pop musician during the 1960s and co-founded Valiant Records, before being known as a composer of film and television scores ...
and manager Billy Sherman. Valiant charted with its first release, " Angel On My Shoulder" recorded by Shelby Flint. De Vorzon's own group, Barry and the Tamerlanes, hit in 1963 with "I Wonder What She's Doin' Tonight." Flint scored again in 1966 with a soft vocal version of " Cast Your Fate To The Wind." In 1966 De Vorzon rescued folk-rockers
The Association The Association is an American sunshine pop band from Los Angeles, California. During the late 1960s, the band had numerous hits at or near the top of the Billboard charts, ''Billboard'' charts (including "Windy (The Association song), Windy" ...
from their obscurity at Jubilee Records. They debuted on Valiant (which had just ended a brief distribution stint with Four Star Television, the distributor of such shows as '' Burke's Law'' and '' Honey West'') with a non-charting version of "One Too Many Mornings." The next single records—" Along Comes Mary," " Cherish," "Pandora's Golden Heebie Jeebies," and "No Fair At All"—helped establish The Association as one of the premier
Sunshine Pop Sunshine pop, originally called soft pop and soft rock, is a loosely defined form of pop music that was first associated with early soft rock producers and songwriters based in Los Angeles, California, during the mid-to late 1960s. Its recording ...
groups of the 1960s.


Demise

In
1967 Events January * January 1 – Canada begins a year-long celebration of the 100th anniversary of Canadian Confederation, Confederation, featuring the Expo 67 World's Fair. * January 6 – Vietnam War: United States Marine Corps and Army of ...
, after a little over 110 singles and 11 albums (seven under Warner Bros. and four under Four Star/independent distribution), the Valiant Records label itself ceased to exist and was folded into Warner Bros. Records. Its output remains desirable to collectors, with the early years featuring a string of obscure but worthwhile white pop titles, and the later years an intriguing mix of slick Southern California psych and pop.


Label variations


Singles

*1960–1966 (Warner Bros. distribution) – Purple labels with silver print *1966 (Four Star Television distribution) – Red label with black shield logo and "A SUBSIDIARY OF FOUR STAR TELEVISION" at the bottom perimeter of the label in either small or large letters *1966–1967 (Independent distribution) – Same as above but with either the Four Star byline covered by a black bar or removed altogether


Albums

*1960–1966 (Warner Bros. distribution) – Purple or red labels with silver print *1966 (Four Star distribution – VLM 5001/VLS 25001 only) – Red label with black shield and white knight head logos and "A SUBSIDIARY OF FOUR STAR TELEVISION" in small letters at the bottom perimeter of the label *1966–1967 (Independent distribution) – Same as above but with either the Four Star byline covered by a black bar or removed altogether


Numbering series

On a collectors note, Valiant singles sported three separate numbering series. The very first Valiant release bore the catalog number 45-111. But that record, "Angel On My Shoulder" by Shelby Flint became too big a hit for the new label to handle so Warner Bros. Records picked it up with a new catalog number, 6001. For Warner distributed singles, the 6000 series (6001–6062) ran from 1960 to 1966, followed by the 700 series (700-739 under Four Star Television, 740-762 as an independent label) from 1966–1967. Some numbers from 6002 to 6013 were shared with Montclare Records, a very short-lived Warner subsidiary, as well as several one-shot labels such as Elloma and Burbank. The first five numbers of the Four Star series (701-705) were reissues of the most popular singles of the 6000 series. Six catalog numbers from the second series were unused: 706, 707, 708, 710, 722, and 746. Albums were also given different numbering sets. The seven albums distributed by Warner Bros. were numbered from W/WS 401–407, the four albums under Four Star/independent were issued VLM 5001–5004 for mono, VLS 25001–25004 for stereo. Warner Bros. reissued the Four Star/independent albums using numbers W (mono)/WS (stereo) 1701–1704 in alignment with the original issues.


Valiant Records artists

*
The Association The Association is an American sunshine pop band from Los Angeles, California. During the late 1960s, the band had numerous hits at or near the top of the Billboard charts, ''Billboard'' charts (including "Windy (The Association song), Windy" ...
* The Addrisi Brothers * Barry & the Tamerlanes *
Perry Botkin, Jr. Perry Botkin Jr. (April 16, 1933 – January 18, 2021) was an American composer, Record producer, producer, arranger, and musician. Life and career He was born in 1933 in New York City, the son of Perry Botkin Sr., who also was a successful ...
*
Charles Boyer Charles Boyer (; 28 August 1899 – 26 August 1978) was a French-American actor who appeared in more than 80 films between 1920 and 1976. After receiving an education in drama, Boyer started on the stage, but he found his success in American fi ...
* J.J. Cale * The Cascades * The Collectors * Danny & The Memories * Shelby Flint * The Grads *Art Guy * The Hollyhill Singers * Dean Jones *The Lost Ones * Denny Provisor (''Dennis Provisor of The Grass Roots'') * The Silvertones *Singers, Inc. * Cory Wells & The Enemys


Unrelated labels also called Valiant

In 1960, record label owner Joe Banashak started a New Orleans–based Valiant label, but threats of a lawsuit by Warner Bros. prompted Banashak to rename the label Instant Records in 1961. Valiant Records was also the name of an unrelated label headquartered variously in Swarthmore, Pennsylvania, and Bronx, New York, that re-released some albums originally issued on the Somerset Records label, largely for inexpensive supermarket and variety store distribution.Valiant Album Discography (Somerset)
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References


See also

*
List of record labels File:Alvinoreyguitarboogie.jpg File:AmMusicBunk78.jpg File:Bingola1011b.jpg Lists of record labels cover record labels, brands or trademarks associated with marketing of music recordings and music videos. The lists are organized alphabetically, ...
* {{Authority control American independent record labels Folk record labels Rock record labels Record labels based in California Defunct record labels of the United States Record labels established in 1960 Record labels disestablished in 1967 1960 establishments in California 1967 disestablishments in California Warner Records