Vashtie Kola (often stylized as Va$htie; born April 23, 1981) is an American

music video director A music video director is the head, overseer or facilitator of music video production. The director conceives of videos' artistic and dramatic aspects while instructing the musical act, technical crew, actors, models, and dancers. They may or ...

filmmaker Filmmaking or film production is the process by which a Film, motion picture is produced. Filmmaking involves a number of complex and discrete stages, beginning with an initial story, idea, or commission. Production then continues through screen ...

, artist, designer, creative consultant and

disc jockey A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include Radio personality, radio DJs (who host programs on music radio stations), club DJs (who work at nightclubs or music fes ...

. She has been active in the downtown

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

scene for over a decade.

Early life and education

She moved from Albany to

in 1999 to study film at the

School of Visual Arts The School of Visual Arts New York City (SVA NYC) is a private for-profit art school in New York City. It was founded in 1947 and is a member of the Association of Independent Colleges of Art and Design. History This school was started by Silas ...

, graduating in 2004. During this time, she worked at

Stüssy Stüssy () is an American Privately held company, privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but was later adopted by the skateboard and ...

, a clothing store.

Career

In 2010, she modelled for Rachel Roy's spring

lookbook A lookbook is a collection of photographs compiled to show off a model, photographer, style, stylist, or clothing line. Usually, bloggers or vloggers will "model" fashionable looks for that month or season. This gives viewers ideas on how to sty ...

. Later that year, she became the first woman to design Nike

Air Jordan Air Jordan is a line of basketball and sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with t ...

sneakers. Publications including ''

Women's Wear Daily ''Women's Wear Daily'' (also known as ''WWD'') is a fashion-industry trade journal often referred to as the "Bible of fashion". Horyn, Cathy"Breaking Fashion News With a Provocative Edge" ''The New York Times''. (August 20, 1999). It provides i ...

'', ''Footwear News'', TeenVogue.Com, ''

Complex Complex commonly refers to: * Complexity, the behaviour of a system whose components interact in multiple ways so possible interactions are difficult to describe ** Complex system, a system composed of many components which may interact with each ...

'', and ''

The Source The Source may refer to: Film and television * ''The Source'' (1918 film), 1918 American drama directed by George Melford * ''The Source'' (1999 film), a 1999 documentary film about the Beat generation * ''The Source'' (2002 film), a 2002 scienc ...

'' covered the occasion. In 2011, ''The New York Times'' did a feature on Kola. In 2015, Kola wrote, directed and starred in an art film for

Drake Drake may refer to: Animals and creatures * A male duck * Drake (mythology), a term related to and often synonymous with dragon People and fictional characters * Drake (surname), a list of people and fictional characters with the family ...

's ''

Hotline Bling "Hotline Bling" is a song recorded by Canadian rapper Drake (musician), Drake, which served as the lead single from his fourth studio album ''Views (album), Views'' (2016). The song is credited as a bonus track on the album. It was made availabl ...

'' video. She also starred in the reality documentary television series 3AM, which aired for seven episodes on

Showtime Showtime or Show Time may refer to: Film * ''Showtime'' (film), a 2002 American action/comedy film * ''Showtime'' (video), a 1995 live concert video by Blur Television Networks and channels * Showtime Networks, a division of Paramount Global w ...

Videography

2005

Beans A bean is the seed of some plants in the legume family (Fabaceae) used as a vegetable for human consumption or animal feed. The seeds are often preserved through drying (a ''pulse''), but fresh beans are also sold. Dried beans are tradition ...

- " Papercut" * Tony Hussle - "Come Again"

2007

Child Rebel Soldier Child Rebel Soldier, shortened CRS, is an alternative hip-hop side project of American rapper Lupe Fiasco. The project was originally a supergroup composed of Lupe (child), Kanye West (rebel), and Pharrell Williams (soldier). Formed in 2007, ...

- " Us Placers" * Armand Van Helden - "

I Want Your Soul "I Want Your Soul" is a song by American record producer and DJ Armand Van Helden, and the third single from his seventh studio album, '' Ghettoblaster''. It contains a sample of " Do You Want It Right Now" by Siedah Garrett.J-Status "Roll It Gal" (otherwise known as "Roll It") is a song written by Shontelle, Shontelle Layne and Sheldon Benjamin, and originally recorded by soca singer Alison Hinds, taken from her debut album ''Soca Queen''. The single was released by Hinds in ...

featuring

Shontelle Shontelle Delia Layne (born 4 October 1985), known mononymously as Shontelle, is a Barbadian singer and songwriter. She released her debut album '' Shontelligence'' in 2008. Her second album, '' No Gravity'', was released in 2010. Her singles " ...

Rihanna Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, businesswoman, and actress. One of the List of music artists by net worth, wealthiest musicians in the world, List of awards and nominations received by Rihanna, her vario ...

- " Roll It"

2008

* Slim featuring

Ryan Leslie Anthony Ryan Leslie (born September 25, 1978) is an American singer, songwriter, rapper, record producer, and entrepreneur. Working predominantly in contemporary R&B and hip hop, he has released six studio albums and written songs for artists ...

Fabolous John David Jackson (born November 18, 1977), known professionally as Fabolous, is an American rapper. Raised in Brooklyn, he first gained recognition for his ability upon performing live on DJ Clue's WQHT, Hot 97 radio show. Jackson then signed ...

- "

Good Lovin' "Good Lovin" is a song written by Rudy Clark and Arthur Resnick that was a #1 hit single for the Young Rascals in 1966. Original version The song was first recorded by Lemme B. Good (stage name of singer Limmie Snell) in March 1965 and writ ...

" *

KiD CuDi Scott Ramon Seguro Mescudi (born January 30, 1984), also known by his stage name Kid Cudi ( ; formerly stylized as KiD CuDi), is an American rapper, singer, songwriter, record producer, actor, and fashion designer. Born and raised in Clevelan ...

- " Heaven At Nite"

2009

Solange Solange may refer to: People with the given name * Solange Knowles (born 1986), American R&B/soul singer * Solange of Bourges (d. 880), Christian saint * Solange (psychic) (1952–2021), Italian TV personality, psychic and commentator * Solange A ...

- "

T.O.N.Y. "T.O.N.Y." (an abbreviation of "The Other Night Y?") is a song by American singer Solange Knowles, Solange. It was written and produced by Jack Splash and Cee-Lo Green for her second studio album ''Sol-Angel and the Hadley St. Dreams'' (2008) and ...

" *

Yung L.A. Leland Sanford Austin (born March 26, 1986), better known by his stage name Yung L.A. or Da Boi Lay, is an American rapper. He is perhaps best known for his debut single "Ain't I", which peaked at number 47 on the US ''Billboard'' Hot 100 chart ...

- " Futuristic Love (Elroy)" *

Justin Bieber Justin Drew Bieber ( ; born March 1, 1994) is a Canadian singer. Regarded as a pop icon, he is recognized for his multi-genre musical performances. He was discovered by record executive Scooter Braun in 2008 and subsequently brought to the U ...

- " One Time" * Junior Sanchez featuring

Joel Madden Joel Rueben Madden (né Combs; born March 11, 1979) is an American singer, best known as the lead vocalist for the rock band Good Charlotte. He is also part of the pop rock collaboration the Madden Brothers with his identical twin brother Ben ...

Benji Madden Benjamin Levi Madden (né Combs; born March 11, 1979) is an American musician. He is the lead guitarist and backing vocalist for the rock band Good Charlottefor which he has received various awardsas well as pop rock collaboration the Madden Br ...

- "

Elevator An elevator (American English) or lift (Commonwealth English) is a machine that vertically transports people or freight between levels. They are typically powered by electric motors that drive traction cables and counterweight systems suc ...

" *

Jadakiss Jason Terrance Phillips (born May 27, 1975), better known by his stage name Jadakiss (, ), is an American rapper who began his career in the 1990s and formed the hip hop trio the Lox alongside Styles P and Sheek Louch in 1994. The group signed w ...

- " Letter to B.I.G."

2010

Theophilus London Theophilus Musa London (born February 23, 1987) is an American rapper, singer, and record producer. He is best known for his guest appearance alongside Allan Kingdom and Paul McCartney on Kanye West's 2015 single " All Day", which peaked at num ...

- " I Want You (Marvin Gaye Cover)" * Curt@!n$ - "EXODUS" * Jasmine Solano – "That's Not It"

2011

Kendrick Lamar Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper, singer, songwriter and record producer. Regarded as one of the greatest rappers of all time, he was awarded the 2018 Pulitzer Prize for Music, becoming the first music ...

- " A.D.H.D"

2012

Big K.R.I.T. Justin Lewis Scott (born August 26, 1986), known professionally as Big K.R.I.T. (a backronym for King Remembered in Time), is an American rapper and record producer. Born in Meridian, Mississippi, he began his musical career in 2005. He was sign ...

- " Boobie Miles" *

- "

Insomnia Insomnia, also known as sleeplessness, is a sleep disorder where people have difficulty sleeping. They may have difficulty falling asleep, or staying asleep for as long as desired. Insomnia is typically followed by daytime sleepiness, low ene ...

" *

Joey Bada$$ Jo-Vaughn Virginie Scott (born January 20, 1995), known professionally as Joey Badass (stylized as Joey Bada$$), is an American rapper and actor. Born in Brooklyn, New York City, he formed the regional hip-hop group Pro Era in 2011, with whom he ...

- "Waves" *

Gym Class Heroes Gym Class Heroes was an American rap rock band from Geneva, New York. The group formed in 1997 when Travie McCoy met drummer Matt McGinley during their high school gym class. The band's music displays a wide variety of influences, including h ...

- "Martyrial Girl$"

2015

- "

(Art Version)" * 3AM (TV Series)

References

External links

* * {{DEFAULTSORT:Kola, Vashtie 1981 births American women DJs American designers American music video directors American people of Indian descent Living people American music promoters Artists from Albany, New York 21st-century American women musicians Filmmakers from New York (state) DJs from New York City Women music promoters