Unilever Philippines, Inc. is the

Philippine The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...

subsidiary of

British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories and Crown Dependencies. * British national identity, the characteristics of British people and culture ...

multinational

consumer goods A final good or consumer good is a final product ready for sale that is used by the consumer to satisfy current wants or needs, unlike an intermediate good, which is used to produce other goods. A microwave oven or a bicycle is a final good. W ...

company

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

. It is based in

Bonifacio Global City Bonifacio Global City, also known as BGC, Global City, or The Fort, is a 240-hectare mixed-use estate and central business district located in Fort Bonifacio, Taguig, Philippines. It is the home of the Philippine Stock Exchange, the national ...

Taguig Taguig (), officially the City of Taguig (), is the List of cities in the Philippines, fifth-most populous city in the Philippines situated on the eastern shores of Metro Manila, the national capital region. It is a center for culture, finance ...

since 2016. It is a manufacturer of laundry detergents and soaps, shampoos and hair conditioners, toothpastes, deodorants, skin care products, household cleaners, and toilet soaps with an annual sales of over 40 billion pesos. It employs over 1,000 people nationally. It is the largest polluter in the Philippines. Aside from Unilever Philippines, other

subsidiaries in the country include Unilever RFM Ice Cream, Inc. (formerly, Selecta Walls, Inc.) and California Manufacturing Company, Inc. (Unilever Bestfoods). Unilever Philippines serves as part of Unilever plc to produce, manufacture and supervise Unilever brands (like Surf,

Close-Up A close-up or closeup in filmmaking, television production A television show, TV program (), or simply a TV show, is the general reference to any content produced for viewing on a television set that is broadcast via over-the-air, s ...

, Clear, among others) in the Philippine market. To maintain the needs of mass production of most of the products, the company also imports Unilever products from neighboring countries such as Malaysia, Indonesia, Thailand and Vietnam. In 2023, Fredy Ong served as the new chairman and CEO of Unilever Philippines, replacing Benjie Yap.

History

Unilever Philippines, Inc. was established in 1927 as Philippine Refining Company (PRC). The company began as an

oil mill An oil mill is a grinding mill designed to crush or bruise oil-bearing seeds, such as linseed or peanuts, or other oil-rich vegetable material, such as olives or the fruit of the oil palm, which can then be pressed to extract vegetable oils, whi ...

er which at its peak produced nearly 100,000 tons of coconut oil annually. The quickly ventured beyond oil milling - margarine production in the 1930s, non-soap detergents, shampoos and toothpaste in the 1960s and 1970s and sulphonation technology and cogeneration power plant in the 1980s. The 1990s saw the company focusing on several improvements in the environment front one of which was the introduction of the first 100% biodegradable detergent bar in the Philippines.

Logo

In 1993, the company's name was formally changed from Philippine Refining Company (PRC) to Unilever Philippines (PRC), Inc., with a matching gold and platinum icon and a silver triangle to mark the name change. "Total Quality - Paglilingkod namin sa inyo" was the first tagline of the relaunched firm. Unilever changed the format in 1997, where it created 2 towers shaped into a U, with a handwritten typeface and color blue icon, the brand is now developed by Total Quality for this real logo. The logo had been in use until June 2004. The company started using the current Unilever corporate logo starting July 2004 and was designed by the brand consultancy

Wolff Olins Wolff Olins is a global brand consultancy agency that specialises in corporate identity. It was founded in 1965 in London, where its main office is still based, as well as having offices in New York City, San Francisco and Los Angeles. It emplo ...

. It is composed of 25 icons woven together to create a U shape.

Marketing

Between early 1998 and mid-2010, almost every TV commercial of any Unilever brand has an outro with the company logo and a voiceover that says: "From Unilever." Later, the Unilever logo will appear through peeling either at the upper-left or right of the screen at the end of every commercial in 2007, and in the form of a flipping ribbon in 2011. Since 2020, the logo currently uses the "upward dice" version replacing the "flip".

Brands

Current brands

Axe An axe (; sometimes spelled ax in American English; American and British English spelling differences#Miscellaneous spelling differences, see spelling differences) is an implement that has been used for thousands of years to shape, split, a ...

Best Foods Hellmann's and Best Foods are American brand names that are used for the same line of mayonnaise, ketchup, mustard, sauce, salad dressing, condiments and other food products. They have been owned by the British multinational company Unilever ...

*Block & Glow (formerly Block & White, acquired from Sara Lee Philippines in 2010) *

Breeze Breeze often refers to: * A gentle to moderate wind * Sea breeze, an onshore afternoon wind, caused by warm air rising over the land in sunny weather Breeze or The Breeze may also refer to: Places * Breeze Center, a shopping center in Songshan ...

Camay Camay is a British brand of bar soap owned by Unilever. It was introduced in 1926 by Procter & Gamble and was marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities. For many years, Camay's slog ...

Cif CIF, c.i.f. or Cif may refer to: Finance * Climate Investment Funds, in international climate change agreements * Community Infrastructure Fund (CIF), a method of UK government funding for transport infrastructure * Cost, Insurance and Freight, ...

(formerly Jif) * Clear *

Cream Silk Unilever Philippines, Inc. is the Philippines, Philippine subsidiary of United Kingdom, British Multinational corporation, multinational fast-moving consumer goods, consumer goods company Unilever. It is based in Bonifacio Global City, Taguig ...

* Domex *

Dove Columbidae is a bird family consisting of doves and pigeons. It is the only family in the order Columbiformes. These are stout-bodied birds with small heads, relatively short necks and slender bills that in some species feature fleshy ceres. ...

*Dr. Kaufmann (acquired from Sara Lee Philippines in 2010) *Eskinol (acquired from Sara Lee Philippines in 2010) *Fissan (acquired from Sara Lee Philippines in 2010) * Knorr *

Lady's Choice Lady's Choice is a spread and salad dressing condiment brand owned by Unilever. The brand was introduced in 1955 by California Manufacturing Company (CMC). In 2000, Unilever Philippines acquired California Manufacturing Company from Ajinom ...

Lifebuoy A lifebuoy or life ring, among many other names (see § Other names), is a life-saving buoy designed to be thrown to a person in water to provide buoyancy and prevent drowning. Some modern lifebuoys are fitted with one or more seawater-activat ...

Lipton Lipton is a brand named after its founder, Sir Thomas Lipton, Tom Lipton, who started an eponymous grocery retail business in the United Kingdom in 1871. The brand was used for various consumer goods sold in Lipton stores, including tea from 1 ...

*Love Beauty & Planet *Master (acquired from Sara Lee Philippines in 2010) *

Pepsodent Pepsodent is an American brand of toothpaste with the minty flavor that is derived from sassafras. The brand was purchased by Unilever in 1942 and is still owned by the company outside of the United States and Canada. In 2003, Unilever sold the ...

Pond's Pond's is an English brand of beauty and health care products, currently owned by Unilever. History Pond's Cream was invented in the United States as a patent medicine by pharmacist Theron T. Pond (1800–1852) of Utica, New York, in 1846. M ...

Rexona Rexona is an Australian deodorant and antiperspirant brand owned by the British- Dutch company Unilever. While marketed under the Rexona name in most countries, it is known as Rexena (; ) in Japan and South Korea, Sure in the United Kingd ...

* Selecta Ice Cream (joint venture with

RFM Corporation RFM Corporation () is a publicly listed food and beverage company in the Philippines. RFM is a manufacturer of flour and flour-based products, milk, juice drinks, and ice cream. As of June 2013, RFM had an asset base of P12 billion and a t ...

since 1999) *

Sunsilk Sunsilk is a British hair care brand produced by the company Unilever. The brand was introduced in 1954 in the UK and available in most countries globally. History Sunsilk was launched in the United Kingdom in 1954. and in the same year it ...

Suave Suave may refer to: * Suave (brand), a brand owned by Unilever * Suave (singer) (born 1966), American R&B singer * "Suave" (song), a song by Luis Miguel *" Suave (Kiss Me)", a 2011 song by American singer-songwriter Nayer *"Suave", a song by Calle ...

* Surf *Toni&Guy *

TRESemmé TRESemmé is an American brand of hair care products first manufactured in 1947 by the Godefroy Manufacturing Company in Manhattan, New York City, New York, United States. It was named after the renowned hair care expert Edna L. Emme. The brand ...

*Unilever Pureit *

Vaseline Vaseline ()Also pronounced with the main stress on the last syllable . is an American brand of petroleum jelly-based products owned by British multinational company Unilever. Products include plain petroleum jelly and a selection of skin creams, ...

*Vitakeratin * Zest

Former brands

*Alsa *

Comfort Comfort is a state of physical or psychological ease, often characterized by the absence of hardship. Individuals experiencing a lack of comfort are typically described as uncomfortable or in discomfort. A degree of psychological comfort can b ...

*Dimension Multi-V *

Impulse Impulse or Impulsive may refer to: Science * Impulse (physics), in mechanics, the change of momentum of an object; the integral of a force with respect to time * Impulse noise (disambiguation) * Specific impulse, the change in momentum per unit ...

*Liqui-Fresh *

Lux The lux (symbol: lx) is the unit of illuminance, or luminous flux per unit area, in the International System of Units (SI). It is equal to one lumen per square metre. In photometry, this is used as a measure of the irradiance, as perceived by ...

*Milkrema *Organics *Rave *

Rinso Rinso is a brand name of laundry soap and detergent marketed by Unilever. The brand was created by Robert Spear Hudson and originally branded Hudson's Soap, which was sold to Lever Brothers of Port Sunlight, England, in 1908. It was introduce ...

*Royal *Royco *Signal *

Sunlight Sunlight is the portion of the electromagnetic radiation which is emitted by the Sun (i.e. solar radiation) and received by the Earth, in particular the visible spectrum, visible light perceptible to the human eye as well as invisible infrare ...

*Superwheel *Tempo *

Timotei Timotei is a shampoo brand owned by Unilever. The name Timotei comes from the Finnish word for a wild grass called timothy (''timotei'' in Finnish). The Timotei brand was conceived and designed by Lintas Helsinki in Finland. Timotei shampoo was ...

Wheel A wheel is a rotating component (typically circular in shape) that is intended to turn on an axle Bearing (mechanical), bearing. The wheel is one of the key components of the wheel and axle which is one of the Simple machine, six simple machin ...

Notes

References

External links

* {{Authority control Unilever companies Manufacturing companies of the Philippines Cosmetics companies of the Philippines Dental companies of the Philippines Personal care companies of the Philippines Food and drink companies of the Philippines Companies based in Bonifacio Global City Philippine subsidiaries of foreign companies Food and drink companies established in 1927 Condiment companies of the Philippines Philippine companies established in 1927