UNICEF Canada
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Canadian UNICEF Committee - Comite UNICEF Canada,
doing business as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...
UNICEF Canada, is one of 32 UNICEF National Committees based in
industrialized Industrialisation ( UK) or industrialization ( US) is the period of social and economic change that transforms a human group from an agrarian society into an industrial society. This involves an extensive reorganisation of an economy for the ...
countries. UNICEF is a child-focused
humanitarian Humanitarianism is an ideology centered on the value of human life, whereby humans practice benevolent treatment and provide assistance to other humans to reduce suffering and improve the conditions of humanity for moral, altruistic, and emotiona ...
organization, working in over 190 countries. It was founded in 1955 by volunteers. UNICEF Canada advises the
Canadian Government The Government of Canada (), formally His Majesty's Government (), is the body responsible for the federal administration of Canada. The term ''Government of Canada'' refers specifically to the executive, which includes ministers of the Crown ( ...
on policies and legislation which support programs and commitments under the UN Convention on the Rights of the Child. It joined 10 other National Committees to assist children over 190 countries and territories.


UNICEF Canada Ambassadors

UNICEF Canada has a long history of support from its Goodwill Ambassadors and high-profile supporters. They have included Ambassadors such as
Sharon Sharon ( 'plain'), also spelled Saron, is a given name as well as a Hebrew name. In Anglosphere, English-speaking areas, Sharon is now predominantly a feminine given name, but historically it was also used as a masculine given name. In Israel, ...
, Lois and Bram, Solange Tuyishime, Bayan Yammout,
Karina LeBlanc Karina Chenelle LeBlanc (born March 30, 1980) is an American-born Canadian former professional soccer goalkeeper and former general manager of the Portland Thorns FC. She played for the Canadian national team and multiple professional women's ...
,
Veronica Tennant Veronica Tennant, (born January 15, 1946) is a Canadian producer, director, and filmmaker and a former principal dancer of the National Ballet of Canada. She was born in London, England and moved to Canada with her parents and sister in 1955. ...
, Jan Lisiecki, Mariatu Kamara, John Nsabimana, and Elizabeth Dallaire. UNICEF Goodwill Ambassadors help the organization reach a wider audience, enabling it to highlight work undertaken to improve the lives of the most vulnerable children around the world. They help raise awareness of the needs of children, and use their talent and fame to fundraise, advocate, and educate on behalf of
UNICEF UNICEF ( ), originally the United Nations International Children's Emergency Fund, officially United Nations Children's Fund since 1953, is an agency of the United Nations responsible for providing Humanitarianism, humanitarian and Development a ...
.


Finances

UNICEF Canada meets the guidelines and high standards of the Imagine Canada Standards Program. Out of every dollar, 70 per cent goes toward helping children, 23 per cent is spent on fundraising costs, and 7 per cent on administration. In 2017 alone, UNICEF Canada helped respond to 337 humanitarian emergencies in 102 countries. UNICEF also improved
sanitation Sanitation refers to public health conditions related to clean drinking water and treatment and disposal of human excreta and sewage. Preventing human contact with feces is part of sanitation, as is hand washing with soap. Sanitation systems ...
for 22 million people, provided over 15.6 million children with micronutrient powder to prevent anemia and vitamin deficiencies and provided education to 8.8 million children.


Convention of the Rights of the Child

The 1989 United Nations Convention on the
Rights of the Child Children's rights or the rights of children are a subset of human rights with particular attention to the rights of special protection and care afforded to minors.
is a comprehensive human rights treaty which enshrines specific children's rights in international law. These rights define universal principles and standards for the status and treatment of children worldwide.


UNICEF in Canada

In Canada, UNICEF works to promote the rights of all children living in
Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
, regardless of race,
religion Religion is a range of social system, social-cultural systems, including designated religious behaviour, behaviors and practices, morals, beliefs, worldviews, religious text, texts, sanctified places, prophecies, ethics in religion, ethics, or ...
or
nationality Nationality is the legal status of belonging to a particular nation, defined as a group of people organized in one country, under one legal jurisdiction, or as a group of people who are united on the basis of culture. In international law, n ...
and is a member of the Children's Rights Alliance. It advocates children's rights around the world, child-sensitive governance, children's rights and well-being, children in fragile and conflict states and other youth engagement programs.


Operations and Leadership

UNICEF Canada is headquartered in
Toronto, Ontario Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
and maintains regional offices in
Montreal Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...
,
Calgary Calgary () is a major city in the Canadian province of Alberta. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806 making it the third-largest city and fifth-largest metropolitan area in C ...
and
Vancouver Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...
. Sevaun Palvetzian is the President and CEO of the UNICEF Canada. Current members of the National Board of Directors of the Executive Leadership are Linton Carter, Rowena Pinto and Dave Spedding.


Fundraising

UNICEF is not funded by the UN. Instead, it relies on voluntary donations to fund its work for children worldwide. UNICEF Canada organized the first Trick or Treat Campaign in 1955, and continues to raise funds annually on
Halloween Halloween, or Hallowe'en (less commonly known as Allhalloween, All Hallows' Eve, or All Saints' Eve), is a celebration geography of Halloween, observed in many countries on 31 October, the eve of the Western Christianity, Western Christian f ...
(October 31), recognized for this long standing brand work now as National UNICEF Day. UNICEF Canada raises funds primarily through donations, the sale of cards and gifts, partnerships with companies, emergency relief efforts and special events.


Partners

UNICEF Canada is supported entirely by voluntary contributions and the support from government partners and corporate and community partners makes a significant contribution to its work. Some of the companies that currently have a corporate partnership with UNICEF Canada includes
IKEA Foundation The IKEA Foundation is a Dutch not-for-profit organisation founded in 1982 by Ingvar Kamprad as a means to support advancement in interior design and architecture. In 2009, the Foundation's charter was expanded to benefit vulnerable children. I ...
,
Hallmark A hallmark is an official Mark (sign), mark or series of marks struck on items made of metal, mostly to certify the content of noble metals—such as platinum, gold, silver and in some nations, palladium. In a more general sense, the term ''Wikti ...
, H&M,
Teck Teck may refer to: * Teck Castle (Burg Teck) in Württemberg, Germany * Teckberg, mountain on which Teck Castle is located * Duke of Teck, a title of nobility, associated with Teck Castle * Teck Railway, Germany * Teck Resources, a Canadian minin ...
, Intact, International Graphics, Sherritt,
Maple Leaf The maple leaf is the characteristic leaf of the maple tree. It is most widely recognized as the national symbols of Canada, national symbol of Canada. History of use in Canada By the early 1700s, the maple leaf had been adopted as an emblem by ...
,
Loblaw Loblaw Companies Limited is a Canadian retailer encompassing corporate and franchise supermarkets operating under 22 regional and market-segment banners (including Loblaws), as well as pharmacies, banking and apparel. Loblaw operates a priva ...
, and Fondation L’Occitane.


References


External links


UNICEF CanadaUNICEF
{{Authority control UNICEF Organizations established in 1955