Troxy is a Grade II-listed

Art Deco Art Deco, short for the French (), is a style of visual arts, architecture, and product design that first Art Deco in Paris, appeared in Paris in the 1910s just before World War I and flourished in the United States and Europe during the 1920 ...

music venue A music venue is any location used for a concert or musical performance. Music venues range in size and location, from a small coffeehouse for folk music shows, an outdoor bandshell or bandstand or a concert hall to an indoor sports stadium. Ty ...

on Commercial Road in

Stepney Stepney is an area in the London Borough of Tower Hamlets in the East End of London. Stepney is no longer officially defined, and is usually used to refer to a relatively small area. However, for much of its history the place name was applied to ...

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

. Built as a cinema in 1933, it closed in 1960 and became a training school for the London Opera Centre. In the 1980s the building was used as a bingo hall, and the Troxy was converted to a live events space in 2006. The building is considered a vital part of

East London East London is the part of London, England, east of the ancient City of London and north of the River Thames as it begins to widen. East London developed as London Docklands, London's docklands and the primary industrial centre. The expansion of ...

's history and was

Grade II listed In the United Kingdom, a listed building is a structure of particular architectural or historic interest deserving of special protection. Such buildings are placed on one of the four statutory lists maintained by Historic England in England, H ...

in 1990. It has a capacity of 3,100.

History

Opened in 1933 on the site of an old brewery, Troxy cost £250,000 to build and when it first showed films had a capacity of 3,520, making it the largest cinema in England at that time. Inside the building the cinema had luxurious seating, a

revolving stage A revolving stage is a mechanically controlled platform within a theatre that can be rotated in order to speed up the changing of a scene within a show. Kabuki theatre development Background Kabuki theatre began in Japan around 1603 when O ...

, mirror-lined restaurants and customers were served by staff wearing evening dress. To add to the sense of luxury, Troxy staff sprayed perfume during film showings. The cinema showed all the latest major releases and had a floodlit organ which rose from the orchestra pit during the interval, playing popular tunes. Troxy was designed by George Coles, the architect of many art deco cinemas in London. The first film shown at the cinema was ''

King Kong King Kong, also referred to simply as Kong, is a fictional giant monster resembling a gorilla, who has appeared in various media since 1933. The character has since become an international pop culture icon,Erb, Cynthia, 1998, ''Tracking Kin ...

'', which is now celebrated by graffiti on the side of the building. Big names from the film and music industry were regular sights at Troxy, with stars such as

The Andrews Sisters The Andrews Sisters were an American close harmony singing group of the swing and boogie-woogie eras. The group consisted of three sisters: contralto LaVerne Sophia Andrews (1911–1967), soprano Maxene Anglyn Andrews (1916–1995), and mezzo ...

Gracie Fields Dame Gracie Fields (born Grace Stansfield; 9 January 189827 September 1979) was a British actress, singer and comedian. A star of cinema and music hall, she was one of the top ten film stars in Britain during the 1930s and was considered the h ...

Petula Clark Sally "Petula" Clark (born 15 November 1932) is a British singer, actress, and songwriter. She started her professional career as a child actor, child performer and has had the longest career of any British entertainer, spanning more than 85 y ...

Cliff Richard Sir Cliff Richard (born Harry Rodger Webb; 14 October 1940) is a British singer and actor. He has total sales of over 21.5 million singles in the United Kingdom and, as of 2012, was the third-top-selling artist in UK Singles Chart histo ...

and

Clark Gable William Clark Gable (February 1, 1901November 16, 1960) was an American actor often referred to as the "King of Cinema of the United States, Hollywood". He appeared in more than 60 Film, motion pictures across a variety of Film genre, genres dur ...

visiting it. The damage inflicted on the East End of London by the Blitz in

World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

and the clearance of local slums robbed Troxy of much of its original audience as the giant cinema closed in 1960, with the last film shown on 19 November that year, featuring Donald Sinden in '' The Siege of Sidney Street''. Between 1960 and 1963 Troxy stood empty until the

Royal Opera House The Royal Opera House (ROH) is a theatre in Covent Garden, central London. The building is often referred to as simply Covent Garden, after a previous use of the site. The ROH is the main home of The Royal Opera, The Royal Ballet, and the Orch ...

, Covent Garden, took over and created the London Opera Centre school for the training of opera singers and professionals, which was based there from 1963 to 1977. Its purpose was a rehearsal space, using an extended stage to create exactly the same dimensions as the Royal Opera House stage. The team made changes to the internal and basement areas of Troxy, creating multiple rooms for the orchestras to use as well as the stage. The Royal Opera House continued to use Troxy until 1990. The following year the building earned

Grade II Listed In the United Kingdom, a listed building is a structure of particular architectural or historic interest deserving of special protection. Such buildings are placed on one of the four statutory lists maintained by Historic England in England, H ...

status with

English Heritage English Heritage (officially the English Heritage Trust) is a charity that manages over 400 historic monuments, buildings and places. These include prehistoric sites, a battlefield, medieval castles, Roman forts, historic industrial sites, Lis ...

. In the 1980s Mecca Bingo took over the venue and bingo sessions were held twice a day, seven days a week until 2005 when the rise of online gambling led to Mecca taking the decision to stop using the building.

Troxy today

The venue was reborn as a live events space in 2006, and has continued to be used for concerts and other events ever since, hosting prestigious awards ceremonies, gigs, film screenings including Secret Cinema screenings and sporting events. In 2013 it hosted the NME Awards, with the magazine's editor Mike Williams describing the Troxy as one of London's "oldest, coolest and most iconic venues". The same year Google chose Troxy as the venue for its annual Christmas party for 1,500 guests. Troxy now hosts live concerts and gigs including some of the biggest bands to play in the capital. In June 2016 Troxy hosted the annual

Kerrang! Awards The ''Kerrang!'' Awards was an annual music awards show in the United Kingdom, founded by the music magazine ''Kerrang!'' and focusing primarily on rock music. The annual awards featured performances by prominent artists, and some of the awards ...

for the fourth consecutive year and is also regularly used for

MMA Mixed martial arts (MMA) is a full-contact fighting sport based on striking and grappling; incorporating techniques from various combat sports from around the world. In the early 20th century, various inter-stylistic contests took place t ...

fight nights. Since it reopened, Troxy has held concerts by bands such as the

Jesus and Mary Chain Jesus ( AD 30 or 33), also referred to as Jesus Christ, Jesus of Nazareth, and many other names and titles, was a 1st-century Jewish preacher and religious leader. He is the central figure of Christianity, the world's largest religi ...

Flying Lotus Steven Ellison (born October 7, 1983), better known as Flying Lotus or sometimes FlyLo, is an American record producer, DJ, filmmaker, and rapper. He has released seven critically acclaimed albums: ''1983'' (2006), ''Los Angeles'' (2008), '' Co ...

Jarvis Cocker Jarvis Branson Cocker (born 19 September 1963) is an English musician. As the founder, frontman, lyricist and only consistent member of the band Pulp (band), Pulp, he became a reluctant figurehead of the Britpop genre of the mid-1990s. Cocker h ...

Beady Eye Beady Eye were an English rock band formed in London in 2009 by former Oasis members Liam Gallagher (vocals), Gem Archer (guitar) and Andy Bell (guitar), and former Oasis touring musician Chris Sharrock (drums). The band was created when Oasi ...

Garbage Garbage, trash (American English), rubbish (British English), or refuse is waste material that is discarded by humans, usually due to a perceived lack of utility. The term generally does not encompass bodily waste products, purely liquid or ...

Morrissey Steven Patrick Morrissey ( ; born 22 May 1959), known :wikt:mononym, mononymously as Morrissey, is an English singer and songwriter. He came to prominence as the frontman and lyricist of rock band the Smiths, who were active from 1982 to 198 ...

Doves Columbidae is a bird family consisting of doves and pigeons. It is the only family in the order Columbiformes. These are stout-bodied birds with small heads, relatively short necks and slender bills that in some species feature fleshy ceres. ...

, Pixies,

City and Colour Dallas Michael John Albert Green (born September 29, 1980) is a Canadian musician, singer, songwriter and record producer who records under the name City and Colour. He is also known for his contributions as a singer, rhythm guitarist, songwrite ...

Stereophonics Stereophonics are a Welsh pop and rock music, Welsh rock band formed in 1992 in the village of Cwmaman in the Cynon Valley. The band consists of Kelly Jones (lead vocals, lead guitar, keyboards), Richard Jones (Stereophonics), Richard Jones (n ...

Patti Smith Patricia Lee Smith (born December 30, 1946) is an American singer, songwriter, poet, painter, author, and photographer. Her 1975 debut album '' Horses'' made her an influential member of the New York City-based punk rock movement. Smith has fu ...

, Siouxsie, and

The Cure The Cure are an English Rock music, rock band formed in Crawley in 1976 by Robert Smith (musician), Robert Smith (vocals, guitar) and Lol Tolhurst (drums). The band's current line-up comprises Smith, Perry Bamonte (guitar and keyboards), Reev ...

. Great care was being taken to bring Troxy into the 21st century while preserving its history. The current owners have invested heavily in restoring the venue as much as possible to its original glory while making it suitable for modern audiences. Troxy was the first venue in

EMEA Europe, the Middle East and Africa, commonly known by its acronym EMEA among the North American business spheres, is a geographical region used by institutions, governments and global spheres of marketing, media and business when referring to t ...

to permanently install the

JBL JBL is an American audio equipment manufacturer headquartered in Los Angeles, Los Angeles, California. The company was founded in 1946 by James Bullough Lansing, an American audio engineer and loudspeaker designer. JBL currently serves the ho ...

VTX A12 loudspeaker system. In 2009, Troxy screened its first film for more than 50 years, showing Secret Cinema's ''

Bugsy Malone ''Bugsy Malone'' is a 1976 gangster musical comedy film written and directed by Alan Parker (in his feature film directorial debut). A co-production of United States and United Kingdom, it features an ensemble cast, comprising only child actor ...

'', complete with live music and custard pie fights. The venue marked its 80th birthday in 2013 by showing ''

'', the first film it had shown in 1933. Robbie Williams performing at Troxy

The venue has also hosted a number of prestigious award ceremonies and televised events with Plan B and

Kylie Minogue Kylie Ann Minogue (; born 28 May 1968) is an Australian singer, songwriter, and actress. Frequently referred to as the "Honorific nicknames in popular music, Princess of Pop", she has achieved recognition in both the music industry and fas ...

both awarding accolades to their managers at the venue.

Danny Boyle Daniel Francis Boyle (born 20 October 1956) is an English director and producer. He is known for his work on the films ''Shallow Grave (1994 film), Shallow Grave'' (1994), ''Trainspotting (film), Trainspotting'' (1996) and its sequel ''T2 Tra ...

presented about the

London 2012 Olympics The 2012 Summer Olympics, officially the Games of the XXX Olympiad and also known as London 2012, were an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom. The first event, the ...

Opening Ceremony with

The Times ''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its si ...

at Troxy and

Channel 4 Channel 4 is a British free-to-air public broadcast television channel owned and operated by Channel Four Television Corporation. It is state-owned enterprise, publicly owned but, unlike the BBC, it receives no public funding and is funded en ...

hosted its Brexit debate at the venue attended by a host of celebrities including

Will Self William Woodard Self (born 26 September 1961) is an English writer, journalist, political commentator and broadcaster. He has written 11 novels, five collections of shorter fiction, three novellas and nine collections of non-fiction writing. Se ...

, Sandie Shaw and

Sheila Hancock Dame Sheila Cameron Hancock (born 22 February 1933) is an English actress, singer, and author. She has performed on stage in both plays and musicals in London theatres, and is also known for her roles in films and on television. Her Broadway ...

. In November 2016, Troxy hosted a Brits Icon concert fronted by

Robbie Williams Robert Peter Williams (born 13 February 1974) is an English singer and songwriter. He found fame as a member of the pop group Take That from 1990 to 1995, launching a solo career in 1996. His debut studio album, ''Life thru a Lens'', was re ...

. A new truss had to be installed above the circle to house the incoming production. This involved working with a structural engineer to test the weight load of the ceiling to make sure it could be done safely. As well as a TV audience of 2.35 million, the BRITS Icon event raised Troxy's profile in the UK music media. In 2017, Troxy was used as the filming location for

Sky One Sky One was a British pay television channel operated and owned by Sky Group (a division of Comcast). Originally launched on 26 April 1982 as Satellite Television, it was Europe's first satellite and non- terrestrial channel. From 31 July 1989, ...

's talent contest, ''Sing: Ultimate A Capella''.

DICE A die (: dice, sometimes also used as ) is a small, throwable object with marked sides that can rest in multiple positions. Dice are used for generating random values, commonly as part of tabletop games, including dice games, board games, ro ...

has been running its ticketing operations since 30 August 2018.

The Troxy organ

One of the unique attractions of Troxy is its

Wurlitzer The Rudolph Wurlitzer Company, usually referred to as simply Wurlitzer, is an American company started in Cincinnati in 1853 by German immigrant (Franz) Rudolph Wurlitzer. The company initially imported stringed, woodwind and brass instruments ...

organ, the largest Wurlitzer theatre pipe organ in Europe, which was restored to its original condition in 2015 as the culmination of a six-year project at a cost of £275,000. The Wurlitzer has 1,728 pipes measuring between to and is housed in four separate rooms. It has four keyboards, one pedal board and 241 stop keys. The organ was originally in the Trocadero Cinema in Elephant and Castle, the sister theatre of Troxy, which opened in 1930. It was much larger than the original Wurlitzer at Troxy, which did not survive intact after the venue closed as cinema. The Trocadero was pulled down in 1963 but the organ had been purchased by the Cinema Organ Society three years previously and escaped the demolition. It was announced it was being moved to Troxy in 2009, bringing the instrument back to the sort of venue it was originally designed for. Rated as one of the finest in the world, the Wurlitzer's console can be moved around inside Troxy depending on the occasion. The use of the

is offered to anyone using the venue for their function, and special events are held so people can hear it played.

Awards

Troxy has won many awards over the years. In 2013 it was named Venue of the Year at the Eventex Awards and won bronze in the Unusual Venue category at the M&IT Awards in the same year. 2014 was a busy year for awards as Troxy was overall winner of the Eventia Best Venue Team and was named overall winner of Best Venue Team at the Live UK Music Business Awards, which it repeated in the same category in 2016. Also in 2014 Troxy was highly commended in the Best Venue Space category at the Event Magazine Awards, an event it hosted. Troxy was a finalist for Best Venue at the Evcom Live Awards 2015, and a finalist in the Best Venue Category at the Event Production Awards in the same year. In 2016 Troxy was awarded the Mark of Excellence in the London Venue Awards and named winners of the Best Venue Teamwork Theatre/Concert Hall at the Live UK Music Business Awards. It was also crowned Best Awards Venue at the inaugural Awards Awards. Helping make 2016 a year to remember was being names the bronze winner for Use of Venue at the EVCOM Live Awards. In October 2017, Troxy was also crowned 'Best London Event Venue – 500 to 1,000 attendees' at the London Venue Awards.

Transport

Troxy is close to Limehouse station which is served by

Docklands Light Railway The Docklands Light Railway (DLR) is an automated medium-capacity rail system, light metro system primarily serving the redeveloped London Docklands, Docklands area of London and providing a direct connection between London's two major financi ...

(DLR) and National Rail services.

c2c Trenitalia c2c, trading as c2c, is a British train operating company that operates commuter services from its London terminus at to parts of East London and south Essex along the London, Tilbury and Southend line, as part of the Essex Thame ...

trains, to and from Fenchurch Street Station, to

Shoeburyness Shoeburyness ( ), or simply Shoebury, is a coastal town in the City of Southend-on-Sea, in the ceremonial county of Essex, England; it lies east of the city centre. It was formerly a separate town until it was absorbed into Southend in 1933. I ...

and Grays in Essex stop at

Limehouse Limehouse is a district in the London Borough of Tower Hamlets in East London. It is east of Charing Cross, on the northern bank of the River Thames. Its proximity to the river has given it a strong maritime character, which it retains throu ...

. Limehouse Station is in zone two, and sits between

Shadwell Shadwell is an area in the London Borough of Tower Hamlets in East London, England. It also forms part of the city's East End of London, East End. Shadwell is on the north bank of the River Thames between Wapping (to the west) and Ratcliff and ...

and

Westferry Westferry is a Docklands Light Railway (DLR) station in Limehouse in London, England. It is located in Travelcard Zone 2. To the west is Limehouse station, whilst to the east the DLR splits, with one branch going to Poplar station and the ot ...

stations on the DLR. Troxy is located on the A13, also known as Commercial Road. The building is served by the following bus numbers; 15,115, 135, D3, N15, N550, N551

References

External links

* *Present-da
Photo Gallery
{{Coord, 51.5128, -0.04405, display=title Art Deco architecture in London Former cinemas in London Grade II listed buildings in the London Borough of Tower Hamlets Theatres in the London Borough of Tower Hamlets Stepney Grade II listed cinemas 1933 establishments in England 1933 in London