Tradera.com is an

online marketplace An online marketplace (or online e-commerce marketplace) is a type of e-commerce website where product or service information is provided by multiple third parties. Online marketplaces are the primary type of multichannel ecommerce and can be a wa ...

based in Stockholm, Sweden. With its 3 million members, 6 million weekly visits and more than 4 million listings at any given point (2021), it's the largest marketplace in the Nordics for sustainable shopping. Items are sold from both private consumers and businesses and are ranging from

fashion Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fash ...

and

interior design Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. An interior designer is someone who plans, researches, coordin ...

to tech and

collectibles A collectable (collectible or collector's item) is any object regarded as being of value or interest to a collector. Collectable items are not necessarily monetarily valuable or uncommon. There are numerous types of collectables and terms ...

. Although Tradera welcomes members from all over the

world In its most general sense, the term "world" refers to the totality of entities, to the whole of reality or to everything that is. The nature of the world has been conceptualized differently in different fields. Some conceptions see the worl ...

, most are from within the EU and Sweden. Tradera was originally based completely on auctions, but today visitors can purchase both new and

second hand Used goods mean any item of personal property offered for sale not as new, including metals in any form except coins that are legal tender, but excluding books, magazines, and postage stamps. Risks Furniture, in particular bedding or upholstere ...

items through

auctions An auction is usually a process of buying and selling goods or services by offering them up for bids, taking bids, and then selling the item to the highest bidder or buying the item from the lowest bidder. Some exceptions to this definition e ...

as well as fixed price listings. Tradera was founded in 1999 but was acquired by eBay Inc. in 2006, which already owned the financial tech company

PayPal PayPal Holdings, Inc. is an American multinational financial technology company operating an online payments system in the majority of countries that support online money transfers, and serves as an electronic alternative to traditional paper ...

. When

eBay eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became ...

and

were separated in 2015, Tradera became part of

. Since PayPal's sale of Tradera in 2021, Tradera has once again become a Swedish company.

History

Tradera was founded in 1999 with Daniel Kaplan as

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especiall ...

. The objective was to create a service to decrease the

distance Distance is a numerical or occasionally qualitative measurement of how far apart objects or points are. In physics or everyday usage, distance may refer to a physical length or an estimation based on other criteria (e.g. "two counties over"). ...

between

collectors Collector(s) may refer to: Arts and entertainment * Collector (character), a fictional character in the Marvel Comics universe * ''Collector'' (2011 film), a 2011 Indian Malayalam film * ''Collector'' (2016 film), a 2016 Russian film * ''Collec ...

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located enti ...

who wanted to trade various types of exclusive

jewelry Jewellery (British English, UK) or jewelry (American English, U.S.) consists of decorative items worn for personal adornment, such as brooches, ring (jewellery), rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be at ...

. It was originally intended to be a small

project A project is any undertaking, carried out individually or collaboratively and possibly involving research or design, that is carefully planned to achieve a particular goal. An alternative view sees a project managerially as a sequence of even ...

but

investors An investor is a person who allocates financial capital with the expectation of a future return (profit) or to gain an advantage (interest). Through this allocated capital most of the time the investor purchases some species of property. Type ...

became interested and invested in the company, which led to rapidly increasing expansion plans. However, after about a year in a luxurious

office An office is a space where an organization's employees perform administrative work in order to support and realize objects and goals of the organization. The word "office" may also denote a position within an organization with specific d ...

at Norrmalmstorg in Stockholm the company ran out of money as a result of the IT bubble bursting. In 2003, the company had regained its strong position and in 2004 it had about 400 000 members. In April 2006 the company was acquired by

eBay Inc eBay Inc. ( ) is an American multinational e-commerce company based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website. eBay was founded by Pierre Omidyar in 1995 and became a ...

. for 365 million SEK, and in 2011 the member count was up to 2,5 million. When

and

split in 2015, Tradera became a part of

. Since PayPal's sale of Tradera in 2021, Tradera has once again become a Swedish company.

Items

Millions of items are listed on Tradera, in categories such as

clothing Clothing (also known as clothes, apparel, and attire) are items worn on the human body, body. Typically, clothing is made of fabrics or textiles, but over time it has included garments made from animal skin and other thin sheets of materials ...

music Music is generally defined as the The arts, art of arranging sound to create some combination of Musical form, form, harmony, melody, rhythm or otherwise Musical expression, expressive content. Exact definition of music, definitions of mu ...

electronics The field of electronics is a branch of physics and electrical engineering that deals with the emission, behaviour and effects of electrons using electronic devices. Electronics uses active devices to control electron flow by amplification ...

and

art Art is a diverse range of human activity, and resulting product, that involves creative or imaginative talent expressive of technical proficiency, beauty, emotional power, or conceptual ideas. There is no generally agreed definition of wha ...

. From having previously focused on private

consumer-to-consumer Customer to customer (C2C or consumer to consumer) markets provide a way to allow customers to interact with each other. Traditional markets require business to customer relationships, in which a customer goes to the business in order to purchas ...

, the service now accommodates both private and

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

sellers. Swedish visitors are able to use the service. International buyers are permitted to use Tradera with a registered PayPal account. Although the service is commonly referred to as an

online In computer technology and telecommunications, online indicates a state of connectivity and offline indicates a disconnected state. In modern terminology, this usually refers to an Internet connection, but (especially when expressed "on line" o ...

auction service, it is also possible to buy and sell items for fixed prices. The company has previously collaborated with various

organisations An organization or organisation (Commonwealth English; see spelling differences), is an entity—such as a company, an institution, or an association—comprising one or more people and having a particular purpose. The word is derived fr ...

, such as Röda korset, Wateraid,

Musikhjälpen ''Musikhjälpen'' (; "Music Aid") is the Swedish version of the Dutch '' Serious Request'' radio and television campaign. The annual show is an appeal for money which each year helps a certain cause. Three radio/television personalities are lock ...

and Cancerfonden. In 2021 an initiative named
Donera med Tradera
was started in order to raise money for

charities A charitable organization or charity is an organization whose primary objectives are philanthropy and social well-being (e.g. educational, religious or other activities serving the public interest or common good). The legal definition of a cha ...

. Since 2017 members have collectively raised more than 35 million Swedish crowns to charities. As opposed to the major competing service in the Swedish market, the majority of items sold are delivered to the buyer through postal or delivery services, and both freight and payment solutions are integrated in the platform.

References

External links

* {{eBay eBay PayPal Online auction websites of Sweden Companies based in Stockholm Swedish companies established in 1999 Retail companies established in 1999 Internet properties established in 1999 2006 mergers and acquisitions 2015 mergers and acquisitions