A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a

magazine A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...

or newspaper whose

target audience The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience. In marketing and advertising, the target audience is a particular group of cons ...

is people who work in a particular

trade Trade involves the transfer of goods and services from one person or entity to another, often in exchange for money. Economists refer to a system or network that allows trade as a market. Traders generally negotiate through a medium of cr ...

or industry. The collective term for this area of publishing is the trade press.

History

In 1928, '' Popular Aviation'' became the largest aviation trade magazine with a circulation of 100,000. "Monthly magazine until this month called ''Popular Aviation and Aeronautics''. With 100,000 circulation it is largest-selling of U. S. air publications." "Editor of Aeronautics is equally airwise Harley W. Mitchell, no relative of General Mitchell." As digital journalism grew in importance, trade magazines started to build their presence on the internet. To retain readership and attract new subscribers, trade magazines usually impose

paywall A paywall is a method of restricting access to content (media), content, with a purchase or a subscription business model, paid subscription, especially news. Beginning in the mid-2010s, newspapers started implementing paywalls on their website ...

on their websites.

Overview

Trade publications keep industry members abreast of new developments. In this role, it functions similarly to how

academic journal An academic journal (or scholarly journal or scientific journal) is a periodical publication in which Scholarly method, scholarship relating to a particular academic discipline is published. They serve as permanent and transparent forums for the ...

s serve their audiences. Trade publications include

targeted advertising Targeted advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either ...

, which earns a

profit Profit may refer to: Business and law * Profit (accounting), the difference between the purchase price and the costs of bringing to market * Profit (economics), normal profit and economic profit * Profit (real property), a nonpossessory inter ...

for the publication and

sales Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred ...

for the advertisers while also providing

sales engineering Sales engineering is a hybrid profession of sales and engineering that exists in industrial and commercial markets. Buying decisions in these markets are made differently than those in many consumer contexts, being based more on technical informa ...

–type advice to the readers, that may inform

purchasing Purchasing is the procurement process a business or organization uses to acquire goods or services to accomplish its goals. Although there are several organizations that attempt to set standards in the purchasing process, processes can vary gr ...

and

investment Investment is traditionally defined as the "commitment of resources into something expected to gain value over time". If an investment involves money, then it can be defined as a "commitment of money to receive more money later". From a broade ...

decisions. Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices. For printed publications, some trade magazines operate on a

subscription business model The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century. It ...

known as

controlled circulation A magazine is a periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content forms. Magazines are generally financed by advertising, purchase price, ...

, in which the subscription is free but is restricted only to subscribers determined to be qualified leads.

References

External links

*"Trade or Industry Magazines" i

Piedmont College Piedmont University is a private university in Demorest and Athens, Georgia. Founded in 1897, Piedmont's Demorest campus includes 300 acres in a traditional residential-college setting located in the foothills of the northeast Georgia Blue Ri ...

. {{DEFAULTSORT:Trade Journal Magazine genres

History

Overview

See also

References

External links