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Target Audience
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience. In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shop Mother's Day advertisements, which were advertising to children as well as spouses of women, rather than the whole market which would have included the women themselves. Another example is the USDA's food guide, which was intended to appeal to young people between the ages of 2 and 18. The factors they had to consider outside of the standard marketing mix included the nutritional needs of growing children, children's knowledge and attitudes regarding nutrition, and other specializ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Audience
An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art. Some events invite overt audience participation and others allow only modest clapping and criticism and reception. Media audience studies have become a recognized part of the curriculum. Audience theory offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art. The biggest art form is the mass media. Films, video games, radio shows, software (and hardware), and other formats are affected by the audience and its reviews and recommendations. In the age of easy internet participation and citizen journalism, professional creators share space, and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Marketing Mix
The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are: * Product: This represents the physical or intangible offering that a company provides to its customers. It includes the design, features, quality, packaging, branding, and any additional services or warranties associated with the product. * Price: Price refers to the amount of money customers are willing to pay for the product or service. Setting the right price is crucial, as it not only affects the company's profitability but also influences consumer perception and purchasing decisions. * Place (Distribution): Place involves the strategies and channels used to make the product or service accessible to the target market. It encompasses decisions related to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Persona (user Experience)
A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a semi-fictional characterization or representation of a typical customer segment or end user. Personas help marketers and designers focus their efforts by humanizing data into relatable profiles. Personas are one of the outcomes of market segmentation, where marketers use the results of statistical analysis and qualitative observations to draw profiles, giving them names and personalities to paint a picture of a person that could exist in real life. The term persona is used widely in online and technology applications as well as in advertising, where other terms such as ''pen portraits'' may also be used. Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help to guide decisions about a service, product or interaction space such as features, interactions, and visual design of a website. Personas may b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Product Differentiation
In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as from a firm's other products. The concept was proposed by Edward Chamberlin in his 1933 book, '' The Theory of Monopolistic Competition''. Rationale Firms have different resource endowments that enable them to construct specific competitive advantages over competitors. Resource endowments allow firms to be different, which reduces competition and makes it possible to reach new segments of the market. Thus, differentiation is the process of distinguishing the differences of a product or offering from others, to make it more attractive to a particular target market. Although research in a niche market may result in changing a product in order to improve differentiation, the changes themselves are not ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Target Market
A target market, also known as serviceable obtainable market (SOM), is a group of customers within a business's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who exhibit similar characteristics (such as age, location, income or lifestyle) and are considered most likely to buy a business's market offerings or are likely to be the most profitable segments for the business to service by OCHOM Once the target market(s) have been identified, the business will normally tailor the marketing mix (4 Ps) with the needs and expectations of the target in mind. This may involve carrying out additional consumer research in order to gain deep insights into the typical consumer's motivations, purchasing habits and media usage patterns. The choice of a suitable target market is one of the final steps in the market segmentation ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Reader Model
A reader model is the term used for the hypothetical average person who is the target audience for a product. A reader model can be made from the average behaviour of many product users by datamining things like loyalty cards. Based on data collected from datamining, an 'ordinary individual' (everyman) can be constructed (modeled) to develop the best strategy for selling to consumers. Reader models are used by corporations to direct consumer behaviour to their products. Marketing, advertising, and product placement use reader models as a central part of their planning and source the reader model by using focus groups. In plain language a reader model is used by corporations to predict who will buy the better mousetrap. The 'everyman' is used by commercial musicians, writers, and the movie industry trying to make money from a product that will appeal to a mass audience. These industries use the reader model to try to gauge and predict the consumer market in an effort to create and pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Key Demographic
The key demographic or target demographic is a term in commercial broadcasting that refers to the most desirable demographic group to a given advertiser. Key demographics vary by outlet, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades, because they're thought to have less brand loyalty and more disposable income." Young adulthood The U.S. Census Bureau is one agency defining the 18-34 age group as young adulthood on surveys. TV In the case of television, most key demographic groups consist of adults who are somewhere in age between 18 and 54. For example, the key demographic for at least reality television is women with disposable income aged 18 to 34, as well as the WB Television Network ("eighteen to thirty-four-year-old viewers.)" Television programming is tailored to members of its key demographics: "Despite the in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Consumer Behaviour
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the Purchasing, purchase, Utility, use and disposal of goods and services. It encompasses how the consumer's emotions, Attitude (psychology), attitudes, and Preference (economics), preferences affect Buyer decision process, buying behaviour, and how external cues—such as visual prompts, auditory signals, or tactile (haptic) feedback—can shape those responses. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an Interdisciplinarity, interdisciplinary social science that blends elements from psychology, sociology, Social Anthropology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (like usage rate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Online Tracking
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web. Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers. Web tracking can be part of visitor management. Uses The uses of web tracking include the following: * Advertising companies actively collect information about users and make profiles that are used to individualize advertisements. User activities include websites visited, watched videos, interactions on social networks, and online transactions. Websites like Netflix and YouTube collect information about what shows users watch, which helps them suggest more shows that they might like. Search engines like Google will keep a record of what users search for, which could help them suggest more relevant searches in the future. * Law enforcement agen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Target Audience And Target Market
Target may refer to: Warfare and shooting * Shooting target, used in marksmanship training and various shooting sports ** Bullseye (target), the goal one for which one aims in many of these sports ** Aiming point, in field artillery, fixed at a specific target * Targeting (warfare), lists various military targets * Color chart (or reference card), the reference target used in digital imaging for accurate color reproduction Places * Target, Allier, France * Target Lake, a lake in Minnesota Terms * Target market, marketing strategy ** Target audience, intended audience or readership of a publication, advertisement, or type of message * In mathematics, the target of a function is also called the codomain; more generally, a morphism has a target * Target (cricket), the total number of runs a team needs to win People * Target (rapper), stage name of Croatian hip-hop artist Nenad Šimun * DJ Target, stage name of English grime DJ Darren Joseph, member of Roll Deep * G ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Publication
To publish is to make content available to the general public.Berne Convention, article 3(3) URL last accessed 2025-05-23.Universal Copyright Convention, Geneva text (1952), article VI . URL last accessed 2010-05-10. While specific use of the term may vary among countries, it is usually applied to , images, or other [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Market Segmentation
In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as ''segments''. Its purpose is to identify profitable and growing segments that a company can target with distinct marketing strategies. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles, or even similar demographic profiles. The overall aim of segmentation is to identify ''high-yield segments'' – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets). Many different ways to segment a market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries, while business-to-consumer (B2C) seller ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |