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Toyota Motor Europe (TME) is a subsidiary of
Toyota Motor Corporation is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
, overseeing operations across Europe and Western Asia, including
Turkey Turkey, officially the Republic of Türkiye, is a country mainly located in Anatolia in West Asia, with a relatively small part called East Thrace in Southeast Europe. It borders the Black Sea to the north; Georgia (country), Georgia, Armen ...
, Russia, Israel, Kazakhstan, and
the Caucasus The Caucasus () or Caucasia (), is a region spanning Eastern Europe and Western Asia. It is situated between the Black Sea and the Caspian Sea, comprising parts of Southern Russia, Georgia, Armenia, and Azerbaijan. The Caucasus Mountains, incl ...
. TME’s activities encompass research and development, manufacturing, sales, marketing, after-sales, and various corporate functions. Headquartered in
Brussels, Belgium Brussels, officially the Brussels-Capital Region, (All text and all but one graphic show the English name as Brussels-Capital Region.) is a Communities, regions and language areas of Belgium#Regions, region of Belgium comprising #Municipalit ...
, TME commenced operations in 1963.


History

TME began the manufacturing and sale of cars in Europe under an official distributor agreement in 1963. TME oversees the wholesale sales and marketing of Toyota and
Lexus is the luxury vehicle division of the Japanese automaker Toyota, Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked amon ...
vehicles, parts, and accessories, and Toyota’s European manufacturing and engineering operations. Toyota employs approximately 90,000 people in Europe, with a €11+ billion investment since 1990. Toyota’s operations in Europe are supported by a network of 31 National Marketing and Sales Companies across 49 countries, a total of around 3,000 sales outlets, and nine manufacturing plants. Previous CEOs include: * Matt Harrison (2021-2023) * Dr.
Johan Van Zyl Johan van Zyl (8 June 1958 – 30 July 2021) was a South African business executive. He was an executive of Toyota, serving as chairman, president and chief executive officer of Toyota Motor Europe from 2015 to 2021. Biography Van Zyl graduate ...
(2015-2021) *
Didier Leroy __NOTOC__ Didier is a French masculine given name and surname common throughout the Romance languages. It comes from the Ancient Roman name Didius. During the 5th century AD, with the Christianisation of ancient pagan names, it became associated w ...
(2010-2015) *
Tadashi Arashima Tadashi (Kanji: 正, 禎, 忠, 荘, 匡史, 理 Hiragana: ただし), Japanese masculine name, may refer to : *, the first aikido master to live and teach in the west *, Japanese manga story writer, novelist and screenwriter *, Japanese basketball ...
(2005-2010) * Akira Imai (1999-2005) *
Tatsuo Takahashi Tatsuo Takahashi () (November 23, 1928 – October 10, 2001) was a Japanese politician from Date, Hokkaido. He was elected five times as a member of the House of Representatives of Japan from Hokkaido's 4th district (1979–1990, 1993–1996 from ...
(1994-1999)


Sales

Toyota became the highest-selling Japanese car manufacturer in Europe in 1998, overtaking Nissan. Toyota Motor Europe sales peaked in 2007 at 1.23 million units, as well as a 5.70% market share. In 2021, TME set a new peak with a market share of 5.84%.Europe defined as 2020 EU27 + United Kingdom + Switzerland + Norway + Iceland In 2022, TME set another peak with a market share of 7.3%.


Operations

The Toyota Motor Europe (TME) Head Office, located in
Brussels, Belgium Brussels, officially the Brussels-Capital Region, (All text and all but one graphic show the English name as Brussels-Capital Region.) is a Communities, regions and language areas of Belgium#Regions, region of Belgium comprising #Municipalit ...
, serves as the central hub for
Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
and
Lexus is the luxury vehicle division of the Japanese automaker Toyota, Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked amon ...
operations across Europe. This strategic headquarters houses key departments overseeing European activities, including manufacturing, engineering, marketing, and sales. TME coordinates efforts with several major manufacturing centres throughout
Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
, particularly in
France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...
and the
Czech Republic The Czech Republic, also known as Czechia, and historically known as Bohemia, is a landlocked country in Central Europe. The country is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the south ...
, ensuring streamlined operations and robust market presence.


Supporting facilities

Established in 1987, the Toyota Technical Centre in
Zaventem, Belgium Zaventem () is a municipality in the province of Flemish Brabant, in the Flemish region of Belgium. It is located in the Dijleland area, one of the three large recreational areas which together form the '' Groene Gordel'' ("Green Belt") around th ...
, is home to Toyota Motor Europe’s Research & Development (R&D), Purchasing and
Production Engineering Manufacturing engineering or production engineering is a branch of professional engineering that shares many common concepts and ideas with other fields of engineering such as mechanical, chemical, electrical, and industrial engineering. Manufac ...
activities. Early in 2006, Toyota inaugurated the expansion of its technical centre. In 2007 an additional 35,000 m² was added for the expanded European design and engineering department. The Toyota Training Centre in Zaventem provides training to service instructors and engineers from all of Toyota’s European distributors. Located in
Derbyshire Derbyshire ( ) is a ceremonial county in the East Midlands of England. It borders Greater Manchester, West Yorkshire, and South Yorkshire to the north, Nottinghamshire to the east, Leicestershire to the south-east, Staffordshire to the south a ...
, the European Global Production Centre is a hub for teaching best practices and training production staff and supervisors from Europe. The Accessory and Service Centre of Toyota in Brussels is responsible for after-sales, conversion, and accessory operations. Its responsibilities include the coordination of Toyota's aftersales service operations, the investigation of technical issues in the field, car body and paint training, accessory development and planning, and vehicle conversion. Created in 2000 in
Nice, France Nice ( ; ) is a city in and the prefecture of the Alpes-Maritimes departments of France, department in France. The Nice urban unit, agglomeration extends far beyond the administrative city limits, with a population of nearly one million
, Toyota Europe Design Development (ED2, stylized ED²) concentrates on design concepts for the European market, including advanced design, design competition, and production support for European models and design research information. It replaced the Zaventem-based Toyota European Office of Creation (EPOC), founded in 1989. Since 2016, the Toyota Design Centre of Zaventem re-opened to take the weight off ED² by helping it to develop production cars, such as the
Toyota Aygo X The Toyota Aygo X (pronounced Aygo Cross) is a crossover city car (A-segment) produced by Toyota since 2022. Using the Aygo nameplate, it is primarily marketed for the European market. It is built at the Toyota Motor Manufacturing Czech Rep ...
. Le Rendez- Vous Toyota in Paris is a venue for internal and public events.


Manufacturing centres

*
Toyota Motor Manufacturing Czech Republic Toyota Motor Manufacturing Czech Republic s.r.o., also known by its initials TMMCZ, is a Czech automobile manufacturer headquartered in Kolín, Czech Republic. It was originally established in 2002 by the Toyota Motor Corporation and the PSA Gro ...
Kolín Kolín (; ) is a town in the Central Bohemian Region of the Czech Republic. It has about 33,000 inhabitants. The historic town centre is well preserved and is protected as an Cultural monument (Czech Republic)#Monument reservations, urban monume ...
*
Toyota Motor Manufacturing France Toyota Motor Manufacturing France S.A.S., or better known under its acronym TMMF, is the French automobile manufacturing division of Japanese automaker Toyota located in Onnaing near the city of Valenciennes. The company was founded in 1998 as a ...
Onnaing Onnaing () is a commune in the Nord department in northern France. Onnaing is home to Toyota Motor Manufacturing France, where the Toyota Yaris and Yaris Cross are assembled. Population Heraldry See also *Communes of the Nord department ...
* Toyota Motor Manufacturing Poland **Engine Plant –
Jelcz-Laskowice Jelcz-Laskowice () is a town in Oława County, Lower Silesian Voivodeship, in south-western Poland. It lies approximately north of Oława, and south-east of the regional capital Wrocław, within its metropolitan area. As of 2019, the town has a ...
**Engine & Transmission Plant –
Wałbrzych Wałbrzych (; ; or ''Walmbrich''; or ) is a city located in the Lower Silesian Voivodeship, in southwestern Poland, seat of Wałbrzych County. Wałbrzych lies approximately southwest of the voivodeship capital Wrocław and about from the Czec ...
* Toyota Caetano Portugal
Ovar Ovar ( or ) is a city and a municipality in Aveiro District, Baixo Vouga Subregion in Portugal. The population in 2011 was 55,398, in an area of 147.70 km2. It had 42,582 eligible voters (2006). The municipality includes two cities: Ovar (16 ...
* Toyota Motor Manufacturing Russia
Saint Petersburg Saint Petersburg, formerly known as Petrograd and later Leningrad, is the List of cities and towns in Russia by population, second-largest city in Russia after Moscow. It is situated on the Neva, River Neva, at the head of the Gulf of Finland ...
(defunct 2022) *
Toyota Motor Manufacturing Turkey Toyota Motor Manufacturing Türkiye (TMMT) is one of Toyota's vehicle production bases in Europe. It is located in Adapazarı, Sakarya, Turkey, and has been manufacturing the Corolla (since 1994), the Corolla Verso, the Verso (2009–2018), t ...
Arifiye Arifiye is a municipality and district of Sakarya Province, Turkey. Its area is 75 km2, and its population 49,340 (2022). It covers the southernmost part of the agglomeration of Adapazarı and the adjacent countryside. Geography Arifiye is ...
*
Toyota Manufacturing UK Toyota Motor Manufacturing (UK) Ltd is the British Manufacturing in the United Kingdom, manufacturing subsidiary of Toyota. Established in 1989, the main factory is at Burnaston in Derbyshire, with an engine factory located in Deeside, North Wa ...
**Vehicle Assembly Plant –
Burnaston Burnaston is a village and civil parish in the South Derbyshire district of Derbyshire, England. It is about southwest of the city of Derby and has a population of 1,531. It contains the headquarters and vehicle manufacturing plant of Toyota M ...
**Engine Plant –
Deeside Deeside () is the name given to a predominantly industrial conurbation of towns and villages in Flintshire and Cheshire on the England–Wales border, Wales–England border lying near the canalised stretch of the River Dee, Wales, River Dee t ...
Toyota also operates a joint venture plant with
Citroën Citroën ()The double-dot diacritic over the 'e' is a diaeresis () indicating the two vowels are sounded separately, and not as a diphthong. is a French automobile brand. The "Automobiles Citroën" manufacturing company was founded on 4 June 19 ...
and
Peugeot Peugeot (, , ) is a French automobile brand owned by Stellantis. The family business that preceded the current Peugeot companies was established in 1810, making it the oldest car company in the world. On 20 November 1858, Émile Peugeot applie ...
in Valenciennes, France.


Other facilities

Toyota Gazoo Racing Europe Toyota Gazoo Racing Europe GmbH (TGR-E) is an automotive engineering and motorsport services facility based in Cologne, Germany. It is fully-owned and controlled by Toyota Motor Corporation. TGR-E's principal operation is technical developmen ...
- Cologne, Germany. Research, development and manufacturing for motor racing activities.


Environmental activities

In 2008, Toyota began its European sustainable plant program at two manufacturing companies in France and the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
. The activities are supposed to emphasize the role of nature in creating production sites that are in harmony with their natural surroundings. TMMF (Valenciennes, France) and
TMUK Toyota Motor Manufacturing (UK) Ltd is the British manufacturing subsidiary of Toyota. Established in 1989, the main factory is at Burnaston in Derbyshire, with an engine factory located in Deeside, North Wales. Construction of the Burnaston fa ...
(Burnaston and Deeside, UK) will ramp up efforts in Europe by serving as the industry benchmark for sustainable production of vehicles and engines. Each plant will pilot activities to help realize 2010 environmental targets, including a 25% reduction in water use by Toyota’s European manufacturing network. Toyota intends to adapt these methods for their plants globally if successful.


Vehicles designed by Toyota ED²

Production cars (partially or totally designed by Toyota Europe Design Development): *
Lexus SC The is a two-door four passenger, front-engine, rear-drive grand touring coupe manufactured by Toyota and marketed by its luxury division, Lexus, for model years 1991-2010 across two generations. The first-generation SC debuted as the V8-power ...
(2001), *
Toyota Yaris The is a supermini/subcompact car sold by Toyota since 1999, replacing the Starlet and Tercel. Up to 2019, Toyota had used the Yaris nameplate on export versions of various Japanese-market models, with some markets receiving the same vehicl ...
I (2001), *
Toyota Avensis The is a mid-size/ large family car built in Derbyshire, United Kingdom by the Japanese automaker Toyota from October 1997 to August 2018. It was the direct successor to the European Carina E and was available as a four-door saloon, five-door ...
II (2003), *
Toyota Corolla Verso The Toyota Corolla Verso is a car produced by the Japanese carmaker Toyota between 2001 and 2010. A compact MPV, the first-generation Corolla Verso sold in Toyota Motor Europe was a rebadged Japanese domestic market second-generation Corolla Spa ...
II (2004), * Toyota Yaris II (2005), *
Toyota Auris The is a compact car derived from the Corolla, manufactured and sold by Toyota. Introduced in 2006, the first generation three/five-door hatchback shared the platform with the E150 series Corolla, while the second generation five-door hatchb ...
I (2006), * Toyota Avensis III (2009), *
Lexus IS The is a compact executive car ( D-segment in Europe) sold by Lexus, a luxury division of Toyota, since 1998. The IS was originally sold under the nameplate in Japan from 1998 until 2005 (the word ''Altezza'' is Italian for 'height' or 'high ...
III (2013), * Toyota Avensis III Restylée (2012), *
Toyota Verso The Toyota Verso is a compact MPV produced by the Japanese carmaker Toyota between 2009 and 2018 as the direct successor to the Corolla Verso and was available in five- or seven-seat configurations. It was positioned above the Verso-S/Space Ver ...
Restylé (2013), * Toyota Land Cruiser J150 Restylé (2013), * Toyota Avensis III Restylée (2015), *
Toyota C-HR The is a subcompact crossover SUV manufactured and marketed by Japanese automaker Toyota since 2016. Since 2020, it is positioned between the Yaris Cross and Corolla Cross in Toyota's crossover SUV range. The first-generation C-HR was ava ...
(2016), * Toyota Yaris III Restylée (2017), * Toyota Yaris IV (2020), *
Toyota Yaris Cross The is a nameplate used by the Japanese automaker Toyota for two vehicles in the subcompact crossover SUV category (B-segment). The nameplate first appeared for the crossover SUV counterpart of the Toyota Yaris (XP210), XP210 model Yaris base ...
(2020), *
Toyota e-Palette is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
(2020), *
Toyota bZ4X The Toyota bZ4X, marketed as simply the Toyota bZ in North America since 2025, is a Battery electric vehicle, battery electric compact crossover SUV manufactured by Toyota. A Subaru version is marketed as the Subaru Solterra. The vehicle debut ...
(2021). Concept cars: * Toyota CS&S (2003), * Toyota Motor Triathlon Race Car (2004), * Toyota Endo (2005), * Toyota Urban Cruiser Concept (2006), * Toyota Hybrid X (2007), * Toyota IQ Concept (2007), * Toyota FT-86 Concept (2009), *
Toyota FT-CH is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the largest automobile manufacturer in the world, producing ...
(2010), *
Toyota ME.WE is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the largest automobile manufacturer in the world, producing ab ...
(2013, with the Studio Massaud), * Toyota C-HR Concept (2015), * Lexus LF-SA (2015), * Toyota i-TRIL (2017), * Lexus UX Concept (2017), * Toyota e-Care (2019), *
Toyota e-4me is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
(2019), * Toyota e-Trans (2019), * Toyota e-Racer (2019), * Lexus LF-30 (2019), * Toyota Aygo X Prologue (2021), * Toyota Compact Cruiser EV (2022), *
Toyota bZ Compact SUV is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the largest automobile manufacturer in the world, producing ab ...
(2022), * Toyota C-HR Prologue (2022). Other works: * Skyjet and yacht for the movie '' Valérian and the City of a Thousand Planets'' (2017), *
Toyota e-Chargeair is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
(2019), autonomous H2 charging system, * Lexus "Lunar Concepts" sketches for ''
Document Journal ''Document Journal'' is an independent culture, arts, and fashion magazine founded in New York in 2012. Published biannually in the spring and fall, the magazine is printed in book format and distributed globally. ''Document'' focuses on Ame ...
'' art magazine: Lexus Zero Gravity, Lexus Cosmos, Lexus Bouncing Moon Roller, Lexus Lunar Cruiser, Lexus Lunar Mission, Lexus Moon Racer and Lexus Lunar (2020)


References


External links

*
Toyota Gazoo Racing Europe official site
{{Authority control Toyota Companies based in Brussels Vehicle manufacturing companies established in 1963 1963 establishments in Europe