Todd Snyder (fashion Designer)
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Todd Snyder is an American
fashion designer Fashion design is the Art (skill), art of applied arts, applying design, aesthetics, clothing construction, and natural beauty to clothing and its Fashion accessory, accessories. It is influenced by diverse cultures and different trends and has va ...
based in New York City. He founded his
eponymous An eponym is a noun after which or for which someone or something is, or is believed to be, named. Adjectives derived from the word ''eponym'' include ''eponymous'' and ''eponymic''. Eponyms are commonly used for time periods, places, innovati ...
fashion label in 2011, and has been called "the most influential menswear designer of his generation" by ''GQ''. The brand was acquired by
American Eagle Outfitters American Eagle Outfitters, Inc. is an American clothing and accessories retailer headquartered at SouthSide Works in Pittsburgh, Pennsylvania. It was founded in 1977 by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures, Inc ...
in 2015, and reports over $100 million in annual sales revenue. Todd Snyder is also the Creative Director of American heritage brand Woolrich's Black Label Collection.


Early life and education

Todd Snyder was born in
Ames, Iowa Ames () is a city in Story County, Iowa, United States, located approximately north of Des Moines, Iowa, Des Moines in central Iowa. It is the home of Iowa State University (ISU). According to the 2020 United States census, 2020 census, Ames ha ...
, on November 29, 1967. He was raised in
Huxley, Iowa Huxley is a city in Story County, Iowa, United States. The population was 4,244 at the time of the 2020 census. It is part of the Ames, Iowa Metropolitan Statistical Area, which is a part of the larger Ames-Boone, Iowa Combined Statistical Ar ...
. He graduated from Ballard High School, where he played football and basketball. (Ames, Iowa had a population of 66,427 in 2020, and the 27,854 students of
Iowa State University Iowa State University of Science and Technology (Iowa State University, Iowa State, or ISU) is a Public university, public land-grant university, land-grant research university in Ames, Iowa, United States. Founded in 1858 as the Iowa Agricult ...
accounted for about half of the city's population.) His father was a
civil engineer A civil engineer is a person who practices civil engineering – the application of planning, designing, constructing, maintaining, and operating infrastructure while protecting the public and environmental health, as well as improving existing i ...
who "wore a suit and tie every day", and Snyder worked at their civil engineering firm as a
draftsperson A drafter (also draughtsman / draughtswoman in British and Commonwealth English, draftsman / draftswoman, drafting technician, or CAD technician in American and Canadian English) is an engineering technician who makes detailed technical drawi ...
and
surveyor Surveying or land surveying is the technique, profession, art, and science of determining the terrestrial two-dimensional or three-dimensional positions of points and the distances and angles between them. These points are usually on the ...
. He initially studied finance at Iowa State University before changing his major to apparel merchandising and design.


Career

In the 1990s, Snyder was a
tailor A tailor is a person who makes or alters clothing, particularly in men's clothing. The Oxford English Dictionary dates the term to the thirteenth century. History Although clothing construction goes back to prehistory, there is evidence of ...
's assistant at Badowers, a
Des Moines Des Moines is the List of capitals in the United States, capital and List of cities in Iowa, most populous city in the U.S. state of Iowa. It is the county seat of Polk County, Iowa, Polk County with parts extending into Warren County, Iowa, Wa ...
menswear shop founded in 1950. Snyder moved to New York to design outerwear for
Polo Ralph Lauren Ralph Lauren Corporation is an American public company, publicly traded fashion and lifestyle brand founded in 1967 by Ralph Lauren in New York City. The company markets products in apparel, home, accessories, and fragrances, and is most known ...
before becoming the director of menswear for the
Gap Inc. The Gap, Inc., commonly known as Gap Inc., is an American multinational clothing and accessories retailer. Gap was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California. The company operates fou ...
Snyder later became SVP of menswear at J. Crew, where he designed The Ludlow Suit, The Broken-in-Chino and The Secret Wash Shirt and created collaborations with heritage brands, including Timex,
Red Wing Shoes Red Wing Shoes (Red Wing Shoe Company, LLC) is an American footwear company based in Red Wing, Minnesota. The company was founded by Charles H. Beckman in 1905. Products The company produces Oxfords, chukkas, hiking boots, and logger style ...
, Thomas Mason, and Alden. Snyder founded his namesake label in 2011 in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
, influenced by
Savile Row Savile Row (pronounced ) is a street in Mayfair, central London. Known principally for its traditional bespoke tailoring for men, the street has had a varied history that has included accommodating the headquarters of the Royal Geographical ...
tailoring, vintage military clothing and American workwear. The brand launched its first menswear collection in the Fall of 2011 at
Bergdorf Goodman Bergdorf Goodman Inc. is an American luxury department store based in New York City, founded in 1899 by Herman Bergdorf. , it operates a women's store and a men's store across the street from each other on Fifth Avenue in Midtown Manhattan. ...
, Ron Herman, and
Neiman Marcus Neiman Marcus is an American department store chain founded in 1907 in Dallas, Texas by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband Abraham Lincoln Neiman. It has been owned by Saks Global, a Corporate spin-off, spin-o ...
. In 2012, the fashion label was picked up by
Barneys New York Barneys New York is an American brand founded in 1923 by Barney Pressman that operated full-line department stores from 1923 until 2020. Authentic Brands Group acquired Barneys' intellectual property in 2019, and has licensed the brand to Saks F ...
and select
Nordstrom Nordstrom, Inc. () is an American Luxury goods, luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original store operated exclusively as a shoe store, and a seco ...
stores. Not long after, GQ named him “The Man Who Taught Men To Love Clothes” and dubbed his New York flagship “The Menswear Temple We’ve Been Waiting For.” He has been a winner of GQ's Best Menswear Designers in America, recognized four times by the Council of Fashion Designers of America as a Menswear Designer of the Year nominee and is a 2013 CFDA/Vogue Fashion Fund finalist. In November 2015, American Eagle purchased the Todd Snyder clothing brand and Snyder's Tailgate brand of vintage-inspired collegiate sportswear for $11 million. In 2023, Todd was announced as the new Creative Director for Woolrich, for whom he is designing a new upscale Black Label Collection that will debut in the fall of 2024. In January 2024, Todd Snyder returned to the runway with his FW24 Collection "The Modernist" in Firenze, Italy at Pitti Uomo, the world's largest menswear trade show. Showing on the international stage to great praise, Todd Snyder was described by the New York Times as “the righteous inheritor of Ralph Lauren's mantle” and “arguably the most important American designer in Europe this season” by GQ.


Retail locations

*
Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
in Buckhead Village *
Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
in the
Seaport District The Seaport District, or simply Seaport, is a neighborhood in Boston, Massachusetts. It is part of the larger neighborhood of South Boston, and is also sometimes called the Innovation District. The Seaport is a formerly industrial area that ha ...
*
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
in
Lincoln Park Lincoln Park is a park along Lake Michigan on the North Side of Chicago, Illinois. Named after US president Abraham Lincoln, it is the city's largest public park and stretches for from Grand Avenue (500 N), on the south, to near Ardmore Avenu ...
on Armitage Avenue *
Dallas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...
at
NorthPark Center NorthPark Center, sometimes referred to as simply NorthPark, is an enclosed shopping mall in Dallas, Texas (United States). It is at the intersection of State Highway Loop 12 (Texas), Loop 12 (Northwest Highway) and U.S. Route 75 in Texas, US 75 ...
*
East Hampton, New York East Hampton is a Administrative divisions of New York#Town, town in southeastern Suffolk County, New York United States. It is located at the eastern end of the South Shore (Long Island), South Shore of Long Island. It is the easternmost town i ...
*
Greenwich, Connecticut Greenwich ( ) is a New England town, town in southwestern Fairfield County, Connecticut, United States. As of the 2020 United States census, 2020 census, it had a population of 63,518. It is the largest town on Gold Coast (Connecticut), Connectic ...
*
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
** The Grove **
Abbot Kinney Abbot Kinney (November 16, 1850 in New Brunswick, New Jersey – November 4, 1920 in Santa Monica, California) was an American Real estate development, developer, conservation movement, conservationist, water supply expert and tree expert. Kinne ...
*
Manhasset, New York Manhasset is an affluent Hamlet (New York), hamlet and census-designated place (CDP) in Nassau County, New York, Nassau County, on the North Shore (Long Island), North Shore of Long Island, in New York (state), New York, United States. It is co ...
at
Americana Manhasset Americana Manhasset (also known as Americana Mall, Americana Center, or simply as The Americana) is an upscale, open-air shopping mall located in the Strathmore, New York, Strathmore area of Manhasset, New York, Manhasset, in Nassau County, New Y ...
*
Miami Beach Miami Beach is a coastal resort city in Miami-Dade County, Florida, United States. It is part of the Miami metropolitan area of South Florida. The municipality is located on natural and human-made barrier islands between the Atlantic Ocean an ...
at
Bal Harbour Shops Bal Harbour Shops is an open-air shopping mall in Bal Harbour, Florida, an affluent suburb of Miami Beach. With Neiman Marcus and Saks Fifth Avenue as anchors, the mall had sales of $3,000 per square foot in 2015, ranked among the highest-grossi ...
*
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
**
Madison Ave Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, New York, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to meet the southbound Harlem River Drive at 142nd Street, ...
at 26th Street, across from
Madison Square Park Madison Square is a public square formed by the intersection of Fifth Avenue and Broadway at 23rd Street in the New York City borough of Manhattan. The square was named for Founding Father James Madison, the fourth president of the United St ...
**
Rockefeller Center Rockefeller Center is a complex of 19 commerce, commercial buildings covering between 48th Street (Manhattan), 48th Street and 51st Street (Manhattan), 51st Street in the Midtown Manhattan neighborhood of New York City. The 14 original Art De ...
**
Tribeca Tribeca ( ), originally written as TriBeCa, is a neighborhood in Lower Manhattan in New York City. Its name is a syllabic abbreviation of "Triangle Below Canal Street". The "triangle" (more accurately a quadrilateral) is bounded by Canal Str ...
on
West Broadway West Broadway is a north-south street in the New York City borough of Manhattan, separated into two parts by Tribeca Park. The northern part begins at Tribeca Park, near the intersection of Avenue of the Americas (Sixth Avenue), Walker Street ...
**
Williamsburg Williamsburg may refer to: Places *Colonial Williamsburg, a living-history museum and private foundation in Virginia *Williamsburg, Brooklyn, neighborhood in New York City *Williamsburg, former name of Kernville (former town), California *Williams ...
**
Upper East Side The Upper East Side, sometimes abbreviated UES, is a neighborhood in the boroughs of New York City, borough of Manhattan in New York City. It is bounded approximately by 96th Street (Manhattan), 96th Street to the north, the East River to the e ...
*
San Francisco Bay Area The San Francisco Bay Area, commonly known as the Bay Area, is a List of regions of California, region of California surrounding and including San Francisco Bay, and anchored by the cities of Oakland, San Francisco, and San Jose, California, S ...
**
Hayes Valley Hayes Valley is a neighborhood in the Western Addition district of San Francisco, California. It is located between the historical districts of Alamo Square and the Civic Center. Victorian, Queen Anne, and Edwardian townhouses are mixed with hi ...
in
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
**Marin Country Mart in
Marin County Marin County ( ) is a county located in the northwestern part of the San Francisco Bay Area of the U.S. state of California. As of the 2020 census, the population was 262,231. Its county seat and largest city is San Rafael. Marin County is ac ...
* San Jose at Santana Row *
Washington, DC Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and Federal district of the United States, federal district of the United States. The city is on the Potomac River, across from ...
in Georgetown


Collaborations

Snyder helped pioneer the modern collaboration at J.Crew back in 2007, when he partnered with
Red Wing Shoes Red Wing Shoes (Red Wing Shoe Company, LLC) is an American footwear company based in Red Wing, Minnesota. The company was founded by Charles H. Beckman in 1905. Products The company produces Oxfords, chukkas, hiking boots, and logger style ...
on an olive green version of their work
boot A boot is a type of footwear. Most boots mainly cover the foot and the ankle, while some also cover some part of the lower calf. Some boots extend up the leg, sometimes as far as the knee or even the hip. Most boots have a heel that is clearl ...
. Four years later, when Todd started his eponymous label, he doubled down on that idea and since then has launch several collaborations with American labels each year. Todd Snyder was the first designer to do a collaboration with L. L. Bean. In 2013 Todd Snyder launched a partnership with heritage sportswear brand
Champion A champion (from the late Latin ''campio'') is the victor in a challenge, Competition, contest or competition. There can be a territorial pyramid of championships, e.g. local, regional/provincial/state, national, continental and world champi ...
, which was established in 1919. In July 2019, Snyder created a Moby's x Todd Snyder
capsule collection A capsule wardrobe is a minimalist collection of clothes that can be put together in different ways to cover a variety of outfits and occasions. The aim is to have an outfit suitable for any occasion without owning excessive items of clothing. Thi ...
in collaboration with
Hamptons The Hamptons, part of the East End (Long Island), East End of Long Island, consist of the town (New York), towns of Southampton (town), New York, Southampton and East Hampton (town), New York, East Hampton, which together compose the South Fork ...
restaurateur Lincoln Pilcher. Todd Snyder commemorated the 10th anniversary of the brand by partnering with
Vans Vans (originally called the Van Doren Rubber Company) is an American apparel, accessories, and skateboarding shoes brand, established in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and ...
on sneakers in the Vans Slip-On 98 DX and the Lace-Up 73 DX models redesigned with cork insoles and premium suede. Todd Snyder and
New Balance New Balance Athletics, Inc. (NB), doing business as New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Su ...
have a long-running collaboration, including a limited-edition version of the New Balance 237. In 2023 Todd Snyder partnered with Michael Graham, founder of Brooklyn-based Savant Studios, on a capsule collection called Artifacts. D.S. & Durga collaborated with Todd Snyder on a fragrance named Young Dunes, and its products are sold in Todd Snyder boutiques. In November 2023 Woolrich appointed Todd Snyder as the Creative Director of its new Black Label premium collection. The brand vends
Red Wing Shoes Red Wing Shoes (Red Wing Shoe Company, LLC) is an American footwear company based in Red Wing, Minnesota. The company was founded by Charles H. Beckman in 1905. Products The company produces Oxfords, chukkas, hiking boots, and logger style ...
, Moscot eyewear and Scosha bracelets.


Awards and honors

*2012 CFDA/Swarovksi Award for Emerging Talent in Menswear (nominee) *2012 '' GQ'' Best New Menswear Designers in America *2013 CFDA/''
Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** '' Vogue Adria'', a fashion magazine for former Yugoslav countries ** ''Vogue Arabia'', an Arab fashion magazine ** ' ...
'' Fashion Fund finalist *2014 CFDA/Swarovksi Award for Menswear (nominee) *2016 CFDA Menswear Designer of The Year (nominee) *2017 CFDA Menswear Designer of The Year (nominee) *2020 CFDA Menswear Designer of The Year (nominee) *2024
Fast Company ''Fast Company'' is an American business magazine published monthly in print and online, focusing on technology, business, and design. It releases six print issues annually. History ''Fast Company'' was founded in November 1995 by Alan Webb ...
’s Most Innovative Companies *2024 CFDA American Menswear Designer of the Year (nominee)


Personal life

Snyder lives in New York City and has three daughters. He sits on the Board of Directors for
Goodwill Industries Goodwill Industries International Inc., or simply Goodwill, is an American business that provides job training, employment placement services and other community-based programs for people who face barriers in their employment. Goodwill Indust ...
and LIM College, where in 2022 he received the College's "Distinguished Achievement Award" as well as an honorary Doctor of Commercial Science degree in recognition of his outstanding contributions to the business of fashion.About Todd Snyder
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See also

*
Tom Ford Thomas Carlyle Ford (born August 27, 1961) is an American fashion designer and filmmaker. He launched Tom Ford (brand), his eponymous brand in 2005, having previously been the creative director at Gucci and Yves Saint Laurent (brand), Yves Sai ...
*
Perry Ellis Perry Edwin Ellis (March 3, 1940 – May 30, 1986) was an American fashion designer who founded his eponymous sportswear house in the mid-1970s. Ellis' influence on the fashion industry has been called "a huge turning point" because he in ...
*
Geoffrey Beene Geoffrey Beene (born Samuel Albert Bozeman Jr.; August 30, 1924 – September 28, 2004) was an American fashion designer. Beene was one of New York's most famous fashion designers, recognized for his artistic and technical skills and for creatin ...
*
Bill Blass William Ralph Blass (June 22, 1922 – June 12, 2002) was an American fashion designer. He was the recipient of many fashion awards, including seven Coty Awards and the Fashion Institute of Technology's Lifetime Achievement Award (1999). Ear ...
*
Ralph Lauren Ralph Lauren ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for founding the brand Ralph Lauren (brand), Ralph Lauren, a global multibillion-dollar enterprise. He stepped do ...
*
Joseph Abboud Joseph Abboud (born May 5, 1950) is an American menswear fashion designer and author. Early life and education Joseph Abboud was born in Boston, Massachusetts. The Abbouds were a working-class Lebanese Maronite Catholic family that started out ...
*
John Varvatos John Varvatos (born 1954) is an American menswear designer. He has worked for both Ralph Lauren and Calvin Klein, and started his own label in 1999. Early life The Varvatos family is originally from the village of Poulata on the island o ...
* Billy Reid


References


External links

* {{DEFAULTSORT:Snyder, Todd Living people 2011 establishments in New York City Clothing brands of the United States Clothing companies based in New York City People from Ames, Iowa American fashion designers American businesspeople in fashion Menswear designers 1967 births Iowa State University alumni Clothing retailers of the United States 2010s fashion 2020s fashion Retail companies established in 2011 Clothing companies established in 2011 2015 mergers and acquisitions