A toaster pastry is a type of bakers' confection. They are thin rectangles often made of

rice bran Bran, also known as miller's bran, is the component of a cereal grain consisting of the hard layersthe combined aleurone and pericarpsurrounding the endosperm. Corn (maize) bran also includes the pedicel (tip cap). Along with the germ, it is ...

molasses Molasses () is a viscous byproduct, principally obtained from the refining of sugarcane or sugar beet juice into sugar. Molasses varies in the amount of sugar, the method of extraction, and the age of the plant. Sugarcane molasses is usuall ...

flour Flour is a powder made by Mill (grinding), grinding raw grains, List of root vegetables, roots, beans, Nut (fruit), nuts, or seeds. Flours are used to make many different foods. Cereal flour, particularly wheat flour, is the main ingredie ...

syrup In cooking, syrup (less commonly sirup; from ; , beverage, wine and ) is a condiment that is a thick, viscous liquid consisting primarily of a Solution (chemistry), solution of sugar in water, containing a large amount of dissolved sugars but ...

, and

shortening Shortening is any fat that is a solid at room temperature and is used to make crumbly pastry and other food products. The idea of shortening dates back to at least the 18th century, well before the invention of modern, shelf-stable vegetable ...

, which on one side usually has a coating of icing that has been dried with

starch Starch or amylum is a polymeric carbohydrate consisting of numerous glucose units joined by glycosidic bonds. This polysaccharide is produced by most green plants for energy storage. Worldwide, it is the most common carbohydrate in human diet ...

. They contain sweet, syrupy fillings, often

fruit preserves Fruit preserves are preparations of fruits whose main preserving agent is sugar and sometimes acid, often stored in glass jars and used as a condiment or spread. There are many varieties of fruit preserves globally, distinguished by the meth ...

or other flavoring ingredients such as

chocolate Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods. Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...

cinnamon Cinnamon is a spice obtained from the inner bark of several tree species from the genus ''Cinnamomum''. Cinnamon is used mainly as an aromatic condiment and flavouring additive in a wide variety of cuisines, sweet and savoury dishes, biscuits, b ...

. As the name suggests, toaster pastries are often heated in a

toaster A toaster is a small electric appliance that uses radiant heat to brown sliced bread into toast, the color caused by the Maillard reaction. It typically consists of one or more slots into which bread is inserted, and heating elements, o ...

oven upA double oven A ceramic oven An oven is a tool that is used to expose materials to a hot environment. Ovens contain a hollow chamber and provide a means of heating the chamber in a controlled way. In use since antiquity, they have been use ...

. They are already fully cooked however, and may be eaten unheated as well.

Brands

The following list includes some popular

brands A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

of toaster pastries: *

Pop-Tarts Pop-Tarts (stylized as pop•tarts) is an American brand of toaster pastries (not tarts) produced and distributed by Kellanova (formerly Kellogg's) since 1964. The pastry consists of a sweet filling sealed inside two layers of thin, rectang ...

: the top selling brand of toaster pastry for many years, first introduced by

Kellogg's Kellanova, formerly known as the Kellogg Company and commonly known as Kellogg's, is an American Multinational corporation, multinational food manufacturing company headquartered in Chicago, Illinois, US. Kellanova produces and markets con ...

in 1964. * Toast'em Pop Ups: Toast'ems began production in February 1964 as Post Country Squares. The name changed in 1965 to Toast'em Pop Ups. The brand was sold to Schulze and Burch in 1971. * Toaster Strudels: Pillsbury's Toaster Strudel is a toaster pastry meant to taste like a traditional German

strudel Strudel ( , ) is a type of layered pastry with a filling that is usually sweet, but savoury fillings are also common. It became popular in the 18th century throughout the Habsburg monarchy, Habsburg Empire. Strudel is part of Austrian cuisine ...

with icing. The icing comes in a removable plastic package, and the pastries must be frozen, unlike other toaster pastries. * Toastettes:

Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco' ...

(which is now owned by

Kraft Foods Kraft Foods Group, Inc. was an American food manufacturing and processing conglomerate (company), conglomerate, split from Kraft Foods Inc. on October 1, 2012, and was headquartered in Chicago, Illinois. It became part of Kraft Heinz on July ...

) created their toaster pastry in 1967 called "Toastettes", to compete with Kellogg's Pop-Tarts. The brand was discontinued in 2002 after a failed marketing effort to tie Toastettes in with Nabisco's children's brands. Nabisco also made toaster pastries with the name "Kool Stuf", which was also later discontinued. * Toastables: The

Quaker Oats Company The Quaker Oats Company, known as Quaker, is an American food Conglomerate (company), conglomerate based in Chicago, Illinois. As Quaker Mill Company, the company was founded in 1877 in Ravenna, Ohio. In 1881, Henry Crowell bought the company and ...

, now a subsidiary of

PepsiCo PepsiCo, Inc. is an American multinational corporation, multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase, New York, Purchase. PepsiCo's business encompasses all aspects of the f ...

, produces "Toastables".Pepsico Quaker products
/ref> *

Nature's Path Nature's Path Foods, commonly known as Nature's Path, is a Canadian privately held, family-owned producer of certified organic foods. Originally known for its breakfast cereals, it now has a portfolio of more than 150 products. Founded in 1985 by ...

: Developing many flavors, Nature's Path creates organic toaster pastries.

References

{{Pastries Snack foods Pastries