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''The Showman: Inside the Invasion That Shook the World and Made a Leader of Volodymyr Zelensky'' is a non-fiction book written by ''Time'' magazine journalist Simon Shuster, released on January 23, 2024 by William Morrow, an imprint of
HarperCollins HarperCollins Publishers LLC is a British–American publishing company that is considered to be one of the "Big Five (publishers), Big Five" English-language publishers, along with Penguin Random House, Hachette Book Group USA, Hachette, Macmi ...
. The book offers an in-depth examination of Ukrainian President
Volodymyr Zelenskyy Volodymyr Oleksandrovych Zelenskyy (born 25 January 1978) is a Ukrainian politician and former entertainer who has served as the sixth and current president of Ukraine since 2019. He took office five years after the start of the Russo-Ukraini ...
's rise to international prominence during
Russia's invasion of Ukraine On 24 February 2022, , starting the largest and deadliest war in Europe since World War II, in a major escalation of the Russo-Ukrainian War, conflict between the two countries which began in 2014. The fighting has caused hundreds of thou ...
in 2022. The book provides a detailed portrayal of the Ukrainian leader's transformation from a comedian and television star to a wartime president.


Synopsis

The book offers an account of Volodymyr Zelenskyy’s transformation from a comedian into a wartime leader amid Russia’s full-scale invasion of Ukraine. The book also critically examines his methods, particularly his control over the media and political opposition during the war. Shuster portrays Zelenskyy as a complex figure whose actions, while effective in the short term, have raised concerns about potential
authoritarian Authoritarianism is a political system characterized by the rejection of political plurality, the use of strong central power to preserve the political ''status quo'', and reductions in democracy, separation of powers, civil liberties, and ...
tendencies. The book offers a nuanced view of Zelenskyy, acknowledging both his strengths and the challenges he faces as he continues to lead Ukraine through the conflict. Shuster, who has been reporting from
Kyiv Kyiv, also Kiev, is the capital and most populous List of cities in Ukraine, city of Ukraine. Located in the north-central part of the country, it straddles both sides of the Dnieper, Dnieper River. As of 1 January 2022, its population was 2, ...
since 2009, provides a unique perspective on Zelenskyy’s evolution, combining intimate observations with an in-depth analysis, drawing from his access to Zelenskyy and key figures in the
Ukrainian government The Cabinet of Ministers of Ukraine (), commonly referred to as the Government of Ukraine (), is the highest body of state executive power in Ukraine. As the Cabinet of Ministers of the Ukrainian SSR, it was formed on 18 April 1991, by the Law ...
, including
Andriy Yermak Andriy Borysovych Yermak (; born 21 November 1971)
...
,
Oleksiy Arestovych Oleksii Mykolaiovych Arestovych (; born 3 August 1975) is a Ukrainian political adviser, former military officer, and columnist. He is also a theologian and the founder of the Apeiron School. Arestovych was a speaker for the Trilateral Contact G ...
,
Denys Shmyhal Denys Anatoliiovych Shmyhal (, ; born 15 October 1975) is a Ukrainian politician and entrepreneur who has served as the 18th and current prime minister of Ukraine since 2020. Before his appointment as prime minister, Shmyhal was the governor ...
,
Oleksandr Danylyuk Oleksandr Oleksandrovich Danylyuk (, born 22 July 1975) is a Ukrainian politician and military serviceman who served as the Secretary of the National Security and Defense Council (2019), the Minister of Finance of Ukraine (2016-2018). Danylyuk ...
,
Dmytro Kuleba Dmytro Ivanovych Kuleba ( ; born 19 April 1981) is a Ukrainian politician and diplomat who served as Minister of Foreign Affairs. He was concurrently a member of the National Defense and Security Council of Ukraine. The youngest foreign affai ...
,
Ruslan Stefanchuk Ruslan Oleksiyovych Stefanchuk (; born 29 October 1975) is a Ukrainian politician and lawyer serving as the chairman of the Verkhovna Rada since October 2021. Stefanchuk was touted as the ideologue of Volodymyr Zelenskyy's election campaign in ...
,
Oleksiy Danilov Oleksiy Miacheslavovych Danilov (; born 7 September 1962) is a Ukrainian politician who was the secretary of the National Security and Defense Council of Ukraine from 2019 to 2024, when he was replaced by Oleksandr Lytvynenko, the former head o ...
, Valerii Zaluzhny, and First Lady
Olena Zelenska Olena Volodymyrivna Zelenska (née Kyiashko; born 6 February 1978) is a Ukrainian screenwriter who is the current First Lady of Ukraine as the wife of President of Ukraine, President Volodymyr Zelenskyy. Zelenska was named by Time (magazine), '' ...
. The book begins with Zelenskyy's unexpected rise to political prominence and victory in the 2019 presidential election. Shuster details Zelenskyy's shift from a clean-cut comedian to a resilient leader, noting how his background in entertainment has significantly influenced his approach to governance during wartime. Shuster captures Zelenskyy's early responses to the invasion, including his decision to stay in
Kyiv Kyiv, also Kiev, is the capital and most populous List of cities in Ukraine, city of Ukraine. Located in the north-central part of the country, it straddles both sides of the Dnieper, Dnieper River. As of 1 January 2022, its population was 2, ...
and his efforts to galvanize the Ukrainian public and the international community. He highlights Zelenskyy’s belief in the power of information and media as critical tools in the fight against
fascism Fascism ( ) is a far-right, authoritarian, and ultranationalist political ideology and movement. It is characterized by a dictatorial leader, centralized autocracy, militarism, forcible suppression of opposition, belief in a natural social hie ...
. The narrative delves into Zelenskyy's strategic media use and ability to maintain global attention. Shuster describes how Zelenskyy's daily speeches, tailored for various platforms, and his high-profile engagements with international leaders helped secure significant support for Ukraine. His address to the
U.S. Congress The United States Congress is the legislative branch of the federal government of the United States. It is a bicameral legislature, including a lower body, the U.S. House of Representatives, and an upper body, the U.S. Senate. They both ...
and his appeal for military aid are portrayed as masterstrokes in leveraging his media savvy for diplomatic gain. However, Shuster also presents a critical perspective on Zelenskyy’s leadership. The book addresses concerns about his increasingly autocratic tendencies, including the suspension of political parties and the suppression of independent media under
martial law Martial law is the replacement of civilian government by military rule and the suspension of civilian legal processes for military powers. Martial law can continue for a specified amount of time, or indefinitely, and standard civil liberties ...
. Shuster explores the tension between Zelenskyy’s effective communication strategies and the potential for overreach in his quest to control the narrative. In conclusion, ''The Showman'' provides a nuanced portrayal of Zelenskyy, balancing admiration for his wartime performance with a cautious examination of his approach to governance. Shuster's detailed observations offer a complex picture of a leader whose showmanship and rhetorical prowess have been vital in Ukraine’s struggle for survival, even as questions about his long-term impact and potential for
despotism In political science, despotism () is a government, form of government in which a single entity rules with absolute Power (social and political), power. Normally, that entity is an individual, the despot (as in an autocracy), but societies whi ...
linger.


Reception

After its release, ''The Showman'' became a bestseller. The book received widespread acclaim for its vivid portrayal of Zelenskyy and its timely analysis of the
Russo-Ukrainian war The Russo-Ukrainian War began in February 2014 and is ongoing. Following Ukraine's Revolution of Dignity, Russia Russian occupation of Crimea, occupied and Annexation of Crimea by the Russian Federation, annexed Crimea from Ukraine. It then ...
. ''
The Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'' described it as a "riveting account" that provides both a personal and political portrait of Zelenskyy during this pivotal historical moment. ''The
New York Times Book Review ''The New York Times Book Review'' (''NYTBR'') is a weekly paper-magazine supplement to the Sunday edition of ''The New York Times'' in which current non-fiction and fiction books are reviewed. It is one of the most influential and widely rea ...
'' selected the book as an Editors' Choice, praising it as "an intimate account of the Russian invasion, which vividly captures Zelenskyy’s transformation from a clean-cut funnyman into a war hero out of central casting." ''
The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
'' lauded the book as "the standard by which all other works on Mr. Zelenskyy and Ukraine's wartime politics will be judged," while ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' called it "a definitive, thoroughly researched, and deeply insightful biography."
Pulitzer Prize The Pulitzer Prizes () are 23 annual awards given by Columbia University in New York City for achievements in the United States in "journalism, arts and letters". They were established in 1917 by the will of Joseph Pulitzer, who had made his fo ...
-winning author
Anne Applebaum Anne Elizabeth Applebaum (born July 25, 1964) is an American journalist and historian. She has written about the history of Communism and the development of civil society in Central and Eastern Europe. She holds Polish citizenship as well. Ap ...
described ''The Showman'' as "an intense, evocative portrait of one of the most remarkable figures of our era," and investigative reporter
Catherine Belton Catherine Elizabeth Belton (born 1973) is a British journalist and writer. From 2007 to 2013, she was the Moscow correspondent for the ''Financial Times''. In '' Putin's People: How the KGB Took Back Russia and Then Took On the West'', published ...
praised it as "an astonishingly intimate portrayal of the former comedian turned wartime leader". However, not all reception was positive. Kate Tsurkan from ''
The Kyiv Independent ''The Kyiv Independent'' is an English-language Ukraine, Ukrainian online newspaper founded in November 2021, three months before the Russian invasion of Ukraine, 2022 Russian invasion of Ukraine, by former staff of the ''Kyiv Post'' and media c ...
'' critiqued the book, suggesting that some passages—and Shuster’s earlier articles for ''Time'' on Russia’s war against Ukraine—tended towards sensationalism. Tsurkan argued that revisiting Shuster’s earlier work might shed light on the issues present in this book. The book was banned in Russia as part of
government A government is the system or group of people governing an organized community, generally a State (polity), state. In the case of its broad associative definition, government normally consists of legislature, executive (government), execu ...
censorship regarding Russia's invasion of Ukraine.


Significance

''The Showman'' is recognized for its comprehensive analysis of Zelenskyy's leadership style and its exploration of the broader geopolitical context of the Russian invasion of Ukraine. As a result, it has been cited in academic articles and discussions, particularly in fields such as
international relations International relations (IR, and also referred to as international studies, international politics, or international affairs) is an academic discipline. In a broader sense, the study of IR, in addition to multilateral relations, concerns al ...
,
political science Political science is the scientific study of politics. It is a social science dealing with systems of governance and Power (social and political), power, and the analysis of political activities, political philosophy, political thought, polit ...
, and
media studies Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media studies may draw on traditions from both the social sciences and the humanities, but it mos ...
. The book contributes to ongoing debates about the role of media in shaping
public perception Public opinion, or popular opinion, is the collective opinion on a specific topic or voting intention relevant to society. It is the people's views on matters affecting them. In the 21st century, public opinion is widely thought to be heavily ...
, the effectiveness of
soft power In politics (and particularly in international politics), soft power is the ability to co-option, co-opt rather than coerce (in contrast with hard power). It involves shaping the preferences of others through appeal and attraction. Soft power is ...
in international diplomacy, and the resilience of democratic institutions when faced with authoritarian threats. In addition to its academic impact, ''The Showman'' has the potential to influence the global narrative surrounding Ukraine's fight for
sovereignty Sovereignty can generally be defined as supreme authority. Sovereignty entails hierarchy within a state as well as external autonomy for states. In any state, sovereignty is assigned to the person, body or institution that has the ultimate au ...
. Its portrayal of Zelenskyy emphasizes the importance of strong, communicative leadership during times of crisis. The book has also spurred broader discussions about the qualities necessary for effective leadership in the
modern age The modern era or the modern period is considered the current historical period of human history. It was originally applied to the history of Europe and Western history for events that came after the Middle Ages, often from around the year 1500 ...
, particularly in the evolving
political communication Political communication is the study of political messaging that is communicated, usually to the public e.g. political campaigns, speeches and political advertising, often concerning the mass media. It is an interdisciplinary field that draws f ...
landscape of the
digital era The Information Age is a historical period that began in the mid-20th century. It is characterized by a rapid shift from traditional industries, as established during the Industrial Revolution, to an economy centered on information technolog ...
.


References


Bibliography

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External links


''The Showman''
at HarperCollins {{DEFAULTSORT:Showman, The 2024 non-fiction books HarperCollins books William Morrow and Company books Works about the Russian invasion of Ukraine Volodymyr Zelenskyy