The More You Know (TMYK) is an American programming block that is programmed by Hearst Media Production Group (formerly Litton Entertainment), and debuted on October 8, 2016, as a replacement for the animation block NBC Kids. It airs on weekend mornings on NBC and Telemundo, and is replayed Sunday mornings on sister network Cozi TV. The block's programs are also available through all of NBC's

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venues, including the network's site/app,

Peacock Peafowl is a common name for two bird species of the genus '' Pavo'' and one species of the closely related genus '' Afropavo'' within the tribe Pavonini of the family Phasianidae (the pheasants and their allies). Male peafowl are referred t ...

, and cable/satellite services. Based on

NBCUniversal NBCUniversal Media, LLC (abbreviated as NBCU and Trade name, doing business as NBCUniversal or Comcast NBCUniversal since 2013) is an American Multinational corporation, multinational mass media and Show business, entertainment conglomerate (comp ...

's series of public service campaigns of the same name, the three-hour weekend morning block features live-action programming aimed at pre-teens and teens ages 10 to 18 that are designed to meet federally mandated educational programming guidelines. It is Hearst's fourth E/I-centric programming block across the major American television networks, joining three other Hearst blocks: Weekend Adventure ( ABC), Dream Team ( CBS), and One Magnificent Morning (

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). As of January 6, 2018, a version of the block also airs on NBC's sister network Telemundo under the name MiTelemundo, with all of its programs dubbed in Spanish. Telemundo had previously aired a Spanish-language version of NBC Kids under the same title.

History

On February 24, 2016, NBCUniversal announced that it would discontinue its existing weekend morning block NBC Kids, which was programmed by Sprout (now Universal Kids), in favor of The More You Know, a new, three-hour block produced by Litton Entertainment, that would feature live-action educational programming aimed at preteens, teenagers, and their parents. The block serves as a

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of '' The More You Know''—a series of

public service A public service or service of general (economic) interest is any service intended to address the needs of aggregate members of a community, whether provided directly by a public sector agency, via public financing available to private busin ...

campaigns first launched by NBC in 1989. NBC Kids aired for the final time on September 25, 2016 on NBC (December 31, 2017 on Telemundo). It was thought to be the last conclusive Saturday morning block across the major U.S. commercial broadcast networks that primarily featured non-educational children's programming. Such content has gradually fallen out of favor because of the E/I rules, as well as shifts in viewing habits toward cable networks and online

services for cartoons and other youth-oriented content. ''The More You Know'' debuted two weeks later on October 8, 2016 (October 1 children's programming was pre-empted for NBC network coverage of the 2016 Ryder Cup). Programs in the block often air at alternate times (including weekdays) due to pre-emptions from

NBC Sports NBC Sports is an American programming division for NBCUniversal, a division of Comcast, that is responsible for sports broadcasts on their broadcast network NBC, the Cable television, cable channels NBC owns, and on Peacock (streaming service) ...

, including golf coverage. On January 6, 2018, Telemundo relaunched its MiTelemundo block—which had also been programmed by Sprout—with a new schedule consisting of Spanish dubs of The More You Know's programming.

Programming

Current

Former

References

{{DEFAULTSORT:More You Know, The (block) NBC Litton Entertainment Brokered programming Television programming blocks in the United States