''The Iron Giant'' is a 1999 American animated
science fiction film
Science fiction (or sci-fi) is a film genre that uses Speculative fiction, speculative, fictional science-based depictions of phenomena that are not fully accepted by mainstream science, such as Extraterrestrial life in fiction, extraterrestria ...
directed by
Brad Bird
Philip Bradley Bird (born September 24, 1957) is an American filmmaker, animator, and voice actor. He has had a career spanning over four decades in both animation and Live action, live-action.
Bird was born in Montana and grew up in Oregon. He ...
and produced by
Warner Bros. Feature Animation. It is loosely based on the 1968 novel ''
The Iron Man'' by
Ted Hughes (which was published in the United States as ''The Iron Giant''), and was written by
Tim McCanlies from a story treatment by Bird. The film stars the voices of
Jennifer Aniston,
Harry Connick Jr.,
Vin Diesel,
James Gammon,
Cloris Leachman,
John Mahoney,
Eli Marienthal,
Christopher McDonald, and
M. Emmet Walsh. Set during the
Cold War
The Cold War was a period of global Geopolitics, geopolitical rivalry between the United States (US) and the Soviet Union (USSR) and their respective allies, the capitalist Western Bloc and communist Eastern Bloc, which lasted from 1947 unt ...
in 1957, the film centers on a young boy named Hogarth Hughes, who discovers and befriends a giant alien robot. With the help of a
beatnik artist named Dean McCoppin, Hogarth attempts to prevent the U.S. military and Kent Mansley, a paranoid federal agent, from finding and destroying the Giant.
The film's development began in 1994 as a
musical
Musical is the adjective of music.
Musical may also refer to:
* Musical theatre, a performance art that combines songs, spoken dialogue, acting and dance
* Musical film
Musical film is a film genre in which songs by the Character (arts), charac ...
with the involvement of
the Who
The Who are an English Rock music, rock band formed in London in 1964. Their classic lineup (1964–1978) consisted of lead vocalist Roger Daltrey, guitarist Pete Townshend, bassist John Entwistle and drummer Keith Moon. Considered one of th ...
's
Pete Townshend
Peter Dennis Blandford Townshend (; born 19 May 1945) is an English musician. He is the co-founder, guitarist, keyboardist, second lead vocalist, principal songwriter and leader of the Who, one of the most influential rock bands of the 1960s an ...
, though the project took root once Bird signed on as director and hired McCanlies to write the screenplay in 1996. The film was animated using
traditional animation
Traditional animation (or classical animation, cel animation, or hand-drawn animation) is an animation technique in which each frame is drawing, drawn by hand. The technique was the dominant form of animation of the 20th century, until there wa ...
, with
computer-generated imagery
Computer-generated imagery (CGI) is a specific-technology or application of computer graphics for creating or improving images in Digital art, art, Publishing, printed media, Training simulation, simulators, videos and video games. These images ...
used to animate the Iron Giant and other effects. The understaffed crew of the film completed it with half of the time and budget of other animated features.
Michael Kamen composed the film's score, which was performed by the
Czech Philharmonic. It was the final film by
Warner Bros. Feature Animation to be fully animated and not a live-action/animation hybrid.
''The Iron Giant'' premiered at
Mann's Chinese Theater in Los Angeles on July 31, 1999, and was released in the United States on August 6. The film significantly underperformed at the box office, grossing $31.3 million worldwide against a production budget of $50 million, which was attributed to Warner Bros.' lack of marketing and skepticism towards animated film production following the box office failure of ''
Quest for Camelot'' in the preceding year. Despite this, the film was praised for its story, animation, musical score, characters, the portrayal of the title character and the voice performances of Aniston, Connick, Diesel, Mahoney, Marienthal, and McDonald. The film was nominated for several awards, winning nine
Annie Awards out of 15 nominations. Through
home video
Home video is recorded media sold or Video rental shop, rented for home viewing. The term originates from the VHS and Betamax era, when the predominant medium was videotapes, but has carried over to optical disc formats such as DVD and Blu-ray. ...
releases and television syndication, the film gathered a
cult following and is widely regarded as a modern animated classic, and one of the
greatest animated films ever made.
In 2015, an extended,
remastered version of the film was re-released theatrically,
and on home video the following year.
Plot
In October 1957, during the
Cold War
The Cold War was a period of global Geopolitics, geopolitical rivalry between the United States (US) and the Soviet Union (USSR) and their respective allies, the capitalist Western Bloc and communist Eastern Bloc, which lasted from 1947 unt ...
, an object from space crashes in the ocean just off the coast of Maine and then enters the forest near the town of Rockwell. The following night, young Hogarth Hughes investigates and finds the object, a gigantic 50-foot tall alien robot; he flees, but returns to save the giant from being electrocuted when the giant attempts to eat a
substation. Hogarth eventually befriends the Giant, finding him docile and curious. When the Giant eats railroad tracks in the path of an oncoming train, the train collides with him and derails; Hogarth leads the Giant away from the area, discovering that he can self-repair. Hogarth shows the Giant his comic books, and compares him to the hero
Superman
Superman is a superhero created by writer Jerry Siegel and artist Joe Shuster, which first appeared in the comic book ''Action Comics'' Action Comics 1, #1, published in the United States on April 18, 1938.The copyright date of ''Action Comics ...
.
The incidents lead
paranoid U.S. government agent Kent Mansley to Rockwell. Deducing Hogarth's involvement after talking with him and his widowed mother, Annie, Mansley rents a room in their house to keep an eye on him. Hogarth evades Mansley and leads the Giant to a junkyard owned by
beatnik artist Dean McCoppin, who reluctantly agrees to keep him. Hogarth enjoys spending time with the Giant, but is compelled to explain the concept of death to the Giant after they witness hunters killing a deer.
Mansley interrogates and detains Hogarth after discovering a photograph of Hogarth and the Giant together, then sends
U.S. Army General Shannon Rogard and a platoon of soldiers to the scrapyard to prove the Giant's existence. Dean, having been forewarned by Hogarth, disguises the Giant as one of his art pieces, tricking the soldiers into leaving. While playing with a toy gun, Hogarth inadvertently activates the Giant's defensive system, which fires a laser. Dean yells at the Giant for nearly killing Hogarth, and the horrified Giant flees into downtown Rockwell, with Hogarth in pursuit. Dean discovers that the Giant was only acting in self-defense, and follows them both.
The Giant rescues two boys falling from a roof when he arrives, winning over the townspeople. Mansley spots the Giant, and even though Dean tells him about Hogarth, he deliberately goads Rogard into attacking the robot. The Giant uses his flight system to evade the military at first, but is shot down and crash-lands. Hogarth is rendered unconscious, but the Giant assumes that Hogarth is dead. The soldiers open fire, causing the Giant's defense systems to activate and attack the army. Mansley convinces Rogard to prepare a nuclear missile launch from the
USS ''Nautilus'', as conventional weapons prove ineffective. Hogarth awakens and hastily calms down the Giant, while Dean clarifies the situation to Rogard.
Rogard is ready to stand down and order the ''Nautilus'' to deactivate its primed missile, but Mansley snatches Rogard's radio and impulsively orders the launch. Rogard points out that, as the Giant has returned to Rockwell, the missile (which is targeted at him) will also destroy the town upon detonation. Mansley tries escaping, but the Giant thwarts him, and Rogard has Mansley arrested. To save the town, the Giant bids farewell to Hogarth and flies off to intercept the missile. Soaring into the missile's path, the Giant remembers Hogarth's words, "You are who you choose to be," smiles contentedly, and declares himself "Superman" as he collides with the weapon. The missile explodes in the outer atmosphere, saving the soldiers and civilians in Rockwell. However, the Giant is presumably destroyed, devastating Hogarth, Dean, Annie, and Rogard.
Months later, Dean and Annie, now a couple, admire a memorial statue of the Giant that Dean has erected in the local park. Rogard gives Hogarth a package containing a screw from the Giant, which was the only remnant found. That night, Hogarth finds the screw trying to move on its own and, remembering the Giant's ability to self-repair, happily allows the screw to leave. The screw joins many other parts as they converge on the Giant's head on the
Langjökull glacier in Iceland, and the Giant smiles as he begins reassembling himself.
Voice cast
*
Eli Marienthal as Hogarth Hughes, an intelligent, curious, energetic, and courageous 9-year-old boy with an active imagination. Marienthal's performances were videotaped and given to animators to work with, which helped develop expressions and acting for the character.
He is named after author Ted Hughes, who wrote the book that inspired the film, and artist
Burne Hogarth.
*
Vin Diesel as the Iron Giant, a 50 ft., metal-eating robot.
Of unknown origin and created for an unknown purpose, the Giant involuntarily reacts defensively if he recognizes anything as a weapon, immediately attempting to destroy it. The Giant's voice was originally going to be electronically modulated but the filmmakers decided they "needed a deep, resonant and expressive voice to start with", so they hired Diesel.
*
Jennifer Aniston as Annie Hughes, Hogarth's mother, the widow of a military pilot, and a diner waitress. According to Bird, Aniston was the only casting suggestion made by Warner Bros. execs that he personally really liked and approved.
*
Harry Connick Jr. as Dean McCoppin, a
beatnik artist and junkyard owner. Bird felt it appropriate to make the character a member of the
Beat Generation, as they were viewed as mildly threatening to small-town values during that time. An outsider himself, he is among the first to recognize the Giant as no threat.
*
Christopher McDonald as Kent Mansley, a paranoid federal government agent sent to investigate sightings of the Iron Giant. The logo on his official government car says he is from the "''Bureau of Unexplained Phenomena''".
*
John Mahoney as General Shannon Rogard,
an experienced and level-headed military leader in
Washington, D.C., Mansley's superior at the Bureau of Unexplained Phenomena who goes from merely being annoyed and exasperated with Mansley to openly despising him.
*
M. Emmet Walsh as Earl Stutz, a sailor and the first man to see the Giant.
*
James Gammon as Foreman Marv Loach, a power station employee who follows the robot's trail after it destroys the station.
** Gammon also voices Floyd Turbeaux, a farmer and friend of Earl Stutz.
*
Cloris Leachman as Mrs. Lynley Tensedge, Hogarth's
fourth grade teacher at Redford Elementary School.
In addition,
Ollie Johnston and
Frank Thomas voice the train's engineers briefly seen near the start of the film. Johnston and Thomas, who were animators and members of
Disney's Nine Old Men, were cited by Bird as inspirations for his career, which he honored by incorporating their voices, likenesses, and first names into the film.
Production
Development
The origins of the film lie in the book ''
The Iron Man'' (1968), by poet
Ted Hughes, who wrote the novel for his children to comfort them in the wake of their mother
Sylvia Plath's suicide. In the 1980s, rock musician
Pete Townshend
Peter Dennis Blandford Townshend (; born 19 May 1945) is an English musician. He is the co-founder, guitarist, keyboardist, second lead vocalist, principal songwriter and leader of the Who, one of the most influential rock bands of the 1960s an ...
chose to adapt the book for a
concept album
A concept album is an album whose tracks hold a larger purpose or meaning collectively than they do individually. This is typically achieved through a single central narrative or theme, which can be instrumental, compositional, or lyrical. Som ...
; it was released as ''
The Iron Man: A Musical'' in 1989.
In 1991, Richard Bazley, who later became the film's lead animator, pitched a version of ''The Iron Man'' to
Don Bluth while working at
his studio in
Ireland
Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...
. He created a story outline and character designs but Bluth passed on the project.
After a stage musical was mounted in
London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
,
Des McAnuff, who had adapted ''
Tommy'' with Townshend for the stage, believed that ''The Iron Man'' could translate to the screen, and the project was ultimately acquired by
Warner Bros. Entertainment.
In late 1996, while developing the project on its way through, the studio saw the film as a perfect vehicle for
Brad Bird
Philip Bradley Bird (born September 24, 1957) is an American filmmaker, animator, and voice actor. He has had a career spanning over four decades in both animation and Live action, live-action.
Bird was born in Montana and grew up in Oregon. He ...
, who at the time was working for
Turner Feature Animation developing ''Ray Gunn''.
Turner Broadcasting
Turner Broadcasting System, Inc. was an American television and media conglomerate founded by Ted Turner in 1965. Based in Atlanta, Georgia, it merged with Time Warner (later WarnerMedia) on October 10, 1996. As of April 2022, all of its ass ...
had recently merged with Warner Bros. parent company
Time Warner
Warner Media, LLC ( doing business as WarnerMedia) was an American multinational mass media and entertainment conglomerate owned by AT&T. It was headquartered at the 30 Hudson Yards complex in New York City.
It was established as Time Warne ...
, and Bird was allowed to transfer to the
Warner Bros. Animation studio to direct ''The Iron Giant''.
After reading the original ''Iron Man'' book by Hughes, Bird was impressed with the mythology of the story and in addition, was given an unusual amount of creative control by Warner Bros.
This creative control involved introducing two new characters not present in the original book, Dean and Kent, setting the film in America, and discarding Townshend's musical ambitions (who did not care either way, reportedly remarking, "Well, whatever, I got paid").
Bird would expand upon his desire to set the film in America in the 1950s in a later interview:
Ted Hughes, the original story's author, died before the film's release. His daughter,
Frieda Hughes, saw the finished film on his behalf and loved it. Townshend, who stayed on as the film's executive producer, enjoyed the final film as well.
Writing
Tim McCanlies was hired to write the script, though Bird was somewhat displeased with having another writer on board, as he wanted to write the screenplay himself.
He later changed his mind after reading McCanlies' then-unproduced screenplay for ''
Secondhand Lions''.
In Bird's original story treatment, America and the
USSR
The Union of Soviet Socialist Republics. (USSR), commonly known as the Soviet Union, was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 until Dissolution of the Soviet ...
were at war at the end, with the Giant dying. McCanlies decided to have a brief scene displaying his survival, stating, "You can't kill E.T. and then not bring him back."
McCanlies finished the script within two months. McCanlies was given a three-month schedule to complete a script, and it was by way of the film's tight schedule that Warner Bros. "didn't have time to mess with us" as McCanlies said.
The question of the Giant's backstory was purposefully ignored as to keep the story focused on his relationship with Hogarth.
Bird considered the story difficult to develop due to its combination of unusual elements, such as "paranoid fifties sci-fi movies with the innocence of something like ''
The Yearling''".
Hughes himself was sent a copy of McCanlies' script and sent a letter back, saying how pleased he was with the version. In the letter, Hughes stated, "I want to tell you how much I like what Brad Bird has done. He's made something all of a piece, with terrific sinister gathering momentum and the ending came to me as a glorious piece of amazement. He's made a terrific dramatic situation out of the way he's developed ''The Iron Giant''. I can't stop thinking about it."
Bird combined his knowledge from his years in television to direct his first feature. He credited his time working on ''
Family Dog'' as essential to team-building, and his tenure on ''
The Simpsons
''The Simpsons'' is an American animated sitcom created by Matt Groening and developed by Groening, James L. Brooks and Sam Simon for the Fox Broadcasting Company. It is a Satire (film and television), satirical depiction of American life ...
'' as an example of working under strict deadlines.
He was open to others on his staff to help develop the film; he would often ask crew members their opinions on scenes and change things accordingly.
One of his priorities was to emphasize softer, character-based moments, as opposed to more frenetic scenes—something Bird thought was a problem with modern filmmaking. "There has to be activity or sound effects or cuts or music blaring. It's almost as if the audience has the remote and they're going to change channels," he commented at the time.
Storyboard artist Teddy Newton played an important role in shaping the film's story. Newton's first assignment on staff involved being asked by Bird to create a film within a film to reflect the "hygiene-type movies that everyone saw when the bomb scare was happening." Newton came to the conclusion that a musical number would be the catchiest alternative, and the "
Duck and Cover" sequence came to become one of the crew members' favorites of the film.
Nicknamed "The X-Factor" by story department head Jeffery Lynch, the producers gave him artistic freedom on various pieces of the film's script.
Animation
The financial failure of Warner's previous animated effort, ''
Quest for Camelot'', which made the studio reconsider animated films, helped shape ''The Iron Giant''s production considerably. "Three-quarters" of the animation team on that film helped craft ''The Iron Giant''.
By the time it entered production, Warner Bros. informed the staff that there would be a smaller budget as well as time-frame to get the film completed. Although the production was watched closely, Bird commented "They did leave us alone if we kept it in control and showed them we were producing the film responsibly and getting it done on time and doing stuff that was good." Bird regarded the trade-off as having "one-third of the money of a
Disney
The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
or
DreamWorks film, and half of the production schedule" but the payoff as having more creative freedom, describing the film as "fully-made by the animation team; I don't think any other studio can say that to the level that we can."
A small part of the team took a weeklong research trip to
Maine
Maine ( ) is a U.S. state, state in the New England region of the United States, and the northeasternmost state in the Contiguous United States. It borders New Hampshire to the west, the Gulf of Maine to the southeast, and the Provinces and ...
, where they photographed and videotaped five small cities. They hoped to accurately reflect its culture down to the minutiae; "we shot store fronts, barns, forests, homes, home interiors, diners, every detail we could, including the bark on trees", said production designer Mark Whiting.
Bird stuck to elaborate scene planning, such as detailed
animatics, to make sure there were no budgetary concerns.
The team initially worked with
Macromedia
Macromedia, Inc. was an American graphics, multimedia, and web development software company headquartered in San Francisco, California, that made products such as Adobe Flash, Flash and Adobe Dreamweaver, Dreamweaver. It was purchased by its riv ...
's
Director software, before switching to
Adobe After Effects
Adobe After Effects is a digital visual effects, motion graphics, and compositing application developed by Adobe Inc.; it is used for animation and in the post-production process of film making, video games and television production. Amo ...
full-time. Bird was eager to use the then-nascent software, as it allowed for storyboard to contain indications of camera moves. The software became essential to that team—dubbed "Macro" early on—to help the studio grasp story reels for the film. These also allowed Bird to better understand what the film required from an editing perspective. In the end, he was proud of the way the film was developed, noting that "We could imagine the pace and the unfolding of our film accurately with a relatively small expenditure of resources."
The group would gather in a screening room to view completed sequences, with Bird offering suggestions by drawing onto the screen with a marker. Lead animator Bazley suggested this led to a sense of camaraderie among the crew, who were unified in their mission to create a good film.
Bird cited his favorite moment of the film's production as occurring in the editing room, when the crew gathered to test a sequence in which the Giant learns what a soul is. "People in the room were spontaneously crying. It was pivotal; there was an undeniable feeling that we were really tapping into something," he recalled.
He opted to give the film's animators portions to animate entirely, rather than the standard process of animating one character, in a throwback to the way Disney's first features were created.
The exception were those responsible for creating the Giant himself, who was created using
computer-generated imagery
Computer-generated imagery (CGI) is a specific-technology or application of computer graphics for creating or improving images in Digital art, art, Publishing, printed media, Training simulation, simulators, videos and video games. These images ...
due to the difficulty of creating a metal object "in a fluid-like manner".
They had additional trouble with using the computer model to express emotion.
The Giant consisted of 7000 parts (the Battle Giant had 10,000 parts), and was designed by filmmaker
Joe Johnston and refined by production designer Mark Whiting and Steve Markowski, head animator for the Giant.
Using software, the team would animate the Giant "on twos" (every other frame, or twelve frames per second) when interacting with other characters, to make it less obvious it was a computer model.
Bird brought in students from
CalArts to assist in minor animation work due to the film's busy schedule. He made sure to spread out the work on scenes between experienced and younger animators, noting, "You overburden your strongest people and underburden the others
f you let your top talent monopolize the best assignments"
Hiroki Itokazu designed all of the film's CGI props and vehicles, which were created in a variety of software, including
Alias Systems Corporation's
Maya, Alias'
PowerAnimator, a modified version of
Pixar's
RenderMan,
Softimage 3D,
Cambridge Animation's Animo (now part of
Toon Boom Technologies),
Avid Elastic Reality, and
Adobe Photoshop
Adobe Photoshop is a raster graphics editor developed and published by Adobe Inc., Adobe for Microsoft Windows, Windows and macOS. It was created in 1987 by Thomas Knoll, Thomas and John Knoll. It is the most used tool for professional digital ...
.
The art of
Norman Rockwell,
Edward Hopper
Edward Hopper (July 22, 1882 – May 15, 1967) was an American realism painter and printmaker. He is one of America's most renowned artists and known for his skill in depicting modern American life and landscapes.
Born in Nyack, New York, to a ...
and
N.C. Wyeth
Newell Convers Wyeth (October 22, 1882 – October 19, 1945), known as N. C. Wyeth, was an American painter and illustrator. He was a student of Howard Pyle and became one of America's most well-known illustrators. Wyeth created more than 3,000 ...
inspired the design. Whiting strove for colors both evocative of the time period in which the film is set and also representative of its emotional tone; for example, Hogarth's room is designed to reflect his "youth and sense of wonder".
That was blended with a style reminiscent of 1950s illustration. Animators studied
Chuck Jones
Charles Martin Jones (September 21, 1912 – February 22, 2002) was an American animator, painter, voice actor and filmmaker, best known for his work with Warner Bros. Cartoons on the ''Looney Tunes'' and ''Merrie Melodies'' series of shorts. He ...
,
Hank Ketcham,
Al Hirschfeld and Disney films from that era, such as ''
101 Dalmatians'', for inspiration in the film's animation.
Music
The score for the film was composed and conducted by
Michael Kamen, making it the only film directed by Bird not to be scored by his future collaborator,
Michael Giacchino, as of December 2024. Bird's original temp score, "a collection of
Bernard Herrmann cues from '50s and '60s sci-fi films," initially scared Kamen.
Believing the sound of the orchestra is important to the feeling of the film, Kamen "decided to comb eastern Europe for an "old-fashioned" sounding orchestra and went to
Prague
Prague ( ; ) is the capital and List of cities and towns in the Czech Republic, largest city of the Czech Republic and the historical capital of Bohemia. Prague, located on the Vltava River, has a population of about 1.4 million, while its P ...
to hear
Vladimir Ashkenazy conduct the
Czech Philharmonic in
Strauss's ''
An Alpine Symphony''." Eventually, the Czech Philharmonic was the orchestra used for the film's score, with Bird describing the symphony orchestra as "an amazing collection of musicians".
The score for ''The Iron Giant'' was recorded in a rather unconventional manner, compared to most films: recorded over one week at the
Rudolfinum in Prague, the music was recorded without conventional uses of syncing the music, in a method Kamen described in a 1999 interview as "
eing able toplay the music as if it were a piece of classical repertoire."
Kamen's score for ''The Iron Giant'' won the
Annie Award
The Annie Awards are accolades which the Los Angeles branch of the International Animated Film Association, ASIFA-Hollywood, has presented each year since 1972 to recognize excellence in animation shown in American cinema and television. Origina ...
for
Music in an Animated Feature Production on November 6, 1999.
Post-production
Bird opted to produce ''The Iron Giant'' in
widescreen
Widescreen images are displayed within a set of aspect ratio (image), aspect ratios (relationship of image width to height) used in film, television and computer screens. In film, a widescreen film is any film image with a width-to-height aspect ...
—specifically the wide
2.39:1 CinemaScope aspect ratio
The aspect ratio of a geometry, geometric shape is the ratio of its sizes in different dimensions. For example, the aspect ratio of a rectangle is the ratio of its longer side to its shorter side—the ratio of width to height, when the rectangl ...
—but was warned against doing so by his advisers. He felt it was appropriate to use the format, as many films from the late 1950s were produced in such widescreen formats.
He hoped to include the CinemaScope logo on a poster, partially as a joke, but
20th Century Fox
20th Century Studios, Inc., formerly 20th Century Fox, is an American film studio, film production and Film distributor, distribution company owned by the Walt Disney Studios (division), Walt Disney Studios, the film studios division of the ...
, owner of the trademark, refused.
Bird later recalled that he clashed with executives who wished to add characters, such as a sidekick dog, set the film in the present day, and include a soundtrack of hip hop.
This was due to concerns that the film was not merchandisable, to which Bird responded, "If they were interested in telling the story, they should let it be what it wants to be."
The film was also initially going to be released under the
Warner Bros. Family Entertainment banner, the logo which featured mascot
Bugs Bunny
Bugs Bunny is a cartoon character created in the late 1930s at Warner Bros. Cartoons (originally Leon Schlesinger, Leon Schlesinger Productions) and Voice acting, voiced originally by Mel Blanc. Bugs is best known for his featured roles in the ' ...
in a tuxedo and eating a carrot, as seen in the film's teaser trailer. Bird was against this for a multitude of reasons, mainly because he felt that the logo did not fit the tone of the movie, and eventually got confirmation that executives
Bob Daley and
Terry Semel agreed. Instead, Bird and his team developed another version of the logo to resemble the classic studio logo in a circle, famously employed in ''
Looney Tunes
''Looney Tunes'' is an American media franchise produced and distributed by Warner Bros. The franchise began as a series of animated short films that originally ran from 1930 to 1969, alongside its spin-off series ''Merrie Melodies'', during t ...
'' shorts.
He credited executives
Lorenzo di Bonaventura and Courtney Vallenti with helping him achieve his vision, noting that they were open to his opinion.
According to a report from the time of its release, ''The Iron Giant'' cost $50 million to produce with an additional $30 million going towards marketing,
though
Box Office Mojo
Box Office Mojo is an American website that tracks box-office revenue in a systematic, algorithmic way. The site was founded in 1998 by Brandon Gray, and was bought in 2008 by IMDb, which itself is owned by Amazon.
History
Brandon Gray ...
later reported its budget as $70 million.
It was regarded as a lower-budget film, in comparison to the films distributed by
Walt Disney Pictures.
Themes
When he began work on the film, Bird was in the midst of coping with the death of his sister, Susan, who was shot and killed by her estranged husband. In researching its source material, he learned that Hughes wrote ''The Iron Man'' as a means of comforting his children after his wife,
Sylvia Plath, died by suicide, specifically through the metaphor of the title character being able to re-assemble itself after being damaged. These experiences formed the basis of Bird's pitch to Warner Bros., which was based around the idea "What if a gun had a soul, and didn't want to be a gun?"; the completed film was also dedicated to Hughes and Susan.
McCanlies commented that "at a certain point, there are deciding moments when we pick who we want to be. And that plays out for the rest of your life", adding that films can provide viewers with a sense of right and wrong, and expressed a wish that ''The Iron Giant'' would "make us feel like we're all part of humanity
hichis something we need to feel."
When some critics compared the film to ''
E.T. the Extra-Terrestrial'' (1982), Bird responded by saying "E.T. doesn't go kicking ass. He doesn't make the Army pay. Certainly you risk having your hip credentials taken away if you want to evoke anything sad or genuinely heartfelt."
Release
Marketing
''The Iron Giant'' was a commercial failure during its theatrical release; consensus among critics was that its failure was, in part, due to lack of promotion from Warner Bros. This was largely attributable to the reception of ''
Quest for Camelot''; after its release, Warner would not give Bird and his team a release date for their film until April 1999.
After wildly successful test screenings, the studio was shocked by the response: the test scores were their highest for a film in 15 years, according to Bird.
They had neglected to prepare a successful marketing strategy for the film—such as cereal and fast food tie-ins—with little time left before its scheduled release. Bird remembered that the studio produced one teaser poster for the film, which became its eventual poster.
Brad Ball, who had been assigned the role of marketing the film, was candid after its release, noting that the studio did not commit to a planned
Burger King toy plan. IGN stated that "In a mis-marketing campaign of epic proportions at the hands of Warner Bros., they simply didn't realize what they had on their hands."
The studio needed an $8 million opening to ensure success, but they were unable to properly promote it preceding the release. They nearly delayed the film by several months to better prepare. "They said, 'we should delay it and properly lead up to its release,' and I said 'you guys have had two and a half years to get ready for this,'" recalled Bird.
Press outlets took note of its absence of marketing,
with some reporting that the studio had spent more money on marketing for the intended summer
blockbuster ''
Wild Wild West'' instead.
Warner Bros. scheduled Sunday sneak preview screenings for the film prior to its release,
as well as a preview of the film on the online platform Webcastsneak.
Home media and television syndication
After criticism that it mounted an ineffective marketing campaign for its theatrical release, Warner Bros. revamped its advertising strategy for the video release of the film, including tie-ins with
Honey Nut Cheerios,
AOL and
General Motors
General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. The company is most known for owning and manufacturing f ...
and secured the backing of three
U.S. congressmen (
Ed Markey,
Mark Foley and
Howard Berman). Awareness of the film was increased by its February 2000 release as a pay-per-view title, which also increased traffic to the film's website.
''The Iron Giant'' was released on
VHS and
DVD on November 23, 1999,
with a
Laserdisc
LaserDisc (LD) is a home video format and the first commercial optical disc storage medium. It was developed by Philips, Pioneer Corporation, Pioneer, and the movie studio MCA Inc., MCA. The format was initially marketed in the United State ...
release following on December 6. Warner Bros. spent $35 million to market the home video release of the film. The VHS edition came in three versions—
pan and scan, pan and scan with an affixed Giant toy to the clamshell case, and a
widescreen
Widescreen images are displayed within a set of aspect ratio (image), aspect ratios (relationship of image width to height) used in film, television and computer screens. In film, a widescreen film is any film image with a width-to-height aspect ...
version. All of the initial widescreen home video releases were in 1.85:1, the incorrect
aspect ratio
The aspect ratio of a geometry, geometric shape is the ratio of its sizes in different dimensions. For example, the aspect ratio of a rectangle is the ratio of its longer side to its shorter side—the ratio of width to height, when the rectangl ...
for the film.
In 2000, television rights to the film were sold to
Cartoon Network
Cartoon Network (CN) is an American cable television television channel, channel and the flagship property of the Cartoon Network, Inc., a sub-division of the Warner Bros. Discovery Networks division of Warner Bros. Discovery. It launched on ...
and
TNT for $3 million. Cartoon Network showed the film continuously for 24 consecutive hours in the early 2000s for such holidays as the
Fourth of July and
Thanksgiving
Thanksgiving is a national holiday celebrated on various dates in October and November in the United States, Canada, Saint Lucia, Liberia, and unofficially in countries like Brazil and Germany. It is also observed in the Australian territory ...
.
The Special Edition DVD was released on November 16, 2004. In 2014, Bird entered discussions with Warner Bros. regarding the possibility of releasing ''The Iron Giant'' on
Blu-ray
Blu-ray (Blu-ray Disc or BD) is a digital optical disc data storage format designed to supersede the DVD format. It was invented and developed in 2005 and released worldwide on June 20, 2006, capable of storing several hours of high-defin ...
. On April 23, he wrote on
Twitter
Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
that "WB & I have been talking. But they want a bare-bones disc. I want better," and encouraged fans to send tweets to
Warner Home Video in favor of a Special Edition Blu-ray of the film. The film was ultimately released on Blu-ray on September 6, 2016, and included both the theatrical and 2015 Signature Edition cuts, as well as a documentary entitled ''The Giant's Dream'' that covered the making of the film. This version also received a DVD release months earlier on February 16 with ''The Giant's Dream'' documentary removed.
Reception
Critical response
''The Iron Giant'' received critical acclaim.
On
Rotten Tomatoes
Rotten Tomatoes is an American review aggregator, review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee ...
, the film holds a 96% approval rating based on 144 reviews with an average rating of 8.20/10. The website's critics consensus reads, "The endearing ''Iron Giant'' tackles ambitious topics and complex human relationships with a steady hand and beautifully animated direction from Brad Bird."
Metacritic
Metacritic is an American website that aggregates reviews of films, television shows, music albums, video games, and formerly books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created ...
, which uses a weighted average, assigned the film a score of 85 out of 100 based on 29 critics, indicating "universal acclaim". Audiences polled by
CinemaScore
CinemaScore is an American market research firm based in Las Vegas. It surveys film audiences to rate their viewing experiences with letter grades, reports the results, and forecasts box office receipts from the data.
Background
Ed Mintz, who ...
gave the film an average grade of "A" on an A+ to F scale. The Reel Source forecasting service calculated that "96–97%" of audiences that attended recommended the film.
Kenneth Turan of the ''
Los Angeles Times
The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
'' called it "straight-arrow and subversive,
ndmade with simplicity as well as sophistication," writing, "it feels like a classic even though it's just out of the box."
Roger Ebert
Roger Joseph Ebert ( ; June 18, 1942 – April 4, 2013) was an American Film criticism, film critic, film historian, journalist, essayist, screenwriter and author. He wrote for the ''Chicago Sun-Times'' from 1967 until his death in 2013. Eber ...
of the ''
Chicago Sun-Times
The ''Chicago Sun-Times'' is a daily nonprofit newspaper published in Chicago, Illinois, United States. Since 2022, it is the flagship paper of Chicago Public Media, and has long held the second largest circulation among Chicago newspaper ...
'' gave the film 3.5 out of 4 stars, and compared it, both in story and animation, to the works of Japanese director
Hayao Miyazaki: "Like the new Japanese animated films, ''The Iron Giant'' is happy to be a 'real movie' in everything but live action. There are no cute little animals and not a single musical number: It's a story, plain and simple... It works as a lot of animation does, to make you forget from time to time that these are moving drawings, because the story and characters are so compelling." He concluded that it was "not just a cute romp but an involving story that has something to say."
''
The New Yorker
''The New Yorker'' is an American magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. It was founded on February 21, 1925, by Harold Ross and his wife Jane Grant, a reporter for ''The New York T ...
'' reviewer Michael Sragow dubbed it a "modern fairy tale", writing, "The movie provides a master class in the use of scale and perspective—and in its power to open up a viewer's heart and mind."
''
Time
Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' Richard Schickel deemed it "a smart live-and-let-live parable, full of glancing, acute observations on all kinds of big subjects—life, death, the military-industrial complex."
Lawrence Van Gelder, writing for ''
The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', deemed it a "smooth, skilled example of animated filmmaking."
Joe Morgenstern
Joe Morgenstern (born October 3, 1932) is an American writer and retired film critic. He wrote for ''Newsweek'' from 1965 to 1983, and then for ''The Wall Street Journal'' from 1995 to 2022. He won the Pulitzer Prize for Criticism in 2005. Morge ...
of ''
The Wall Street Journal
''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
'' felt it "beautiful, oh so beautiful, as a work of coherent art", noting, "be assured that the film is, before anything else, deliciously funny and deeply affecting".
Both Hollywood
trade publications
A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for this a ...
were positive: David Hunter of ''
The Hollywood Reporter
''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Cinema of the United States, Hollywood film industry, film, television, and entertainment industries. It was founded in 1930 as a daily trade pap ...
'' predicted it to be a
sleeper hit and called it "outstanding",
while Lael Loewenstein of ''
Variety'' called it "a visually appealing, well-crafted film
..an unalloyed success."
Bruce Fretts of ''
Entertainment Weekly
''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American online magazine, digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, ...
'' commented, "I have long thought that I was born without the gene that would allow me to be emotionally drawn in by drawings. That is, until I saw ''The Iron Giant''." Peter Stack of the ''
San Francisco Chronicle'' agreed that the storytelling was far superior to other animated films, and cited the characters as plausible and noted the richness of moral themes. Jeff Millar of the ''
Houston Chronicle
The ''Houston Chronicle'' is the largest daily newspaper in Houston, Houston, Texas, United States. it is the third-largest newspaper by Sunday circulation in the United States, behind only ''The New York Times'' and the ''Los Angeles Times''. ...
'' agreed with the basic techniques as well, and concluded the voice cast excelled with a great script by
Tim McCanlies. ''
The Washington Post
''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'' Stephen Hunter, while giving the film 4 out of 5 stars, opined, "The movie — as beautifully drawn, as sleek and engaging as it is — has the annoyance of incredible smugness."
Box office
''The Iron Giant'' opened at
Mann's Chinese Theater in Los Angeles on July 31, 1999, with a special ceremony preceding the screening in which a concrete slab bearing the title character's footprint was commemorated.
The film opened in Los Angeles and New York City on August 4, 1999,
with a wider national release occurring on August 6 in the United States. It opened in 2,179 theaters in the U.S., ranking at number nine at the box office accumulating $5.7 million over its opening weekend.
It was quick to drop out of the top ten; by its fourth week, it had accumulated only $18.9 million—far under its reported $50 million budget.
According to
Dave McNary of the ''
Los Angeles Daily News'', "Its weekend per-theater average was only $2,631, an average of $145 or perhaps 30 tickets per showing"—leading theater owners to quickly discard the film.
At the time, Warner Bros. was shaken by the resignations of executives Bob Daly and Terry Semel, making the failure much worse.
T.L. Stanley of ''
Brandweek'' cited it as an example of how media tie-ins were now essential to guaranteeing a film's success.
The film went on to gross $23.2 million domestically and $8.1 million internationally for a total of $31.3 million worldwide.
Analysts deemed it a victim of poor timing and "a severe miscalculation of how to attract an audience."
Lorenzo di Bonaventura, president of Warner Bros. at the time, explained, "People always say to me, 'Why don't you make smarter family movies?' The lesson is, Every time you do, you get slaughtered."
Accolades
The
Hugo Awards nominated ''The Iron Giant'' for
Best Dramatic Presentation, while the
Science Fiction and Fantasy Writers of America honored
Brad Bird
Philip Bradley Bird (born September 24, 1957) is an American filmmaker, animator, and voice actor. He has had a career spanning over four decades in both animation and Live action, live-action.
Bird was born in Montana and grew up in Oregon. He ...
and
Tim McCanlies with the
Nebula Award nomination. The
British Academy of Film and Television Arts
The British Academy of Film and Television Arts (BAFTA, ) is an independent trade association and charity that supports, develops, and promotes the arts of film, television and video games in the United Kingdom. In addition to its annual awa ...
gave the film a
Children's Award as
Best Feature Film. In addition ''The Iron Giant'' won nine
Annie Awards out of fifteen nominations, winning every category it was nominated for, with another nomination for
Best Home Video Release at
The Saturn Awards.
IGN
''IGN'' is an American video gaming and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa district and is headed by its former e ...
ranked ''The Iron Giant'' as the fifth favorite animated film of all time in a list published in 2010. In 2008, the
American Film Institute
The American Film Institute (AFI) is an American nonprofit film organization that educates filmmakers and honors the heritage of the History of cinema in the United States, motion picture arts in the United States. AFI is supported by private fu ...
nominated ''The Iron Giant'' for its
Top 10 Animated Films list.
Legacy
The film has gathered a
cult following since its original release.
In 2018, when questioned over social media if there was ever a possibility of a sequel, Bird stated that because the film was considered a financial failure, a sequel was not likely to ever happen, but he also stressed that he considered the story of ''The Iron Giant'' to be completely self-contained in the film and saw no need for extending the story.
The
Cartoon Network
Cartoon Network (CN) is an American cable television television channel, channel and the flagship property of the Cartoon Network, Inc., a sub-division of the Warner Bros. Discovery Networks division of Warner Bros. Discovery. It launched on ...
series ''
Mad'', did a parody of the movie as well as the film ''
The Iron Lady'' for their Season 3 premiere entitled ''
The Iron Giant Lady''. In the sketch, British prime minister
Margaret Thatcher
Margaret Hilda Thatcher, Baroness Thatcher (; 13 October 19258 April 2013), was a British stateswoman who served as Prime Minister of the United Kingdom from 1979 to 1990 and Leader of the Conservative Party (UK), Leader of th ...
is the Giant and inspires other
gynoids to take positions of political power.
In the
Season 7 episode of ''
Futurama'' entitled "
Assie Come Home", the Iron Giant's head can be seen in Yuri's chop-shop in Filthytown.
The designers of the 2015 video game ''
Ori and the Blind Forest'' were guided by inspirations from the film and
Disney
The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
s ''
The Lion King''.
In the ''
Lego Movie'' spin-off series ''
Unikitty!'', the episode entitled "Kaiju Kitty" references the film's climatic moment of the Giant being blown up by the missile.
The Iron Giant appears in
Steven Spielberg's 2018 science fiction film ''
Ready Player One''. Aech had collected the parts of the Iron Giant, which she later controlled during the Battle of Castle Anorak, where he teams up with
Gundam to fight
Mechagodzilla. After the Iron Giant sacrifices itself and falls into a pool of lava, it gives a thumbs up to Wade and his crew while it sinks into the lava paying direct homage to the end of ''
Terminator 2: Judgment Day'' when the
T-800 gives the thumbs up to both
John &
Sarah Connor as it sacrifices itself into the molten steel.
The Iron Giant appears in
Malcolm D. Lee's 2021 basketball film ''
Space Jam: A New Legacy''. He is among the characters in the Warner Bros. 3000 Entertainment Server-Verse that watches the basketball game between the Tune Squad and the Goon Squad. After the Tune Squad won the game, the Giant shared a fist bump with
King Kong.
The Iron Giant appears as a playable character in the fighting game ''
MultiVersus'' on July 26, 2022, as a part of its "open beta".
The Iron Giant appears in the ''
Teen Titans Go!
''Teen Titans Go!'' is an American animated television series developed by Aaron Horvath and Michael Jelenic for Cartoon Network. It premiered on April 23, 2013, and is based on DC Comics' fictional superhero team the Teen Titans. The series ...
'' episode, "Warner Bros. 100th Anniversary". He is among the remains of Blockbuster Island.
Beto Tlahuetl, director of the Mexican music band "Grupo Soñador", stated that he was inspired by the movie to write the song "El Gigante de Hierro" (The Iron Giant) after dreaming of the Giant dancing in Los Angeles streets. The lyrics emphasize the theme of never giving up on a daughter's love by being the biggest protector.
''Signature Edition''
A remastered and extended cut of the film, named the ''Signature Edition'', was shown in one-off screenings across the United States and Canada on September 30, 2015, and October 4, 2015.
The edition is approximately two minutes longer than the original cut, and features a brief scene with Annie and Dean in the cafe and the Giant's dream sequence.
Both scenes were storyboarded by Bird during the production on the original film, but could not be finished due to time and budget constraints. Before they were fully completed for this new version, they were presented as deleted storyboard sequences on the 2004 DVD bonus features.
They were animated in 2015 by Duncan Studio, which employed several animators that worked on the original film, under Bird's supervision.
The film's ''Signature Edition'' was released on DVD and for digital download on February 16, 2016,
with an official
Blu-ray
Blu-ray (Blu-ray Disc or BD) is a digital optical disc data storage format designed to supersede the DVD format. It was invented and developed in 2005 and released worldwide on June 20, 2006, capable of storing several hours of high-defin ...
release of this cut following on September 6.
Along with the additional scenes, it also showcases abandoned ideas that were not initially used due to copyright reasons, specifically a nod to
Disney
The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
via a ''
Tomorrowland'' commercial, which was also a reference to his
then-recently released film of the same name, and a reference regarding the film being shot with
CinemaScope cameras.
On March 14, 2016, coinciding with the release of the ''Signature Edition'', it was announced that ''The Art of the Iron Giant'' would be written by Ramin Zahed and published by Insight Editions, featuring concept art and other materials from the film.
See also
*
United States in the 1950s
United may refer to:
Places
* United, Pennsylvania, an unincorporated community
* United, West Virginia, an unincorporated community
Arts and entertainment Films
* ''United'' (2003 film), a Norwegian film
* ''United'' (2011 film), a BBC Two f ...
*
The Beat Generation
Notes
References
Bibliography
*
*
*
James Preller ''The Iron Giant: A Novelization.'' Scholastic Paperbacks (August 1999). .
External links
*
*
Original theatrical trailer
{{DEFAULTSORT:Iron Giant, The
1990s children's animated films
1990s English-language films
1999 science fiction action films
1999 American animated films
1999 children's films
1999 directorial debut films
1999 films
1999 science fiction films
American animated science fiction films
American coming-of-age films
Animated films about extraterrestrial life
American robot films
American children's animated action films
American children's animated drama films
American children's animated science fiction films
American science fiction action films
Animated films about friendship
Animated films about robots
Animated films about giants
Animated films based on children's books
Animated films based on British novels
Best Animated Feature Annie Award winners
Cold War films
Films about nuclear war and weapons
Films about the United States Army
Films based on science fiction novels
Films directed by Brad Bird
Films scored by Michael Kamen
Films set in Maine
Animated films set in the 1950s
Films produced by Allison Abbate
Films with screenplays by Brad Bird
Films with screenplays by Tim McCanlies
Military science fiction films
Animated films about mother–son relationships
Adaptations of works by Ted Hughes
Warner Bros. animated films
Warner Bros. Animation films
Warner Bros. films
Animated films about prejudice
Animated films about trains
Animated films set in forests
Animated films set in New England
Animated films set in Washington, D.C.
Films about alien visitations
American science fiction adventure films
American children's animated adventure films
Extraterrestrial superheroes
Robot superheroes
Fictional characters with amnesia
Fictional extraterrestrial robots
Fictional humanoid robots
Fictional giants
English-language science fiction action films
Fictional robots