TVRs (Television Viewer Ratings) are the standard buying currency for
television advertising in the
UK.
Television ratings are expressed as a percentage of the potential
TV audience viewing at any given time. TVR's measure the popularity of a
television program or
advertisement
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
by comparing the number of
target audience viewers who watched against the total available as a whole. One TVR is equivalent to 1% of a target audience. For example, if an ad in any afternoon show gets a Housewives' TVR of 20, that means that 20% of all
housewives viewed the ad.
TVR=Reach x Time Spent
Television in the United Kingdom
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