Teh Botol ("bottled tea" in Indonesian) is an Indonesian jasmine tea drink produced by the company Sosro and sold worldwide. It is sweetened and usually served cold. In addition, Sosro also sells the tea in signature glass bottles as well as

Tetra Pak Tetra Pak is a Swedish multinational food packaging and processing company headquartered in Switzerland. The company offers packaging, filling machines and processing for dairy, beverages, cheese, ice cream and prepared food, including distr ...

and

plastic bottle A plastic bottle is a bottle constructed from high-density or low density plastic. Plastic bottles are typically used to store liquids such as water, soft drinks, motor oil, cooking oil, medicine, shampoo or milk. They range in sizes, from very ...

packaging.

History

The Sosro brand, a well-known tea brand in Indonesia, is taken from the Sosrodjojo (Souw Seng Kiam) family name, the owners of the company. They started the business of marketing jasmine tea based in Slawi, a small town in

Central Java Central Java (, ) is a Provinces of Indonesia, province of Indonesia, located in the middle of the island of Java. Its administrative capital is Semarang. It is bordered by West Java in the west, the Indian Ocean and the Special Region of Yogya ...

province, in 1940. The first brand was called ''Teh Cap Botol'' ("bottle brand tea"). In 1965, the ''Cap Botol'' jasmine tea was first introduced to

Jakarta Jakarta (; , Betawi language, Betawi: ''Jakartè''), officially the Special Capital Region of Jakarta (; ''DKI Jakarta'') and formerly known as Batavia, Dutch East Indies, Batavia until 1949, is the capital and largest city of Indonesia and ...

by promoting the product with

free sample A product sample is a sample of a consumer product that is given to the consumer free of cost so that they may try a product before committing to a purchase. When it comes to marketing non-durable commodities, such as food items, sampling is cr ...

s under the marketing name of ''cicip rasa''. During the free tasting promotion, the jasmine tea was brewed on the spot, but the time required for brewing was too long for some of their more impatient customers. To overcome this problem, the promotion staff brewed the tea in the office before going to the promotion location and poured the ready-to-consume jasmine tea into big pots and pans. However, this technique did not solve the problem; the tea in large pots and pans spilled over on the way before they reached the location. Another solution was found by placing the brewed jasmine tea in clean used glass bottles, which were normally used for packing soda, soy sauce and other products. It was successful and gave birth of the ''teh botol'' (or bottled tea) brand name in 1969. The official name was ''Teh Botol Sosro''. The first bottles were introduced in 1970. In 1972, they redesigned the bottles. In 1974, with the establishment of PT Sinar Sosro (a company producing the Teh Botol Sosro) in Ujung Menteng (part of

Bekasi Bekasi (, ) is the List of regencies and cities of Indonesia, city with the largest population in the province of West Java, Indonesia, located on the eastern border of Jakarta. It serves as a commuter town, commuter city within the Jakarta m ...

at that time) again redesigned the bottle which remains in use today.

References

Products introduced in 1970 Indonesian drinks Tea brands Indonesian brands Drink companies of Indonesia Iced tea brands {{Indonesia-cuisine-stub

History

See also

References