Vestel is a Turkish home and professional appliances manufacturing company consisting of 18 companies specialised in
electronics,
major appliances and
information technology. Vestel's headquarters and production plant are located in
Manisa, while the company's parent conglomerate is the
Istanbul based
Zorlu Holding
Zorlu Holding is a Turkish multinational conglomerate holding specialized in textiles, white goods, electronics manufacturing, energy, and financial services. Zorlu Holding is headquartered in Istanbul.
History
The Zorlu group was founded by Ha ...
.
Vestel, together with its subsidiary brands has a significant share in the European market of consumer electronics and home appliances, in particular
TV sets.
[Businessweek: "The Unknown TV Giant"]
As of 2006, Vestel was the largest TV producer in Europe with more than 8 million units sold, accounting for a quarter of the European market.
[ Vestel also has a subsidiary brand Vestfrost, used for white goods, and Luxor, used for televisions, sold in the ]Nordic countries
The Nordic countries (also known as the Nordics or ''Norden''; literal translation, lit. 'the North') are a geographical and cultural region in Northern Europe and the Atlantic Ocean, North Atlantic. It includes the sovereign states of Denmar ...
. In 2014, Vestel entered the smartphone market.
Most TVs produced by Vestel are sold under licensed brand names such as Toshiba, Hitachi
() is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate corporation headquartered in Chiyoda, Tokyo, Japan. It is the parent company of the Hitachi Group (''Hitachi Gurūpu'') and had formed part of the Ni ...
, Polaroid
Polaroid may refer to:
* Polaroid Corporation, an American company known for its instant film and cameras
* Polaroid camera, a brand of instant camera formerly produced by Polaroid Corporation
* Polaroid film, instant film, and photographs
* Polar ...
, JVC
JVC (short for Japan Victor Company) is a Japanese brand owned by JVCKenwood corporation. Founded in 1927 as the Victor Talking Machine Company of Japan and later as , the company is best known for introducing Japan's first televisions and for ...
, Bush
Bush commonly refers to:
* Shrub, a small or medium woody plant
Bush, Bushes, or the bush may also refer to:
People
* Bush (surname), including any of several people with that name
**Bush family, a prominent American family that includes:
*** ...
, Alba and many own brand labels.
In 2021, Vestel Customer Services received two awards from the 4th CX Awards Turkey and one award from the Istanbul Marketing Awards.
History
Originally founded in 1984, Vestel has grown realizing its global potential after joining the Zorlu Group in 1994. Having rapidly accumulated market share, Vestel has attained global significance thanks to its flourishing export activity and enormous production capacity.
See also
*Zorlu Holding
Zorlu Holding is a Turkish multinational conglomerate holding specialized in textiles, white goods, electronics manufacturing, energy, and financial services. Zorlu Holding is headquartered in Istanbul.
History
The Zorlu group was founded by Ha ...
*List of companies of Turkey
Location of Turkey
Turkey, officially the Republic of Turkey is a transcontinental parliamentary republic in Eurasia, mainly on the Anatolian peninsula in Western Asia, with a smaller portion on the Balkan peninsula in Southeast Europe. Turkey ...
References
External links
Official website
{{Home appliance brands
Home appliance manufacturers of Turkey
Home appliance brands
Defence companies of Turkey
Electronics companies of Turkey
Manisa
Electronics companies established in 1984
Manufacturing companies established in 1984
1984 establishments in Turkey
Turkish brands
Companies listed on the Istanbul Stock Exchange
Industrial buildings in Turkey
Multinational companies headquartered in Turkey
Unmanned aerial vehicle manufacturers of Turkey